Supreme Acquisition, Valuation, Funding & Investors

Supreme was acquired by EssilorLuxottica for $1.5B in July 2024, a 2.8x multiple on $538M of revenue.

Supreme acquisition price

$1.5B

Acquired by EssilorLuxottica · Jul 2024

Supreme revenue at acquisition

$538M

Last twelve months · Jul 2024

Supreme revenue multiple at acquisition

2.8x

EV/Revenue · Jul 2024

Cumulative funding Supreme raised

$500M

across 1 funding round

Supreme Overview

About Supreme

Supreme is a New York-based skateboarding and streetwear brand producing clothing, accessories, skateboards, shoes, and lifestyle items targeted at skate, hip-hop, punk rock, and urban youth cultures, with products widely traded on secondary markets globally.


Founded

1994

HQ

United StatesNew York City, NY

Status

Acquired

Customer focus

B2C

Revenue model

Product sales

Revenue

$100M (Oct 2017)

Valuation

$1B (Oct 2017)

Supreme Acquisition

Supreme was acquired by EssilorLuxottica for $1.5B on 17 July 2024.

The acquisition price implies a 2.8x revenue multiple on $538M of revenue.

Before the acquisition Supreme had raised $500M across 1 funding round.

Supreme is a digital-first streetwear brand with 17 stores across the U.S., Asia, and Europe, known for its unique brand identity, direct-to-consumer model, and cultural relevance among younger audiences. EssilorLuxottica, the world's leading optical company and owner of brands like Ray-Ban and Sunglass Hut, acquired Supreme from VF Corporation, a global apparel giant with brands including Vans, The North Face, Timberland, and Dickies, for a base purchase price of $1.5 billion in cash. VF originally purchased Supreme for $2.1 billion in 2020 and is divesting it as part of a turnaround plan to streamline operations, reduce high debt levels, and improve balance sheet flexibility amid slowing revenue. The deal was announced on July 17, 2024, and closed on October 2, 2024, after clearance from all relevant competition authorities. EssilorLuxottica views Supreme as a strategic fit to enhance its innovation journey, connect with new demographics, languages, and creativity, while preserving Supreme's commercial approach and customer experience. Supreme will occupy its own space in EssilorLuxottica's house brand portfolio, complementing licensed luxury eyewear partnerships like Armani, Chanel, Prada, and Versace, and leverage the group's manufacturing, distribution, and operational expertise. Supreme founder James Jebbia will remain involved post-acquisition, with no planned changes to the business model; the acquisition provides EssilorLuxottica a hedge against potential disruptions in licensing agreements. The transaction occurred at an estimated 2.8-3.0x revenue multiple and 9x EBIT multiple based on prior figures, lower than apparel sector comps on EBIT but higher on revenue, reflecting Supreme's premium margins. For VF, the sale is dilutive to fiscal 2025 EPS but supports long-term growth positioning.

Supreme acquisition details
AcquirerDateTypePriceEV/Revenue
17 Jul 2024Strategic M&A$1.5B2.8x

Supreme Valuation

Supreme is currently valued at $1B, based on its undisclosed-stage round in October 2017.

The $500M round was led by Carlyle Group.

Supreme valuation by funding round

Supreme valuation by funding round
DateStageValuationRevenue Multiple
Oct 2017Undisclosed stage$1B10.0x

Supreme Revenue

Supreme's latest recorded revenue is $100M, as of its undisclosed-stage round in October 2017. At a $1B valuation, that implies a 10.0x revenue multiple.

Supreme revenue by funding round

Supreme revenue and valuation multiple by funding round
DateRevenue *ValuationRevenue MultipleStage
Oct 2017$100M$1B10.0xUndisclosed stage

* Revenue (or ARR) figures are the values recorded alongside each funding round. Typically run-rate revenue at the time of the deal, or a reported LTM (last 12 months) revenue.

Supreme Funding History

Supreme has raised a total of $500M across 1 funding round.

