Supergoop Acquisition, Valuation, Funding & Investors

Supergoop was acquired by Blackstone for $700M in December 2021, a 6.4x multiple on $110M of revenue.

Supergoop acquisition price

$700M

Acquired by Blackstone · Dec 2021

Supergoop revenue at acquisition

$110M

Last twelve months · Dec 2021

Supergoop revenue multiple at acquisition

6.4x

EV/Revenue · Dec 2021

Cumulative funding Supergoop raised

$7M

across 1 funding round

Supergoop Overview

About Supergoop

Supergoop! is a San Antonio-based sunscreen and protective skincare brand founded by Holly Thaggard. The company makes everyday SPF products including lotions, sprays, sticks, and powders, with formulations that are largely clean and vegan and focused on skin health and sun protection. Supergoop! has expanded its product lines to include options for babies and athletes, alongside international expansion into markets including China and Canada.


Founded

2007

HQ

United StatesUnited States

Status

Acquired

Customer focus

B2C

Revenue model

Product sales

Revenue

$110M (Dec 2021)

Valuation

$700M (acquired Dec 2021)

Supergoop Acquisition

Supergoop was acquired by Blackstone for $700M on 20 December 2021.

The acquisition price implies a 6.4x revenue multiple on $110M of revenue.

Before the acquisition Supergoop had raised $7M across 1 funding round.

Blackstone Growth announced a majority investment in Supergoop!, a San Antonio-based sunscreen and protective skincare brand founded by Holly Thaggard, on December 20, 2021. Supergoop! pioneered everyday SPF innovation with products like lotions, sprays, sticks, and powders, emphasizing clean, mostly vegan formulations focused on skin health and sun protection. Founder Thaggard, CEO Amanda Baldwin, and senior management retained significant equity ownership post-transaction, with existing investors like Encore Consumer Capital rolling over stakes. The deal, valued at $600-700 million by sources, supports Supergoop!'s expansion into new product lines for babies and athletes, international markets including China and Canada, and enhanced marketing to drive consumer education on daily sun protection. Goldman Sachs advised Supergoop!, while Raymond James advised Blackstone. This investment aligns with Blackstone's portfolio of female-founded consumer brands like Spanx and reflects broader M&A activity in clean beauty amid DTC brand exits.

Supergoop acquisition details
AcquirerDateTypePriceEV/Revenue
20 Dec 2021PE buyout$700M6.4x

Supergoop Funding History

Supergoop has raised a total of $7M across 1 funding round.

Supergoop funding rounds

Supergoop funding rounds
DateStageInvestorsRaised
Nov 2015Series AWilliam McClelland; Green Park & Golf Ventures; Grace Beauty Capital; Cult Capital; CircleUp$7M

Who has invested in Supergoop?

5 investors have backed Supergoop across its funding rounds, including CircleUp, Green Park & Golf Ventures, Grace Beauty Capital, Cult Capital and William McClelland.


Supergoop Investors

Investors in Supergoop by funding rounds participated
InvestorHQRoundsRoleFirst check
William McClellandUnited StatesNew York City, NY1ParticipantNov 2015
Green Park & Golf VenturesUnited StatesDallas, TX1ParticipantNov 2015
Grace Beauty CapitalUnited StatesNew York City, NY1ParticipantNov 2015

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Benchmark 350K+ Funding Rounds and Disclosed VC Valuation Multiples

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Supergoop Competitors

Supergoop competitors include listed companies like Tempo Scan Pacific, Sunmax Biotechnology, Helen Of Troy and Synsam, and private ones like JSW Paints and BENOW.

Public and private companies comparable to Supergoop
CompanyHQStatusRevenueEBITDAValuationRevenue Multiple
JSW PaintsIndiaIndiaPrivate--$702M-
Tempo Scan PacificIndonesiaIndonesiaPublicly listed$790M$111M$712M-
Sunmax BiotechnologyTaiwanTaiwanPublicly listed$64M$35M$670M-
BENOWSouth KoreaSeoulPrivate$235M-$737M3.1x
Helen Of TroyUnited StatesUnited StatesPublicly listed$1.8B($728M)$642M0.8x
SynsamSwedenSwedenPublicly listed$734M$130M$775M1.4x

Supergoop Public Comps

Supergoop is no longer listed, but its public comps include Tempo Scan Pacific, Sunmax Biotechnology, Helen Of Troy, Synsam, Safilo Group, Alkaloid, Betterware de Mexico, The Honest Company, PZ Cussons and Menicon.

Last FYEV/RevenueEV/EBITDA
RevenueEBITDALast FYLTM2027ELast FYLTM2027E
Tempo Scan Pacific$790M$111M0.6x-4.5x-
Sunmax Biotechnology$64M$35M10.2x-18.6x-
Helen Of Troy$1.8B($728M)0.8x0.8x(1.9x)7.3x
Synsam$734M$130M1.5x1.4x8.3x5.8x
Safilo Group$1.1B$126M0.7x0.7x6.3x6.0x
Alkaloid$391M$62M1.7x-10.7x-
Betterware de Mexico$829M$152M1.2x1.1x6.6x5.4x
The Honest Company$371M($8M)1.3x1.4x(56.9x)20.0x

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Common questions about Supergoop

When was Supergoop founded?Supergoop was founded in 2007.
Where is Supergoop headquartered?Supergoop is headquartered in United States.
Is Supergoop publicly listed?No, Supergoop was acquired by Blackstone in December 2021.
Who acquired Supergoop?Supergoop was acquired by Blackstone in December 2021.
How much was Supergoop acquired for?Supergoop was acquired for $700M in December 2021, a 6.4x revenue multiple.
How much funding has Supergoop raised?Supergoop has raised $7M across 1 funding round.
What was Supergoop's last funding round?Supergoop's last funding round was a $7M Series A in November 2015.
Who are Supergoop's investors?Supergoop's investors include William McClelland, Green Park & Golf Ventures, Grace Beauty Capital, Cult Capital and CircleUp.
Which companies are comparable to Supergoop?Companies comparable to Supergoop include JSW Paints, Tempo Scan Pacific, Sunmax Biotechnology, BENOW, Helen Of Troy and Synsam.

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