Pipefy Valuation, Funding & Investors

Pipefy is valued at $140M as of July 2019.

Last Pipefy valuation

$140M

Series B · Jul 2019

Last Pipefy funding round

$75M

Series C · Oct 2021

Cumulative funding Pipefy raised

$123M

across 4 funding rounds

Key investors in Pipefy

  • 500 Global
  • Redpoint eventures
  • Insight Partners
  • Bossa Invest
  • Trinity Ventures
  • Valor Capital Group

Pipefy Overview

About Pipefy

Pipefy is a low-code workflow automation platform used by finance, HR, and procurement teams to build forms, approvals, and dashboards without developers. San Francisco-headquartered with offices in Curitiba, Brazil, the company powers processes for 4,000 organizations including PepsiCo and Accenture, integrating with Google Workspace, Microsoft Teams, and SAP. Founded in 2015, Pipefy delivers pre-built templates for purchase orders and onboarding, automating 90 percent of routine tasks via AI-driven routing.


Founded

2013

HQ

United StatesSan Francisco, CA

Website

pipefy.com

Status

Privately held

Customer focus

B2B

Revenue model

Subscription

Valuation

$140M (Jul 2019)

Pipefy Valuation

Pipefy is currently valued at $140M, based on its Series B in July 2019.

The $45M round was led by Insight Partners, with participation from OpenView, ONEVC, Endeavor Catalyst, 10X Capital, Trinity Ventures and 1 other investor.

Pipefy valuation by funding round

Pipefy valuation by funding round
DateStageValuation
Jul 2019Series B$140M

Pipefy Funding History

Pipefy has raised a total of $123M across 4 funding rounds.

Pipefy's first fundraising round was a $200K seed round in July 2015. The most recent completed round was a $75M Series C in October 2021.

Pipefy funding rounds

Pipefy funding rounds
DateStageInvestorsRaisedValuationDeal Summary
Oct 2021Series CSoftBank Group (lead); Long Journey Ventures; Steadfast Capital Management; Redpoint eventures; Insight Partners; Bossa Invest; 500 Global$75M-Pipefy is a business process automation platform founded in 2015 in Curitiba, Brazil, with headquarters also in San Francisco, California, offering no-code workflow automation and AI agents to digitize processes for companies in over 150 countries. It enables teams to build, test, and improve workflows, reducing errors and focusing on outcomes. The company reported near triple-digit annualized growth in ARR and licenses around early 2021 and planned the release of Pipefy platform version 2.0 in October 2021. On October 26, 2021 (or November 26 per some sources), Pipefy raised $75 million in a Series funding round (noted as round 6 in one source) from investors including 500 Global, Bossa Invest, Insight Partners, Long Journey Ventures, Redpoint eventures, SOFTBANK Latin America Ventures (lead), and Steadfast Capital Management, bringing total funding to approximately $75M-$138.7M across 2-6 rounds. Pipefy competed with platforms like Bizagi and airSlate, emphasizing global expansion, customer satisfaction, cost savings, and scaling infrastructure amid growing demand for automation. Recent developments include ranking #410 on the 2025 Deloitte Technology Fast 500 with at least $5M current-year operating revenues and 50%+ growth, and appointing Henrique Setton as COO, reflecting continued growth in AI-driven automation.
Jul 2019Series BInsight Partners (lead); OpenView; ONEVC; Endeavor Catalyst; 10X Capital; Trinity Ventures; Bossa Invest$45M$140MPipefy is a Lean Management platform that empowers managers to create, deploy, and measure digital workflows without IT assistance, automating repetitive tasks to enable higher-value work like problem-solving. Founded in 2015 and headquartered in San Francisco, it serves customers in over 150 countries, from small businesses to enterprises, with 300% annual growth at the time of the Series B. The platform supports RPA deployments and exception management, positioning it as an operating system for growing enterprises using Lean principles. On July 11, 2019, Pipefy raised $45 million in a Series B round led by Insight Partners, with participation from existing investors OpenView and Trinity Ventures, bringing total funding to over $65 million. Funds were allocated to product investment and scaling go-to-market operations to pursue universal Lean Management accessibility. Pipefy has continued funding, raising $75 million in a Series C in 2021, reaching over $140 million total across multiple rounds. The company competes in workflow and process automation, recognized for driving efficiency.
Jan 2016SeedCSC Upshot; Morten Primdahl; Long Journey Ventures; Redpoint eventures; FundersClub; Alexander Aghassipour; Ignacio Canals; Valor Capital Group; Trinity Ventures; 500 Global$3M--
Jul 2015SeedRedpoint eventures; Valor Capital Group; 500 Global$200K--

Who has invested in Pipefy?

