Exclaimer Revenue, Valuation, Funding & Investors
Exclaimer is valued at $136M as of December 2020, a 7.2x revenue multiple. Exclaimer revenue was $19M and Exclaimer EBITDA was $10M, as disclosed with its latest round.
Last Exclaimer valuation
$136M
Undisclosed stage · Dec 2020
Last Exclaimer funding round
$137M
Undisclosed stage · Dec 2020
Exclaimer revenue
$19M
Undisclosed stage · Dec 2020
Key investors in Exclaimer
Livingbridge
Insight Partners
Farview Equity Partners
About Exclaimer
Exclaimer is a provider of email signature management solutions for Microsoft and Google Workspace. The Reading-headquartered company offers a scalable cloud platform that centralizes signature control for regulatory compliance and brand consistency across organizations. Notable clients include Sony, Mattel, Bank of America, NBC, the Government of Canada, the BBC, and the Academy Awards. The platform eliminates manual updates and mitigates security risks in corporate email communications.
Founded
2001
HQ
AldershotWebsite
Status
Privately held
Customer focus
B2B
Revenue model
Subscription
Revenue
$19M (Dec 2020)
Valuation
$136M (Dec 2020)
Exclaimer Valuation
Exclaimer is currently valued at $136M, based on its undisclosed-stage round in December 2020. Read the announcement ↗
The $137M round was led by Insight Partners, with participation from Livingbridge and Farview Equity Partners.
Exclaimer valuation by funding round
| Date | Stage | Valuation | Revenue Multiple |
|---|---|---|---|
| Dec 2020 | Undisclosed stage | $136M | 7.2x |
Exclaimer Revenue
Exclaimer's latest recorded revenue is $19M, as of its undisclosed-stage round in December 2020. At a $136M valuation, that implies a 7.2x revenue multiple.
Exclaimer revenue by funding round
| Date | Revenue * | Valuation | Revenue Multiple | Stage |
|---|---|---|---|---|
| Dec 2020 | $19M | $136M | 7.2x | Undisclosed stage |
* Revenue (or ARR) figures are the values recorded alongside each funding round. Typically run-rate revenue at the time of the deal, or a reported LTM (last 12 months) revenue.
Exclaimer Funding History
Exclaimer has raised a total of $165M across 2 funding rounds.
Exclaimer's first fundraising round was a $28M undisclosed-stage round in December 2016. The most recent completed round was a $137M undisclosed-stage round in December 2020.
Exclaimer funding rounds
| Date | Stage | Investors | Raised | Valuation | Deal Summary |
|---|---|---|---|---|---|
| Dec 2020 | Undisclosed stage | Insight Partners (lead); Livingbridge; Farview Equity Partners | $137M | $136M | Exclaimer is a UK-based provider of email signature management solutions for platforms like Microsoft 365, Google Workspace, and Microsoft Exchange, serving over 40,000 customers since 2001, with 25,000 new subscription-based cloud customers since 2015. The company announced a strategic investment of over £100 million (approximately $133M-$136.8M) on December 7, 2020, from lead investor Insight Partners, with participation from Farview Equity Partners and existing investor Livingbridge, who retained a minority stake. Insight and Farview took a majority stake, while the senior management team remained in place, with the deal expected to complete by December 31, 2020. The investment aims to fuel product development, international expansion, sales growth, go-to-market channels, and product innovation to solidify Exclaimer's position as the leading global email signature solution. Arma Partners acted as the exclusive financial advisor to Exclaimer on the sell-side transaction. CEO Heath Davies highlighted the company's exponential growth amid pandemic challenges, crediting employees, customers, and partners, and expressed excitement about partnering with Insight and Farview to scale the SaaS business. Insight Partners' Managing Director Richard Wells praised Exclaimer's powerful software, its demand across industries, and its status as the number one provider, noting untapped global growth potential. The deal underscores transatlantic private equity activity in fast-growing SaaS firms, with Livingbridge transitioning from majority to minority shareholder to support ongoing expansion. |
| Dec 2016 | Undisclosed stage | Livingbridge (lead) | $28M | - | Exclaimer is the largest global provider of email signature software, offering solutions for email signature management, disclaimers, and compliance that support Microsoft email platforms including Office 365. Founded in 2000 and headquartered in Farnborough, UK, the company serves over 25,000 customers in more than 100 countries, including major firms like BBC, Audi, Sony, and McDonald’s. In December 2016, Livingbridge made a £23 million growth capital investment in Exclaimer as the final primary investment from its Livingbridge 5 fund, which was raised in 2012. The deal was advised by Catalyst Corporate Finance and Alantra. The investment aimed to support Exclaimer's expansion of partner relationships, product suite broadening, infrastructure improvements, and customer service enhancements to leverage its market-leading position. CEO Andrew Millington highlighted the funding's role in scaling the business while preserving its innovative culture. Livingbridge remained involved in later rounds, participating as a minority shareholder in Exclaimer's December 2020 unattributed VC round of $133M led by Insight Partners with Farview Equity Partners, totaling over £100M. |
Who has invested in Exclaimer?
