Positec Valuation, Funding & Investors

Positec is valued at $2B as of January 2025.

Last Positec valuation

$2B

Series A · Jan 2025

Last Positec funding round

Undisclosed stage

Amount undisclosed · Apr 2026

Cumulative funding Positec raised

$250M

across 2 funding rounds

Key investors in Positec

  • Bain Capital
  • CLSA Capital Partners
  • NRL Capital
  • Rockets Capital
  • Frontier Investment

Positec Overview

About Positec

Positec is a Suzhou-headquartered manufacturer of power tools and outdoor equipment under WORX and Rockwell brands. Established in 1994, it produces cordless drills, lawn mowers, and angle grinders distributed in over 100 countries through retailers like Home Depot and Amazon.


Founded

1994

HQ

ChinaSuzhou

Status

Privately held

Customer focus

B2B & B2C

Revenue model

Product sales

Valuation

$2B (Jan 2025)

Positec Valuation

Positec is currently valued at $2B, based on its Series A in January 2025.

The $250M round was led by Frontier Investment, with participation from CLSA Capital Partners, NRL Capital and Rockets Capital.

Positec valuation by funding round

Positec valuation by funding round
DateStageValuation
Jan 2025Series A$2B

Positec Funding History

Positec has raised a total of $250M across 2 funding rounds.

Positec's first fundraising round was a $250M Series A in January 2025. The most recent completed round was a undisclosed-stage round in April 2026.

Positec funding rounds

Positec funding rounds
DateStageInvestorsRaisedValuationDeal Summary
Apr 2026Undisclosed stageBain Capital (lead)---
Jan 2025Series AFrontier Investment (lead); CLSA Capital Partners; NRL Capital; Rockets Capital$250M$2BPositec Group, founded in 1994 and headquartered in Suzhou, China, is a global leader in manufacturing and innovation, specializing in R&D and production of robotic lawn mowers, battery-powered outdoor equipment, garden tools, household products, and power equipment for consumer and commercial use under brands like Worx, Kress, Rockwell, Wesco, Blue Ridge, and Cat Tools. The company operates 15 overseas marketing subsidiaries, four R&D centers, and four manufacturing bases worldwide, with sales in nearly 70 countries, over 8,000 patents, and participation in industry standards. In January 2025, Positec secured its first equity financing round of $250 million, led by Frontier Investment and joined by Rockets Capital, CLSA Capital Partners, NRL Capital, and others. Funds are allocated for R&D in green energy technology and intelligent products, product development, global market expansion, scaling operations, team growth, and accelerating electrification in the tool market, with emphasis on double-digit U.S. retail growth and commercial penetration via the Kress brand. Positec demonstrates strong traction with 5,000+ employees and industry-leading growth, positioning it as a key player in the Industrial Tech sector amid rising demand for innovative outdoor power equipment and robotics. The round reflects investor confidence in its three decades of technological innovation, operational excellence, and sustainable development.

Who has invested in Positec?

5 investors have backed Positec across its funding rounds, including Bain Capital, CLSA Capital Partners, NRL Capital, Rockets Capital and Frontier Investment.

Lead investors include Bain Capital and Frontier Investment.


Positec Investors

Investors in Positec by funding rounds participated
InvestorHQRoundsRoleFirst check
CLSA Capital PartnersHong KongHong Kong1ParticipantJan 2025
Frontier InvestmentChinaShanghai1LeadJan 2025
Bain CapitalUnited StatesBoston, MA1LeadApr 2026

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Positec Competitors

Positec competitors include listed companies like Husqvarna, Helen Of Troy, Spectrum Brands and Flyco, and private ones like Haier (India smart home unit) and Gymshark.

Public and private companies comparable to Positec
CompanyHQStatusRevenueEBITDAValuationRevenue Multiple
HusqvarnaSwedenSwedenPublicly listed$4.8B$591M$2.1B0.7x
Helen Of TroyUnited StatesUnited StatesPublicly listed$1.8B($728M)$642M0.8x
Spectrum BrandsUnited StatesUnited StatesPublicly listed$2.8B$211M$2B0.9x
FlycoChinaChinaPublicly listed$576M$112M$2.1B3.1x
Haier (India smart home unit)IndiaIndiaPrivate--$1.5B-
GymsharkUnited KingdomBirminghamPrivate$343M-$1.3B3.9x

Positec Public Comps

Positec is still privately-owned, but its public comps include Spectrum Brands, Flyco, Husqvarna, Peloton, Whirlpool, Electrolux, AUX Electric, Thule, Hangzhou Robam Appliances and Newell Brands.

Last FYEV/RevenueEV/EBITDA
RevenueEBITDALast FYLTM2027ELast FYLTM2027E
Spectrum Brands$2.8B$211M0.9x0.9x12.1x7.0x
Flyco$576M$112M3.1x3.1x16.2x14.7x
Husqvarna$4.8B$591M0.7x0.7x5.3x5.1x
Peloton$2.4B$208M1.1x1.1x12.8x5.6x
Whirlpool$16B$1.2B0.6x0.6x7.6x9.5x
Electrolux$13B$941M0.3x0.3x4.9x5.3x
AUX Electric$4.5B$512M0.2x0.2x1.8x2.2x
Thule$1.1B$203M2.4x2.4x12.8x11.8x

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Common questions about Positec

When was Positec founded?Positec was founded in 1994.
Where is Positec headquartered?Positec is headquartered in Suzhou, China.
Is Positec publicly listed?No, Positec is a private, VC-backed company.
What is Positec's valuation?Positec was last valued at $2B in its Series A in January 2025.
How much funding has Positec raised?Positec has raised $250M across 2 funding rounds.
What was Positec's last funding round?Positec's last funding round was a undisclosed-stage round in April 2026, led by Bain Capital.
Who are Positec's investors?Positec's investors include CLSA Capital Partners, Frontier Investment, Bain Capital, NRL Capital and Rockets Capital.
Which companies are comparable to Positec?Companies comparable to Positec include Husqvarna, Helen Of Troy, Spectrum Brands, Flyco, Haier (India smart home unit) and Gymshark.

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