Profound Revenue, Valuation, Funding & Investors

Profound is valued at $1.8B as of September 2026.

Last Profound valuation

$1.8B

Series D · Sep 2026

Last Profound funding round

$180M

Series D · Sep 2026

Profound revenue

$7M

Series D · Sep 2026

Key investors in Profound

  • Kleiner Perkins
  • South Park Commons
  • Saga Ventures
  • Sequoia Capital
  • Khosla Ventures
  • Lightspeed Venture Partners

Profound Overview

About Profound

Profound is a San Francisco-headquartered analytics platform designed for brands to enhance visibility in AI-generated search results from tools like ChatGPT and Perplexity. It analyzes brand mentions across large language models, delivering metrics on citation frequency and sentiment scores. Sales teams use its dashboard to identify content gaps and optimize SEO strategies for AI environments. Founded in 2023, Profound serves enterprise clients in tech and consumer goods sectors, integrating with Google Analytics and CRM systems for automated recommendations.


Founded

2024

HQ

United StatesNew York City, NY

Status

Privately held

Customer focus

B2B

Revenue model

Subscription

Revenue

$7M (Sep 2026)

Valuation

$1.8B (Sep 2026)

Profound Valuation

Profound is currently valued at $1.8B, based on its Series D in September 2026.

The $180M round was led by Kleiner Perkins and Sequoia Capital, with participation from Khosla Ventures, Evantic Capital, Lightspeed Venture Partners, Saga Ventures and South Park Commons.

Profound's valuation has grown 18x from $100M at its Series A in June 2025 to $1.8B in September 2026, across 3 priced rounds.

Profound valuation by funding round

Revenue multiple
Profound valuation by funding round
DateStageValuationRevenue Multiple
Sep 2026Series D$1.8B264.7x
Feb 2026Series C$1B90.9x
Jun 2025Series A$100M-

Profound Revenue

Profound's latest recorded revenue is $7M, as of its Series D in September 2026.

Revenue moved from $11M in February 2026 to $7M in September 2026.

Profound revenue by funding round

Profound revenue and valuation multiple by funding round
DateRevenue *ValuationRevenue MultipleStage
Sep 2026$7M$1.8B264.7xSeries D
Feb 2026$11M$1B90.9xSeries C

* Revenue (or ARR) figures are the values recorded alongside each funding round. Typically run-rate revenue at the time of the deal, or a reported LTM (last 12 months) revenue.

Profound Funding History

Profound has raised a total of $335M across 5 funding rounds.

Profound's first fundraising round was a $4M seed round in August 2024. The most recent completed round was a $180M Series D in September 2026.

Profound funding rounds

Profound funding rounds
DateStageInvestorsRaisedValuationDeal Summary
Sep 2026Series DKleiner Perkins (lead); Sequoia Capital (lead); Khosla Ventures; Evantic Capital; Lightspeed Venture Partners; Saga Ventures; South Park Commons$180M$1.8BProfound raised a $180 million Series D at a $1.8 billion valuation in September 2026, co-led by Sequoia Capital and Kleiner Perkins. Existing investors Lightspeed Venture Partners, Khosla Ventures, Saga Ventures, Evantic, and South Park Commons participated. The round followed Profound’s $96 million Series C earlier in 2026 and was intended to fund expansion of its AI marketing platform and applied AI lab. The financing was driven by Profound’s rapid growth in AI search and marketing software. The company reported serving more than 1,000 enterprise brands, including Comcast, The Estée Lauder Companies, Walmart, Campari Group, Royal Bank of Canada, Zoom, ServiceNow, Ramp, Cursor, MongoDB, and Figma, representing over one third of the Fortune 100. Proceeds were earmarked to deepen product capabilities such as the AI Marketer agent orchestrator and Context Manager, expand the applied AI lab in New York City and San Francisco, and support research into frontier models for marketing workflows. Profound is a New York-based AI marketing startup founded in 2024 by James Cadwallader and Dylan Babbs. Its platform helps brands understand and improve how they appear in AI-generated search and recommendation results. Total funding after the Series D exceeded $335 million.
Feb 2026Series CLightspeed Venture Partners (lead); Kleiner Perkins; Evantic Capital; Sequoia Capital; Saga Ventures; South Park Commons$96M$1B-
Aug 2025Series BSequoia Capital (lead); Kleiner Perkins; Khosla Ventures; Saga Ventures; South Park Commons$35M--
Jun 2025Series AKleiner Perkins (lead)$20M$100MProfound is a New York-based marketing platform built for the AI era, providing analytics, autonomous content generation, and execution via customizable Profound Agents to track brand visibility, sentiment, and performance across AI answer engines like ChatGPT, Gemini, Perplexity, Claude, Grok, and others. It helps enterprises optimize for answer engine optimization (AEO), integrating with tools like HubSpot, Google Workspace, and Vercel, and has launched features like Knowledge Bases and Contentful integration. The platform serves over 700 enterprise customers, including 10% of the Fortune 500 such as Target, Walmart, Figma, Ramp, MongoDB, Chime, U.S. Bank, and Charlotte Tilbury, enabling rapid improvements in AI visibility. Profound raised $96 million in its Series C round at a $1 billion post-money valuation in February 2026, achieving unicorn status less than two years after founding in 2024. The round was led by Lightspeed Venture Partners, with participation from Sequoia Capital, Kleiner Perkins, Saga VC, South Park Commons, and Evantic, bringing total funding to over $155 million. This follows an aggressive Series B and positions Profound amid rising competition in AEO as conversational AI disrupts traditional search marketing. Funds will accelerate platform development, expand the customer base, scale adoption of Profound Agents, hire talent to compete with AI labs, and build the Profound Ecosystem including training, certification, an agency marketplace, and Profound University to foster Marketing Engineers. With under 150 employees, Profound demonstrates efficient scaling, leads G2 Winter Report 2026 for AEO tools, and hosts events like Zero Click conference, signaling strong product-market fit and investor confidence in AI-driven marketing shifts.
Aug 2024SeedSaga Ventures (lead); Thomson Nguyen; Balaji Srinivasan; Khosla Ventures; Scott Belsky; South Park Commons$4M-Profound is a GenAI marketing intelligence platform that equips enterprise brands with real-time analytics, competitive intelligence, and automation agents to optimize visibility in AI-driven discovery across models like ChatGPT, Perplexity, Claude, Gemini, and Grok. The company closed a $3.5 million seed round in August 2024 to pioneer AI optimization, with participation from Khosla Ventures, Saga Ventures, South Park Commons, and angels including Balaji Srinivasan, Ben Braverman, Scott Belsky, and Thomson Nguyen. This foundational funding supported early development of AI visibility insights and content optimization tools in the emerging answer engine optimization (AEO) market. Profound positions itself as a read/write marketing platform, evolving from visibility tracking to autonomous execution via customizable agents that handle content creation, campaign execution, and monitoring. The seed investment enabled initial product-market fit in a competitive landscape where brands adapt to conversational AI replacing traditional search. Profound's broad coverage across multiple LLMs differentiates it from narrow SEO tools, offering benchmarking and automation for precise AI response optimization.

