- Companies
- JIANGXIAOBAI
JIANGXIAOBAI Revenue, Valuation, Funding & Investors
JIANGXIAOBAI is valued at $1.9B as of October 2022.
Last JIANGXIAOBAI valuation
$1.9B
Series B · Oct 2022
Last JIANGXIAOBAI funding round
$139M
Series B · Oct 2022
JIANGXIAOBAI revenue
$435M
Series A · Jan 2022
Key investors in JIANGXIAOBAI
Baillie Gifford
Loyal Valley Capital
China Renaissance
China Merchants Bank
Wen's Investment
Kunyan Capital
About JIANGXIAOBAI
JIANGXIAOBAI is a Chongqing-based producer of sorghum-based baijiu spirits. The distillery specializes in light-aroma varieties with innovative packaging and flavors, appealing to younger consumers through modern presentations while rooted in traditional Chinese distilling techniques.
Founded
2011
HQ
Website
Status
Privately held
Customer focus
B2C
Revenue model
Product sales
Revenue
$435M (Jan 2022)
Valuation
$1.9B (Oct 2022)
Sectors
JIANGXIAOBAI Valuation
JIANGXIAOBAI is currently valued at $1.9B, based on its Series B in October 2022.
JIANGXIAOBAI's valuation has moved from $1.9B at its undisclosed-stage round in September 2020 to $1.9B in October 2022, across 3 priced rounds.
JIANGXIAOBAI valuation by funding round
Revenue multiple| Date | Stage | Valuation | Revenue Multiple |
|---|---|---|---|
| Oct 2022 | Series B | $1.9B | - |
| Jan 2022 | Series A | $13B | 29.9x |
| Sep 2020 | Undisclosed stage | $1.9B | - |
JIANGXIAOBAI Revenue
JIANGXIAOBAI's latest recorded revenue is $435M, as of its Series A in January 2022. At a $13B valuation, that implies a 29.9x revenue multiple.
JIANGXIAOBAI revenue by funding round
| Date | Revenue * | Valuation | Revenue Multiple | Stage |
|---|---|---|---|---|
| Jan 2022 | $435M | $13B | 29.9x | Series A |
* Revenue (or ARR) figures are the values recorded alongside each funding round. Typically run-rate revenue at the time of the deal, or a reported LTM (last 12 months) revenue.
JIANGXIAOBAI Funding History
JIANGXIAOBAI has raised a total of $454M across 3 funding rounds.
JIANGXIAOBAI's first fundraising round was a $300M undisclosed-stage round in September 2020. The most recent completed round was a $139M Series B in October 2022.
JIANGXIAOBAI funding rounds
| Date | Stage | Investors | Raised | Valuation | Deal Summary |
|---|---|---|---|---|---|
| Oct 2022 | Series B | - | $139M | $1.9B | Jiangxiaobai (JIANGXIAOBAI), a Chongqing-based producer of Chinese baijiu liquor founded in 2016, raised USD 300 million in its Series E funding round led by China Renaissance’s Huaxing Growth Capital, with participation from Loyal Valley Capital, Baillie Gifford, and China Merchants Bank International Capital Corporation. The post-money valuation reached RMB 13 billion (USD 1.9 billion), positioning it as a unicorn challenger to giants like Kweichou Moutai and Sichuan Wuliangye. The brand targets younger consumers by modernizing baijiu's image through fruit-flavored and sparkling variants, cocktails, and social media marketing on platforms like Douyin and Xiaohongshu. Jiangxiaobai differentiates itself in China's massive baijiu market, valued at RMB 542.7 billion (USD 79.11 billion) in the prior year, by appealing to a new demographic with approachable, pure-flavored sorghum spirits rather than traditional heavy profiles. Previous backers include IDG Capital, Hillhouse Capital, BlackAnt Capital, and Sequoia Capital. The company distributes products in over 20 countries and focuses on product innovation, as indicated by plans for new launches post-round. A prior 2020 round valued the company at around $1.6 billion pre-money. Jiangxiaobai continues to leverage digital channels for viral content, such as cocktail videos garnering hundreds of thousands of likes. |
| Jan 2022 | Series A | - | $14M | $13B | Jiangxiaobai is a Chongqing-based maker of Chinese baijiu liquor, founded in 2016, targeting younger consumers with fruit-flavored and sparkling varieties and marketing via social media platforms like Douyin and Xiaohongshu. The company raised USD 300 million in its Series E funding round led by China Renaissance’s Huaxing Growth Capital, with participation from Loyal Valley Capital, Baillie Gifford, and China Merchants Bank International Capital Corporation. This round resulted in a post-money valuation of RMB 13 billion (USD 1.9 billion). Previous investors include IDG Capital, Hillhouse Capital, BlackAnt Capital, and Sequoia Capital. Jiangxiaobai operates in China's baijiu market, valued at RMB 542.7 billion (USD 79.11 billion) in the prior year, competing against giants like Kweichou Moutai and Sichuan Wuliangye. |
| Sep 2020 | Undisclosed stage | China Renaissance (lead); Baillie Gifford; Loyal Valley Capital; Wen's Investment; Kunyan Capital; China Merchants Bank | $300M | $1.9B | Chongqing Jiangxiaobai Liquor Co., founded in 2012 (or 2016 per some reports), produces baijiu, a sorghum-based Chinese spirit, targeting younger consumers with innovative marketing on platforms like Douyin and Xiaohongshu, including fruit-flavored and sparkling variants and cocktail promotions. The company positions itself as an upstart challenger to giants like Kweichow Moutai and Wuliangye in China's massive baijiu market, which reached RMB 542.7 billion (USD 79.11 billion) in the prior year, with products available in over 20 countries. The post-money valuation reached RMB 13 billion (USD 1.9 billion), following a pre-funding valuation of roughly $1.6 billion. Previous investors include Hillhouse Capital, IDG Capital, BlackAnt Capital, and Sequoia Capital. The funding supports R&D, old liquor reserves, and new product development, as the company declined detailed comment but confirmed preparations for launches. No specific revenue, ARR, or EBITDA figures for Jiangxiaobai near the round date were disclosed in sources; China Renaissance's own 2020 financials highlighted strong investment performance but no Jiangxiaobai metrics. The baijiu sector remains dominated by incumbents, with Moutai valued at $325 billion and holding premium pricing. |
Who has invested in JIANGXIAOBAI?
