Ellevest Revenue, Valuation, Funding & Investors

Ellevest is valued at $364M as of April 2022.

Last Ellevest valuation

$364M

Series B · Apr 2022

Last Ellevest funding round

$53M

Series B · Apr 2022

Ellevest revenue

$17M

Series A · Mar 2019

Key investors in Ellevest

  • Contour Venture Partners
  • Rethink Impact
  • Astia
  • Morningstar
  • Alumni Ventures
  • Khosla Ventures

Ellevest Overview

About Ellevest

Ellevest is a New York-headquartered digital investment manager catering to women through goal-oriented portfolios. Founded in 2014, it administers IRAs, checking accounts, and managed funds via ETFs in equities, fixed income, and real assets. The platform delivers personalized forecasts, automated deposits, and withdrawal planning adapted to career interruptions and extended lifespans. Ellevest serves individual clients seeking fiduciary-guided financial strategies.


Founded

2014

HQ

United StatesNew York City, NY

Status

Privately held

Customer focus

B2C

Revenue model

Investment management

Revenue

$17M (Mar 2019)

Valuation

$364M (Apr 2022)

Ellevest Valuation

Ellevest is currently valued at $364M, based on its Series B in April 2022.

The $53M round was led by BMO Capital Markets and Contour Venture Partners.

Ellevest's valuation has grown 2.2x from $163M at its Series A in March 2019 to $364M in April 2022, across 2 priced rounds.

Ellevest valuation by funding round

Revenue multiple
Ellevest valuation by funding round
DateStageValuationRevenue Multiple
Apr 2022Series B$364M-
Mar 2019Series A$163M9.6x

Ellevest Revenue

Ellevest's latest recorded revenue is $17M, as of its Series A in March 2019. At a $163M valuation, that implies a 9.6x revenue multiple.

Ellevest revenue by funding round

Ellevest revenue and valuation multiple by funding round
DateRevenue *ValuationRevenue MultipleStage
Mar 2019$17M$163M9.6xSeries A

* Revenue (or ARR) figures are the values recorded alongside each funding round. Typically run-rate revenue at the time of the deal, or a reported LTM (last 12 months) revenue.

Ellevest Funding History

Ellevest has raised a total of $153M across 6 funding rounds.

Ellevest's first fundraising round was a $10M Series A in September 2015. The most recent completed round was a $53M Series B in April 2022.

