M1 Holdings Valuation, Funding & Investors
M1 Holdings is valued at $1.4B as of July 2021.
Last M1 Holdings valuation
$1.4B
Series E · Jul 2021
Last M1 Holdings funding round
$150M
Series E · Jul 2021
Cumulative funding M1 Holdings raised
$323M
across 6 funding rounds
Key investors in M1 Holdings
Clocktower Technology Ventures
Left Lane Capital
Jump Capital
Chaifetz Group
SoftBank Group
Coatue
About M1 Holdings
M1 Holdings delivers a personal finance platform combining automated investing, borrowing, and spending tools. Chicago-headquartered, it manages over 6 billion dollars in assets for hundreds of thousands of users through features like high-interest checking, low-cost margin loans, and cash-back Visa debit and credit cards. Recognized by Investopedia as best for sophisticated investors and low costs in 2022, plus Money's top robo-advisor in 2021, the app holds over 35,000 five-star reviews on App Store and Google Play.
Founded
2015
HQ
Chicago, ILWebsite
Status
Privately held
Customer focus
B2C
Revenue model
Subscription
Valuation
$1.4B (Jul 2021)
M1 Holdings Valuation
M1 Holdings is currently valued at $1.4B, based on its Series E in July 2021.
The $150M round was led by SoftBank Group, with participation from Left Lane Capital, Clocktower Technology Ventures and Chaifetz Group.
M1 Holdings valuation by funding round
| Date | Stage | Valuation |
|---|---|---|
| Jul 2021 | Series E | $1.4B |
M1 Holdings Funding History
M1 Holdings has raised a total of $323M across 6 funding rounds.
M1 Holdings' first fundraising round was a $9M seed round in September 2016. The most recent completed round was a $150M Series E in July 2021.
M1 Holdings funding rounds
| Date | Stage | Investors | Raised | Valuation | Deal Summary |
|---|---|---|---|---|---|
| Jul 2021 | Series E | SoftBank Group (lead); Left Lane Capital; Clocktower Technology Ventures; Chaifetz Group | $150M | $1.4B | M1 Finance, operating as M1 Holdings, is a Chicago-based fintech providing a 'Finance Super App' that integrates automated investing, borrowing via portfolio lines of credit, and digital banking/spending services, including features like fractional share investing, Smart Transfers, Custodial Accounts, and Send Check. Founded in 2015, it targets self-directed investors seeking control and automation in money management without fees, positioning itself against traditional brokerages and robo-advisors like Robinhood. On July 14, 2021, M1 Finance announced a $150 million Series E funding round led by SoftBank Vision Fund 2, with participation from existing investors including Left Lane Capital, Clocktower Technology Ventures, Coatue Management, and Jump Capital. This late-stage round brought total funding raised since inception above $300 million across four rounds in just over 13 months, following a $75 million Series D in March 2021. The capital is earmarked for new products and features, platform innovation, enhanced customer service, and hiring to expand the team beyond 250 employees. The round elevated M1 Finance to unicorn status with a post-money valuation of $1.45 billion, as confirmed in official announcements and multiple reports, though one source cited $1.6 billion. At the time, assets under management (AUM) reached over $4.5 billion, up from $3.5 billion in March and more than fivefold growth from 18 months prior. User base more than doubled since July 2020, reflecting massive growth amid heightened retail investing demand during the pandemic. SoftBank Investment Advisers' Managing Partner Munish Varma highlighted M1's potential as a one-stop super-app consolidating Invest, Spend, and Borrow functions. CEO Brian Barnes emphasized the company's rapid scaling from a kitchen-table idea to a leading platform nearing $5 billion AUM. |
| Mar 2021 | Series D | Coatue (lead); Left Lane Capital; Clocktower Technology Ventures | $75M | - | M1 Finance (also referred to as M1 Holdings), a Chicago-based fintech providing a personal finance super app for automated investing, borrowing, and banking, raised $75 million in a Series D round on March 9, 2021, led by Coatue with participation from prior investors Left Lane Capital and Clocktower Technology Ventures. This followed rapid prior raises including a $49.8 million Series C in October 2020 and $33 million Series B in June 2020, bringing total funding to around $174 million by then. The round was described as adding to the balance sheet for long-term expansion, hiring (aiming to double headcount to 300), and growth rather than necessity, with CEO Brian Barnes noting the company was 'getting close' to unicorn status but not yet at $1 billion valuation. At the time of the Series D, M1 had achieved explosive growth from early 2020: funded brokerage accounts grew from 75,000 to 500,000, assets under management (AUM) scaled from $800 million to over $3.5 billion, and employee count rose from 40 to 150. New sign-ups tripled in January 2021 versus December 2020. The company targeted revenues around 1% of consumer AUM as a scaling metric, implying potential revenue growth aligned with AUM milestones ($800M early 2020, $1B Feb 2020, $1.45B June 2020, $2B Oct 2020, $3B Jan 2021, $3.5B March 2021). Coatue's involvement brought expertise from backing other fintechs like Chime and Ramp, with General Partner Michael Gilroy and Senior Managing Partner Daniel Senft joining efforts, the latter to M1's board. M1 positioned itself as digitizing the private bank experience, emphasizing long-term investing over day trading. A subsequent Series E in July 2021 raised $150 million led by SoftBank Vision Fund 2 at a $1.45 billion post-money valuation (unicorn status), with AUM at $4.5 billion then. |
