flaschenpost Acquisition, Valuation, Funding & Investors

flaschenpost was acquired by Dr.Oetker for $1.2B in November 2020.

flaschenpost acquisition price

$1.2B

Acquired by Dr.Oetker · Nov 2020

Cumulative funding flaschenpost raised

$80M

across 2 funding rounds

Key investors in flaschenpost

  • Tiger Global
  • Cherry Ventures
  • Hedosophia
  • Vorwerk Ventures
  • 3L Capital
  • Discovery Ventures

flaschenpost Overview

About flaschenpost

flaschenpost is a German online beverage delivery service, founded in 2016, that lets customers order drinks for delivery in under two hours across 23 German cities. The company sells a broad range of beverages through its platform, with about 15% of revenue coming from its own water and beer brands. At its peak scale, flaschenpost was handling roughly 50,000 orders per week with around 1,700 staff across drivers, warehouses, and offices.


Founded

2016

HQ

GermanyGermany

Status

Acquired

Customer focus

B2C

Revenue model

Product sales

Valuation

$1.2B (acquired Nov 2020)

flaschenpost Acquisition

flaschenpost was acquired by Dr.Oetker for $1.2B on 2 November 2020.

Before the acquisition flaschenpost had raised $80M across 2 funding rounds.

flaschenpost acquisition details
AcquirerDateTypePrice
  • Dr.Oetker
2 Nov 2020Strategic M&A$1.2B

flaschenpost Funding History

flaschenpost has raised a total of $80M across 2 funding rounds.

flaschenpost's first fundraising round was a $24M undisclosed-stage round in April 2018. The most recent completed round was a $56M Series C in March 2019.

flaschenpost funding rounds

flaschenpost funding rounds
DateStageInvestorsRaisedDeal Summary
Mar 2019Series CHedosophia (lead); Tiger Global (lead); 3L Capital$56M-
Apr 2018Undisclosed stageCherry Ventures (lead); Vorwerk Ventures (lead); Discovery Ventures$24MFlaschenpost was founded in 2016 as a German beverage delivery service allowing customers to order drinks for delivery in under two hours across 23 German cities. The company operated an online platform where approximately 15% of revenue came from sales of its own water and beer brands. In April 2018, Flaschenpost raised $24.2 million in a Series B funding round led by Family office Sociedade Francisco Manuel Dos Santos, with participation from Vorwerk Ventures (the corporate venturing arm of Vorwerk Group) and Cherry Ventures. The funding was intended to support the company's growth and expansion. Subsequently, Tiger Global Management invested an additional $56.7 million (approximately €50 million) in March 2019. By October 2020, the company was delivering approximately 50,000 orders per week and employed around 1,700 staff across drivers, warehouse, and office positions. In November 2020, Dr Oetker, a packaged food producer, acquired Flaschenpost for €1 billion ($1.16 billion USD), allowing Vorwerk to exit its investment.

Who has invested in flaschenpost?

6 investors have backed flaschenpost across its funding rounds, including Tiger Global, Cherry Ventures, Hedosophia, Vorwerk Ventures, 3L Capital and Discovery Ventures.

Lead investors include Hedosophia, Tiger Global, Cherry Ventures and Vorwerk Ventures.


flaschenpost Investors

Investors in flaschenpost by funding rounds participated
InvestorHQRoundsRoleFirst check
3L CapitalUnited StatesUnited States1ParticipantMar 2019
Discovery VenturesGermanyBerlin1ParticipantApr 2018
Tiger GlobalUnited StatesNew York City, NY1LeadMar 2019
HedosophiaUnited KingdomLondon1LeadMar 2019

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flaschenpost Competitors

flaschenpost competitors include listed companies like Xiaocaiyuan, TAB Gıda and Ziyan Foods, and private ones like Choco, Rohlik and Flipdish.

Public and private companies comparable to flaschenpost
CompanyHQStatusRevenueEBITDAValuationRevenue Multiple
ChocoGermanyBerlinPrivate--$1.2B-
RohlikCzech RepublicPraguePrivate$345M-$1.2B3.5x
XiaocaiyuanChinaChinaPublicly listed$797M$220M$1.2B1.4x
TAB GıdaTurkeyTurkeyPublicly listed$979M$159M$1.2B1.1x
FlipdishIrelandDublinPrivate--$1.3B-
Ziyan FoodsChinaChinaPublicly listed$483M$65M$1.2B2.2x

flaschenpost Public Comps

flaschenpost is no longer listed, but its public comps include Xiaocaiyuan, TAB Gıda, Ziyan Foods, BJ's Restaurants, Biglari Holdings, Monogatari, Ichibanya, Guangzhou Restaurant Group, Domino's Pizza Enterprises and Wendy's.

Last FYEV/RevenueEV/EBITDA
RevenueEBITDALast FYLTM2027ELast FYLTM2027E
Xiaocaiyuan$797M$220M1.4x1.4x5.1x5.9x
TAB Gıda$979M$159M1.3x1.1x8.1x5.4x
Ziyan Foods$483M$65M2.3x2.2x17.4x17.7x
BJ's Restaurants$1.4B$129M1.2x1.2x13.1x11.9x
Biglari Holdings$395M$7M2.9x-168.7x-
Monogatari$797M$90M1.6x1.3x14.5x11.0x
Ichibanya$421M$40M2.5x2.4x26.2x-
Guangzhou Restaurant Group$803M$136M1.5x1.5x9.2x9.0x

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Common questions about flaschenpost

When was flaschenpost founded?flaschenpost was founded in 2016.
Where is flaschenpost headquartered?flaschenpost is headquartered in Germany.
Is flaschenpost publicly listed?No, flaschenpost was acquired by Dr.Oetker in November 2020.
Who acquired flaschenpost?flaschenpost was acquired by Dr.Oetker in November 2020.
How much was flaschenpost acquired for?flaschenpost was acquired for $1.2B in November 2020.
How much funding has flaschenpost raised?flaschenpost has raised $80M across 2 funding rounds.
What was flaschenpost's last funding round?flaschenpost's last funding round was a $56M Series C in March 2019, led by Hedosophia and Tiger Global.
Who are flaschenpost's investors?flaschenpost's investors include 3L Capital, Discovery Ventures, Tiger Global, Hedosophia, Cherry Ventures and Vorwerk Ventures.
Which companies are comparable to flaschenpost?Companies comparable to flaschenpost include Choco, Rohlik, Xiaocaiyuan, TAB Gıda, Flipdish and Ziyan Foods.

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