JIANGXIAOBAI Revenue, Valuation, Funding & Investors

JIANGXIAOBAI is valued at $1.9B as of October 2022.

Last JIANGXIAOBAI valuation

$1.9B

Series B · Oct 2022

Last JIANGXIAOBAI funding round

$139M

Series B · Oct 2022

JIANGXIAOBAI revenue

$435M

Series A · Jan 2022

Key investors in JIANGXIAOBAI

  • Baillie Gifford
  • Loyal Valley Capital
  • China Renaissance
  • China Merchants Bank
  • Wen's Investment
  • Kunyan Capital

JIANGXIAOBAI Overview

About JIANGXIAOBAI

JIANGXIAOBAI is a Chongqing-based producer of sorghum-based baijiu spirits. The distillery specializes in light-aroma varieties with innovative packaging and flavors, appealing to younger consumers through modern presentations while rooted in traditional Chinese distilling techniques.


Founded

2011

HQ

ChinaChongqing

Status

Privately held

Customer focus

B2C

Revenue model

Product sales

Revenue

$435M (Jan 2022)

Valuation

$1.9B (Oct 2022)

Sectors

JIANGXIAOBAI Valuation

JIANGXIAOBAI is currently valued at $1.9B, based on its Series B in October 2022.

JIANGXIAOBAI's valuation has moved from $1.9B at its undisclosed-stage round in September 2020 to $1.9B in October 2022, across 3 priced rounds.

JIANGXIAOBAI valuation by funding round

Revenue multiple
JIANGXIAOBAI valuation by funding round
DateStageValuationRevenue Multiple
Oct 2022Series B$1.9B-
Jan 2022Series A$13B29.9x
Sep 2020Undisclosed stage$1.9B-

JIANGXIAOBAI Revenue

JIANGXIAOBAI's latest recorded revenue is $435M, as of its Series A in January 2022. At a $13B valuation, that implies a 29.9x revenue multiple.

JIANGXIAOBAI revenue by funding round

JIANGXIAOBAI revenue and valuation multiple by funding round
DateRevenue *ValuationRevenue MultipleStage
Jan 2022$435M$13B29.9xSeries A

* Revenue (or ARR) figures are the values recorded alongside each funding round. Typically run-rate revenue at the time of the deal, or a reported LTM (last 12 months) revenue.

JIANGXIAOBAI Funding History

JIANGXIAOBAI has raised a total of $454M across 3 funding rounds.

JIANGXIAOBAI's first fundraising round was a $300M undisclosed-stage round in September 2020. The most recent completed round was a $139M Series B in October 2022.

JIANGXIAOBAI funding rounds

JIANGXIAOBAI funding rounds
DateStageInvestorsRaisedValuationDeal Summary
Oct 2022Series B-$139M$1.9BJiangxiaobai (JIANGXIAOBAI), a Chongqing-based producer of Chinese baijiu liquor founded in 2016, raised USD 300 million in its Series E funding round led by China Renaissance’s Huaxing Growth Capital, with participation from Loyal Valley Capital, Baillie Gifford, and China Merchants Bank International Capital Corporation. The post-money valuation reached RMB 13 billion (USD 1.9 billion), positioning it as a unicorn challenger to giants like Kweichou Moutai and Sichuan Wuliangye. The brand targets younger consumers by modernizing baijiu's image through fruit-flavored and sparkling variants, cocktails, and social media marketing on platforms like Douyin and Xiaohongshu. Jiangxiaobai differentiates itself in China's massive baijiu market, valued at RMB 542.7 billion (USD 79.11 billion) in the prior year, by appealing to a new demographic with approachable, pure-flavored sorghum spirits rather than traditional heavy profiles. Previous backers include IDG Capital, Hillhouse Capital, BlackAnt Capital, and Sequoia Capital. The company distributes products in over 20 countries and focuses on product innovation, as indicated by plans for new launches post-round. A prior 2020 round valued the company at around $1.6 billion pre-money. Jiangxiaobai continues to leverage digital channels for viral content, such as cocktail videos garnering hundreds of thousands of likes.
Jan 2022Series A-$14M$13BJiangxiaobai is a Chongqing-based maker of Chinese baijiu liquor, founded in 2016, targeting younger consumers with fruit-flavored and sparkling varieties and marketing via social media platforms like Douyin and Xiaohongshu. The company raised USD 300 million in its Series E funding round led by China Renaissance’s Huaxing Growth Capital, with participation from Loyal Valley Capital, Baillie Gifford, and China Merchants Bank International Capital Corporation. This round resulted in a post-money valuation of RMB 13 billion (USD 1.9 billion). Previous investors include IDG Capital, Hillhouse Capital, BlackAnt Capital, and Sequoia Capital. Jiangxiaobai operates in China's baijiu market, valued at RMB 542.7 billion (USD 79.11 billion) in the prior year, competing against giants like Kweichou Moutai and Sichuan Wuliangye.
Sep 2020Undisclosed stageChina Renaissance (lead); Baillie Gifford; Loyal Valley Capital; Wen's Investment; Kunyan Capital; China Merchants Bank$300M$1.9BChongqing Jiangxiaobai Liquor Co., founded in 2012 (or 2016 per some reports), produces baijiu, a sorghum-based Chinese spirit, targeting younger consumers with innovative marketing on platforms like Douyin and Xiaohongshu, including fruit-flavored and sparkling variants and cocktail promotions. The company positions itself as an upstart challenger to giants like Kweichow Moutai and Wuliangye in China's massive baijiu market, which reached RMB 542.7 billion (USD 79.11 billion) in the prior year, with products available in over 20 countries. The post-money valuation reached RMB 13 billion (USD 1.9 billion), following a pre-funding valuation of roughly $1.6 billion. Previous investors include Hillhouse Capital, IDG Capital, BlackAnt Capital, and Sequoia Capital. The funding supports R&D, old liquor reserves, and new product development, as the company declined detailed comment but confirmed preparations for launches. No specific revenue, ARR, or EBITDA figures for Jiangxiaobai near the round date were disclosed in sources; China Renaissance's own 2020 financials highlighted strong investment performance but no Jiangxiaobai metrics. The baijiu sector remains dominated by incumbents, with Moutai valued at $325 billion and holding premium pricing.

