Willow Wealth Revenue, Valuation, Funding & Investors

Willow Wealth is valued at $1.3B as of June 2025. Willow Wealth revenue was $100M, as disclosed with its February 2019 round.

Last Willow Wealth valuation

$1.3B

Series D · Jun 2025

Last Willow Wealth funding round

$77M

Series D · Jul 2025

Willow Wealth revenue

$100M

Series B · Feb 2019

Key investors in Willow Wealth

  • Edison Partners
  • Raine Ventures
  • Mayfair Equity Partners
  • Tarsadia Investments
  • Gaingels
  • Greycroft

Willow Wealth Overview

About Willow Wealth

Willow Wealth is an online investment platform focused on private markets. Users access opportunities in real estate, private credit, private equity, and diversified funds through a digital interface. The service offers individual deals alongside automated portfolio management for retail investors seeking alternatives to public markets.


Founded

2015

HQ

United StatesNew York City, NY

Status

Privately held

Customer focus

B2C

Revenue model

Commission

Revenue

$100M (Feb 2019)

Valuation

$1.3B (Jun 2025)

Willow Wealth Valuation

Willow Wealth is currently valued at $1.3B, based on its Series D in June 2025.

The $45M round was led by Edison Partners, Mayfair Equity Partners and Tarsadia Investments.

Willow Wealth's valuation has grown 4.5x from $281M at its Series B in February 2019 to $1.3B in June 2025, across 2 priced rounds.

Willow Wealth valuation by funding round

Revenue multiple
Willow Wealth valuation by funding round
DateStageValuationRevenue Multiple
Jun 2025Series D$1.3B-
Feb 2019Series B$281M2.8x

Willow Wealth Revenue

Willow Wealth's latest recorded revenue is $100M, as of its Series B in February 2019. At a $281M valuation, that implies a 2.8x revenue multiple.

Willow Wealth revenue by funding round

Willow Wealth revenue and valuation multiple by funding round
DateRevenue *ValuationRevenue MultipleStage
Feb 2019$100M$281M2.8xSeries B

* Revenue (or ARR) figures are the values recorded alongside each funding round. Typically run-rate revenue at the time of the deal, or a reported LTM (last 12 months) revenue.

Willow Wealth Funding History

Willow Wealth has raised a total of $417M across 8 funding rounds.

Willow Wealth's first fundraising round was a $4M seed round in May 2016. The most recent completed round was a $77M Series D in July 2025.

