Soul Machines Valuation, Funding & Investors
Soul Machines is valued at $250M as of February 2022.
Last Soul Machines valuation
$250M
Series B · Feb 2022
Last Soul Machines funding round
$6M
Series A · Jun 2024
Cumulative funding Soul Machines raised
$120M
across 4 funding rounds
Key investors in Soul Machines
Salesforce Ventures
Temasek
Horizons Ventures
SoftBank Group
ICONIQ Capital
Lakestar
About Soul Machines
Soul Machines is an Auckland-headquartered AI company building digital humans for customer interactions. Founded in 2016 in New Zealand, it deploys Autonomous Digital Humans powered by Digital Brain technology for brands like Mercedes-Benz and KLM Royal Dutch Airlines. The platform supports real-time conversations in 20 languages via web, app, and metaverse environments, enhancing engagement in retail and aviation sectors.
Founded
2016
HQ
San Francisco, CAWebsite
Status
Privately held
Customer focus
B2B
Revenue model
Subscription
Valuation
$250M (Feb 2022)
Soul Machines Valuation
Soul Machines is currently valued at $250M, based on its Series B in February 2022.
The $70M round was led by SoftBank Group, with participation from Temasek, Salesforce Ventures, Cleveland Avenue, Liberty City Ventures, Horizons Ventures and 1 other investor.
Soul Machines valuation by funding round
| Date | Stage | Valuation |
|---|---|---|
| Feb 2022 | Series B | $250M |
Soul Machines Funding History
Soul Machines has raised a total of $120M across 4 funding rounds.
Soul Machines' first fundraising round was a $8M Series A in November 2016. The most recent completed round was a $6M Series A in June 2024.
Soul Machines funding rounds
| Date | Stage | Investors | Raised | Valuation | Deal Summary |
|---|---|---|---|---|---|
| Jun 2024 | Series A | - | $6M | - | - |
| Feb 2022 | Series B | SoftBank Group (lead); Temasek; Salesforce Ventures; Cleveland Avenue; Liberty City Ventures; Horizons Ventures; Solasta Ventures | $70M | $250M | Soul Machines, founded in 2016 by Greg Cross and Academy Award-winning technologist Mark Sagar, develops autonomously animated digital people using its Biological AI and Digital DNA platforms, which model the human nervous system to create avatars capable of real-time emotional interactions and conversations without scripted inputs. The company targets enterprise applications in customer service, training, entertainment, and the metaverse, serving clients like Procter & Gamble, the World Health Organization, and major banks. On February 14, 2022, Soul Machines announced a $70 million Series B1 funding round led by SoftBank Vision Fund 2, with participation from new investors Cleveland Avenue, Liberty City Ventures, Solasta Ventures, and existing investors Temasek Holdings, Salesforce Ventures, and Horizons Ventures. This brought total funding to $135 million, intended to fuel enterprise market growth, deep tech R&D on Digital Brain technology, and development of hyper-realistic digital twins for digital entertainment. One source references a November 2022 Series B round of $70 million led by SoftBank Vision Fund 2 valuing the company at over $250 million post-money, with participation from Temasek, Lotte Ventures, and Salesforce Ventures, funding expansion of its Biological AI platform. This appears to align closely with the February announcement, potentially reflecting the same or extended round. Soul Machines differentiates from competitors like Synthesia and HeyGen, which focus on pre-recorded AI video, by offering fully autonomous digital humans for unscripted interactions. Positioned as an early bet on digital human technology before the 2023 generative AI boom, it emphasizes human-like emotional responses and identity in AI avatars. |
| Jan 2020 | Series B | Temasek (lead); Salesforce Ventures; University of Auckland Inventors Fund; Horizons Ventures; Lakestar | $37M | - | - |
| Nov 2016 | Series A | Horizon Ventures (lead); ICONIQ Capital | $8M | - | Soul Machines, an Auckland, New Zealand-based developer of human-like avatars, raised $7.5 million in a Series A funding round in late November 2016. The round was led by Horizon Ventures with participation from ICONIQ Capital. The company, founded in 2016 by Greg Cross and Mark Sagar, specializes in emotionally responsive digital avatars stemming from Baby X technology. |
Who has invested in Soul Machines?
11 investors have backed Soul Machines across its funding rounds, including Salesforce Ventures, Temasek, Horizons Ventures, SoftBank Group, ICONIQ Capital and Lakestar.
