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- Planity
Planity Funding, Investors & Competitors
Planity has raised $105M across 6 funding rounds, most recently a undisclosed-stage round in May 2024.
Last Planity funding round
Undisclosed stage
Amount undisclosed · May 2024
Cumulative funding Planity raised
$105M
across 6 funding rounds
Key investors in Planity
Alven
Crédit Mutuel Innovation
Eiffel Investment Group
Bpifrance
Revaia
Thibaud Elziere
Better Angle
Eduardo Ronzano
About Planity
Planity is a French online booking platform for beauty services connecting clients with hairdressers, barbers, spas, and salons. Users search and schedule appointments instantly without commissions, while professionals manage calendars and client relationships. Operating primarily in France with expansion to Europe, it processes millions of bookings annually.
Founded
2016
HQ
Website
Status
Privately held
Customer focus
B2C & B2B
Revenue model
Subscription
Planity Funding History
Planity has raised a total of $105M across 6 funding rounds.
Planity's first fundraising round was a $2M pre-seed round in February 2017. The most recent completed round was a undisclosed-stage round in May 2024.
Planity funding rounds
| Date | Stage | Investors | Raised | Deal Summary |
|---|---|---|---|---|
| May 2024 | Undisclosed stage | Evli Growth Partners | - | Evli Growth Partners took a minority stake in French beauty-booking software company Planity, joining a shareholder base that includes InfraVia, Revaia, Credit Mutuel Innovation, Bpifrance, Eiffel Investment Group and Alven. The Finnish firm pointed to Planity's leadership of the French salon market, its move into Germany and Belgium and its shift towards profitability as the reasons for investing. The size of Evli Growth Partners' investment and the structure of the transaction were not disclosed. |
| Feb 2024 | Series C | InfraVia Capital Partners (lead); Alven; Revaia; Bpifrance Digital Venture; Crédit Mutuel Innovation; Eiffel Investment Group | $49M | Planity is a French SaaS platform founded in 2017 that provides online booking, payments, inventory management, and other tools for beauty and hair salons, serving as their daily operating system. It holds a market-leading position in France with 25% of hair and beauty salons using its solution and has expanded into Germany and Belgium, where it supports 2,000 and 1,000 establishments respectively, facilitating over 10 million appointments monthly across more than 40,000 establishments total. On February 20, 2024, Planity raised a $50 million (or €45 million) Series C funding round led by InfraVia Capital Partners, with participation from existing investors Crédit Mutuel Innovation, Revaia, and Bpifrance Digital Venture, bringing total funding since inception to $105 million. Funds will support European expansion, particularly strengthening positions in Germany and Belgium while eyeing southern Europe, recruitment of 300 new employees to nearly double its 400-person team focused on development, sales, and customer service, product enhancements including conversational AI for bookings and inquiries, potential acquisitions, and investment in new verticals. Planity achieved annual recurring revenue (ARR) of $40 million (or €40 million) in 2023, reflecting 60% year-over-year growth, and reached break-even in its French home market. Salon partners report up to 16% increase in turnover within the first year of using the platform. Since Revaia's 2021 Series B investment of €30 million, Planity has grown 4x. InfraVia highlighted Planity's strong track record, efficient model implementation across three countries aligning with global sector trends, and its transformation of operations for tens of thousands of professionals and millions of consumers. The company aims to become Europe's leading booking platform. |
| Jul 2021 | Series B | Revaia (lead); Alven; Crédit Mutuel Innovation; Robin Capital; Bpifrance; Eiffel Investment Group | $36M | Planity is a Paris-based SaaS-enabled marketplace for beauty and hair salon bookings, founded in 2017 by Antoine Puymirat, Jérémy Queroy, and Paul Vonderscher. It connects consumers with salons, digitizing operations from analog methods like handwritten notes and phone calls, handling business for 15,000 beauty salon clients with a 75% market share in France as of the 2021 round. The company raised €30 million ($35.6M) in a Series B equity funding round in summer 2021 (approximate date July 27), led by Revaia (then possibly referenced as Gaia Capital Partners), with participation from Alven, Bpifrance (BPI Digital Venture), Crédit Mutuel Innovation, and Eiffel Investment Group. Proceeds funded expansion of technical and commercial teams and opening an office in Germany. This followed a €10 million Series B in July 2020 from Crédit Mutuel Innovation, Alven, Bpifrance, and Eiffel Investment Group. By 2024, Planity announced a $50 million Series C led by InfraVia Capital Partners, supported by Crédit Mutuel Innovation, Bpifrance Digital Venture, and Revaia, to drive international expansion into Belgium and Germany after dominating France. Later traction includes serving over 40,000 establishments, 10 million monthly bookings, and $40 million ARR in 2023 with 60% YoY growth. |
| Jul 2020 | Series A | Crédit Mutuel Innovation (lead); Alven; Bpifrance; Eiffel Investment Group | $12M | Planity is France's leading online appointment booking platform for beauty services, including hair salons, aesthetics clinics, and barbershops. Founded in 2017 by Antoine Puymirat, Jérémy Queroy, and Paul Vonderscher, the company offers a SaaS solution enabling beauty establishments to manage appointments, payments, gift cards, subscriptions, and inventory. In July 2020, Planity announced a Series B round of €10 million led by Crédit Mutuel Innovation, with participation from existing investors Alven, Bpifrance (via its Digital Venture division), and Eiffel Investment Group. This brought total cumulative funding to €18 million. By the time of the Series B, Planity had achieved significant traction: the platform processed 1 appointment every second, managed 22 million appointments cumulatively, served 7,500 beauty establishments, accumulated 350,000 certified customer reviews, and employed 100 staff across France. Beauty salon owners using Planity gained an average of 5 new clients per month through the platform's marketing and SEO strategy. |
| Sep 2018 | Seed | Alven (lead) | $7M | Planity is a French SaaS platform specializing in appointment booking and management software for hair salons, beauty salons, barbers, and nail salons. The company was founded in 2017 by Antoine Puymirat, Jérémy Queroy, and Paul Vonderscher. Alven Capital led Planity's seed round in 2017 for $1.5 million, and subsequently led a Series A round in May 2018 for $10 million. The company demonstrated strong early traction, growing to support 15,000 beauty salon clients in France and processing over 50 million appointments on its platform by 2021, with the appointment volume doubling in 2020. By the time of its Series C round in February 2024, Planity had secured 25% market share of hair and beauty salons across France and established significant positions in Germany and Belgium, supporting over 40,000 small businesses across Europe on its platform. |
| Feb 2017 | Pre-seed | Alven (lead); Frederic Malamitsas; Le Studio VC; Better Angle; Quentin Nickmans; Arthur Waller; Eduardo Ronzano; Khalid EL Guitti; Raphael Théron; Tancrède Besnard; Thibaud Elziere | $2M | - |
Who has invested in Planity?