Who has invested in JIANGXIAOBAI?

6 investors have backed JIANGXIAOBAI across its funding rounds, including Baillie Gifford, Loyal Valley Capital, China Renaissance, China Merchants Bank, Wen's Investment and Kunyan Capital.

Lead investors include China Renaissance.


JIANGXIAOBAI Investors

Investors in JIANGXIAOBAI by funding rounds participated
InvestorHQRoundsRoleFirst check
Baillie GiffordUnited KingdomEdinburgh1ParticipantSep 2020
Loyal Valley CapitalChinaShanghai1ParticipantSep 2020
Wen's InvestmentChinaGuangzhou1ParticipantSep 2020
China RenaissanceChinaBeijing1LeadSep 2020

This data is available for Pro users. Sign up to see all 6 JIANGXIAOBAI investors.

Start Free Trial

Benchmark 350K+ Funding Rounds and Disclosed VC Valuation Multiples

Sign up to see data on 350K+ funding rounds and disclosed revenue and EBITDA valuation multiples, from seed, through growth stage, to pre-IPO.

Start Free Trial

JIANGXIAOBAI Competitors

JIANGXIAOBAI competitors include listed companies like East African Breweries, Compañía de Cervecerías Unidas, Nigerian Breweries and Boston Beer, and private ones like Carlsberg Marston's and Shaanxi Xifeng Liquor Co,.LTD.

Public and private companies comparable to JIANGXIAOBAI
CompanyHQStatusRevenueEBITDAValuationRevenue Multiple
East African BreweriesKenyaKenyaPublicly listed$994M$257M$1.8B1.8x
Compañía de Cervecerías UnidasChileChilePublicly listed$3B$333M$2B1.0x
Nigerian BreweriesNigeriaNigeriaPublicly listed$1.1B$213M$1.8B1.4x
Boston BeerUnited StatesUnited StatesPublicly listed$2B$234M$1.8B0.8x
Carlsberg Marston'sUnited KingdomWolverhamptonPrivate-$118M$1.7B-
Shaanxi Xifeng Liquor Co,.LTDChinaBaojiPrivate--$1.6B-
Last FYEV/RevenueEV/EBITDA
RevenueEBITDALast FYLTM2027ELast FYLTM2027E
East African Breweries$994M$257M2.1x1.8x8.1x6.5x
Compañía de Cervecerías Unidas$3B$333M1.0x1.0x9.4x7.1x
Nigerian Breweries$1.1B$213M1.6x1.4x8.0x6.3x
Boston Beer$2B$234M0.8x0.8x6.6x7.1x
SABECO$998M$209M1.5x1.4x7.1x6.6x
Anhui Kouzi Distillery$595M$178M2.4x2.7x8.2x9.5x
Anadolu Efes$5B$1.1B1.3x1.0x5.6x5.9x
Tilaknagar Industries$236M$17M6.8x4.5x92.0x27.8x

This data is available for Pro users. Sign up to see all JIANGXIAOBAI competitors and their valuation data.

Start Free Trial

Common questions about JIANGXIAOBAI

When was JIANGXIAOBAI founded?JIANGXIAOBAI was founded in 2011.
Where is JIANGXIAOBAI headquartered?JIANGXIAOBAI is headquartered in Chongqing, China.
Is JIANGXIAOBAI publicly listed?No, JIANGXIAOBAI is a private, VC-backed company.
What is JIANGXIAOBAI's valuation?JIANGXIAOBAI was last valued at $1.9B in its Series B in October 2022.
How much funding has JIANGXIAOBAI raised?JIANGXIAOBAI has raised $454M across 3 funding rounds.
What was JIANGXIAOBAI's last funding round?JIANGXIAOBAI's last funding round was a $139M Series B in October 2022.
Who are JIANGXIAOBAI's investors?JIANGXIAOBAI's investors include Baillie Gifford, Loyal Valley Capital, Wen's Investment, China Renaissance, Kunyan Capital and China Merchants Bank.
What is JIANGXIAOBAI's revenue?JIANGXIAOBAI's latest recorded revenue is $435M (January 2022).
What is JIANGXIAOBAI's revenue multiple?JIANGXIAOBAI's latest valuation implies a 29.9x revenue multiple ($13B valuation on $435M of revenue).
Which companies are comparable to JIANGXIAOBAI?Companies comparable to JIANGXIAOBAI include East African Breweries, Compañía de Cervecerías Unidas, Nigerian Breweries, Boston Beer, Carlsberg Marston's and Shaanxi Xifeng Liquor Co,.LTD.

See companies similar to JIANGXIAOBAI

Start Your
Free Trial Today

Try Multiples for free for 3 days. Got questions or need a demo? Schedule a call with us below.

Start Trial