Lead investors include SoftBank Group, Temasek and Horizon Ventures.
Soul Machines Investors
| Investor | HQ | Rounds | Role | First check |
|---|---|---|---|---|
 Singapore | 2 | Lead | Jan 2020 | |
| San Francisco, CA | 2 | Participant | Jan 2020 | |
 Hong Kong | 2 | Participant | Jan 2020 | |
| Chicago, IL | 1 | Participant | Feb 2022 | |
![](data:image/svg+xml,<svg xmlns="http://www.w3.org/2000/svg" width="20" height="20" viewBox="0 0 20 20"><rect fill="%23e5e7eb" width="20" height="20" rx="4"/></svg>){kind=small} University of Auckland Inventors Fund |  Auckland | 1 | Participant | Jan 2020 |
| San Francisco, CA | 1 | Participant | Nov 2016 | |
 Tokyo | 1 | Lead | Feb 2022 | |
| New York City, NY | 1 | Participant | Feb 2022 | |
| San Francisco, CA | 1 | Lead | Nov 2016 | |
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Start Free TrialSoul Machines Competitors
Soul Machines competitors include listed companies like Fractal Analytics and Redwood AI, and private ones like Lamini, Course5 Intelligence, CryptoGPT and Granola.
| Company | HQ | Status | Revenue | EBITDA | Valuation | Revenue Multiple |
|---|---|---|---|---|---|---|
| San Francisco, CA | Private | - | - | $200M | - | |
 India | Publicly listed | $344M | $50M | $1.3B | 3.4x | |
 Canada | Publicly listed | - | ($385K) | $44M | - | |
| Mumbai | Private | $50M | - | $250M | 5.0x | |
| Singapore | Private | - | - | $250M | - | |
 London | Private | - | - | $250M | - |
Soul Machines Public Comps
Soul Machines is still privately-owned, but its public comps include AInnovation Technology, CS Disco, Coveo Solutions, eVISO, Abeja, Fortifai, Expert.ai, Appen, Perfect Corp. and Vrain Solution.
| Last FY | EV/Revenue | EV/EBITDA | ||||||
|---|---|---|---|---|---|---|---|---|
| Revenue | EBITDA | Last FY | LTM | 2027E | Last FY | LTM | 2027E | |
| $226M | ($30M) | 0.7x | 0.8x | (5.7x) | (4.6x) | |||
| $157M | ($44M) | 1.1x | 1.0x | (4.0x) | (22.1x) | |||
| $148M | ($25M) | 1.2x | 1.2x | (7.3x) | 107.6x | |||
| $363M | $12M | 0.7x | 0.6x | 22.8x | 16.6x | |||
| $23M | $3M | 7.8x | 6.4x | 60.9x | - | |||
| $3M | ($1M) | 62.7x | - | (150.0x) | - | |||
| $53M | $5M | 4.0x | 4.3x | 39.9x | 53.8x | |||
| $231M | $9M | 0.7x | 0.6x | 16.9x | 7.2x | |||
This data is available for Pro users. Sign up to see all Soul Machines competitors and their valuation data. Start Free Trial | ||||||||
Common questions about Soul Machines
| When was Soul Machines founded? | Soul Machines was founded in 2016. |
| Where is Soul Machines headquartered? | Soul Machines is headquartered in San Francisco, CA, United States. |
| Is Soul Machines publicly listed? | No, Soul Machines is a private, VC-backed company. |
| What is Soul Machines' valuation? | Soul Machines was last valued at $250M in its Series B in February 2022. |
| How much funding has Soul Machines raised? | Soul Machines has raised $120M across 4 funding rounds. |
| What was Soul Machines' last funding round? | Soul Machines' last funding round was a $6M Series A in June 2024. |
| Who are Soul Machines' investors? | Soul Machines' investors include Temasek, Salesforce Ventures, Horizons Ventures, Cleveland Avenue, University of Auckland Inventors Fund, ICONIQ Capital, SoftBank Group, Liberty City Ventures, Horizon Ventures, Lakestar and 1 other. |
| Which companies are comparable to Soul Machines? | Companies comparable to Soul Machines include Lamini, Fractal Analytics, Redwood AI, Course5 Intelligence, CryptoGPT and Granola. |
See companies similar to Soul Machines
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