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- FullStory
FullStory Valuation, Funding & Investors
FullStory is valued at $1.8B as of August 2021.
Last FullStory valuation
$1.8B
Series D · Aug 2021
Last FullStory funding round
$25M
Undisclosed stage · Aug 2022
Cumulative funding FullStory raised
$197M
across 7 funding rounds
Key investors in FullStory
GV
Kleiner Perkins
Salesforce Ventures
Dell Technologies Capital
Permira
Stripes
About FullStory
FullStory is an Atlanta-headquartered digital experience analytics platform founded in 2014. The SaaS tool records 100 percent of user sessions across web and mobile apps, delivering rage-click detection, frustration signals, and custom funnels for teams at companies like Atlassian, JetBlue, and New Relic. It processes petabytes of behavioral data to pinpoint drop-offs and optimize conversions without sampling.
Founded
2014
HQ
Website
Status
Privately held
Customer focus
B2B
Revenue model
Subscription
Valuation
$1.8B (Aug 2021)
FullStory Valuation
FullStory is currently valued at $1.8B, based on its Series D in August 2021.
The $103M round was led by Permira, with participation from Salesforce Ventures, Kleiner Perkins, GV, Glynn Capital Management, Dell Technologies Capital and 1 other investor.
FullStory's valuation has grown 18x from $100M at its Series B in May 2017 to $1.8B in August 2021, across 3 priced rounds.
FullStory valuation by funding round
| Date | Stage | Valuation |
|---|---|---|
| Aug 2021 | Series D | $1.8B |
| Apr 2019 | Series C | $350M |
| May 2017 | Series B | $100M |
FullStory Funding History
FullStory has raised a total of $197M across 7 funding rounds.
FullStory's first fundraising round was a $2M seed round in July 2014. The most recent completed round was a $25M undisclosed-stage round in August 2022.
FullStory funding rounds
| Date | Stage | Investors | Raised | Valuation | Deal Summary |
|---|---|---|---|---|---|
| Aug 2022 | Undisclosed stage | Permira (lead) | $25M | - | FullStory is a digital experience intelligence (DXI) platform that provides real-time analytics and insights to help companies improve digital products and experiences across web and mobile channels for product, customer success, engineering, and marketing teams. In August 2021, FullStory raised $103 million in an oversubscribed Series D round led by Permira's growth fund, with participation from existing investors including Kleiner Perkins, GV, Stripes, Dell Technologies Capital, Salesforce Ventures, and Glynn Capital, at a $1.8 billion valuation to fuel international expansion and platform enhancements. The company reported over 70% year-on-year annual recurring revenue growth at that time, with more than 3,100 customers in over 60 countries, including major brands like Chipotle, FTD, Fidelity, Financial Times, Ocado Group, and Peloton, and was live on more sites than its top three competitors combined. Sources reference a subsequent $25 million venture round in August 2022 led by Permira, aimed at driving global business growth and reinforcing leadership in experience analytics, bringing total funding to $196 million, but provide no valuation, revenue, or financial metrics for this specific round. Permira, a global investment firm focused on technology and digital transformation, has backed FullStory alongside other portfolio companies like Genesys, Informatica, Klarna, G2, and Nexthink. No details on use of funds, traction metrics, or competitive context specific to the 2022 round are available in the results. No EBITDA, valuation multiples, or precise revenue/ARR figures near September 2022 are mentioned; earlier growth momentum from 2021 is noted but does not qualify under strict revenue criteria for the queried round. |
| Aug 2021 | Series D | Permira (lead); Salesforce Ventures; Kleiner Perkins; GV; Glynn Capital Management; Dell Technologies Capital; Stripes | $103M | $1.8B | FullStory, a leader in digital experience intelligence (DXI), provides real-time analytics and insights to help companies build better digital products and experiences across web and mobile channels for product, customer success, engineering, and marketing teams. The company announced an oversubscribed Series D funding round of $103 million on August 4, 2021, led by Permira’s growth fund, with participation from existing investors Kleiner Perkins, GV (Google Ventures), Stripes, Dell Technologies Capital, Salesforce Ventures, and Glynn Capital Management. The investment valued FullStory at $1.8 billion