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Hootsuite Valuation, Funding & Investors
Hootsuite is valued at $800M as of September 2014.
Last Hootsuite valuation
$800M
Series C · Sep 2014
Last Hootsuite funding round
$60M
Series C · Sep 2014
Cumulative funding Hootsuite raised
$225M
across 2 funding rounds
Key investors in Hootsuite
Accel
Insight Partners
OMERS Ventures
Fidelity
Silicon Valley Bank
Cloud Apps Capital Partners
About Hootsuite
Hootsuite is a Vancouver-headquartered social media management platform used by enterprises for scheduling, analytics, and engagement across Instagram, Facebook, LinkedIn, and TikTok. The software supports team collaboration, content calendars, and AI-driven listening to track brand mentions and trends. Hootsuite serves over 18 million users with integrations for CRM systems like Salesforce.
Founded
2008
HQ
Website
Status
Privately held
Customer focus
B2B
Revenue model
Subscription
Valuation
$800M (Sep 2014)
Sectors
Hootsuite Valuation
Hootsuite is currently valued at $800M, based on its Series C in September 2014.
The $60M round was led by Fidelity, with participation from Difference Capital, OMERS Ventures, Silicon Valley Bank, Insight Partners, Cloud Apps Capital Partners and 1 other investor.
Hootsuite's valuation has grown 1.2x from $665M at its Series B in August 2013 to $800M in September 2014, across 2 priced rounds.
Hootsuite valuation by funding round
| Date | Stage | Valuation |
|---|---|---|
| Sep 2014 | Series C | $800M |
| Aug 2013 | Series B | $665M |
Hootsuite Funding History
Hootsuite has raised a total of $225M across 2 funding rounds.
Hootsuite's first fundraising round was a $165M Series B in August 2013. The most recent completed round was a $60M Series C in September 2014.
Hootsuite funding rounds
| Date | Stage | Investors | Raised | Valuation | Deal Summary |
|---|---|---|---|---|---|
| Sep 2014 | Series C | Fidelity (lead); Difference Capital; OMERS Ventures; Silicon Valley Bank; Insight Partners; Cloud Apps Capital Partners; Accel | $60M | $800M | Hootsuite, a Vancouver-based social media dashboard platform for enterprises and individuals to manage engagement across Facebook, Twitter, LinkedIn, and other channels, raised $35 million in a pre-IPO financing round on September 4, 2014, led by Fidelity Investments with participation from Accel Partners, OMERS Ventures, Insight Venture Partners, and others including Cloud Apps Capital Partners, Difference Capital, and Silicon Valley Bank. This round valued the company at close to $800 million post-money, up from about $725 million previously, signaling preparations for a potential IPO months away. The financing brought total funding to around $225 million at that point. The round supported accelerated global scaling and product innovation, coinciding with Hootsuite surpassing 10 million users, including 744 Fortune 1,000 companies, and acquisitions of Brightkit for gamified social campaigns (rebranded as Hootsuite Campaigns) and Zeetl for social telephony. This followed a massive $165 million Series B in August 2013 led by Insight Venture Partners with Accel and OMERS Ventures, totaling over $200 million prior. |
| Aug 2013 | Series B | Insight Partners (lead); OMERS Ventures; Accel | $165M | $665M | Hootsuite is a Vancouver-based social media management platform that enables enterprises to manage multiple social accounts from a single dashboard, supporting Twitter, Facebook, Google Plus, LinkedIn, and more. By 2013, the company had grown rapidly from 35 employees two years prior to over 300, with offices in Vancouver, Toronto, San Francisco, New York, Hong Kong, London, and Sydney, serving more than 7 million users worldwide and 237 major enterprise clients like PepsiCo, Virgin, Orange, Sony Music, and Telus. Enterprise packages started at $1,000 per month, with some clients paying up to $100,000 monthly. On August 1, 2013, Hootsuite announced a $165 million Series B funding round, one of the largest VC deals in Canadian history, led by Insight Venture Partners with participation from Accel Partners and existing investor OMERS Ventures. This brought total funding to nearly $187 million. The capital was intended to fuel global expansion, rapid product innovation, enterprise social media monitoring, at least two acquisitions, and hiring 100 overseas employees. Jeff Lieberman of Insight, Ryan Sweeney of Accel, and John Ruffolo of OMERS joined the board. A TechCrunch report noted that about a year earlier, Hootsuite had been raising a $50 million round at a $500 million valuation but decided not to proceed at the time. Prior funding included $20 million from OMERS Ventures in 2012 in a secondary transaction valuing the company at $200 million, and earlier rounds like $1.9 million in 2009. The investment highlighted Hootsuite's market leadership in social relationship platforms amid growing enterprise demand for social media tools. |
Who has invested in Hootsuite?
7 investors have backed Hootsuite across its funding rounds, including Accel, Insight Partners, OMERS Ventures, Fidelity, Silicon Valley Bank and Cloud Apps Capital Partners.
Lead investors include Fidelity and Insight Partners.
Hootsuite Investors
| Investor | HQ | Rounds | Role | First check |
|---|---|---|---|---|
| 2 | Participant | Aug 2013 | ||
| 2 | Lead | Aug 2013 | ||
| 2 | Participant | Aug 2013 | ||
| 1 | Lead | Sep 2014 | ||
| 1 | Participant | Sep 2014 | ||
This data is available for Pro users. Sign up to see all 7 Hootsuite investors. Start Free Trial | ||||
Benchmark 350K+ Funding Rounds and Disclosed VC Valuation Multiples
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Start Free TrialAcquisitions by Hootsuite
Hootsuite has acquired 9 companies to date.