Willow Wealth funding rounds

Willow Wealth funding rounds
DateStageInvestorsRaisedValuationDeal Summary
Jul 2025Series DTarsadia Investments (lead); Mayfair Equity Partners; RedBird Capital Partners; Gaingels; Edison Partners; Cordoba Advisory Partners; Kingfisher Investment Advisors$77M-Willow Wealth is an alternative investment platform providing retail investors access to private market opportunities traditionally reserved for institutions and wealthy individuals. Founded in 2015 as Yieldstreet by Milind Mehere and Michael Weisz, the company has expanded significantly through strategic acquisitions including Athena Art Finance (2019), WealthFlex (2019), and Cadre (November 2023). The company rebranded to Willow Wealth in late 2025 to reflect its expanded product offerings and ten years of experience in private markets. On July 22, 2025, Willow Wealth closed a $77 million Series D-II funding round led by Tarsadia Investments, with participation from RedBird Capital Partners, Mayfair Equity Partners, Edison Partners, Kingfisher Investment Advisors, and Cordoba Advisory Partners. The company has raised approximately $800 million in total funding from investors including Khosla Ventures, Thrive Capital, and Greycroft. As of 2025, the platform reports more than 500,000 members and over $6 billion in cumulative investments. The company operates across ten asset classes and has launched several new products including Willow 360, an automated managed portfolio solution developed with Wilshire Associates offering quarterly liquidity, and in December 2025 announced partnerships with Carlyle Group, Goldman Sachs, and StepStone Group to offer access to private credit funds with minimum investments of $10,000.
Jun 2025Series DEdison Partners (lead); Mayfair Equity Partners (lead); Tarsadia Investments (lead)$45M$1.3BWillow Wealth (formerly Yieldstreet) is an alternative investment platform that provides accredited and institutional investors access to private markets investments including real estate, credit, and other alternative asset classes. Founded in 2014 and headquartered in New York, the company offers curated investment opportunities previously reserved for ultra-wealthy individuals and institutions, along with digital tools and portfolio analytics. On June 2, 2025, Willow Wealth closed a $45 million Series D financing round at a post-money valuation of $1.26 billion, led by existing investors Edison Partners, Mayfair Equity Partners, and Tarsadia Investments. This funding was part of a broader planned $60 million Series D round announced earlier. The platform has raised over $500 million across multiple rounds since its inception. In December 2025, the company rebranded from Yieldstreet to Willow Wealth and expanded its offerings to include evergreen funds from major asset managers including Carlyle, Goldman Sachs Asset Management, and StepStone, collectively representing over $11.7 billion in assets under management as of September 2025. However, significant investor losses have been reported, with investors losing at least $208 million across various real estate and credit investments on the platform through late 2025.
Feb 2024Undisclosed stage-$66M-Willow Wealth, formerly known as Yieldstreet, is a US-based private markets investment platform that rebranded in 2024 to reflect its evolution after ten years in private markets. The platform provides accredited investors access to curated private market opportunities, including drawdown funds, individual investments, managed portfolios, and newly launched evergreen funds from partners like Carlyle Tactical Private Credit Fund, StepStone Private Markets, and Goldman Sachs Real Estate Diversified Income Fund. These three inaugural evergreen funds collectively manage over $11.7 billion in assets as of September 30, 2025, aiming to offer always-on core exposure alongside targeted deals. Earlier Yieldstreet data mentions a valuation range of $900-$1,050 million in June 2021 during a Series C round, with total funding raised across 10 rounds amounting to $423.5 million by mid-2025. The platform has expanded into evergreen funds, which represent over $180 billion in industry assets under management, structured as interval or tender offer funds for quicker capital deployment compared to traditional private equity. Willow Wealth positions itself to democratize private markets access beyond registered investment advisors. Investor challenges include reported losses totaling at least $208 million, as noted in media coverage.
Nov 2021Series CMayfair Equity Partners (lead); Transform Capital$50M-Willow Wealth, originally founded in 2015 as Yieldstreet by Milind Mehere and Michael Weisz, operates as an online marketplace providing retail investors access to alternative investments across ten asset classes, including art-secured lending and real estate. The platform connects investors with opportunities traditionally reserved for institutions and high-net-worth individuals, offering products like individual deals and managed portfolios such as Willow 360 launched in August 2025 in partnership with Wilshire Associates. On November 16, 2021, Yieldstreet (pre-rebrand to Willow Wealth) closed a strategic $50 million follow-on investment led by Mayfair Equity Partners, a London-based technology and consumer growth investor. The company has raised approximately $800 million in total funding from investors including Khosla Ventures, Thrive Capital, and Greycroft. Post-round developments include the acquisition of Cadre in November 2023, rebranding to Willow Wealth in late 2025, and a $77 million funding round in July 2025 led by Tarsadia Investments with participation from RedBird Capital Partners, Mayfair Equity Partners, Edison Partners, and Kingfisher Investment Advisors. As of 2025, the platform reports over 500,000 members and more than $6 billion in cumulative investments, with partnerships announced in December 2025 with Carlyle Group, Goldman Sachs, and StepStone Group for private credit funds.
Jun 2021Series CTarsadia Investments (lead); Expansion Capital; Greenspring Associates; Top Tier Capital Partners; Soros Fund Management; Greycroft; Raine Ventures; Gaingels; Edison Partners; Kingfisher Investment Advisors$100M--
Feb 2019Series BEdison Partners (lead); Greenspring Associates; Raine Ventures$62M$281MWillow Wealth, operating as a leading platform for private markets investing under the Yieldstreet brand, enables over 500,000 members to access diversified opportunities in real estate, private credit, private equity, and more through evergreen funds, curated deals, and managed portfolios. The platform democratizes access to institutional-grade private market investments previously reserved for high-net-worth individuals. The company, based in New York, NY, received a $62 million investment on February 26, 2019, in its Series D-1-B round led by Edison Partners, with participation from Greenspring Associates and Raine Ventures. This round established a post-money valuation of $281.04 million at a price per share of $0.60, with $58.65 million raised. Edison Partners' portfolio page confirms the 2019 investment in the fintech sector company.
Jan 2018Series AGreycroft (lead); Raine Ventures (lead); Expansion Venture Capital; FJ Labs; Saturn Ventures$13M--
May 2016SeedExpansion Venture Capital (lead); Saturn Partners (lead)$4M--

Who has invested in Willow Wealth?

