Novidea Funding, Investors & Competitors

Feedzai is a Coimbra-headquartered AI platform combating fraud across banking, payments, and e-commerce. It deploys risk scoring for transactions, AML screening, identity verification, and scam detection using behavioral biometrics and generative AI like ScamAlert. Clients include Santander, Citi, and Visa, with operations in US, UK, and APAC for real-time prevention.

TrustDecision is a Hangzhou-based fintech company founded in 2013 that provides risk control and anti-fraud solutions. It develops AI-powered software for financial institutions, insurers, payment platforms, e-commerce sites, and social networks, processing billions of transactions daily to detect theft and fraud.

Fenergo is a Dublin-headquartered SaaS provider of client lifecycle management software tailored for corporate, investment, and private banks worldwide. The platform integrates front- and middle-office operations, covering compliance requirements like KYC, CDD, AML, MiFID II, FATCA, and Dodd-Frank, alongside legal entity data management, product onboarding, collateral management, client servicing, and credit mitigants. Major financial institutions rely on Fenergo to accelerate onboarding processes, reduce setup times, and ensure consistent client experiences. In 2022, Chartis Research awarded Fenergo wins in three RiskTech100 categories and elevated it to 29th place among global risk and compliance technology leaders.

Unit21 is a San Francisco-headquartered no-code platform for fraud detection and compliance. Founded in 2018, it provides APIs and dashboards for transaction monitoring, KYC, AML screening, and case management across fintech, crypto, and e-commerce. The platform processes millions of events daily using machine learning models trained on financial crime patterns.

Verisk is a leading data, analytics, and technology provider for property-casualty insurers. Verisk traces its history to Insurance Services Office, a nonprofit advisory organization founded in 1971 by US P&C insurers. ISO was formed as an association of insurance companies to assist with a variety of insurance use cases, such as reporting to regulators, defining policies, and determining independent premium rates. As the firm expanded its use cases, it became a for-profit company, renamed Verisk, and went public in 2009. Verisk’s single segment (insurance) provides underwriting solutions, including forms, rules, loss costs, and catastrophe modeling. For claims, Verisk’s solutions include property repair estimates and antifraud tools. About 83% of Verisk’s revenue is US-based.

Mitek Systems Inc is engaged in the development, sale, and service of proprietary software solutions related to mobile imaging. The firm is a software development company with expertise in artificial intelligence, and machine learning. It serves more than 7,900 financial services organizations, financial technology (fintech) brands, telecommunications companies, and marketplace brands across the globe. The company's Mobile Deposit solution is used by consumers for mobile check deposits. The company's Mobile Verify verifies a user's identity online, enabling organizations to build safer digital communities, whereas CheckReader enables financial institutions to automatically extract data from a check image received across any deposit channel - branch, ATM, RDC, and mobile.

Transmit Security is a Boston-headquartered customer identity and access management platform provider. The company delivers fraud prevention, passwordless authentication, and orchestration tools to banks like Barclays, insurers such as Allianz, and retailers including Walmart. Founded in 2018, Transmit Security processes trillions of identity transactions annually across web, mobile, and API channels.

Thought Machine is a London-headquartered fintech founded in 2017, delivering the Vault Core cloud-native banking platform to replace legacy systems. Adopted by JPMorgan Chase for its digital bank, Lloyds Banking Group, and Standard Chartered across retail, corporate, and investment banking, Vault supports real-time processing via microservices on AWS and Google Cloud. The platform handles mortgages, deposits, and payments compliant with PSD2 regulations. Thought Machine serves 20+ financial institutions globally with headquarters in the UK and offices in Singapore and New York.

21Finance is a Zurich-headquartered fintech provider of decentralized platforms for digital asset issuance and trading. Its software enables banks and intermediaries to launch compliant marketplaces for tokenized shares, bonds, funds, security tokens, and cryptocurrencies on secondary markets. Regulated under Swiss financial laws, the solution supports Ethereum-based smart contracts.

