Outside Valuation, Funding & Investors
Outside is valued at $47M as of June 2020.
Last Outside valuation
$47M
Series A · Jun 2020
Last Outside funding round
$150M
Series B · Feb 2021
Cumulative funding Outside raised
$174M
across 4 funding rounds
Key investors in Outside
Zone 5 Ventures
Jazz Venture Partners
Service Provider Capital
NEXT VENTŪRES
Sequoia Heritage
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Matthew Kaness
About Outside
Outside is a Boulder, Colorado-headquartered media company that produces content for endurance sports and active lifestyles across print, digital, video, and events. It publishes magazines such as Outside, VeloNews, and Trail Runner Trail, alongside websites offering training plans, gear reviews, and films. The company distributes storytelling, online courses, and event discounts through platforms including mobile apps and television partnerships, serving audiences interested in cycling, running, triathlons, and adventure travel.
Founded
2017
HQ
Boulder, COWebsite
Status
Privately held
Customer focus
B2C
Revenue model
Advertising, Subscription
Valuation
$47M (Jun 2020)
Outside Valuation
Outside is currently valued at $47M, based on its Series A in June 2020.
The $17M round was led by Jazz Venture Partners, with participation from Zone 5 Ventures, NEXT VENTŪRES and Service Provider Capital.
Outside valuation by funding round
| Date | Stage | Valuation |
|---|---|---|
| Jun 2020 | Series A | $47M |
Outside Funding History
Outside has raised a total of $174M across 4 funding rounds.
Outside's first fundraising round was a $3M seed round in December 2019. The most recent completed round was a $150M Series B in February 2021.
Outside funding rounds
| Date | Stage | Investors | Raised | Valuation | Deal Summary |
|---|---|---|---|---|---|
| Feb 2021 | Series B | Sequoia Heritage (lead); Zone 5 Ventures; Jazz Venture Partners; Next Ventures | $150M | - | Pocket Outdoor Media, a four-year-old media company owning 22 active lifestyle publications and technology groups, announced a $150 million Series B funding round on February 22, 2021, led by Sequoia Heritage with participation from Jazz Venture Partners, Next Ventures, and Zone 5 Ventures. The funding supported the acquisition of five outdoor sports media and technology firms: Gaia GPS (mapping app), athleteReg (event registration platform), Peloton Magazine (cycling publication), Outside TV (adventure sports video content), and Outside Integrated Media (magazine, studios, Outside GO platform). Following the acquisitions, the company rebranded to Outside, adding approximately 180 employees to its existing workforce of 240. Previously, in June of the prior year, Pocket Outdoor Media raised a $14 million Series A led by JZ Venture Partners with Next Ventures and Zone 5 Ventures, acquiring Yoga Journal, SKI, Climbing, BACKPACKER, and other titles. Subsequent acquisitions included the publisher of Trail Runner and Gym Climber magazines/websites, and Paleo Magazine to bolster its nutrition segment. |
| Dec 2020 | Series A | - | $5M | - | - |
| Jun 2020 | Series A | Jazz Venture Partners (lead); Zone 5 Ventures; NEXT VENTŪRES; Service Provider Capital | $17M | $47M | Outside is a technology and media company focused on active lifestyle enthusiasts. The company appears in Jazz Venture Partners' portfolio, indicating it received investment from the firm. |
| Dec 2019 | Seed | Zone 5 Ventures; Matthew Kaness | $3M | - | - |
Who has invested in Outside?
7 investors have backed Outside across its funding rounds, including Zone 5 Ventures, Jazz Venture Partners, Service Provider Capital, NEXT VENTŪRES, Sequoia Heritage and Matthew Kaness.
Lead investors include Sequoia Heritage and Jazz Venture Partners.
Outside Investors
| Investor | HQ | Rounds | Role | First check |
|---|---|---|---|---|
| United States | 3 | Participant | Dec 2019 | |
| San Francisco, CA | 2 | Lead | Jun 2020 | |
| San Francisco, CA | 1 | Participant | Jun 2020 | |
| Denver, CO | 1 | Participant | Jun 2020 | |
 London | 1 | Participant | Feb 2021 | |
This data is available for Pro users. Sign up to see all 7 Outside investors. Start Free Trial | ||||
Benchmark 350K+ Funding Rounds and Disclosed VC Valuation Multiples
Sign up to see data on 350K+ funding rounds and disclosed revenue and EBITDA valuation multiples, from seed, through growth stage, to pre-IPO.
Start Free TrialAcquisitions by Outside
Outside has acquired 8 companies to date.
Last acquisition by Outside was on February 6th 2025. Outside acquired Inntopia for undisclosed valuation.
