JW Player Funding, Investors & Competitors

JW Player has raised $140M across 3 funding rounds, most recently a $100M Series E in June 2021.

Last JW Player funding round

$100M

Series E · Jun 2021

Cumulative funding JW Player raised

$140M

across 3 funding rounds

Key investors in JW Player

  • Greycroft
  • Headline
  • Greenspring Associates
  • Cue Ball
  • LLR Partners

JW Player Overview

About JW Player

JW Player is a New York-headquartered video platform powering delivery, monetization, and analytics for publishers worldwide. The SDK supports HTML5 playback across web, mobile, and OTT devices, serving 40,000 customers including CNN and Vimeo. Features include server-side ad insertion for AVOD and dynamic content personalization. Acquired by IXM in 2022, JW Player processes billions of monthly video impressions.


Founded

2004

HQ

United StatesNew York City, NY

Status

Privately held

Customer focus

B2B

Revenue model

Subscription, Advertising

JW Player Funding History

JW Player has raised a total of $140M across 3 funding rounds.

JW Player's first fundraising round was a $20M Series C in September 2014. The most recent completed round was a $100M Series E in June 2021.

JW Player funding rounds

JW Player funding rounds
DateStageInvestorsRaisedDeal Summary
Jun 2021Series ELLR Partners (lead)$100MJW Player, a New York-based video software and data insights platform originally created by YouTube's founder Jeroen Wijering, raised $100 million in a Series E funding round on June 24, 2021, from LLR Partners. The investment followed record video streaming growth, strong profitability over the prior 12 months, and the recent acquisition of Vualto, enhancing capabilities in live and on-demand streaming and digital rights management. The capital aims to accelerate product innovation, expand global go-to-market efforts in sales, marketing, and partnerships, and build the team amid the booming digital video economy. The company powers video for over 600,000 applications and sites, serving around 1 billion monthly viewers, with customers including TIME, Viacom, Zoom, Neugget, Tag Heuer, Sesame Street, Hearst, Insider, IMDb, and Chelsea Football Club. Video streaming traffic nearly tripled and livestream traffic quintupled in the year leading to the round, positioning JW Player as a profitable early leader in the sector. It offers a freemium model where free users contribute data insights that enhance its premium advertising and analytics tools. The funding aligns with market tailwinds, as online video platforms are projected to grow at 17.3% CAGR to $18.7 billion by 2027, driven by rising content consumption comprising 80% of internet traffic and pandemic-accelerated digital shifts in entertainment, e-commerce, sports, and education. Post-round developments include further M&A like the 2023 InPlayer acquisition and a 2024 merger with Connatix to form JWP Connatix, creating a larger video technology and monetization platform for CTV and OLV.
Jan 2016Series DGreycroft (lead); Greenspring Associates; Headline; Cue Ball$20MJW Player is a leading online and mobile video platform and player technology company that provides video streaming services used by publishers such as The Washington Post and Popsugar across more than two million sites. In early 2016, it announced a $20 million Series D funding round from existing investors Greycroft Growth, Greenspring Associates, Cueball Capital, and e.ventures, matching the size of its prior Series C from September 2014. The round was led by Greycroft. The company planned to use the funds to expand internationally, improve analytic tools for audience retention, engagement, and monetization, and enhance its data-driven software-as-a-service platform. At the time of the Series D, JW Player reported strong growth traction, including adding over 4,500 software-as-a-service customers and doubling revenue in the past year, while reaching more than one billion unique viewers per month. It positioned itself as shifting from a technology provider to an audience and monetization partner for publishers seeking control over content engagement and revenue on their own sites amid competition from platforms like Facebook and YouTube.
Sep 2014Series CGreycroft (lead); Greenspring Associates; Headline; Cue Ball$20MJW Player, a leading online and mobile video platform and player technology company, raised $20 million in a Series C funding round on September 17, 2014, led by Greycroft Growth and Greenspring Associates, with participation from Cueball Capital and e.ventures. The investors matched the size of the prior $20 million Series C referenced in later coverage, confirming the exact round details including the lead investor Greycroft. The company, known for its video player used by major publishers like The Washington Post, Popsugar, IMDB, TripAdvisor, The Guardian, and EA, operated on over two million sites and delivered videos to more than 900 million monthly unique viewers, with nine billion total streams across devices. The funding was earmarked to accelerate global growth, expand sales, marketing, product, and engineering teams, and enhance its data-driven software-as-a-service platform, particularly to build an 'open video ecosystem' leveraging anonymous data from its vast network for insights on audience engagement, retention, and monetization. JW Player positioned itself as an alternative to platforms like YouTube, emphasizing control for independent publishers over viewer experience and video revenue, with premium services including ad monetization and upcoming analytics products for smarter content recommendations benefiting publishers, advertisers, and consumers. The company served 200 Fortune 1000 enterprise customers and had recently updated its player with features like Chromecast support, HLS improvements, and advanced ad scheduling. Greycroft, which had previously led JW Player's $5 million Series B in 2012, highlighted the company's exponential growth in customer base and user footprint since their initial investment. This round represented continued backing from existing investors, positioning JW Player to innovate in digital video amid maturing HTML5 standards and shifting video consumption across devices.