Ellevest funding rounds

Ellevest funding rounds
DateStageInvestorsRaisedValuationDeal Summary
Apr 2022Series BBMO Capital Markets (lead); Contour Venture Partners (lead)$53M$364MEllevest is a New York-based fintech founded by Sallie Krawcheck, former Merrill Lynch executive, with a mission to close the gender wealth gap by providing personalized financial coaching and community support for women investors. The company raised $53 million in Series B funding on April 6, 2022, led by BMO Family Office and Contour Venture Partners, with the round achieving a post-money valuation of $364.36 million. The Series B was notably backed by 360 women and underrepresented investors, including major participants such as Khosla Ventures, Salesforce Ventures, Pivotal Ventures, PayPal Ventures, Morningstar, Allianz Life, and emerging women-led investors including Halogen Ventures, Cleo Capital, New York Ventures, Stardust Equity, The Venture Collective, Envestnet, and Gaingels. The capital was earmarked to expand Ellevest's core offerings, including personalized coaching for women to take charge of their financial wealth and building community infrastructure to help direct more capital into women's hands. Prior to this Series B, Ellevest raised $33 million in March 2019 backed by notable figures including Melinda Gates and Valerie Jarrett, and $34.6 million in 2017, bringing total funding to $141.6 million across seven rounds by April 2022.
Nov 2020Series AAllianz Life Ventures (lead); Alumni Ventures$12M-Ellevest raised $12.3 million on November 12, 2020, from investors including Allianz Life Ventures. This appears to be a late-stage venture round for the female-focused investment platform founded by Sallie Krawcheck. The company has raised a total of $141.6 million across 7 funding rounds, with investors numbering 44.
Mar 2019Series APSP Growth (lead); Rethink Impact (lead)$35M$163MEllevest is a digital investment platform designed specifically for women, offering goal-based portfolio investing, low-cost modern investing tools, and personalized financial planning services like Ellevest Ascent and Private Wealth Management. Founded by former Wall Street executive Sallie Krawcheck, it addresses women's unique financial realities, such as longer lifespans and different salary trajectories, with a gender-smart investing algorithm and options for impact investing. The platform provides digital-only services, premium coaching with CERTIFIED FINANCIAL PLANNER pros, and bespoke portfolios for high-net-worth clients, competing with robo-advisors like Betterment and Wealthfront. In March 2019, Ellevest closed a funding round of approximately $33-34.85 million, co-led by Rethink Impact and PSP Growth. New investors included Pivotal Ventures (Melinda Gates), PayPal, Mastercard, Eric Schmidt, Valerie Jarrett, and Elaine Wynn, with returning backers like Aspect Ventures, Khosla Ventures, Morningstar, Astia Angels, CreditEase FinTech Investment Fund, and Ulu Ventures. This Series A-1 round brought total funding to around $100 million cumulatively, per prior rounds including a 2017 $34.6 million raise also involving Rethink Impact and PSP Growth. Funds were earmarked to accelerate growth, enhance technology, expand product categories like Private Wealth Management (which reached $100 million AUM), launch premium services for career and financial coaching, and develop non-traditional financial education. Ellevest demonstrated strong traction, with rapid growth in new products and recognition including Fortune magazine features and NerdWallet's Best Robo-Advisors in 2018-2019. The investment underscored backers' alignment with its mission to disrupt traditional finance for women, with board additions like Jenny Abramson from Rethink Impact enhancing governance.
Sep 2017Series ARethink Impact (lead)$35M-Ellevest, a New York-based digital investment platform designed for women and led by former Wall Street executive Sallie Krawcheck, closed a $34.6 million financing round on September 18, 2017, led by Rethink Impact. New investors included PSP Growth, Salesforce Ventures, CreditEase FinTech Investment Fund, LH Holdings, and SK Impact Fund, with returning backers such as Morningstar, Khosla Ventures, Mellody Hobson, Ulu Ventures, Contour Venture Partners, and Astia Angels. The round brought Ellevest's total funding to between $44.6 million and $53.4 million, depending on prior round characterizations as seed or venture. Jenny Abramson, founder and managing partner of Rethink Impact, joined the Ellevest board following the investment. Ellevest provides a goal-based investing and financial planning platform tailored to women's financial realities, such as longer lifespans and different salary trajectories compared to men. Its tagline, 'Invest like a woman,' reflects this focus, positioning it against competitors like Betterment and Wealthfront by targeting female clients. The company launched Ellevest Ascent alongside the funding, a human financial planning service offering personalized action plans across areas like career, family, taxes, cash flow, debt, credit, investments, retirement, and insurance. The new capital was earmarked to enhance digital offerings, develop human interaction features, and expand financial planning services in response to user demand. Ellevest described the round as a Series A, clarifying a prior $10 million raise as seed capital. Rethink Impact emphasized its commitment to addressing gender and social dynamics for women through the investment.
Sep 2016Series AUlu Ventures; Max Levchin; Nellie Levchin; Astia; Mellody Hobson; Aspect Ventures; Khosla Ventures; Venus Williams; Morningstar; Sonja Perkins; Karen Boezi$9M-Ellevest is a digital investment platform built for women, founded by Wall Street veteran Sallie Krawcheck. The company focuses on addressing the gender investing gap by creating an investing experience specifically designed for women rather than offering a generic offering rebranded for women. In September 2016, Ellevest closed a $9 million Series A funding round. The round was led by Khosla Ventures and Morningstar, Inc., with participation from high-profile individual investors including Venus Williams, Mellody Hobson, and others. This represented the company's second major funding announcement, following a $10 million round in 2015 led by Morningstar. The platform operates with a management fee of 0.50 percent and has no minimum balance requirement. As part of its product expansion, the company introduced Ellevest Ascent, which connects clients with live financial planners for comprehensive services including tax planning, investments, retirement planning, and insurance advice. The company held multiple patents pending for its digital investment platform.
Sep 2015Series AMorningstar (lead); Ajay Banga; Astia; Mohamed El-Erian; Contour Venture Partners; Andrea Jung$10M--

Who has invested in Ellevest?

20 investors have backed Ellevest across its funding rounds, including Contour Venture Partners, Rethink Impact, Astia, Morningstar, Alumni Ventures and Khosla Ventures.

