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- Sogou
Sogou Acquisition, Valuation, Funding & Investors
Sogou was acquired by Tencent for $3.5B in September 2020, a 3.8x multiple on $925M of revenue.
Sogou revenue at acquisition
$925M
Last twelve months · Sep 2020
Sogou revenue multiple at acquisition
3.8x
EV/Revenue · Sep 2020
Cumulative funding Sogou raised
$516M
across 1 funding round
About Sogou
Sogou.com is a Beijing-based Chinese search engine offering text, image, music, map, and vertical searches via web and desktop applications. Launched on August 3, 2004, it includes Sogou Input Method for faster Chinese typing and Sogou Browser with dual-core acceleration and malware detection powered by cloud integration.
Founded
2004
HQ
Website
Status
Acquired
Customer focus
B2C
Revenue model
Advertising
Revenue
$131M (Sep 2013)
Valuation
$1.2B (Sep 2013)
Sectors
Sogou Acquisition
Sogou was acquired by Tencent for $3.5B on 29 September 2020.
The acquisition price implies a 3.8x revenue multiple on $925M of revenue.
Before the acquisition Sogou had raised $516M across 1 funding round.
| Acquirer | Date | Type | Price | EV/Revenue |
|---|---|---|---|---|
| 29 Sep 2020 | Strategic M&A | $3.5B | 3.8x |
Sogou Valuation
Sogou is currently valued at $1.2B, based on its strategic investment round in September 2013.
The $516M round was led by Tencent.
Sogou valuation by funding round
| Date | Stage | Valuation | Revenue Multiple |
|---|---|---|---|
| Sep 2013 | Strategic investment | $1.2B | 9.4x |
Sogou Revenue
Sogou's latest recorded revenue is $131M, as of its strategic investment round in September 2013. At a $1.2B valuation, that implies a 9.4x revenue multiple.
Sogou revenue by funding round
| Date | Revenue * | Valuation | Revenue Multiple | Stage |
|---|---|---|---|---|
| Sep 2013 | $131M | $1.2B | 9.4x | Strategic investment |
* Revenue (or ARR) figures are the values recorded alongside each funding round. Typically run-rate revenue at the time of the deal, or a reported LTM (last 12 months) revenue.
Sogou Funding History
Sogou has raised a total of $516M across 1 funding round.
Sogou funding rounds
| Date | Stage | Investors | Raised | Valuation | Deal Summary |
|---|---|---|---|---|---|
| Sep 2013 | Strategic investment | Tencent (lead) | $516M | $1.2B | Sogou, the search engine subsidiary of Chinese internet company Sohu, received a strategic investment from Tencent in October 2013, where Tencent acquired a 36.5% stake on a fully-diluted basis for $448 million USD, implying a post-money valuation of approximately $1.23 billion USD. This deal also involved Tencent merging its Soso search business and related assets into Sogou, positioning the combined entity as China's third-largest search player with about 14% market share behind Baidu (63%) and Qihoo 360 (20%). Sohu retained controlling ownership, with Sogou continuing as an independent subsidiary. The investment sparked a new era of competition in China's search market, often dubbed a 'Three Kingdoms' structure among Baidu, Qihoo 360, and the Tencent-Sogou alliance. Sogou's strengths included its popular Chinese character input method for PC and mobile, Pinyin tools, and its browser, serving as key products alongside its core search engine. Tencent and Sogou committed to joint development, cross-promotion, and integration of products, focusing on search technology, user insights, and data sharing to enhance social integration in search. Prior to the deal, Sogou had been the subject of acquisition rumors involving Baidu, Qihoo 360, and Tencent, with offers reportedly ranging up to higher cash amounts from Baidu, though Tencent emerged as the buyer to counter Qihoo. The transaction settled months of speculation, bolstering Sogou's position without a full sale. |
Who has invested in Sogou?
1 investor has backed Sogou across its funding rounds, including Tencent.
Lead investors include Tencent.
Sogou Investors
| Investor | HQ | Rounds | Role | First check |
|---|---|---|---|---|
This data is available for Pro users. Sign up to see all 1 Sogou investors. Start Free Trial | ||||
Benchmark 350K+ Funding Rounds and Disclosed VC Valuation Multiples
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Start Free TrialInvestments by Sogou
Sogou has invested in 7 companies to date.
Latest investment by Sogou was on January 13th 2020. Sogou invested in Sound+ in their $3M Series A round.