Latest Acquisitions by Outside
| Description | - | MapMyFitness is an Austin-based fitness app that tracks running, cycling, and walking via smartphone GPS and wearables. Acquired by Under Armour in 2013, it logs over a billion activities annually from 70 million users worldwide. The platform offers route planning, performance analytics, and community challenges integrated with MyFitnessPal. | ROAM is a Los Angeles-based media production company creating content for adventurers. It produces educational videos, original series, mini-documentaries, and podcasts featuring explorers like Alex Honnold. The platform hosts community events in California and streams on YouTube with 500,000 subscribers. Launched in 2020, ROAM partners with brands such as Patagonia for sponsored expeditions. | Trailforks is a comprehensive trail database and management platform for mountain biking, hiking, skiing, and motorcycling networks. It enables trail builders and associations to inventory routes, update conditions, and promote destinations via mobile apps and web maps. Users access over 500,000 global trails with real-time status, photos, and GPS navigation. Headquartered in Canada, Trailforks serves riding communities through premium memberships and association partnerships. | |
| HQ Country | | | | | |
| HQ City | - | Denver, CO | Boulder, CO | Boulder, CO | |
| Deal Date | 6 Feb 2025 | 30 Aug 2024 | 4 Nov 2021 | 14 Jul 2021 | |
| Valuation | undisclosed | undisclosed | undisclosed | undisclosed | |
| EV/Revenue | |||||
| EV/EBITDA | |||||
This data is available for Pro users. Sign up to see all Outside acquisitions and their M&A valuation multiples. Start Free Trial | |||||
Outside Competitors
Outside competitors include listed companies like Beaglee and Phoenix New Media, and private ones like ScreenHits TV, Nebula, Ookbee and Passionflix.
| Company | HQ | Status | Revenue | EBITDA | Valuation | Revenue Multiple |
|---|---|---|---|---|---|---|
| London | Private | - | - | $49M | - | |
 Japan | Publicly listed | $107M | $15M | $44M | 0.3x | |
| New York City, NY | Private | - | - | $50M | - | |
 Bangkok | Private | - | - | $53M | - | |
| Los Angeles, CA | Private | $5M | - | $40M | 8.0x | |
 China | Publicly listed | $114M | $2M | $17M | - |
Outside Public Comps
Outside is still privately-owned, but its public comps include Digital Chosun, Basilic Fly Studio, Melhoramentos, Jig.jp, Workpoint Entertainment, VerticalScope, Dnxcorp, Wemade Play Co, Effecten-Spiegel and Beaglee.
| Last FY | EV/Revenue | EV/EBITDA | ||||||
|---|---|---|---|---|---|---|---|---|
| Revenue | EBITDA | Last FY | LTM | 2027E | Last FY | LTM | 2027E | |
| $29M | $8M | 0.8x | - | 2.7x | - | |||
| $43M | $9M | 1.2x | - | 5.5x | - | |||
| $34M | $2M | 2.4x | - | 45.1x | - | |||
| $93M | $12M | 0.4x | 0.4x | 2.9x | - | |||
| $62M | $8M | - | - | - | - | |||
| $58M | $16M | 1.2x | 1.3x | 4.4x | 3.7x | |||
| $28M | $8M | 1.4x | - | 4.7x | - | |||
| $91M | $22M | 0.3x | - | 1.4x | - | |||
This data is available for Pro users. Sign up to see all Outside competitors and their valuation data. Start Free Trial | ||||||||
Common questions about Outside
| When was Outside founded? | Outside was founded in 2017. |
| Where is Outside headquartered? | Outside is headquartered in Boulder, CO, United States. |
| Is Outside publicly listed? | No, Outside is a private, VC-backed company. |
| What is Outside's valuation? | Outside was last valued at $47M in its Series A in June 2020. |
| How much funding has Outside raised? | Outside has raised $174M across 4 funding rounds. |
| What was Outside's last funding round? | Outside's last funding round was a $150M Series B in February 2021, led by Sequoia Heritage. |
| Who are Outside's investors? | Outside's investors include Zone 5 Ventures, Jazz Venture Partners, NEXT VENTŪRES, Service Provider Capital, Next Ventures, Matthew Kaness and Sequoia Heritage. |
| Which companies are comparable to Outside? | Companies comparable to Outside include ScreenHits TV, Beaglee, Nebula, Ookbee, Passionflix and Phoenix New Media. |
| How many companies has Outside acquired? | Outside has acquired 8 companies, including Inntopia, MapMyFitness, ROAM, Trailforks and Pinkbike.com. |
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