18 investors have backed Willow Wealth across its funding rounds, including Edison Partners, Raine Ventures, Mayfair Equity Partners, Tarsadia Investments, Gaingels and Greycroft.

Lead investors include Tarsadia Investments, Edison Partners, Mayfair Equity Partners, Greycroft, Raine Ventures and 2 other investors.


Willow Wealth Investors

Investors in Willow Wealth by funding rounds participated
InvestorHQRoundsRoleFirst check
Edison PartnersUnited StatesPrinceton, NJ4LeadFeb 2019
Mayfair Equity PartnersUnited KingdomLondon3LeadNov 2021
Raine VenturesUnited StatesSan Francisco, CA3LeadJan 2018
Tarsadia InvestmentsUnited StatesLos Angeles, CA3LeadJun 2021
Expansion Venture CapitalUnited StatesNew York City, NY2LeadMay 2016
Greenspring AssociatesUnited StatesBaltimore, MD2ParticipantFeb 2019
GreycroftUnited StatesNew York City, NY2LeadJan 2018
GaingelsUnited StatesNew York City, NY2ParticipantJun 2021
Kingfisher Investment AdvisorsUnited StatesSan Francisco, CA2ParticipantJun 2021
Expansion CapitalLatviaRiga1ParticipantJun 2021
Top Tier Capital PartnersUnited StatesSan Francisco, CA1ParticipantJun 2021
Soros Fund ManagementUnited StatesNew York City, NY1ParticipantJun 2021
FJ LabsUnited StatesNew York City, NY1ParticipantJan 2018

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Benchmark 350K+ Funding Rounds and Disclosed VC Valuation Multiples

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Acquisitions by Willow Wealth

Willow Wealth has acquired 3 companies to date.

Last acquisition by Willow Wealth was on November 30th 2023. Willow Wealth acquired Cadre for undisclosed valuation.


Latest Acquisitions by Willow Wealth

Cadre
WealthFlex
Athena Art Finance
Description
Cadre is a digital platform facilitating real estate investments by linking institutional and accredited investors with property operators. New York-headquartered since its 2014 launch, it offers primary fund investments, co-investments in stabilized assets, and a secondary marketplace for trading ownership interests. The technology stack provides deal sourcing, portfolio analytics, asset management tools, and liquidity options, serving high-net-worth individuals and family offices managing billions in assets across multifamily, industrial, and office sectors.
WealthFlex is a Denver-based digital platform specializing in self-directed IRAs for alternative investments. It enables accredited investors to access private equity, venture capital, real estate, and hedge funds with account openings in under 10 minutes and administrative fees around 0.25 percent. The service supports tax-advantaged structures including Roth and traditional IRAs, streamlining subscriptions and distributions for over 1,000 opportunities.
Athena Art Finance is a specialty lender providing art-secured loans to collectors and dealers. New York-headquartered since 2014, it manages a $500 million portfolio backed by The Carlyle Group and Pictet Group. The platform handles global debt origination, servicing high-net-worth clients in the U.S., Europe, and Asia.
HQ CountryUnited StatesUnited StatesUnited States
HQ City
New York City, NY
Seattle, WA
New York City, NY
Deal Date30 Nov 202316 Dec 201910 Apr 2019
Valuationundisclosedundisclosed$170M
EV/Revenue
EV/EBITDA

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Investments by Willow Wealth

Willow Wealth has invested in 1 company to date.

Latest investment by Willow Wealth was on June 14th 2022. Willow Wealth invested in Wonder in their $350M Series B round.


