JIANGXIAOBAI Revenue, Valuation, Funding & Investors

JIANGXIAOBAI is valued at $1.9B as of September 2020, a 4.3x revenue multiple. JIANGXIAOBAI revenue was $440M, as disclosed with its latest round.

Last JIANGXIAOBAI valuation

$1.9B

Series C · Sep 2020

Last JIANGXIAOBAI funding round

$300M

Series C · Sep 2020

JIANGXIAOBAI revenue

$440M

Series C · Sep 2020

Key investors in JIANGXIAOBAI

  • IDG Capital
  • Hillhouse Investment
  • Baillie Gifford
  • Tiantu Capital
  • Loyal Valley Capital
  • HongShan

JIANGXIAOBAI Overview

About JIANGXIAOBAI

Jiangxiaobai is a Chongqing baijiu producer that sells a light-aroma sorghum spirit to young adult drinkers under the Jiangxiaobai brand. Chongqing Jiangxiaobai Liquor Co. was founded in 2011 by Tao Shiquan and launched its flagship brand in 2012, distilling at the Jiangji distillery in the Baisha area of Chongqing. The brand is known for small bottles, social-media marketing and newer expressions such as fruit-flavored and mixed-drink variants, and it reported sales above 2 billion yuan in 2018. Investors include IDG Capital, Hillhouse, Black Ant Capital, Sequoia China, Yisan Capital, China Renaissance, Baillie Gifford and China Merchants Bank International, with a September 2020 round of about 300 million dollars. The company acquired the grain supplier Chongliang Liquor Industry in 2018 to secure sorghum supply, and is reported to control the Scotch whisky group Loch Lomond. Its products are sold in China and exported to more than 20 countries.


Founded

2011

HQ

ChinaChongqing

Status

Privately held

Customer focus

B2C

Revenue model

Product sales

Revenue

$440M (Sep 2020)

Valuation

$1.9B (Sep 2020)

Sectors

JIANGXIAOBAI Valuation

JIANGXIAOBAI is currently valued at $1.9B, based on its Series C in September 2020. Read the announcement ↗

The $300M round was led by China Renaissance, with participation from Baillie Gifford, Loyal Valley Capital, Wen's Investment, Kunyan Capital and China Merchants Bank.

JIANGXIAOBAI valuation by funding round

JIANGXIAOBAI valuation by funding round
DateStageValuationRevenue Multiple
Sep 2020Series C$1.9B4.3x

JIANGXIAOBAI Revenue

JIANGXIAOBAI's latest recorded revenue is $440M, as of its Series C in September 2020. At a $1.9B valuation, that implies a 4.3x revenue multiple.

Revenue grew from $298M in January 2019 to $440M in September 2020.

JIANGXIAOBAI revenue by funding round

JIANGXIAOBAI revenue and valuation multiple by funding round
DateRevenue *ValuationRevenue MultipleStage
Sep 2020$440M$1.9B4.3xSeries C
Jan 2019$298M--Undisclosed stage

* Revenue (or ARR) figures are the values recorded alongside each funding round. Typically run-rate revenue at the time of the deal, or a reported LTM (last 12 months) revenue.

JIANGXIAOBAI Funding History

JIANGXIAOBAI has raised a total of $300M across 4 funding rounds.

JIANGXIAOBAI's first fundraising round was a Series A in January 2015. The most recent completed round was a $300M Series C in September 2020.

