Conquest Planning Funding, Investors & Competitors

Conquest Planning has raised $108M across 4 funding rounds, most recently a $80M Series B in June 2025.

Last Conquest Planning funding round

$80M

Series B · Jun 2025

Cumulative funding Conquest Planning raised

$108M

across 4 funding rounds

Key investors in Conquest Planning

  • Portage Ventures
  • Fidelity International Strategic Ventures
  • BNY Mellon
  • Eight Roads Ventures
  • Citi Ventures
  • Goldman Sachs Asset Management
  • Business Development Bank of Canada
  • Canapi Ventures

Conquest Planning Overview

About Conquest Planning

Conquest Planning is a Toronto-headquartered financial planning platform embedding AI analytics, tax modeling, and client collaboration tools for wealth advisors. The software supports scenario simulations for retirement, estate, and investment strategies via open APIs integrating with Morningstar and Fidelity. Conquest Planning enables hybrid self-service and advisor-led sessions. Deployed by Canadian broker-dealers since 2020, it automates goal tracking and reporting.


Founded

2018

HQ

CanadaWinnipeg

Status

Privately held

Customer focus

B2B

Revenue model

Subscription

Conquest Planning Funding History

Conquest Planning has raised a total of $108M across 4 funding rounds.

Conquest Planning's first fundraising round was a $3M seed round in February 2020. The most recent completed round was a $80M Series B in June 2025.

Conquest Planning funding rounds

Conquest Planning funding rounds
DateStageInvestorsRaisedDeal Summary
Jun 2025Series BGoldman Sachs Asset Management (lead); BNY Mellon; Portage Ventures; Canapi Ventures; USAA; Citi Ventures; Business Development Bank of Canada; TIAA$80MConquest Planning is a Winnipeg-based fintech company founded in 2018 that provides an AI-powered financial planning platform, including the Strategic Advice Manager (SAM), to deliver personalized financial plans for advisors and clients. The platform has created nearly 1.5 million plans and serves over 1,000 financial services organizations across Canada, the US, and UK, including major firms like RBC, Manulife, BNY Pershing, and Raymond James, capturing more than 60% of the Canadian advisor market. On June 23, 2025, Conquest Planning raised $80 million USD ($110 million CAD) in a Series B funding round led by Growth Equity at Goldman Sachs Alternatives, bringing total funding to over $100 million USD. New investors included Canapi Ventures, BDC Capital (Business Development Bank of Canada), Citi Ventures, TIAA Ventures, and USAA, with participation from existing investors BNY and Portage Ventures. Jade Mandel, Managing Director at Goldman Sachs Alternatives, joined the company's board. The funds will accelerate US expansion, enhance the AI-based SAM tool for faster hypothetical scenario calculations, improve plan analysis, onboarding, and dynamic content creation, and support features like estate planning and tools for self-directed investors. The round closed around June 17-24, 2025, following a prior Series A of about $17.8-$24 million in 2023.
Feb 2023Series AFidelity International Strategic Ventures (lead); BNY Mellon; Portage Ventures$18MConquest Planning is a financial planning software platform founded in 2018 by fintech veterans, based in Winnipeg, Canada. The company's core product, the Strategic Advice Manager (SAM), uses an AI planning engine to help financial advisors create personalized financial plans for their clients at scale. In February 2023, Conquest Planning closed a Series A round of $24 million CAD (approximately $17.8 million USD) led by Fidelity International Strategic Ventures, with participation from existing investors Portage and new investors BNY Mellon and Royal Bank of Canada (RBC). The round brought the company's total funding to approximately $35 million CAD at that time. At the time of the Series A, Conquest had established itself as Canada's leading financial planning software company, with marquee customers including RBC, Investors Group, Canada Life, and SunLife. The company had also recently expanded into the UK market and was preparing to enter the US market in 2023. By the time of its subsequent Series B round in June 2025, Conquest had created nearly 1.5 million financial plans since inception and served more than 1,000 advisors across Canada, the US, and the UK. The Series A capital was allocated to support continued growth, investments in platform user experience, and geographic expansion into the United States and United Kingdom. Fidelity International Strategic Ventures' involvement specifically supported UK market penetration, while BNY Mellon's investment aimed to establish a stronger strategic foothold in the US market.
Jul 2021SeedPortage Ventures; Fidelity International Strategic Ventures; IGM Financial$8MConquest Planning is a Winnipeg-based wealthtech company offering financial planning software that uses artificial intelligence to provide intuitive, aesthetic, and hyper-personalized financial plans, helping advisors and consumers understand the holistic impact of financial decisions in real time. The software supports consumer-initiated digital planning or digital co-planning with advisors. On July 21, 2021, Conquest Planning raised $7.5 million in a follow-on funding round from existing investors Portage Ventures, Fidelity International Strategic Ventures, and IGM Financial, less than 18 months after a $3 million seed round. The funds aim to accelerate product innovation, expand internationally including into the United Kingdom, and build out the team. By October 2020, the company had signed key partnerships with Canadian wealth industry leaders such as IG Wealth Management, Investment Planning Counsel, and Canada Life, alongside a robust sales pipeline. It also partnered with fintechs and resellers including Flinks, d1g1t, Purpose Advisory Solutions, and Croesus to broaden offerings across the advisory value chain from data gathering to analytics and risk management.
Feb 2020SeedPortage Ventures; Fidelity International Strategic Ventures; Eight Roads Ventures$3MConquest Planning, a Canadian fintech founded in 2018 and based in Manitoba, develops AI-powered financial planning software to help advisors and consumers understand the impact of holistic financial decisions and create personalized plans. The platform aims to improve financial literacy and make planning more engaging and efficient. It became available in Canada and the UK around the time of the funding announcement. On February 19, 2020, Conquest Planning raised $3 million CAD in seed funding from Portag3 Ventures (also referred to as Portage Ventures) and the FinTech Strategic Investments group at Eight Roads, backed by Fidelity International. This marked the company's first outside raise, bringing total funding to $4 million including $1 million from the founding team. The funds supported product launch later that year and team expansion from around 20 employees. Stephanie Choo, partner at Portag3 Ventures, and Michael Sim from Eight Roads joined the board as part of the round. The investors highlighted Conquest's experienced team, led by President and CEO Dr. Mark Evans, and its potential to transform the advisor-tech market amid changing consumer interactions with finances.