Latest Investments by Willow Wealth

Wonder
Description
Wonder is a San Francisco-headquartered gaming company building an all-in-one platform for Android devices. Launched in 2020, the platform enables cross-device game play, live streaming, and social sharing features integrated with Google Play services. It supports thousands of titles from developers worldwide, reaching millions of users in Southeast Asia and Latin America through partnerships with carriers like Verizon.
HQ CountryUnited States
HQ City
Los Angeles, CA
Deal Date14 Jun 2022
RoundSeries B
Raised$350M
InvestorsGeneral Catalyst; GV; New Enterprise Associates; Amex Ventures; Forerunner; Watar Partners; Alpine Group; Bain Capital Ventures; Accel; Harmony Partners
Valuation$3.5B
EV/Revenue
EV/EBITDA

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Willow Wealth Competitors

Willow Wealth competitors include listed companies like Edelweiss Financial Services, RFA Financial and GoFintech Quantum, and private ones like M1 Holdings, China Wanxiang Holding and Upvest.

Public and private companies comparable to Willow Wealth
CompanyHQStatusRevenueEBITDAValuationRevenue Multiple
Edelweiss Financial ServicesIndiaIndiaPublicly listed$606M-$1.3B-
M1 HoldingsUnited StatesChicago, ILPrivate--$1.4B-
RFA FinancialCanadaCanadaPublicly listed$172M($66M)$837M-
China Wanxiang HoldingChinaHangzhouPrivate--$819M-
GoFintech QuantumHong KongHong KongPublicly listed$223M($271M)$2.1B-
UpvestGermanyGermanyPrivate$115M-$735M6.4x
Last FYEV/RevenueEV/EBITDA
RevenueEBITDALast FYLTM2027ELast FYLTM2027E
JM Financial$469M-2.7x4.0x--
Oppenheimer Holdings$1.6B$335M0.8x-3.7x-
Walker & Dunlop$1.2B$318M2.7x2.6x10.6x12.6x
Edelweiss Financial Services$606M-2.2x---
Mercantil Servicios Financieros$95M-12.3x---
Daishin Securities$726M-13.0x10.8x--
Monex Group$574M$188M2.7x3.1x8.2x28.9x
IIFL Capital Services$207M$55M2.8x-10.4x-

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Common questions about Willow Wealth

When was Willow Wealth founded?Willow Wealth was founded in 2015.
Where is Willow Wealth headquartered?Willow Wealth is headquartered in New York City, NY, United States.
Is Willow Wealth publicly listed?No, Willow Wealth is a private, VC-backed company.
What is Willow Wealth's valuation?Willow Wealth was last valued at $1.3B in its Series D in June 2025.
How much funding has Willow Wealth raised?Willow Wealth has raised $417M across 8 funding rounds.
What was Willow Wealth's last funding round?Willow Wealth's last funding round was a $77M Series D in July 2025, led by Tarsadia Investments.
Who are Willow Wealth's investors?Willow Wealth's investors include Edison Partners, Mayfair Equity Partners, Raine Ventures, Tarsadia Investments, Expansion Venture Capital, Greenspring Associates, Greycroft, Gaingels, Kingfisher Investment Advisors, Expansion Capital and 8 others.
What is Willow Wealth's revenue?Willow Wealth's latest recorded revenue is $100M (February 2019).
What is Willow Wealth's revenue multiple?Willow Wealth's latest valuation implies a 2.8x revenue multiple ($281M valuation on $100M of revenue).
Which companies are comparable to Willow Wealth?Companies comparable to Willow Wealth include Edelweiss Financial Services, M1 Holdings, RFA Financial, China Wanxiang Holding, GoFintech Quantum and Upvest.
How many companies has Willow Wealth acquired?Willow Wealth has acquired 3 companies, including Cadre, WealthFlex and Athena Art Finance.
What was the largest acquisition by Willow Wealth?The $170M acquisition of Athena Art Finance in April 2019 is the largest acquisition Willow Wealth has made to date.
How many companies has Willow Wealth invested in?Willow Wealth has invested in 1 company, including Wonder.
What was Willow Wealth's last investment?In June 2022, Willow Wealth invested in Wonder's $350M Series B alongside General Catalyst, GV, New Enterprise Associates and 7 other investors.

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