Who has invested in Profound?

11 investors have backed Profound across its funding rounds, including Kleiner Perkins, South Park Commons, Saga Ventures, Sequoia Capital, Khosla Ventures and Lightspeed Venture Partners.

Lead investors include Kleiner Perkins, Sequoia Capital, Lightspeed Venture Partners and Saga Ventures.


Profound Investors

Investors in Profound by funding rounds participated
InvestorHQRoundsRoleFirst check
Kleiner PerkinsUnited StatesSan Francisco, CA4LeadJun 2025
Saga VenturesUnited StatesCheyenne, WY4LeadAug 2024
South Park CommonsUnited StatesSan Francisco, CA4ParticipantAug 2024
Khosla VenturesUnited StatesSan Francisco, CA3ParticipantAug 2024
Sequoia CapitalUnited StatesSan Francisco, CA3LeadAug 2025
Lightspeed Venture PartnersUnited StatesSan Francisco, CA2LeadFeb 2026
Thomson NguyenUnited StatesSan Francisco, CA1ParticipantAug 2024
Balaji SrinivasanSingaporeSingapore1ParticipantAug 2024
Evantic CapitalUnited KingdomManchester1ParticipantFeb 2026

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Profound Competitors

Profound competitors include listed companies like Amplitude, Planisware and Innodata, and private ones like FullStory, Trulioo and Alation.

Public and private companies comparable to Profound
CompanyHQStatusRevenueEBITDAValuationRevenue Multiple
FullStoryUnited StatesAtlanta, GAPrivate--$1.8B-
TruliooCanadaVancouverPrivate--$1.8B-
AmplitudeUnited StatesUnited StatesPublicly listed$343M($76M)$1.7B4.1x
PlaniswareFranceFrancePublicly listed$228M$78M$1.9B6.7x
AlationUnited StatesSan Francisco, CAPrivate$100M-$1.7B17.0x
InnodataUnited StatesUnited StatesPublicly listed$252M$47M$2B5.2x

Profound Public Comps

Profound is still privately-owned, but its public comps include Amplitude, Planisware, Innodata, Business-intelligence, DoubleVerify, Karooooo, Red Violet, Clarivate, Shanghai DZH and Teradata.

Last FYEV/RevenueEV/EBITDA
RevenueEBITDALast FYLTM2027ELast FYLTM2027E
Amplitude$343M($76M)4.6x4.1x(21.1x)98.8x
Planisware$228M$78M7.3x6.7x21.5x18.4x
Innodata$252M$47M6.8x5.2x36.6x22.7x
Business-intelligence$389M$54M6.6x5.9x47.7x-
DoubleVerify$748M$136M2.7x2.5x14.6x7.4x
Karooooo$337M$148M6.3x5.7x14.3x13.8x
Red Violet$90M$24M13.2x11.7x50.0x31.7x
Clarivate$2.5B$829M2.1x2.2x6.3x5.3x

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Common questions about Profound

When was Profound founded?Profound was founded in 2024.
Where is Profound headquartered?Profound is headquartered in New York City, NY, United States.
Is Profound publicly listed?No, Profound is a private, VC-backed company.
What is Profound's valuation?Profound was last valued at $1.8B in its Series D in September 2026.
How much funding has Profound raised?Profound has raised $335M across 5 funding rounds.
What was Profound's last funding round?Profound's last funding round was a $180M Series D in September 2026, led by Kleiner Perkins and Sequoia Capital.
Who are Profound's investors?Profound's investors include Kleiner Perkins, Saga Ventures, South Park Commons, Khosla Ventures, Sequoia Capital, Lightspeed Venture Partners, Thomson Nguyen, Balaji Srinivasan, Evantic Capital, Evantic Capital and 1 other.
What is Profound's revenue?Profound's latest recorded revenue is $7M (September 2026).
Which companies are comparable to Profound?Companies comparable to Profound include FullStory, Trulioo, Amplitude, Planisware, Alation and Innodata.

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