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- Lovevery
Lovevery Revenue, Valuation, Funding & Investors
Lovevery is valued at $800M as of June 2021, a 8.0x multiple on its last reported $100M revenue.
Last Lovevery valuation
$800M
Series C · Jun 2021
Last Lovevery funding round
$100M
Series C · Jun 2021
Lovevery revenue
$100M
Series C · Jun 2021
Key investors in Lovevery
GV
Reach Capital
Chan Zuckerberg Initiative
Knudsen Capital
Collaborative Fund
Founder Collective
About Lovevery
Lovevery is a company producing play kits, wooden toys, books, and guides for children from birth to age four, developed with experts from Stanford and Harvard. Subscription boxes deliver stage-specific items every two to three months to support cognitive, motor, and sensory development. The Austin-headquartered brand sells direct-to-consumer and through retailers like Nordstrom since 2017.
Founded
2015
HQ
Website
Status
Privately held
Customer focus
B2C
Revenue model
Subscription
Revenue
$100M (Jun 2021)
Valuation
$800M (Jun 2021)
Lovevery Valuation
Lovevery is currently valued at $800M, based on its Series C in June 2021.
The $100M round was led by TCG, with participation from Reach Capital, SoGal Ventures, GV, Steph Korey Goodwin, Chan Zuckerberg Initiative and 1 other investor.
Lovevery valuation by funding round
| Date | Stage | Valuation | Revenue Multiple |
|---|---|---|---|
| Jun 2021 | Series C | $800M | 8.0x |
Lovevery Revenue
Lovevery's latest recorded revenue is $100M, as of its Series C in June 2021. At a $800M valuation, that implies a 8.0x revenue multiple.
Lovevery revenue by funding round
| Date | Revenue * | Valuation | Revenue Multiple | Stage |
|---|---|---|---|---|
| Jun 2021 | $100M | $800M | 8.0x | Series C |
* Revenue (or ARR) figures are the values recorded alongside each funding round. Typically run-rate revenue at the time of the deal, or a reported LTM (last 12 months) revenue.
Lovevery Funding History
Lovevery has raised a total of $126M across 3 funding rounds.
Lovevery's first fundraising round was a $6M Series A in June 2018. The most recent completed round was a $100M Series C in June 2021.
Lovevery funding rounds
| Date | Stage | Investors | Raised | Valuation | Deal Summary |
|---|---|---|---|---|---|
| Jun 2021 | Series C | TCG (lead); Reach Capital; SoGal Ventures; GV; Steph Korey Goodwin; Chan Zuckerberg Initiative; Mark Vadon | $100M | $800M | Lovevery is a Boise, Idaho-based company founded in 2015 by Jessica Rolph and Roderick Morris, producing Montessori-inspired educational toys, play kits, books, and games delivered via subscription boxes for children from birth through age five. The products, developed with input from child development experts, physical therapists, and psychologists, use sustainable materials and include play guides and a companion parenting app. In June 2021, Lovevery raised $100 million in a Series C funding round led by TCG, with participation from Chan Zuckerberg Initiative, GV (Google Ventures), Reach Capital, SoGal Ventures, Mark Vadon, and Steph Korey Goodwin, to fund global expansion, digital growth including a new mobile app, content development, and international platform scaling. At the time of the Series C announcement, Lovevery reported more than $100 million in annual recurring revenue from subscriptions, with over 100% year-on-year recurring revenue growth, more than 220,000 active subscribers to its Play Kits program, and over 1 million kits shipped in the prior year. Revenue had grown from $22 million in 2019 to $76 million in 2020, reaching approximately $200 million annually by later 2021 or early 2022, with $142 million from recurring subscriptions and over 280,000 active subscribers. The Series C valued Lovevery at more than $800 million, as reported in coverage citing the Wall Street Journal. This followed a $20 million Series B in 2019 led by Maveron with GV, Reach Capital, Collaborative Fund, and Chan Zuckerberg Initiative. Lovevery expanded products with Target partnerships, launched proprietary subscription platforms for global operations, and entered Europe. The company aims for an eventual IPO as a global early childhood brand, with all full-time employees receiving stock options. |
| Oct 2019 | Series B | Maveron (lead); Reach Capital; GV; Knudsen Capital; Chan Zuckerberg Initiative; Collaborative Fund | $20M | - | Lovevery, a Boise, Idaho-based company founded in 2015 by Jessica Rolph and Roderick Morris, produces Montessori-inspired educational toys, play kits, and subscription boxes designed for child development from birth through age five. The products, developed with input from childhood experts, physical therapists, and psychologists, use sustainable materials and include play guides and a parenting app. In October 2019, around the 15th, Lovevery raised $20 million in a Series B round led by Maveron, with participation from GV (Google Ventures), Chan Zuckerberg Initiative, Reach Capital, and Collaborative Fund. Maveron’s Jason Stoffer joined the board as director, with Cat Lee and GV’s Laura Melahn as observers. The funding brought Lovevery’s total capital raised to approximately $32 million, including a prior Series A of over $6 million in July 2018 and earlier convertible and bridge notes. Proceeds were allocated to research and development, new products like a Block Set, marketing, customer acquisition, and building digital capabilities to support parents. The company reported rapid growth, having tripled its business year-over-year and expanded its subscriber base tenfold in the past year leading up to the round. At the time, Lovevery had about 30 employees, planning to double to 60, and hired key executives from Fitbit, Zulily, and local high-growth firms. No post-money valuation, specific revenue/ARR figures, EBITDA, or valuation multiples were disclosed in announcements. The round positioned Lovevery to scale amid rising demand for developmental toys, contrasting with edtech trends, and later rounds in 2021 valued it at around $800 million. |
| Jun 2018 | Series A | Knudsen Capital; Founder Collective; Eastward Capital Partners | $6M | - | Lovevery, a Boise-based company founded in 2015, produces Montessori-inspired educational toys and play-kit subscription boxes for children from birth through age five, designed in consultation with child development experts. The products, made from organic and sustainably sourced materials, are delivered via subscription every two to three months and include play guides and a parenting app. In July 2018, Lovevery raised a Series A round of just over $6 million from investors including Eastward Capital Partners, Founder Collective, and Knudsen Capital, following convertible notes and a bridge note, contributing to a total of $32 million raised by late 2019. The funds supported product development, research, marketing, and customer acquisition as the company tripled its business that year. Lovevery's 2018 revenue reached $6.8 million. Subsequent funding included a $20 million Series B in 2019 led by Maveron with Google Ventures, Reach Capital, Chan Zuckerberg Initiative, and Collaborative Fund. The company achieved an $800 million valuation in October 2021 after raising $100 million led by TCG. |
Who has invested in Lovevery?