| Oct 2020 | Series C | Left Lane Capital (lead); Jump Capital; 50 South Capital; Clocktower Technology Ventures; Chaifetz Group | $45M | - | M1 Finance, a Chicago-based fintech platform offering automated investing, borrowing, and banking products, closed a $45 million Series C funding round on October 14, 2020, led by Left Lane Capital. This round came just 120 days after a $33 million Series B, also led by Left Lane Capital in June 2020, bringing total funding to approximately $100 million. Other investors included Jump Capital and Clocktower Technology Ventures. The company planned to deploy the capital toward doubling headcount from 75 employees and investing heavily in product innovation and customer experience. M1 Finance had achieved significant traction by the time of the Series C, managing $2 billion in assets under management with approximately 500,000 self-directed investors using its platform. The company was recognized by Investopedia as 2020 Best for Low Costs and 2020 Best for Sophisticated Investors. M1 pioneered no-fee investing and fractional shares, positioning itself as a next-generation finance super app that unified investing, cash management, and portfolio lines of credit on a single platform, aiming to solve the fragmentation users traditionally experienced across multiple brokers, spreadsheets, and financial apps. |
| Jun 2020 | Series B | Left Lane Capital (lead); Jump Capital; AMK Investment Office; Clocktower Technology Ventures | $33M | - | M1 Finance is a Chicago-based fintech providing an automated money management platform with investing, borrowing, and banking products. It offers a free investing platform, access to credit, and checking accounts, focusing on consumer finance with features like brokerage accounts and analytics for performance. The company reached $1 billion in assets under management (AUM) in February 2020 and grew to $1.45 billion AUM by June 2020, adding over $650 million in customer deposits that year and opening 119,000 brokerage accounts in Q1 2020 amid market volatility. On June 9-11, 2020, M1 Finance raised $33 million in a Series B funding round led by Left Lane Capital, with participation from Jump Capital, Clocktower Technology Ventures, and existing investors including AMK Investment Office. This brought total funding to approximately $54-55 million across four rounds, following a $11 million Series A in April 2018. The round was more than the prior aggregate funding of $21.5 million, providing capital to accelerate growth, double down on product development, streamline platform connections, enhance analytics, and make longer-term investments. The company positioned itself as a standout in fintech, faster to $1 billion AUM than peers with less funding. A follow-on $45 million Series C led by Left Lane Capital closed in October 2020, bringing total raised near $100 million to expand headcount to 150 and build new products. |
| Apr 2018 | Series A | - | $11M | - | M1 Finance, likely the entity referred to as M1 Holdings, raised an $11 million Series A funding round in April 2018. The company, founded in 2015, offers investment products including M1 Invest, M1 Borrow for borrowing against accounts, and M1 Spend checking accounts and debit cards. Following the Series A, M1 Finance continued fundraising with a $33 million Series B in June 2020 led by Left Lane Capital, with participation from Jump Capital and Clocktower Technology Ventures, bringing total raised to $55 million at that point. By mid-2020, M1 Finance had accrued more than $1 billion in assets under management. |
| Sep 2016 | Seed | Chicago Ventures | $9M | - | M1 Finance is a Chicago-based robo-advisory platform offering investment management, margin lending, automatic rebalancing, and cash management services. Founded in 2015 by Brian Barnes, the company allows users to invest in stocks, ETFs, and fractional shares through an automated platform. In September 2016, M1 Finance raised $9 million in Series A funding to develop and launch its investment management platform. By early 2020, the company had achieved capital-efficient growth, reaching $1 billion in assets under management with only $26.5 million in total venture funding at that time, demonstrating strong word-of-mouth adoption among retail investors seeking an alternative to traditional high-cost wealth management products. |
Who has invested in M1 Holdings?
