Exclaimer Funding, Investors & Competitors

Exclaimer has raised $165M across 2 funding rounds, most recently a $137M undisclosed-stage round in December 2020.

Last Exclaimer funding round

$137M

Undisclosed stage · Dec 2020

Cumulative funding Exclaimer raised

$165M

across 2 funding rounds

Key investors in Exclaimer

  • Livingbridge
  • Insight Partners
  • Farview Equity Partners

Exclaimer Overview

About Exclaimer

Exclaimer is a provider of email signature management solutions for Microsoft and Google Workspace. The Reading-headquartered company offers a scalable cloud platform that centralizes signature control for regulatory compliance and brand consistency across organizations. Notable clients include Sony, Mattel, Bank of America, NBC, the Government of Canada, the BBC, and the Academy Awards. The platform eliminates manual updates and mitigates security risks in corporate email communications.


Founded

2001

HQ

United KingdomAldershot

Status

Privately held

Customer focus

B2B

Revenue model

Subscription

Exclaimer Funding History

Exclaimer has raised a total of $165M across 2 funding rounds.

Exclaimer's first fundraising round was a $28M undisclosed-stage round in December 2016. The most recent completed round was a $137M undisclosed-stage round in December 2020.

Exclaimer funding rounds

Exclaimer funding rounds
DateStageInvestorsRaisedDeal Summary
Dec 2020Undisclosed stageInsight Partners (lead); Livingbridge; Farview Equity Partners$137MExclaimer is a UK-based provider of email signature management solutions for platforms like Microsoft 365, Google Workspace, and Microsoft Exchange, serving over 40,000 customers since 2001, with 25,000 new subscription-based cloud customers since 2015. The company announced a strategic investment of over £100 million (approximately $133M-$136.8M) on December 7, 2020, from lead investor Insight Partners, with participation from Farview Equity Partners and existing investor Livingbridge, who retained a minority stake. Insight and Farview took a majority stake, while the senior management team remained in place, with the deal expected to complete by December 31, 2020. The investment aims to fuel product development, international expansion, sales growth, go-to-market channels, and product innovation to solidify Exclaimer's position as the leading global email signature solution. Arma Partners acted as the exclusive financial advisor to Exclaimer on the sell-side transaction. CEO Heath Davies highlighted the company's exponential growth amid pandemic challenges, crediting employees, customers, and partners, and expressed excitement about partnering with Insight and Farview to scale the SaaS business. Insight Partners' Managing Director Richard Wells praised Exclaimer's powerful software, its demand across industries, and its status as the number one provider, noting untapped global growth potential. The deal underscores transatlantic private equity activity in fast-growing SaaS firms, with Livingbridge transitioning from majority to minority shareholder to support ongoing expansion.
Dec 2016Undisclosed stageLivingbridge (lead)$28MExclaimer is the largest global provider of email signature software, offering solutions for email signature management, disclaimers, and compliance that support Microsoft email platforms including Office 365. Founded in 2000 and headquartered in Farnborough, UK, the company serves over 25,000 customers in more than 100 countries, including major firms like BBC, Audi, Sony, and McDonald’s. In December 2016, Livingbridge made a £23 million growth capital investment in Exclaimer as the final primary investment from its Livingbridge 5 fund, which was raised in 2012. The deal was advised by Catalyst Corporate Finance and Alantra. The investment aimed to support Exclaimer's expansion of partner relationships, product suite broadening, infrastructure improvements, and customer service enhancements to leverage its market-leading position. CEO Andrew Millington highlighted the funding's role in scaling the business while preserving its innovative culture. Livingbridge remained involved in later rounds, participating as a minority shareholder in Exclaimer's December 2020 unattributed VC round of $133M led by Insight Partners with Farview Equity Partners, totaling over £100M.

Who has invested in Exclaimer?

3 investors have backed Exclaimer across its funding rounds, including Livingbridge, Insight Partners and Farview Equity Partners.

Lead investors include Insight Partners and Livingbridge.


Exclaimer Investors

Investors in Exclaimer by funding rounds participated
InvestorHQRoundsRoleFirst check
LivingbridgeUnited KingdomLondon2LeadDec 2016

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Acquisitions by Exclaimer

Exclaimer has acquired 2 companies to date.

Last acquisition by Exclaimer was on January 19th 2022. Exclaimer acquired Periodic for undisclosed valuation.


Latest Acquisitions by Exclaimer

Periodic
Customer Thermometer
Description
Periodic is a booking platform provider enabling instant reservations for global brands, marketplaces, and SaaS companies. Its white-label software and API support private-label scheduling for services like tours, rentals, and appointments. Incorporated in 2015 and based in Bloomington, Indiana, Periodic powers booking experiences for clients in travel and professional services sectors worldwide.
-
HQ CountryUnited StatesUnited Kingdom
HQ City
Bloomington, IL
-
Deal Date19 Jan 20229 Feb 2021
Valuationundisclosedundisclosed
EV/Revenue
EV/EBITDA

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Exclaimer Competitors

Exclaimer competitors include listed companies like Atlassian, Twilio and Zoom, and private ones like Telegram, Discord and Genesys.

Public and private companies comparable to Exclaimer
CompanyHQStatusRevenueEBITDAValuationRevenue Multiple
AtlassianAustraliaAustraliaPublicly listed$6.6B$142M$49B7.2x
TwilioUnited StatesUnited StatesPublicly listed$5.1B$251M$38B6.3x
TelegramUAEDubaiPrivate--$30B-
ZoomUnited StatesUnited StatesPublicly listed$4.9B$2.6B$27B3.9x
DiscordUnited StatesSan Francisco, CAPrivate$445M-$15B33.7x
GenesysUnited StatesSan Francisco, CAPrivate$2.1B$900M$15B7.1x

Exclaimer Public Comps

Exclaimer is still privately-owned, but its public comps include Atlassian, Twilio, Zoom, iFlytek, Dropbox, Amdocs, NICE, RingCentral, Tata Communications and Box.

Last FYEV/RevenueEV/EBITDA
RevenueEBITDALast FYLTM2027ELast FYLTM2027E
Atlassian$6.6B$142M7.4x7.2x342.1x23.7x
Twilio$5.1B$251M7.1x6.3x144.6x30.2x
Zoom$4.9B$2.6B4.0x3.9x7.7x9.1x
iFlytek$4B$465M3.7x3.4x31.7x40.6x
Dropbox$2.5B$854M4.4x4.4x12.9x9.4x
Amdocs$4.5B$922M1.6x1.5x7.9x6.0x
NICE$2.9B$849M2.1x1.9x7.1x6.3x
RingCentral$2.5B$339M3.0x2.9x22.1x10.5x

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Common questions about Exclaimer

When was Exclaimer founded?Exclaimer was founded in 2001.
Where is Exclaimer headquartered?Exclaimer is headquartered in Aldershot, United Kingdom.
Is Exclaimer publicly listed?No, Exclaimer is a private, VC-backed company.
How much funding has Exclaimer raised?Exclaimer has raised $165M across 2 funding rounds.
What was Exclaimer's last funding round?Exclaimer's last funding round was a $137M undisclosed-stage round in December 2020, led by Insight Partners.
Who are Exclaimer's investors?Exclaimer's investors include Livingbridge, Farview Equity Partners and Insight Partners.
Which companies are comparable to Exclaimer?Companies comparable to Exclaimer include Atlassian, Twilio, Telegram, Zoom, Discord and Genesys.
How many companies has Exclaimer acquired?Exclaimer has acquired 2 companies, including Periodic and Customer Thermometer.

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