Supreme funding rounds

Supreme funding rounds
DateStageInvestorsRaisedValuationDeal Summary
Oct 2017Undisclosed stageCarlyle Group (lead)$500M$1BSupreme, the iconic New York-based streetwear brand founded by James Jebbia, sold a 50% stake to The Carlyle Group in October 2017 for $500 million, implying a full post-money valuation of approximately $1 billion. The deal, first reported by Women's Wear Daily (WWD) and confirmed in subsequent coverage, provided significant capital for expansion while raising questions about maintaining the brand's underground credibility amid plans for international growth. Contemporary reports pegged Supreme's expected revenue at $100 million USD around the time of the investment, with estimates for 2016 revenues also at approximately $100 million. VF Corp later clarified in 2021 that Supreme achieved $200 million in sales for the fiscal year ended January 2017, though this exceeds the immediate 2017 round estimates. The investment fueled Supreme's growth, leading to a full acquisition by VF Corp in 2021 for $2.1 billion, roughly doubling Carlyle's stake value and reflecting the brand's expansion through collaborations with Vans, The North Face, and Timberland, plus international stores in London, Paris, and Japan. By 2021, Supreme's annual revenues reached about $500 million, underscoring its dominance in the $50 billion global streetwear market. Supreme operated 12 brick-and-mortar stores and an e-commerce site famous for weekly 'drops' of limited-edition merchandise, from apparel to novelty items like branded bricks, cultivating a die-hard fanbase despite corporate backing.

Who has invested in Supreme?

1 investor has backed Supreme across its funding rounds, including Carlyle Group.

Lead investors include Carlyle Group.


Supreme Investors

Investors in Supreme by funding rounds participated
InvestorHQRoundsRoleFirst check

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Supreme Competitors

Supreme competitors include listed companies like Alpargatas, Toread Holdings Group and Yue Yuen Industrial, and private ones like Gymshark, 100 Thieves and Vuori.

Public and private companies comparable to Supreme
CompanyHQStatusRevenueEBITDAValuationRevenue Multiple
AlpargatasBrazilBrazilPublicly listed$887M$181M$1.5B1.8x
Toread Holdings GroupChinaChinaPublicly listed$206M$14M$1.5B5.4x
GymsharkUnited KingdomBirminghamPrivate$343M-$1.3B3.9x
Yue Yuen IndustrialChinaChinaPublicly listed$8B$862M$2.6B0.5x
100 ThievesUnited StatesUnited StatesPrivate--$460M-
VuoriUnited StatesSan Diego, CAPrivate--$5.5B-

Supreme Public Comps

Supreme is no longer listed, but its public comps include Makalot Industrial, Alpargatas, FILA, Toread Holdings Group, Arvind, Edgars Stores, OVS, Vedant Fashions, Delta Galil and Fox-Wizel.

Last FYEV/RevenueEV/EBITDA
RevenueEBITDALast FYLTM2027ELast FYLTM2027E
Makalot Industrial$1.1B$171M1.2x1.2x7.6x7.3x
Alpargatas$887M$181M1.8x1.8x9.0x8.4x
FILA$3.3B$547M0.9x0.9x5.6x5.6x
Toread Holdings Group$206M$14M6.9x5.4x99.8x55.7x
Arvind$934M$109M1.8x1.6x15.5x14.1x
Edgars Stores$34M$9M43.3x-166.8x-
OVS$2.1B$463M1.5x1.4x6.6x11.4x
Vedant Fashions$149M$71M9.6x9.2x20.1x20.9x

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Common questions about Supreme

When was Supreme founded?Supreme was founded in 1994.
Where is Supreme headquartered?Supreme is headquartered in New York City, NY, United States.
Is Supreme publicly listed?No, Supreme was acquired by EssilorLuxottica in July 2024.
Who acquired Supreme?Supreme was acquired by EssilorLuxottica in July 2024.
How much was Supreme acquired for?Supreme was acquired for $1.5B in July 2024, a 2.8x revenue multiple.
What is Supreme's valuation?Supreme was last valued at $1B in its undisclosed-stage round in October 2017.
How much funding has Supreme raised?Supreme has raised $500M across 1 funding round.
What was Supreme's last funding round?Supreme's last funding round was a $500M undisclosed-stage round in October 2017, led by Carlyle Group.
Who are Supreme's investors?Supreme's investors include Carlyle Group.
What is Supreme's revenue?Supreme's latest recorded revenue is $100M (October 2017).
What is Supreme's revenue multiple?Supreme's latest valuation implies a 10.0x revenue multiple ($1B valuation on $100M of revenue).
Which companies are comparable to Supreme?Companies comparable to Supreme include Alpargatas, Toread Holdings Group, Gymshark, Yue Yuen Industrial, 100 Thieves and Vuori.

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