9 investors have backed M1 Holdings across its funding rounds, including Clocktower Technology Ventures, Left Lane Capital, Jump Capital, Chaifetz Group, SoftBank Group and Coatue.
Lead investors include SoftBank Group, Coatue and Left Lane Capital.
M1 Holdings Investors
| Investor | HQ | Rounds | Role | First check |
|---|---|---|---|---|
| New York City, NY | 4 | Lead | Jun 2020 | |
| United States | 4 | Participant | Jun 2020 | |
| Chicago, IL | 2 | Participant | Jun 2020 | |
| Chicago, IL | 2 | Participant | Oct 2020 | |
 Tokyo | 1 | Lead | Jul 2021 | |
| Chicago, IL | 1 | Participant | Sep 2016 | |
 London | 1 | Participant | Jun 2020 | |
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Start Free TrialM1 Holdings Competitors
M1 Holdings competitors include listed companies like Techcom Securities, Webull and Edelweiss Financial Services, and private ones like Upvest, Wealthsimple and Willow Wealth.
| Company | HQ | Status | Revenue | EBITDA | Valuation | Revenue Multiple |
|---|---|---|---|---|---|---|
 Germany | Private | $115M | - | $735M | 6.4x | |
 Vietnam | Publicly listed | $418M | $354M | $4.1B | 8.9x | |
| United States | Publicly listed | $571M | $54M | $4.2B | 4.5x | |
 Toronto | Private | - | - | $7.3B | - | |
 India | Publicly listed | $606M | - | $1.3B | - | |
| New York City, NY | Private | $100M | - | $1.3B | - |
M1 Holdings Public Comps
M1 Holdings is still privately-owned, but its public comps include Tokai Tokyo Financial Holdings, GBM, Wealthfront, Okasan Securities, Edelweiss Financial Services, Oppenheimer Holdings, JM Financial, Daishin Securities, Mercantil Servicios Financieros and Monex Group.
| Last FY | EV/Revenue | EV/EBITDA | ||||||
|---|---|---|---|---|---|---|---|---|
| Revenue | EBITDA | Last FY | LTM | 2027E | Last FY | LTM | 2027E | |
| $628M | $172M | 2.3x | 2.4x | 8.5x | - | |||
| $220M | - | 7.0x | - | - | - | |||
| $365M | ($93M) | 4.3x | 4.2x | (17.0x) | 9.9x | |||
| $645M | - | 7.1x | 7.6x | - | - | |||
| $606M | - | 2.1x | - | - | - | |||
| $1.6B | $335M | 0.7x | - | 3.6x | - | |||
| $469M | - | 2.6x | 3.9x | - | - | |||
| $731M | - | 13.0x | 11.0x | - | - | |||
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Common questions about M1 Holdings
| When was M1 Holdings founded? | M1 Holdings was founded in 2015. |
| Where is M1 Holdings headquartered? | M1 Holdings is headquartered in Chicago, IL, United States. |
| Is M1 Holdings publicly listed? | No, M1 Holdings is a private, VC-backed company. |
| What is M1 Holdings' valuation? | M1 Holdings was last valued at $1.4B in its Series E in July 2021. |
| How much funding has M1 Holdings raised? | M1 Holdings has raised $323M across 6 funding rounds. |
| What was M1 Holdings' last funding round? | M1 Holdings' last funding round was a $150M Series E in July 2021, led by SoftBank Group. |
| Who are M1 Holdings' investors? | M1 Holdings' investors include Left Lane Capital, Clocktower Technology Ventures, Jump Capital, Chaifetz Group, SoftBank Group, Chicago Ventures, AMK Investment Office, 50 South Capital and Coatue. |
| Which companies are comparable to M1 Holdings? | Companies comparable to M1 Holdings include Upvest, Techcom Securities, Webull, Wealthsimple, Edelweiss Financial Services and Willow Wealth. |
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