JIANGXIAOBAI funding rounds

JIANGXIAOBAI funding rounds
DateStageInvestorsRaisedValuationDeal Summary
Sep 2020Series CChina Renaissance (lead); Baillie Gifford; Loyal Valley Capital; Wen's Investment; Kunyan Capital; China Merchants Bank$300M$1.9BChongqing Jiangxiaobai Liquor Co., founded in 2012 (or 2016 per some reports), produces baijiu, a sorghum-based Chinese spirit, targeting younger consumers with innovative marketing on platforms like Douyin and Xiaohongshu, including fruit-flavored and sparkling variants and cocktail promotions. The company positions itself as an upstart challenger to giants like Kweichow Moutai and Wuliangye in China's massive baijiu market, which reached RMB 542.7 billion (USD 79.11 billion) in the prior year, with products available in over 20 countries. The post-money valuation reached RMB 13 billion (USD 1.9 billion), following a pre-funding valuation of roughly $1.6 billion. Previous investors include Hillhouse Capital, IDG Capital, BlackAnt Capital, and Sequoia Capital. The funding supports R&D, old liquor reserves, and new product development, as the company declined detailed comment but confirmed preparations for launches. No specific revenue, ARR, or EBITDA figures for Jiangxiaobai near the round date were disclosed in sources; China Renaissance's own 2020 financials highlighted strong investment performance but no Jiangxiaobai metrics. The baijiu sector remains dominated by incumbents, with Moutai valued at $325 billion and holding premium pricing.
Jan 2019Undisclosed stageYisan Capital; HongShan--Jiangxiaobai is a Chongqing producer of light-aroma baijiu aimed at young adult drinkers, founded in 2011 by Tao Shiquan and best known for its small-bottle expression series. Chinese financial media reported that in 2019 the company obtained equity financing initiated by Sequoia Capital China, now operating as HongShan, together with Yisan Capital. The amount and valuation were not disclosed. The round came between the 2017 financing led by Black Ant Capital and the September 2020 round led by China Renaissance, which valued the business at about 13 billion yuan after the money. The company used external capital to extend its brand into more premium products and a larger production base in Chongqing, and had reached more than 2 billion yuan of annual sales in 2018.
Jan 2017Series BBlack Ant Group (lead)--Jiangxiaobai is a Chongqing producer of light-aroma baijiu aimed at young adult drinkers, founded in 2011 by Tao Shiquan and best known for its small-bottle expression series. In 2017 the company completed its B round, a financing initiated by Black Ant Capital, according to Chinese financial press. The size of the round and the valuation were not published. It followed the first institutional investment from IDG Capital, Tiantu Capital and Hillhouse Capital and preceded a 2019 round with Sequoia China and Yisan Capital and the September 2020 C round led by China Renaissance. The proceeds supported the brand's national expansion and its move from outsourced production towards a fuller in-house supply chain, including sorghum sourcing and distillery capacity in Chongqing. The company reported sales above 2 billion yuan in 2018.
Jan 2015Series AIDG Capital; Hillhouse Investment; Tiantu Capital--Jiangxiaobai is a Chongqing producer of light-aroma baijiu aimed at young adult drinkers, founded in 2011 by Tao Shiquan and best known for its small-bottle expression series. Chinese financial media reported that in 2015 the company took its first institutional funding, with early-stage investments from IDG Capital, Tiantu Capital and Hillhouse Capital. The amounts were not disclosed, and a separate registry-based account dates the first round to 2014, with IDG and Hillhouse in the A round and Tiantu in an A-plus round. The money arrived as the brand was scaling nationally with its youth-oriented positioning and social-media marketing. By its own account the company had passed 2 billion yuan of sales in 2018. The investors were later joined by Black Ant Capital in 2017, Sequoia China and Yisan Capital in 2019 and China Renaissance in 2020. The company produces baijiu at its Jiangji distillery in Chongqing and had by 2020 raised money from twelve institutions in total.

Who has invested in JIANGXIAOBAI?

12 investors have backed JIANGXIAOBAI across its funding rounds, including IDG Capital, Hillhouse Investment, Baillie Gifford, Tiantu Capital, Loyal Valley Capital and HongShan.

Lead investors include China Renaissance and Black Ant Group.


JIANGXIAOBAI Investors

Investors in JIANGXIAOBAI by funding rounds participated
InvestorHQRoundsRoleFirst check
Baillie GiffordUnited KingdomEdinburgh1ParticipantSep 2020
Black Ant GroupChinaShanghai1LeadJan 2017
Yisan CapitalChinaShenzhen1ParticipantJan 2019
IDG CapitalHong KongHong Kong1ParticipantJan 2015
Hillhouse InvestmentChinaBeijing1ParticipantJan 2015
Loyal Valley CapitalChinaShanghai1ParticipantSep 2020
Wen's InvestmentChinaGuangzhou1ParticipantSep 2020
China RenaissanceChinaBeijing1LeadSep 2020
Kunyan CapitalChinaShanghai1ParticipantSep 2020
China Merchants BankChinaShenzhen1ParticipantSep 2020

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Benchmark 350K+ Funding Rounds and Disclosed VC Valuation Multiples

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Acquisitions by JIANGXIAOBAI

JIANGXIAOBAI has acquired 1 company to date.

Last acquisition by JIANGXIAOBAI was on May 3rd 2018. JIANGXIAOBAI acquired Chongliang Liquor Industry for $12M.