Who has invested in Conquest Planning?

11 investors have backed Conquest Planning across its funding rounds, including Portage Ventures, Fidelity International Strategic Ventures, BNY Mellon, Eight Roads Ventures, Citi Ventures and Goldman Sachs Asset Management.

Lead investors include Goldman Sachs Asset Management and Fidelity International Strategic Ventures.


Conquest Planning Investors

Investors in Conquest Planning by funding rounds participated
InvestorHQRoundsRoleFirst check
Portage VenturesCanadaToronto4ParticipantFeb 2020
Fidelity International Strategic VenturesUnited KingdomLondon3LeadFeb 2020
BNY MellonUnited StatesUnited States2ParticipantFeb 2023
Canapi VenturesUnited StatesWilmington, DE1ParticipantJun 2025
USAAUnited StatesSan Antonio, TX1ParticipantJun 2025
Citi VenturesUnited StatesSan Francisco, CA1ParticipantJun 2025
Eight Roads VenturesUnited KingdomLondon1ParticipantFeb 2020
IGM FinancialCanadaWinnipeg1ParticipantJul 2021
Business Development Bank of CanadaCanadaMontreal1ParticipantJun 2025

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Conquest Planning Competitors

Conquest Planning competitors include listed companies like Intuit and Workday, and private ones like Vestwell, Monarch Money, ClearTax and INDmoney.

Public and private companies comparable to Conquest Planning
CompanyHQStatusRevenueEBITDAValuationRevenue Multiple
VestwellUnited StatesNew York City, NYPrivate$200M-$2B10.0x
Monarch MoneyUnited StatesLos Angeles, CAPrivate--$850M-
ClearTaxIndiaBangalorePrivate$25M-$700M28.0x
INDmoneyIndiaGurgaonPrivate$18M-$650M36.1x
IntuitUnited StatesUnited StatesPublicly listed$21B$6.9B$81B3.8x
WorkdayUnited StatesUnited StatesPublicly listed$9.6B$1.2B$47B4.6x

Conquest Planning Public Comps

Conquest Planning is still privately-owned, but its public comps include SAP, Charles Schwab, Robinhood, Intuit, Coinbase, Workday, Interactive Brokers, Corpay, LPL Financial and HiThink.

Last FYEV/RevenueEV/EBITDA
RevenueEBITDALast FYLTM2027ELast FYLTM2027E
SAP$42B$13B5.9x5.5x18.6x17.2x
Charles Schwab$24B$14B7.3x6.5x12.8x10.9x
Robinhood$4.5B$2.2B25.6x22.8x52.1x41.7x
Intuit$21B$6.9B3.8x3.8x11.9x8.9x
Coinbase$7.2B$1.8B6.8x8.5x27.2x30.7x
Workday$9.6B$1.2B4.9x4.6x40.9x13.8x
Interactive Brokers$10B$9.1B4.9x7.0x5.5x9.0x
Corpay$4.5B$2.4B7.5x6.7x13.9x12.6x

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Common questions about Conquest Planning

When was Conquest Planning founded?Conquest Planning was founded in 2018.
Where is Conquest Planning headquartered?Conquest Planning is headquartered in Winnipeg, Canada.
Is Conquest Planning publicly listed?No, Conquest Planning is a private, VC-backed company.
How much funding has Conquest Planning raised?Conquest Planning has raised $108M across 4 funding rounds.
What was Conquest Planning's last funding round?Conquest Planning's last funding round was a $80M Series B in June 2025, led by Goldman Sachs Asset Management.
Who are Conquest Planning's investors?Conquest Planning's investors include Portage Ventures, Fidelity International Strategic Ventures, BNY Mellon, Canapi Ventures, USAA, Citi Ventures, Eight Roads Ventures, IGM Financial, Business Development Bank of Canada, TIAA and 1 other.
Which companies are comparable to Conquest Planning?Companies comparable to Conquest Planning include Vestwell, Monarch Money, ClearTax, INDmoney, Intuit and Workday.

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