Edward Jones Funding, Investors & Competitors

Founded in 2012, Coinbase is the leading cryptocurrency exchange platform in the United States. The company intends to be the safe and regulation-compliant point of entry for retail investors and institutions into the cryptocurrency economy. Users can establish an account directly with the firm, instead of using an intermediary, and many choose to allow Coinbase to act as a custodian for their cryptocurrency, giving the company breadth beyond that of a traditional financial exchange. While the company still generates the majority of its revenue from transaction fees charged to its retail customers, Coinbase uses internal investment and acquisitions to expand into adjacent businesses, such as prime brokerage and data analytics.

XP Inc. is Brazil's leading technology-driven financial services platform and the country's largest independent brokerage firm. Founded in 2001 as an independent investment agency, XP has evolved into a massive, integrated financial ecosystem that challenges traditional legacy banks by providing low-fee financial products through an open-architecture platform.

Webull Corp is a digital investment platform built upon a next-generation globally infrastructure services. It strives to be the platform of choice for a new generation of investors by creating an efficient, low-cost, and easy-to-use investment platform. The company distinguishes itself from other investment service providers by offering a mobile-first user experience, a broad range of investment products, and extensive functionality constructed to help its customers build wealth over time. The company arms each customer with the tools it needs to develop into what it refers to as an informed investor - one who understands the market and has the confidence to succeed as an investor. The Webull platform originally provided users with free access to market data and analytical tools.

Techcom Securities JSC is a securities firm known for its startup culture and WealthTech innovations. The company is focusing on investment and asset management products for middle-class clients, leveraging Techcombank's branch network and building online distribution channel. The company provides provide diverse investment support products and services such as stocks, derivatives, warrants, and managing open-end funds and real estate funds.

Angel One Ltd is a retail broking house in India. It is a technology-led financial services company providing broking and advisory services, margin funding, loans against shares, and financial product distribution to clients under the brand Angel Broking. Broking and allied services are offered online and on a digital platform.

M1 Holdings delivers a personal finance platform combining automated investing, borrowing, and spending tools. Chicago-headquartered, it manages over 6 billion dollars in assets for hundreds of thousands of users through features like high-interest checking, low-cost margin loans, and cash-back Visa debit and credit cards. Recognized by Investopedia as best for sophisticated investors and low costs in 2022, plus Money's top robo-advisor in 2021, the app holds over 35,000 five-star reviews on App Store and Google Play.

Willow Wealth is an online investment platform focused on private markets. Users access opportunities in real estate, private credit, private equity, and diversified funds through a digital interface. The service offers individual deals alongside automated portfolio management for retail investors seeking alternatives to public markets.

Upvest is a Berlin-based fintech company, founded in 2017, that provides API-based investment infrastructure for banks and other fintechs. Its platform lets clients such as Revolut, N26, Santander's Openbank, and DKB offer brokerage services including fractional stock and ETF trading. Upvest processes more than 100 million investment orders a year and serves over 30 financial institutions across Europe.

Nomad is a financial technology business providing international accounts, payment cards and investment services to Brazilian customers. Its platform supports foreign-currency balances and access to US investment products through partner financial institutions and regulated service providers. Nomad serves Brazilians who are not US residents and states that it is a fintech rather than a bank.

Ellevest is a New York-headquartered digital investment manager catering to women through goal-oriented portfolios. Founded in 2014, it administers IRAs, checking accounts, and managed funds via ETFs in equities, fixed income, and real assets. The platform delivers personalized forecasts, automated deposits, and withdrawal planning adapted to career interruptions and extended lifespans. Ellevest serves individual clients seeking fiduciary-guided financial strategies.

Charles Schwab is one of the largest retail-oriented financial-services companies in the US, with $11.9 trillion in client assets across its brokerage, banking, asset management, custody, financial advisory, and wealth-management businesses at the end of 2025. While best known for its retail brokerage offering, Schwab generates the lion’s share of its revenue and profits through its Charles Schwab Bank and asset management segments. The firm is a dominant player in registered investment advisor custody, with over 40% market share, and has recently pushed into wealth management with robo-advisory, direct indexing, and other managed-investment solutions.

Robinhood Markets Inc is creating a modern financial services platform. It designs its own products and services and delivers them through a single, app-based cloud platform supported by proprietary technology. Its vertically integrated platform has enabled the introduction of new products and services such as cryptocurrency trading, dividend reinvestment, fraud detection, derivatives, fractional shares, recurring investments, and others.

The roots of Generali date back to the 1830s and the Bora wind and rough seas that hit the Trieste region. Over that decade, Generali sought to expand throughout Italy, but this growth was held back by the fragmented nature of Italy. The Italian Revolution in the 1840s paved the way for easier expansion in the country. After World War I, Trieste was handed back to Italy. The dissolution of the Austro-Hungarian Empire created a fragmented Europe and a fragmented Generali. To this day, Generali remains quite a diversified company, but its core operations remain in the historical Austro-Hungarian countries of Austria, Central and Eastern Europe, Germany, and Italy. This is the case in Generali’s nonlife business, and France is also an important contributor to life and savings.

CITIC Securities Co Ltd is a brokerage and investment group that provides brokerage, underwriting and sponsoring, proprietary trading, investment banking, asset management, investment advisory, Margin financing and securities lending, Stock option market-making, and other services. The company has five reportable segments, namely Investment Banking, Brokerage, Trading, Asset Management, and Others. It derives maximum revenue from the Trading segment.

Banco BTG Pactual S.A. is a Brazil-based banking firm. It offers financial products and services regarding commercial, investments, credit, financing, capital leases, insurance, and foreign exchange portfolios, among others, in the country and several locations abroad.

Guotai Haitong Securities Co Ltd Formerly Guotai Junan Securities Co Ltd is engaged in providing brokerage services, corporate finance, asset management services, and loans and financing services. Its segments include wealth management, investment banking, institutional and trading, investment management, international business, and other segments. The company derives the majority of its revenue from the institutional and trading segment, which consists of research, institutional brokerage, trading and investment, and equity investment.

Interactive Brokers is a large, automated, retail and institutional brokerage that boasted nearly $780 billion in customer equity at the end of 2025. The company cut its teeth as a market maker, introducing US financial markets to automated and algorithmic training before expanding into brokerage services in 1993. The firm has a wide-ranging client base, with its best-in-class order execution and extremely low margin lending rates catering to a sophisticated audience of hedge funds, proprietary traders, and introducing brokers that account for about 45% of the firm’s commissions. With operations spanning more than 160 electronic exchanges, 36 countries, and 28 currencies, Interactive Brokers caters to a global clientele, with more than 80% of active accounts sitting outside the US.