Latest Acquisitions by JIANGXIAOBAI

Chongliang Liquor Industry
Description
Chongliang Liquor Industry is a Chinese grain supplier to the baijiu industry, linked to the Chongliang Group and its Chongliang trademark. It provided red sorghum on direct, fixed-location supply arrangements to distillers including Jiangxiaobai before the 2018 acquisition. The business operates a grain-supply base used to source sorghum for liquor production. In May 2018 Jiangxiaobai bought all of its equity for 78.13 million yuan and took over the registered Chongliang trademark rights in related categories. After the purchase Jiangxiaobai planned to integrate the supply base and keep a strategic cooperation with the Chongliang Group on direct grain supply, planting red sorghum by more scientific methods and on a larger scale. The acquisition was part of a push to secure upstream raw materials for its liquor business.
HQ CountryChina
HQ City
Chongqing
Deal Date3 May 2018
Valuation$12M
EV/Revenue
EV/EBITDA

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JIANGXIAOBAI Competitors

JIANGXIAOBAI competitors include listed companies like Anadolu Efes, Compañía de Cervecerías Unidas, SABECO and Allied Blenders, and private ones like Carlsberg Marston's and Shaanxi Xifeng Liquor Co,.LTD.

Public and private companies comparable to JIANGXIAOBAI
CompanyHQStatusRevenueEBITDAValuationRevenue Multiple
Anadolu EfesTurkeyTurkeyPublicly listed$4.9B$1.1B$1.9B0.9x
Compañía de Cervecerías UnidasChileChilePublicly listed$2.9B$321M$2B0.9x
SABECOVietnamVietnamPublicly listed$1B$210M$2.1B1.4x
Allied BlendersIndiaIndiaPublicly listed$391M$59M$2.1B4.9x
Carlsberg Marston'sUnited KingdomWolverhamptonPrivate-$118M$1.7B-
Shaanxi Xifeng Liquor Co,.LTDChinaBaojiPrivate--$1.6B-

JIANGXIAOBAI Public Comps

JIANGXIAOBAI is still privately-owned, but its public comps include Anadolu Efes, Compañía de Cervecerías Unidas, SABECO, Allied Blenders, Anhui Kouzi Distillery, Nigerian Breweries, East African Breweries, Boston Beer, Becle and Tilaknagar Industries.

Last FYEV/RevenueEV/EBITDA
RevenueEBITDALast FYLTM2027ELast FYLTM2027E
Anadolu Efes$4.9B$1.1B1.2x0.9x5.2x5.4x
Compañía de Cervecerías Unidas$2.9B$321M1.0x0.9x9.3x6.9x
SABECO$1B$210M1.5x1.4x7.0x6.6x
Allied Blenders$391M$59M5.6x4.9x37.0x35.8x
Anhui Kouzi Distillery$600M$179M2.6x3.0x8.8x10.6x
Nigerian Breweries$1.1B$211M1.5x1.3x7.6x5.6x
East African Breweries$1.1B$315M1.7x1.7x6.1x5.8x
Boston Beer$2B$234M0.9x0.9x7.5x8.1x

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Common questions about JIANGXIAOBAI

When was JIANGXIAOBAI founded?JIANGXIAOBAI was founded in 2011.
Where is JIANGXIAOBAI headquartered?JIANGXIAOBAI is headquartered in Chongqing, China.
Is JIANGXIAOBAI publicly listed?No, JIANGXIAOBAI is a private, VC-backed company.
What is JIANGXIAOBAI's valuation?JIANGXIAOBAI was last valued at $1.9B in its Series C in September 2020.
How much funding has JIANGXIAOBAI raised?JIANGXIAOBAI has raised $300M across 4 funding rounds.
What was JIANGXIAOBAI's last funding round?JIANGXIAOBAI's last funding round was a $300M Series C in September 2020, led by China Renaissance.
Who are JIANGXIAOBAI's investors?JIANGXIAOBAI's investors include Baillie Gifford, Black Ant Group, Yisan Capital, IDG Capital, Hillhouse Investment, Loyal Valley Capital, Wen's Investment, China Renaissance, Kunyan Capital, China Merchants Bank and 2 others.
What is JIANGXIAOBAI's revenue?JIANGXIAOBAI's latest recorded revenue is $440M (September 2020).
What is JIANGXIAOBAI's revenue multiple?JIANGXIAOBAI's latest valuation implies a 4.3x revenue multiple ($1.9B valuation on $440M of revenue).
Which companies are comparable to JIANGXIAOBAI?Companies comparable to JIANGXIAOBAI include Anadolu Efes, Compañía de Cervecerías Unidas, SABECO, Allied Blenders, Carlsberg Marston's and Shaanxi Xifeng Liquor Co,.LTD.
How many companies has JIANGXIAOBAI acquired?JIANGXIAOBAI has acquired 1 company, including Chongliang Liquor Industry.
What was the largest acquisition by JIANGXIAOBAI?The $12M acquisition of Chongliang Liquor Industry in May 2018 is the largest acquisition JIANGXIAOBAI has made to date.

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