Who has invested in JW Player?

5 investors have backed JW Player across its funding rounds, including Greycroft, Headline, Greenspring Associates, Cue Ball and LLR Partners.

Lead investors include LLR Partners and Greycroft.


JW Player Investors

Investors in JW Player by funding rounds participated
InvestorHQRoundsRoleFirst check
Greenspring AssociatesUnited StatesBaltimore, MD2ParticipantSep 2014
GreycroftUnited StatesNew York City, NY2LeadSep 2014
HeadlineUnited StatesSan Francisco, CA2ParticipantSep 2014

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Benchmark 350K+ Funding Rounds and Disclosed VC Valuation Multiples

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Acquisitions by JW Player

JW Player has acquired 3 companies to date.

Last acquisition by JW Player was on October 9th 2024. JW Player acquired Connatix for undisclosed valuation.


Latest Acquisitions by JW Player

Connatix
InPlayer
Vualto
Description
Connatix is a New York-headquartered video technology platform for digital publishers. It supplies video players, optimization engines, immersive ad formats, and a syndication network to enable content monetization across websites and apps worldwide.
InPlayer is a London-headquartered video monetization platform enabling pay-per-view, subscriptions, and live streaming for content owners worldwide. Launched in 2010 as Invideous Limited, it supports transactions in multiple currencies across web, mobile, and OTT devices. The service powers events for broadcasters and enterprises with self-serve tools or custom integrations for over 100 countries.
Vualto is a video technology provider offering cloud-based streaming, processing, and delivery platforms for broadcasters and content owners. Stockholm-headquartered following the 2022 merger of Edgeware and Vasona Networks, it processes petabytes of video data monthly across its global network of edge servers. The company delivers low-latency OTT services, live streaming, and VOD to platforms like BBC iPlayer and Sky. Vualto's Adkit enables server-side ad insertion, serving over 100 million viewers in Europe and North America with 99.99% uptime guarantees.
HQ CountryUnited StatesUnited KingdomUnited Kingdom
HQ City
New York City, NY
London
Plymouth
Deal Date9 Oct 202417 Jan 20236 May 2021
Valuationundisclosedundisclosedundisclosed
EV/Revenue
EV/EBITDA

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JW Player Competitors

JW Player competitors include listed companies like Unity and Net Insight, and private ones like Descript, Arcturus, Pixellot and Bitmovin.

Public and private companies comparable to JW Player
CompanyHQStatusRevenueEBITDAValuationRevenue Multiple
DescriptUnited StatesSan Francisco, CAPrivate$100M-$550M5.5x
ArcturusUnited StatesLos Angeles, CAPrivate--$76M-
PixellotIsraelPetah TikvaPrivate$50M-$500M10.0x
BitmovinUnited StatesSan Francisco, CAPrivate--$127M-
UnityUnited StatesUnited StatesPublicly listed$1.8B($18M)$18B8.8x
Net InsightSwedenSwedenPublicly listed$53M$8M$113M2.2x

JW Player Public Comps

JW Player is still privately-owned, but its public comps include Autodesk, Zoom, Unity, Amdocs, Beijing Jetsen Technology, Amagi Media Labs, Harmonic, Sumavision, Pexip and EVS Broadcast Equipment.

Last FYEV/RevenueEV/EBITDA
RevenueEBITDALast FYLTM2027ELast FYLTM2027E
Autodesk$7.2B$1.8B6.3x5.7x25.6x14.1x
Zoom$4.9B$2.6B4.0x3.9x7.7x9.1x
Unity$1.8B($18M)10.0x8.8x(1025.6x)30.5x
Amdocs$4.5B$922M1.6x1.5x7.9x6.0x
Beijing Jetsen Technology$394M$255M5.3x-8.2x-
Amagi Media Labs$157M$8M7.2x6.3x145.2x75.9x
Harmonic$361M$24M3.0x2.3x46.2x11.9x
Sumavision$109M$11M6.4x-62.7x-

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Common questions about JW Player

When was JW Player founded?JW Player was founded in 2004.
Where is JW Player headquartered?JW Player is headquartered in New York City, NY, United States.
Is JW Player publicly listed?No, JW Player is a private, VC-backed company.
How much funding has JW Player raised?JW Player has raised $140M across 3 funding rounds.
What was JW Player's last funding round?JW Player's last funding round was a $100M Series E in June 2021, led by LLR Partners.
Who are JW Player's investors?JW Player's investors include Greenspring Associates, Greycroft, Headline, Cue Ball and LLR Partners.
Which companies are comparable to JW Player?Companies comparable to JW Player include Descript, Arcturus, Pixellot, Bitmovin, Unity and Net Insight.
How many companies has JW Player acquired?JW Player has acquired 3 companies, including Connatix, InPlayer and Vualto.

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