12 investors have backed Lovevery across its funding rounds, including GV, Reach Capital, Chan Zuckerberg Initiative, Knudsen Capital, Collaborative Fund and Founder Collective.
Lead investors include TCG and Maveron.
Lovevery Investors
| Investor | HQ | Rounds | Role | First check |
|---|---|---|---|---|
| 2 | Participant | Oct 2019 | ||
| 2 | Participant | Oct 2019 | ||
| 2 | Participant | Jun 2018 | ||
| 2 | Participant | Oct 2019 | ||
| 1 | Lead | Oct 2019 | ||
| 1 | Participant | Jun 2021 | ||
| 1 | Lead | Jun 2021 | ||
| 1 | Participant | Jun 2021 | ||
| 1 | Participant | Oct 2019 | ||
| 1 | Participant | Jun 2018 | ||
This data is available for Pro users. Sign up to see all 12 Lovevery investors. Start Free Trial | ||||
Benchmark 350K+ Funding Rounds and Disclosed VC Valuation Multiples
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Start Free TrialLovevery Competitors
Lovevery competitors include listed companies like Lincoln Educational Services and Rastar Group, and private ones like Matific, Ruangguru, K-12 Techno Services and Ornikar.
| Company | HQ | Status | Revenue | EBITDA | Valuation | Revenue Multiple |
|---|---|---|---|---|---|---|
| Private | - | - | $800M | - | ||
| Publicly listed | $518M | $49M | $806M | 1.7x | ||
| Publicly listed | $312M | $77M | $820M | 3.6x | ||
| Private | - | - | $830M | - | ||
| Private | $47M | - | $759M | - | ||
| Private | $76M | - | $750M | 9.9x |
Lovevery Public Comps
Lovevery is still privately-owned, but its public comps include Lincoln Educational Services, Rastar Group, Brainbees Solutions, Taaleem Holdings, Stadio Holdings, Cogna Educação, China Education, Scholastic, Phoenix Education and AcadeMedia.
| Last FY | EV/Revenue | EV/EBITDA | ||||||
|---|---|---|---|---|---|---|---|---|
| Revenue | EBITDA | Last FY | LTM | 2027E | Last FY | LTM | 2027E | |
| $518M | $49M | 1.9x | 1.7x | 20.4x | 13.3x | |||
| $312M | $77M | 2.9x | 3.6x | 11.8x | 47.3x | |||
| $866M | $29M | 1.1x | 1.0x | 31.8x | 23.1x | |||
| $295M | $84M | 4.4x | 3.6x | 15.4x | 14.3x | |||
| $113M | $34M | 6.4x | 5.8x | 21.3x | 19.2x | |||
| $1.4B | $455M | 1.4x | 1.3x | 4.3x | 4.2x | |||
| $1.1B | $342M | 1.6x | 1.6x | 5.1x | 3.1x | |||
| $1.6B | $180M | 0.6x | 0.6x | 5.0x | 6.1x | |||
This data is available for Pro users. Sign up to see all Lovevery competitors and their valuation data. Start Free Trial | ||||||||
Common questions about Lovevery
| When was Lovevery founded? | Lovevery was founded in 2015. |
| Where is Lovevery headquartered? | Lovevery is headquartered in Boise, ID, United States. |
| Is Lovevery publicly listed? | No, Lovevery is a private, VC-backed company. |
| What is Lovevery's valuation? | Lovevery was last valued at $800M in its Series C in June 2021. |
| How much funding has Lovevery raised? | Lovevery has raised $126M across 3 funding rounds. |
| What was Lovevery's last funding round? | Lovevery's last funding round was a $100M Series C in June 2021, led by TCG. |
| Who are Lovevery's investors? | Lovevery's investors include Reach Capital, GV, Knudsen Capital, Chan Zuckerberg Initiative, Maveron, SoGal Ventures, TCG, Steph Korey Goodwin, Collaborative Fund, Founder Collective and 2 others. |
| What is Lovevery's revenue? | Lovevery's latest recorded revenue is $100M (June 2021). |
| What is Lovevery's revenue multiple? | Lovevery's latest valuation implies a 8.0x revenue multiple ($800M valuation on $100M of revenue). |
| Which companies are comparable to Lovevery? | Companies comparable to Lovevery include Matific, Lincoln Educational Services, Rastar Group, Ruangguru, K-12 Techno Services and Ornikar. |
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