Consumer Cellular Acquisition, Valuation, Funding & Investors

Consumer Cellular was acquired by GTCR for $2.3B in October 2020, a 2.3x multiple on $1B of revenue.

Consumer Cellular acquisition price

$2.3B

Acquired by GTCR · Oct 2020

Consumer Cellular revenue at acquisition

$1B

Last twelve months · Oct 2020

Consumer Cellular revenue multiple at acquisition

2.3x

EV/Revenue · Oct 2020

Cumulative funding Consumer Cellular raised

$525M

across 1 funding round

Consumer Cellular Overview

About Consumer Cellular

Consumer Cellular is a Portland-headquartered mobile virtual network operator founded in 1995 that provides wireless services on the AT&T and T-Mobile networks primarily to customers aged 50 and older across the United States. The company offers monthly plans ranging from 1GB to unlimited data with unlimited talk and text. Devices include Motorola and Samsung smartphones, IRIS Easy Flip phones with hearing-aid compatibility and large buttons, GrandPad tablets, IRIS Ally personal emergency response systems with GPS, and Verve Home Phone Base for landline-to-cellular connections. Products sell through Target, Walmart, and the company website.


Founded

1995

HQ

United StatesPhoenix, AZ

Status

Acquired

Customer focus

B2C

Revenue model

Subscription, Product sales

Revenue

$1B (Oct 2020)

Valuation

$2.3B (acquired Oct 2020)

Consumer Cellular Acquisition

Consumer Cellular was acquired by GTCR for $2.3B on 28 October 2020.

The acquisition price implies a 2.3x revenue multiple on $1B of revenue.

Before the acquisition Consumer Cellular had raised $525M across 1 funding round.

GTCR, a Chicago-based private equity firm, announced on 28 October 2020 a definitive agreement to acquire Consumer Cellular, Inc., with closing expected in the fourth quarter of 2020. Financial terms were not disclosed by the parties, although press reports put the price at about USD 2.3 billion. Consumer Cellular was privately held, and founder John Marick, chief executive since its inception, stepped down as CEO while remaining a substantial shareholder and board member. Wireless executive Ed Evans was named to succeed him. The transaction was advised by Credit Suisse and Raymond James on the GTCR side and BofA Securities on the company side. Consumer Cellular, based in Portland, Oregon, is a postpaid wireless service provider focused on customers aged 50 and older. It offers affordable no-contract plans and phones, sells through retailers such as Target and directly to consumers, and served approximately 4 million subscribers nationwide at the time of the deal.

Consumer Cellular acquisition details
AcquirerDateTypePriceEV/Revenue
  • GTCR
28 Oct 2020PE buyout$2.3B2.3x

Sources: bizjournals.com, prnewswire.com

Consumer Cellular Funding History

Consumer Cellular has raised a total of $525M across 1 funding round.

Consumer Cellular funding rounds

Consumer Cellular funding rounds
DateStageRaised
May 2025Undisclosed stage$525M

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Consumer Cellular Competitors

Consumer Cellular competitors include listed companies like Proximus, Spark New Zealand, Jiangsu Broadcasting and Wasu Media Holding, and private ones like United Internet Ventures and Bresnan Communications.

Public and private companies comparable to Consumer Cellular
CompanyHQStatusRevenueEBITDAValuationRevenue Multiple
ProximusBelgiumBelgiumPublicly listed$7B$2.2B$2.3B0.3x
Spark New ZealandNew ZealandNew ZealandPublicly listed$2B$654M$2.2B1.5x
Jiangsu BroadcastingChinaChinaPublicly listed$1.2B$268M$2.4B-
Wasu Media HoldingChinaChinaPublicly listed$1.4B$194M$2.2B-
United Internet VenturesGermanyMontabaurPrivate-$324M$2.7B-
Bresnan CommunicationsUnited StatesWhite PlainsPrivate--$1.3B-

Consumer Cellular Public Comps

Consumer Cellular is no longer listed, but its public comps include Proximus, Spark New Zealand, Jiangsu Broadcasting, Wasu Media Holding, DIGI Spain, Televisa, Zain Saudi Arabia, Grameenphone, Time Dotcom and Indosat.

Last FYEV/RevenueEV/EBITDA
RevenueEBITDALast FYLTM2027ELast FYLTM2027E
Proximus$7B$2.2B0.3x0.3x1.0x1.1x
Spark New Zealand$2B$654M1.6x1.5x4.9x5.3x
Jiangsu Broadcasting$1.2B$268M2.0x-9.0x-
Wasu Media Holding$1.4B$194M1.0x-6.8x-
DIGI Spain$1B$273M2.8x-10.8x-
Televisa$3.2B$1.1B1.7x1.8x4.9x4.5x
Zain Saudi Arabia$2.9B$925M1.5x1.5x4.8x4.8x
Grameenphone$1.3B$736M2.4x2.3x4.1x3.9x

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Common questions about Consumer Cellular

When was Consumer Cellular founded?Consumer Cellular was founded in 1995.
Where is Consumer Cellular headquartered?Consumer Cellular is headquartered in Phoenix, AZ, United States.
Is Consumer Cellular publicly listed?No, Consumer Cellular was acquired by GTCR in October 2020.
Who acquired Consumer Cellular?Consumer Cellular was acquired by GTCR in October 2020.
How much was Consumer Cellular acquired for?Consumer Cellular was acquired for $2.3B in October 2020, a 2.3x revenue multiple.
How much funding has Consumer Cellular raised?Consumer Cellular has raised $525M across 1 funding round.
What was Consumer Cellular's last funding round?Consumer Cellular's last funding round was a $525M undisclosed-stage round in May 2025.
Which companies are comparable to Consumer Cellular?Companies comparable to Consumer Cellular include Proximus, Spark New Zealand, Jiangsu Broadcasting, Wasu Media Holding, United Internet Ventures and Bresnan Communications.

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