Last acquisition by Hootsuite was on April 8th 2024. Hootsuite acquired Talkwalker for undisclosed valuation.
Latest Acquisitions by Hootsuite
| Description | Talkwalker is a Luxembourg-headquartered consumer intelligence platform tracking online conversations across social networks, news sites, blogs, and forums in 187 languages. It equips over 1,000 global brands and agencies with analytics tools including Talkwalker Alerts and Free Social Search, plus offices in New York, San Francisco, and Frankfurt. Marlin Equity Partners took a majority stake in 2018 from its $6.7 billion fund. | Heyday AI is a Montreal-based conversational AI platform for retail, powering chatbots that replicate in-store experiences online. Deployed by brands in fashion, beauty, home goods, and food across 77 countries, it handles self-serve support and agent handoffs via Shopify and other integrations. | Sparkcentral is a customer service platform managing social media inquiries for brands through a secure agent console with auto-assignment. Founded in 2012 and headquartered in Ghent, Belgium with a San Francisco office, clients include Delta Air Lines, Emirates, Netflix, Nordstrom, Dropbox, Uber, and T-Mobile at sparkcentral.com. | LiftMetrix is a social media analytics tool that generates customized marketing plans tied to business objectives and ROI metrics. Acquired by Brandwatch, the platform processes data into actionable intelligence for brands optimizing social investments. | |
| HQ Country | |||||
| HQ City | Luxembourg | Montreal | San Francisco, CA | New York City, NY | |
| Deal Date | 8 Apr 2024 | 3 Aug 2021 | 6 Jan 2021 | 22 Feb 2017 | |
| Valuation | undisclosed | $44M | undisclosed | undisclosed | |
| EV/Revenue | |||||
| EV/EBITDA | |||||
This data is available for Pro users. Sign up to see all Hootsuite acquisitions and their M&A valuation multiples. Start Free Trial | |||||
Hootsuite Competitors
Hootsuite competitors include listed companies like Arabian Contracting Services, Plan B Media, APG SGA and Entravision, and private ones like Freechat and Brunswick Group.
| Company | HQ | Status | Revenue | EBITDA | Valuation | Revenue Multiple |
|---|---|---|---|---|---|---|
| Private | $40M | - | $800M | 20.0x | ||
| Publicly listed | $521M | $353M | $790M | 5.1x | ||
| Publicly listed | $286M | $66M | $842M | 3.2x | ||
| Publicly listed | $398M | $52M | $726M | 1.7x | ||
| Publicly listed | $448M | ($71M) | $717M | - | ||
| Private | - | - | $692M | - |
Hootsuite Public Comps
Hootsuite is still privately-owned, but its public comps include Arabian Contracting Services, Plan B Media, APG SGA, Entravision, FILA-Fabbrica Italiana, oOh media, Vector, Italian Exhibition Group, Innocean and Clear Channel Outdoor.
| Last FY | EV/Revenue | EV/EBITDA | ||||||
|---|---|---|---|---|---|---|---|---|
| Revenue | EBITDA | Last FY | LTM | 2027E | Last FY | LTM | 2027E | |
| $521M | $353M | 4.6x | 5.1x | 6.7x | 9.4x | |||
| $286M | $66M | 3.4x | 3.2x | 14.7x | 7.2x | |||
| $398M | $52M | 1.8x | 1.7x | 13.3x | 12.3x | |||
| $448M | ($71M) | 1.9x | - | (11.8x) | - | |||
| $659M | $85M | 1.4x | 1.3x | 10.9x | 7.0x | |||
| $492M | $212M | 2.9x | 2.8x | 6.7x | 14.4x | |||
| $410M | $67M | 1.3x | 1.2x | 7.9x | 7.5x | |||
| $307M | $79M | 2.3x | 2.2x | 9.0x | 7.9x | |||
This data is available for Pro users. Sign up to see all Hootsuite competitors and their valuation data. Start Free Trial | ||||||||
Common questions about Hootsuite
| When was Hootsuite founded? | Hootsuite was founded in 2008. |
| Where is Hootsuite headquartered? | Hootsuite is headquartered in Vancouver, Canada. |
| Is Hootsuite publicly listed? | No, Hootsuite is a private, VC-backed company. |
| What is Hootsuite's valuation? | Hootsuite was last valued at $800M in its Series C in September 2014. |
| How much funding has Hootsuite raised? | Hootsuite has raised $225M across 2 funding rounds. |
| What was Hootsuite's last funding round? | Hootsuite's last funding round was a $60M Series C in September 2014, led by Fidelity. |
| Who are Hootsuite's investors? | Hootsuite's investors include OMERS Ventures, Insight Partners, Accel, Fidelity, Difference Capital, Silicon Valley Bank and Cloud Apps Capital Partners. |
| Which companies are comparable to Hootsuite? | Companies comparable to Hootsuite include Freechat, Arabian Contracting Services, Plan B Media, APG SGA, Entravision and Brunswick Group. |
| How many companies has Hootsuite acquired? | Hootsuite has acquired 9 companies, including Talkwalker, Heyday AI, Sparkcentral, LiftMetrix and AdEspresso. |
| What was the largest acquisition by Hootsuite? | The $44M acquisition of Heyday AI in August 2021 is the largest acquisition Hootsuite has made to date. |
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