post-money, fueling international expansion and enhancements to its DXI platform, which leverages AI and ML to uncover customer behavior patterns and anomalies using structured and unstructured data. FullStory positions itself as the fastest-growing company in the DXI category and the de facto system of record for digital experience data, serving over 3,100 customers at the time. Permira highlighted FullStory's market leadership in DXI amid the shift from traditional analytics, with Bruce Chizen, former Adobe CEO and Permira Senior Advisor, joining the board. Alex Melamud from Permira Growth led the transaction, expressing excitement about partnering to scale the technology brand. The funding builds on prior raises, bringing total capital to nearly $170 million prior to this round, with proceeds aimed at global growth and platform innovation. FullStory's traction includes rapid category leadership and broad customer adoption, competing in the digital analytics space disrupted by AI-driven insights. |
| May 2020 | Series C | - | $10M | - | FullStory raised $10 million in a Series C funding round (Round 2) in May 2020. The company, founded in 2014, provides digital experience analytics and intelligence platforms to help organizations understand and optimize customer interactions on websites and applications. FullStory subsequently raised $103 million in Series D funding in August 2021 at a $1.8 billion post-money valuation, led by Permira with participation from existing investors including Kleiner Perkins, GV, Stripes, Dell Technologies Capital, Salesforce Ventures, and Glynn Capital. |
| Apr 2019 | Series C | Stripes (lead); Salesforce Ventures; Kleiner Perkins; GV; Dell Technologies Capital | $32M | $350M | FullStory raised $32 million in Series C funding on April 24, 2019, led by Stripes with participation from Dell Technologies Capital, GV (formerly Google Ventures), Kleiner Perkins, and Salesforce Ventures. This brought total funding to $57 million. The Atlanta-based company provides digital experience analytics software, helping consumer brands and SaaS companies understand and improve digital customer experiences through session replay and analytics. Prior rounds included a $1.5M seed in July 2014, $10.7M Series A in June 2015 led by Kleiner Perkins and GV, and $15M Series B in May 2017. Funds from the Series C were allocated to scaling sales and marketing and evolving the platform into a digital intelligence engine. Ron Shah from Stripes joined the board, and Creighton Hicks from Dell Technologies Capital became a board observer. Later rounds included a $10M extension in May 2020 and $103M Series D in August 2021. |
| May 2017 | Series B | GV (lead); Salesforce Ventures (lead); Kleiner Perkins; TechOperators Venture Capital | $15M | $100M | FullStory is a digital experience intelligence platform that enables enterprises to track and analyze customer interactions on websites and apps through quantitative and qualitative data. The company raised $15 million in its Series B round in May 2017, led by GV (Google Ventures) and Salesforce Ventures, with participation from Kleiner Perkins and TechOperators (Tom Noonan). This funding aimed to scale operations and enhance platform capabilities. The round valued FullStory at nearly $100 million post-money. |
| Jun 2015 | Series A | GV (lead); Kleiner Perkins (lead) | $11M | - | FullStory raised $10.7 million in its Series A funding round in June 2015, led by Google Ventures (GV) and Kleiner Perkins. The funds were intended to expand the team and accelerate product development for its digital experience intelligence platform. This followed a $1.5 million seed round in July 2014 led by GV to develop the initial version of the platform. FullStory, founded in 2014 and headquartered in Atlanta, GA, provides digital experience analytics solutions. The company continued raising capital in subsequent rounds, including a $15 million Series B in May 2017 led by GV and Salesforce Ventures, a $32 million Series C in April 2019 led by Stripes, and a $103 million Series D in 2021 at a $1.8 billion valuation led by Permira with participation from GV, Kleiner Perkins, and others. |
| Jul 2014 | Seed | GV (lead) | $2M | - | - |
Who has invested in FullStory?
8 investors have backed FullStory across its funding rounds, including GV, Kleiner Perkins, Salesforce Ventures, Dell Technologies Capital, Permira and Stripes.
Lead investors include Permira, Stripes, GV, Salesforce Ventures and Kleiner Perkins.