18 investors have backed Pipefy across its funding rounds, including 500 Global, Redpoint eventures, Insight Partners, Bossa Invest, Trinity Ventures and Valor Capital Group.

Lead investors include SoftBank Group and Insight Partners.


Pipefy Investors

Investors in Pipefy by funding rounds participated
InvestorHQRoundsRoleFirst check
Redpoint eventuresBrazilSão Paulo3ParticipantJul 2015
500 GlobalUnited StatesSan Francisco, CA3ParticipantJul 2015
Long Journey VenturesUnited StatesSan Francisco, CA2ParticipantJan 2016
Insight PartnersUnited StatesNew York City, NY2LeadJul 2019
Valor Capital GroupUnited StatesNew York City, NY2ParticipantJul 2015
Trinity VenturesUnited StatesSan Francisco, CA2ParticipantJan 2016
Bossa InvestBrazilSão Paulo2ParticipantJul 2019
CSC UpshotUnited StatesSan Francisco, CA1ParticipantJan 2016
OpenViewUnited StatesBoston, MA1ParticipantJul 2019
Morten PrimdahlUnited StatesSan Francisco, CA1ParticipantJan 2016
SoftBank GroupJapanTokyo1LeadOct 2021
Steadfast Capital ManagementUnited StatesNew York City, NY1ParticipantOct 2021
ONEVCBrazilSão Paulo1ParticipantJul 2019

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Pipefy Competitors

Pipefy competitors include listed companies like Freee and TOTVS, and private ones like Zagace, Deskera, Creatio and Insynctive.

Public and private companies comparable to Pipefy
CompanyHQStatusRevenueEBITDAValuationRevenue Multiple
ZagaceUnited StatesSan Jose, CAPrivate--$85M-
DeskeraUnited StatesMinneapolis, MNPrivate--$495M-
CreatioUnited StatesBoston, MAPrivate--$1.2B-
FreeeJapanJapanPublicly listed$214M$6M$1.5B4.8x
InsynctiveUnited StatesSan Francisco, CAPrivate--$12M-
TOTVSBrazilBrazilPublicly listed$1.1B$318M$3.8B3.2x

Pipefy Public Comps

Pipefy is still privately-owned, but its public comps include Ntt Data Intramart, Asteria, AtaTP, ZeroStack, Arab Sea, Lemonsoft, oRo Co., ActiveOps, Link Bilgisayar and Fortifai.

Last FYEV/RevenueEV/EBITDA
RevenueEBITDALast FYLTM2027ELast FYLTM2027E
Ntt Data Intramart$94M$16M1.0x1.0x5.9x-
Asteria$22M$9M4.7x4.8x11.8x-
AtaTP$116M$78M1.6x-2.4x-
ZeroStack$36M($115M)2.8x3.2x(0.9x)-
Arab Sea$14M($608K)7.9x-(183.4x)-
Lemonsoft$34M$11M3.1x3.1x10.0x10.2x
oRo Co.$53M$19M2.3x2.1x6.5x-
ActiveOps$60M$360K2.7x2.6x445.7x23.9x

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Common questions about Pipefy

When was Pipefy founded?Pipefy was founded in 2013.
Where is Pipefy headquartered?Pipefy is headquartered in San Francisco, CA, United States.
Is Pipefy publicly listed?No, Pipefy is a private, VC-backed company.
What is Pipefy's valuation?Pipefy was last valued at $140M in its Series B in July 2019.
How much funding has Pipefy raised?Pipefy has raised $123M across 4 funding rounds.
What was Pipefy's last funding round?Pipefy's last funding round was a $75M Series C in October 2021, led by SoftBank Group.
Who are Pipefy's investors?Pipefy's investors include Redpoint eventures, 500 Global, Long Journey Ventures, Insight Partners, Valor Capital Group, Trinity Ventures, Bossa Invest, CSC Upshot, OpenView, Morten Primdahl and 8 others.
Which companies are comparable to Pipefy?Companies comparable to Pipefy include Zagace, Deskera, Creatio, Freee, Insynctive and TOTVS.

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