Lead investors include BMO Capital Markets, Contour Venture Partners, Allianz Life Ventures, PSP Growth, Rethink Impact and 1 other investor.


Ellevest Investors

Investors in Ellevest by funding rounds participated
InvestorHQRoundsRoleFirst check
AstiaUnited StatesSan Francisco, CA2ParticipantSep 2015
MorningstarUnited StatesChicago, IL2LeadSep 2015
Contour Venture PartnersUnited StatesNew York City, NY2LeadSep 2015
Rethink ImpactUnited StatesNew York City, NY2LeadSep 2017
Ajay BangaUnited StatesNew York City, NY1ParticipantSep 2015
Ulu VenturesUnited StatesSan Francisco, CA1ParticipantSep 2016
Max LevchinUkraineUkraine1ParticipantSep 2016
Allianz Life VenturesUnited StatesMinneapolis, MN1LeadNov 2020
Nellie LevchinUnited StatesSan Francisco, CA1ParticipantSep 2016
Mellody HobsonUnited StatesChicago, IL1ParticipantSep 2016
Aspect VenturesUnited StatesSan Francisco, CA1ParticipantSep 2016
Khosla VenturesUnited StatesSan Francisco, CA1ParticipantSep 2016
Alumni VenturesUnited StatesUnited States1ParticipantNov 2020

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Ellevest Competitors

Ellevest competitors include listed companies like Finatext and Bell Financial Group, and private ones like Nomad, Chronograph, Upvest and PropShare Capital.

Public and private companies comparable to Ellevest
CompanyHQStatusRevenueEBITDAValuationRevenue Multiple
NomadBrazilSão PauloPrivate--$367M-
ChronographUnited StatesNew York City, NYPrivate--$350M-
FinatextJapanJapanPublicly listed$71M$13M$470M5.4x
UpvestGermanyGermanyPrivate$115M-$735M6.4x
Bell Financial GroupAustraliaAustraliaPublicly listed$213M$42M$332M0.8x
PropShare CapitalIndiaBangalorePrivate--$170M-

Ellevest Public Comps

Ellevest is still privately-owned, but its public comps include AlTi Global, Value Line, HCR Co, Equita Group, Fundo DE Investimento, CTOS Digital, Grupo Financiero Multiva, Bell Financial Group, ABG Sundal Collier and Bourse Direct.

Last FYEV/RevenueEV/EBITDA
RevenueEBITDALast FYLTM2027ELast FYLTM2027E
AlTi Global$255M($88M)4.0x3.6x(11.7x)26.5x
Value Line$33M$29M8.5x-10.0x-
HCR Co$75M($3M)3.3x-(84.3x)-
Equita Group$146M$50M2.4x2.7x7.1x-
Fundo DE Investimento$43M-8.2x---
CTOS Digital$80M$28M4.4x4.1x12.6x15.6x
Grupo Financiero Multiva$372M-0.9x---
Bell Financial Group$213M$42M0.8x0.8x4.3x3.5x

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Common questions about Ellevest

When was Ellevest founded?Ellevest was founded in 2014.
Where is Ellevest headquartered?Ellevest is headquartered in New York City, NY, United States.
Is Ellevest publicly listed?No, Ellevest is a private, VC-backed company.
What is Ellevest's valuation?Ellevest was last valued at $364M in its Series B in April 2022.
How much funding has Ellevest raised?Ellevest has raised $153M across 6 funding rounds.
What was Ellevest's last funding round?Ellevest's last funding round was a $53M Series B in April 2022, led by BMO Capital Markets and Contour Venture Partners.
Who are Ellevest's investors?Ellevest's investors include Astia, Morningstar, Contour Venture Partners, Rethink Impact, Ajay Banga, Ulu Ventures, Max Levchin, Allianz Life Ventures, Nellie Levchin, Mellody Hobson and 10 others.
What is Ellevest's revenue?Ellevest's latest recorded revenue is $17M (March 2019).
What is Ellevest's revenue multiple?Ellevest's latest valuation implies a 9.6x revenue multiple ($163M valuation on $17M of revenue).
Which companies are comparable to Ellevest?Companies comparable to Ellevest include Nomad, Chronograph, Finatext, Upvest, Bell Financial Group and PropShare Capital.

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