Latest Investments by Sogou
| Description | Sound+ is a Shenzhen-based computer software company specializing in voice processing algorithms and array microphone chips. It develops front-end solutions for smart speakers and noise-cancellation technologies for Bluetooth headsets. The company's products enable far-field voice recognition and beamforming in consumer electronics. Sound+ supplies components to manufacturers in the IoT and audio device markets across Asia and North America. | Medical Video is a Guangzhou-based portal delivering video content on clinical procedures and medical education. Established in 2016, it hosts lectures from hospitals in China on topics like cardiology surgeries and diabetes management. The platform streams webinars with experts from Peking University Health Science Center and offers CME credits for physicians. Medical Video archives over 5,000 videos categorized by specialty, accessible via mobile app. | Myaidoctor is a virtual healthcare service using human-like AI technology for medical consultations. The platform at myaidoctor.com includes data products, knowledge bases, and distributed learning tools. | Baikemy.com is a Beijing-based healthcare knowledge platform that collaborates with top-tier Chinese hospitals to produce articles and medical videos. It delivers verified content on diseases, treatments, and wellness to users nationwide. | |
| HQ Country | |||||
| HQ City | Beijing | Beijing | Hangzhou | Beijing | |
| Deal Date | 13 Jan 2020 | 23 May 2019 | 28 Nov 2018 | 11 Oct 2018 | |
| Round | Series A | Strategic investment | Series A | Seed | |
| Raised | $3M | $7M | $3M | $3M | |
| Investors | Xiamen Semiconductor Investment Group | - | - | - | |
| Valuation | undisclosed | undisclosed | undisclosed | undisclosed | |
| EV/Revenue | |||||
| EV/EBITDA | |||||
This data is available for Pro users. Sign up to see all Sogou investments and their VC round multiples. Start Free Trial | |||||
Sogou Competitors
Sogou competitors include listed companies like Pinterest and NAVER, and private ones like VerSe Innovation, Algolia, Exa and You.com.
| Company | HQ | Status | Revenue | EBITDA | Valuation | Revenue Multiple |
|---|---|---|---|---|---|---|
| Private | - | - | $5B | - | ||
| Private | $75M | - | $2.3B | 30.0x | ||
| Private | $10M | - | $2.2B | - | ||
| Private | - | - | $1.5B | - | ||
| Publicly listed | $4.2B | $361M | $10B | 2.2x | ||
| Publicly listed | $8.8B | $2.2B | $22B | 2.1x |
Sogou Public Comps
Sogou is no longer listed, but its public comps include Gurunavi, Eniro Group, Local, Pinterest, NAVER, LY Corporation, Baidu, Microsoft and Alphabet.
| Last FY | EV/Revenue | EV/EBITDA | ||||||
|---|---|---|---|---|---|---|---|---|
| Revenue | EBITDA | Last FY | LTM | 2027E | Last FY | LTM | 2027E | |
| $91M | $6M | 0.4x | 0.4x | 6.7x | - | |||
| $97M | $12M | 0.3x | 0.3x | 2.6x | 3.7x | |||
| $83M | $673K | 0.0x | - | 0.1x | - | |||
| $4.2B | $361M | 2.4x | 2.2x | 28.5x | 7.3x | |||
| $8.8B | $2.2B | 2.3x | 2.1x | 9.0x | 9.3x | |||
| $13B | $3B | 2.8x | 2.6x | 11.9x | 10.3x | |||
| $19B | $3.3B | 1.3x | 1.4x | 7.8x | 8.0x | |||
This data is available for Pro users. Sign up to see all Sogou competitors and their valuation data. Start Free Trial | ||||||||
Common questions about Sogou
| When was Sogou founded? | Sogou was founded in 2004. |
| Where is Sogou headquartered? | Sogou is headquartered in Beijing, China. |
| Is Sogou publicly listed? | No, Sogou was acquired by Tencent in September 2020. |
| Who acquired Sogou? | Sogou was acquired by Tencent in September 2020. |
| How much was Sogou acquired for? | Sogou was acquired for $3.5B in September 2020, a 3.8x revenue multiple. |
| What is Sogou's valuation? | Sogou was last valued at $1.2B in its strategic investment round in September 2013. |
| How much funding has Sogou raised? | Sogou has raised $516M across 1 funding round. |
| What was Sogou's last funding round? | Sogou's last funding round was a $516M strategic investment round in September 2013, led by Tencent. |
| Who are Sogou's investors? | Sogou's investors include Tencent. |
| What is Sogou's revenue? | Sogou's latest recorded revenue is $131M (September 2013). |
| What is Sogou's revenue multiple? | Sogou's latest valuation implies a 9.4x revenue multiple ($1.2B valuation on $131M of revenue). |
| Which companies are comparable to Sogou? | Companies comparable to Sogou include VerSe Innovation, Algolia, Exa, You.com, Pinterest and NAVER. |
| How many companies has Sogou invested in? | Sogou has invested in 7 companies, including Sound+, Medical Video, Myaidoctor, Baikemy.com, Afanti, Alavening and Zhihu. |
| What was Sogou's last investment? | In January 2020, Sogou invested in Sound+'s $3M Series A alongside Xiamen Semiconductor Investment Group. |
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