Lusha is a Tel Aviv-headquartered B2B data platform that enriches and verifies contact information for sales, marketing, and recruitment teams. The company integrates with CRM systems like Salesforce and HubSpot to provide accurate phone numbers and emails, serving over 500,000 users globally. Notable clients include Uber, Dropbox, and Microsoft, alongside thousands of SMBs. Founded in 2016, Lusha expanded into candidate sourcing tools and maintains offices in London, New York, and San Francisco.

infiBond is a behavioral analytics platform that integrates deep learning AI into digital services for fintech, e-commerce, and healthcare providers. Its algorithms analyze users' states of mind, personality traits, and motivators to predict behaviors beyond surface-level actions, enabling personalized engagement, risk assessment, and loyalty enhancement. Compliant with GDPR, ISO standards, and US privacy laws, the Israel-headquartered company embeds seamlessly into major platforms worldwide.

Juniper Square is a San Francisco-headquartered software platform for private market fund managers providing investor portals, CRM, automated accounting, and compliance tools. It streamlines fundraising through digital subscription documents, wire tracking, and performance reporting for real estate, private equity, and venture funds. The company serves over 1,000 firms managing $3 trillion in assets with AI-powered insights and mobile access for investor relations.

Deluxe Corp is principally a payments and data company. Its reportable segments are: Merchant Services, B2B Payments, Data Solutions, and Print. Maximum revenue is derived from its Print segment, which provides printed personal and business checks, business essentials, as well as branded promotional, print, apparel, and digital storefront solutions. The Merchant Services segment provides electronic credit and debit card authorization, payment systems, and processing services. The B2B segment offers treasury management solutions, integrated accounts payable disbursements, and fraud and security services, and the Data Solutions segment offers data, analytics, and marketing services, as well as financial institution profitability reporting and business incorporation services.

Vise is a New York-headquartered fintech company founded in 2016 automating investment management for financial advisors via AI. Its platform handles personalized portfolio construction, rebalancing, tax optimization, and client reporting, allowing advisors to prioritize relationship-building while serving clients with customized strategies across asset classes.

Axtria is a Berkeley Heights-headquartered provider of cloud software for life sciences commercialization. The company offers platforms like SalesCAST for territory alignment and Patient Access for adherence management, serving pharmaceutical firms such as Pfizer and Novartis. Axtria processes commercial data to support field force optimization and patient outcomes across North America and Europe. Founded in 2010, it maintains development centers in India for analytics innovation.

Salesforce provides enterprise cloud computing solutions. The company offers customer relationship management technology that brings companies and customers together. Its Customer 360 platform helps the group deliver a single source of truth, connecting customer data across systems, apps, and devices to help companies sell, service, market, and conduct commerce. It also offers Service Cloud for customer support, Marketing Cloud for digital marketing campaigns, Commerce Cloud as an e-commerce engine, the Salesforce Platform, which allows enterprises to build applications, and other solutions, such as MuleSoft for data integration.

S&P Global provides data and benchmarks to capital and commodity market participants. Its ratings business is the largest credit rating agency in the world and S&P's largest segment by profitability. S&P's largest segment by revenue is market intelligence, which provides desktop, data and advisory solutions, enterprise solutions, and credit/risk solutions mostly in the financial-services industry. S&P's other segments include energy (formerly commodity insights, this segment includes Platts and other data), mobility (Carfax), and indexes. S&P plans to spin off mobility in 2026.

Moody’s, along with S&P Ratings, is a leading provider of credit ratings on fixed-income securities. The ratings segment, Moody’s Investors Service, includes corporates, structured finance, financial institutions, and public finance ratings. MIS represents a majority of the firm’s profit and often (depending on bond issuance levels) a majority of the firm's revenue. The other segment, Moody’s Analytics, consists of decision solutions, research and insights, and data and information.