FullStory Investors
| Investor | HQ | Rounds | Role | First check |
|---|---|---|---|---|
| 5 | Lead | Jul 2014 | ||
| 4 | Lead | Jun 2015 | ||
| 3 | Lead | May 2017 | ||
| 2 | Lead | Aug 2021 | ||
| 2 | Participant | Apr 2019 | ||
| 2 | Lead | Apr 2019 | ||
This data is available for Pro users. Sign up to see all 8 FullStory investors. Start Free Trial | ||||
Benchmark 350K+ Funding Rounds and Disclosed VC Valuation Multiples
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Start Free TrialAcquisitions by FullStory
FullStory has acquired 1 company to date.
Last acquisition by FullStory was on November 3rd 2025. FullStory acquired Usetiful for undisclosed valuation.
Latest Acquisitions by FullStory
| Description | Usetiful is a Prague-based digital adoption platform emphasizing user onboarding and self-service. The no-code tool creates interactive walkthroughs, tooltips, and analytics for web apps, serving 1,000 customers worldwide. Compatible with Intercom and Segment, Usetiful boosts feature adoption by 40 percent. Launched in 2020, it offers plans starting at $99 monthly for startups to enterprises. |
| HQ Country | |
| HQ City | Tallinn |
| Deal Date | 3 Nov 2025 |
| Valuation | undisclosed |
| EV/Revenue | |
| EV/EBITDA | |
This data is available for Pro users. Sign up to see all FullStory acquisitions and their M&A valuation multiples. Start Free Trial | |
FullStory Competitors
FullStory competitors include listed companies like Amplitude and Planisware, and private ones like Profound, Trulioo, InVision and Alation.
| Company | HQ | Status | Revenue | EBITDA | Valuation | Revenue Multiple |
|---|---|---|---|---|---|---|
| Private | $7M | - | $1.8B | 264.7x | ||
| Private | - | - | $1.8B | - | ||
| Publicly listed | $343M | ($76M) | $1.7B | 4.1x | ||
| Publicly listed | $228M | $78M | $1.9B | 6.7x | ||
| Private | $100M | - | $1.9B | 19.0x | ||
| Private | $100M | - | $1.7B | 17.0x |
FullStory Public Comps
FullStory is still privately-owned, but its public comps include Amplitude, Planisware, Innodata, Weaver Network, Bandwidth, Business-intelligence, DoubleVerify, Karooooo, Calix and Asana.
| Last FY | EV/Revenue | EV/EBITDA | ||||||
|---|---|---|---|---|---|---|---|---|
| Revenue | EBITDA | Last FY | LTM | 2027E | Last FY | LTM | 2027E | |
| $343M | ($76M) | 4.6x | 4.1x | (21.1x) | 98.8x | |||
| $228M | $78M | 7.3x | 6.7x | 21.5x | 18.4x | |||
| $252M | $47M | 6.8x | 5.2x | 36.6x | 22.7x | |||
| $341M | $43M | 4.4x | 4.2x | 34.6x | 28.3x | |||
| $754M | $39M | 2.7x | 2.3x | 51.2x | 17.3x | |||
| $389M | $54M | 6.6x | 5.9x | 47.7x | - | |||
| $748M | $136M | 2.7x | 2.5x | 14.6x | 7.4x | |||
| $337M | $148M | 6.3x | 5.7x | 14.3x | 13.8x | |||
This data is available for Pro users. Sign up to see all FullStory competitors and their valuation data. Start Free Trial | ||||||||
Common questions about FullStory
| When was FullStory founded? | FullStory was founded in 2014. |
| Where is FullStory headquartered? | FullStory is headquartered in Atlanta, GA, United States. |
| Is FullStory publicly listed? | No, FullStory is a private, VC-backed company. |
| What is FullStory's valuation? | FullStory was last valued at $1.8B in its Series D in August 2021. |
| How much funding has FullStory raised? | FullStory has raised $197M across 7 funding rounds. |
| What was FullStory's last funding round? | FullStory's last funding round was a $25M undisclosed-stage round in August 2022, led by Permira. |
| Who are FullStory's investors? | FullStory's investors include GV, Kleiner Perkins, Salesforce Ventures, Permira, Dell Technologies Capital, Stripes, TechOperators Venture Capital and Glynn Capital Management. |
| Which companies are comparable to FullStory? | Companies comparable to FullStory include Profound, Trulioo, Amplitude, Planisware, InVision and Alation. |
| How many companies has FullStory acquired? | FullStory has acquired 1 company, including Usetiful. |
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