6 investors have backed JIANGXIAOBAI across its funding rounds, including Baillie Gifford, Loyal Valley Capital, China Renaissance, China Merchants Bank, Wen's Investment and Kunyan Capital.
Lead investors include China Renaissance.
JIANGXIAOBAI Investors
| Investor | HQ | Rounds | Role | First check |
|---|---|---|---|---|
| 1 | Participant | Sep 2020 | ||
| 1 | Participant | Sep 2020 | ||
| 1 | Participant | Sep 2020 | ||
| 1 | Lead | Sep 2020 | ||
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Benchmark 350K+ Funding Rounds and Disclosed VC Valuation Multiples
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Start Free TrialJIANGXIAOBAI Competitors
JIANGXIAOBAI competitors include listed companies like East African Breweries, Compañía de Cervecerías Unidas, Nigerian Breweries and Boston Beer, and private ones like Carlsberg Marston's and Shaanxi Xifeng Liquor Co,.LTD.
| Company | HQ | Status | Revenue | EBITDA | Valuation | Revenue Multiple |
|---|---|---|---|---|---|---|
| Publicly listed | $994M | $257M | $1.8B | 1.8x | ||
| Publicly listed | $3B | $333M | $2B | 1.0x | ||
| Publicly listed | $1.1B | $213M | $1.8B | 1.4x | ||
| Publicly listed | $2B | $234M | $1.8B | 0.8x | ||
| Private | - | $118M | $1.7B | - | ||
| Private | - | - | $1.6B | - |
JIANGXIAOBAI Public Comps
JIANGXIAOBAI is still privately-owned, but its public comps include East African Breweries, Compañía de Cervecerías Unidas, Nigerian Breweries, Boston Beer, SABECO, Anhui Kouzi Distillery, Anadolu Efes, Tilaknagar Industries, International Breweries and Remy Cointreau.
| Last FY | EV/Revenue | EV/EBITDA | ||||||
|---|---|---|---|---|---|---|---|---|
| Revenue | EBITDA | Last FY | LTM | 2027E | Last FY | LTM | 2027E | |
| $994M | $257M | 2.1x | 1.8x | 8.1x | 6.5x | |||
| $3B | $333M | 1.0x | 1.0x | 9.4x | 7.1x | |||
| $1.1B | $213M | 1.6x | 1.4x | 8.0x | 6.3x | |||
| $2B | $234M | 0.8x | 0.8x | 6.6x | 7.1x | |||
| $998M | $209M | 1.5x | 1.4x | 7.1x | 6.6x | |||
| $595M | $178M | 2.4x | 2.7x | 8.2x | 9.5x | |||
| $5B | $1.1B | 1.3x | 1.0x | 5.6x | 5.9x | |||
| $236M | $17M | 6.8x | 4.5x | 92.0x | 27.8x | |||
This data is available for Pro users. Sign up to see all JIANGXIAOBAI competitors and their valuation data. Start Free Trial | ||||||||
Common questions about JIANGXIAOBAI
| When was JIANGXIAOBAI founded? | JIANGXIAOBAI was founded in 2011. |
| Where is JIANGXIAOBAI headquartered? | JIANGXIAOBAI is headquartered in Chongqing, China. |
| Is JIANGXIAOBAI publicly listed? | No, JIANGXIAOBAI is a private, VC-backed company. |
| What is JIANGXIAOBAI's valuation? | JIANGXIAOBAI was last valued at $1.9B in its Series B in October 2022. |
| How much funding has JIANGXIAOBAI raised? | JIANGXIAOBAI has raised $454M across 3 funding rounds. |
| What was JIANGXIAOBAI's last funding round? | JIANGXIAOBAI's last funding round was a $139M Series B in October 2022. |
| Who are JIANGXIAOBAI's investors? | JIANGXIAOBAI's investors include Baillie Gifford, Loyal Valley Capital, Wen's Investment, China Renaissance, Kunyan Capital and China Merchants Bank. |
| What is JIANGXIAOBAI's revenue? | JIANGXIAOBAI's latest recorded revenue is $435M (January 2022). |
| What is JIANGXIAOBAI's revenue multiple? | JIANGXIAOBAI's latest valuation implies a 29.9x revenue multiple ($13B valuation on $435M of revenue). |
| Which companies are comparable to JIANGXIAOBAI? | Companies comparable to JIANGXIAOBAI include East African Breweries, Compañía de Cervecerías Unidas, Nigerian Breweries, Boston Beer, Carlsberg Marston's and Shaanxi Xifeng Liquor Co,.LTD. |
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