19 investors have backed Planity across its funding rounds, including Alven, Crédit Mutuel Innovation, Eiffel Investment Group, Bpifrance, Revaia and Thibaud Elziere.
Lead investors include InfraVia Capital Partners, Revaia, Crédit Mutuel Innovation and Alven.
Planity Investors
| Investor | HQ | Rounds | Role | First check |
|---|---|---|---|---|
| 5 | Lead | Feb 2017 | ||
| 3 | Lead | Jul 2020 | ||
| 3 | Participant | Jul 2020 | ||
| 2 | Lead | Jul 2021 | ||
| 2 | Participant | Jul 2020 | ||
| 1 | Participant | Feb 2017 | ||
| 1 | Participant | May 2024 | ||
| 1 | Lead | Feb 2024 | ||
| 1 | Participant | Feb 2024 | ||
| 1 | Participant | Feb 2017 | ||
| 1 | Participant | Jul 2021 | ||
| 1 | Participant | Feb 2017 | ||
| 1 | Participant | Feb 2017 | ||
This data is available for Pro users. Sign up to see all 19 Planity investors. Start Free Trial | ||||
Benchmark 350K+ Funding Rounds and Disclosed VC Valuation Multiples
Sign up to see data on 350K+ funding rounds and disclosed revenue and EBITDA valuation multiples, from seed, through growth stage, to pre-IPO.
Start Free TrialPlanity Competitors
Planity competitors include listed companies like Kamakura Shinsho, Weight Watchers and Bending Spoons, and private ones like Booksy, ByteDance and Telegram.
| Company | HQ | Status | Revenue | EBITDA | Valuation | Revenue Multiple |
|---|---|---|---|---|---|---|
| Private | - | - | $580M | - | ||
| Publicly listed | $54M | $9M | $164M | 2.4x | ||
| Publicly listed | $786M | ($198M) | $160M | 0.7x | ||
| Private | $186B | - | $480B | 2.6x | ||
| Private | - | - | $30B | - | ||
| Publicly listed | $2.6B | $520M | $24B | - |
Planity Public Comps
Planity is still privately-owned, but its public comps include Meta, Rocket Companies, Bending Spoons, Rollins, Madison Air, Service Corporation International, Kakao, Match Group, PB Fintech and Kunlun.
| Last FY | EV/Revenue | EV/EBITDA | ||||||
|---|---|---|---|---|---|---|---|---|
| Revenue | EBITDA | Last FY | LTM | 2027E | Last FY | LTM | 2027E | |
| $201B | $104B | 8.8x | 7.4x | 17.0x | 12.7x | |||
| $6.3B | $1.4B | 7.8x | 5.0x | 36.3x | 19.2x | |||
| $2.6B | $520M | 11.0x | - | 54.9x | - | |||
| $3.8B | $854M | 4.5x | 4.2x | 19.8x | 19.1x | |||
| $3.5B | $697M | 4.2x | 3.9x | 21.1x | 14.6x | |||
| $4.3B | $1.3B | 3.7x | 3.6x | 11.9x | 11.7x | |||
| $5.9B | $1.1B | 0.9x | 0.9x | 4.8x | 4.1x | |||
| $3.5B | $939M | 3.7x | 3.7x | 13.9x | 10.0x | |||
This data is available for Pro users. Sign up to see all Planity competitors and their valuation data. Start Free Trial | ||||||||
Common questions about Planity
| When was Planity founded? | Planity was founded in 2016. |
| Where is Planity headquartered? | Planity is headquartered in Paris, France. |
| Is Planity publicly listed? | No, Planity is a private, VC-backed company. |
| How much funding has Planity raised? | Planity has raised $105M across 6 funding rounds. |
| What was Planity's last funding round? | Planity's last funding round was a undisclosed-stage round in May 2024. |
| Who are Planity's investors? | Planity's investors include Alven, Crédit Mutuel Innovation, Eiffel Investment Group, Revaia, Bpifrance, Frederic Malamitsas, Evli Growth Partners, InfraVia Capital Partners, Bpifrance Digital Venture, Le Studio VC and 9 others. |
| Which companies are comparable to Planity? | Companies comparable to Planity include Booksy, Kamakura Shinsho, Weight Watchers, ByteDance, Telegram and Bending Spoons. |
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