3 investors have backed Exclaimer across its funding rounds, including Livingbridge, Insight Partners and Farview Equity Partners.
Lead investors include Insight Partners and Livingbridge.
Exclaimer Investors
| Investor | HQ | Rounds | Role | First check |
|---|---|---|---|---|
| London | 2 | Lead | Dec 2016 | |
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Start Free TrialAcquisitions by Exclaimer
Exclaimer has acquired 2 companies to date.
Last acquisition by Exclaimer was on January 19th 2022. Exclaimer acquired Periodic for undisclosed valuation.
Latest Acquisitions by Exclaimer
| Description | Periodic is a booking platform provider enabling instant reservations for global brands, marketplaces, and SaaS companies. Its white-label software and API support private-label scheduling for services like tours, rentals, and appointments. Incorporated in 2015 and based in Bloomington, Indiana, Periodic powers booking experiences for clients in travel and professional services sectors worldwide. | Customer Thermometer is a Brighton-based software company whose one-click email surveys let customers and employees give real-time feedback. It integrates with tools such as Salesforce, Zendesk and Slack. Exclaimer acquired it in 2021. |
| HQ Country |  | |
| HQ City | Bloomington, IL | Brighton |
| Deal Date | 19 Jan 2022 | 9 Feb 2021 |
| Valuation | undisclosed | undisclosed |
| EV/Revenue | ||
| EV/EBITDA | ||
This data is available for Pro users. Sign up to see all Exclaimer acquisitions and their M&A valuation multiples. Start Free Trial | ||
Exclaimer Competitors
Exclaimer competitors include listed companies like Selvas AI, NeoJapan and Toyokumo, and private ones like fonio.ai, Push Protocol and SignalWire.
| Company | HQ | Status | Revenue | EBITDA | Valuation | Revenue Multiple |
|---|---|---|---|---|---|---|
 Vienna | Private | $6M | - | $140M | 23.3x | |
 South Korea | Publicly listed | $85M | ($66K) | $131M | 2.7x | |
 Singapore | Private | - | - | $131M | - | |
 Japan | Publicly listed | $52M | $18M | $144M | 1.9x | |
| Japan | Publicly listed | $31M | $12M | $144M | 3.7x | |
| San Francisco, CA | Private | $10M | - | $125M | 12.5x |
Exclaimer Public Comps
Exclaimer is still privately-owned, but its public comps include Selvas AI, NeoJapan, Toyokumo, Sangoma, Tecnotree, Solvvy, Kubell, Streamwide, Xuan Wu Cloud and Netbay.
| Last FY | EV/Revenue | EV/EBITDA | ||||||
|---|---|---|---|---|---|---|---|---|
| Revenue | EBITDA | Last FY | LTM | 2027E | Last FY | LTM | 2027E | |
| $85M | ($66K) | 2.1x | 2.7x | (2673.0x) | 16.3x | |||
| $52M | $18M | 1.9x | 1.9x | 5.3x | - | |||
| $31M | $12M | 3.8x | 3.7x | 10.0x | 9.7x | |||
| $200M | ($42M) | 0.9x | 0.9x | (4.1x) | 5.7x | |||
| $81M | $25M | 1.7x | - | 5.5x | - | |||
| $49M | $17M | 1.5x | 1.6x | 4.3x | - | |||
| $60M | $7M | 1.1x | 1.0x | 10.0x | 7.3x | |||
| $29M | $16M | 6.0x | 7.9x | 11.1x | 18.8x | |||
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Common questions about Exclaimer
| When was Exclaimer founded? | Exclaimer was founded in 2001. |
| Where is Exclaimer headquartered? | Exclaimer is headquartered in Aldershot, United Kingdom. |
| Is Exclaimer publicly listed? | No, Exclaimer is a private, VC-backed company. |
| What is Exclaimer's valuation? | Exclaimer was last valued at $136M in its undisclosed-stage round in December 2020. |
| How much funding has Exclaimer raised? | Exclaimer has raised $165M across 2 funding rounds. |
| What was Exclaimer's last funding round? | Exclaimer's last funding round was a $137M undisclosed-stage round in December 2020, led by Insight Partners. |
| Who are Exclaimer's investors? | Exclaimer's investors include Livingbridge, Farview Equity Partners and Insight Partners. |
| What is Exclaimer's revenue? | Exclaimer's latest recorded revenue is $19M (December 2020). |
| What is Exclaimer's revenue multiple? | Exclaimer's latest valuation implies a 7.2x revenue multiple ($136M valuation on $19M of revenue). |
| Which companies are comparable to Exclaimer? | Companies comparable to Exclaimer include fonio.ai, Selvas AI, Push Protocol, NeoJapan, Toyokumo and SignalWire. |
| How many companies has Exclaimer acquired? | Exclaimer has acquired 2 companies, including Periodic and Customer Thermometer. |
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