Centrical Funding, Investors & Competitors

Centrical has raised $105M across 6 funding rounds, most recently a $39M Series D in June 2026.

Last Centrical funding round

$39M

Series D · Jun 2026

Cumulative funding Centrical raised

$105M

across 6 funding rounds

Key investors in Centrical

  • Jerusalem Venture Partners (JVP)
  • 2B Angels
  • CE Ventures (CEIIF)
  • Aleph
  • La Maison Compagnie d'Investissement
  • Intel Capital
  • Citi Ventures
  • C4 Ventures

Centrical Overview

About Centrical

Centrical is a New York and Ra'anana-headquartered provider of an AI-driven employee success platform. The system gamifies performance management with microlearning modules, real-time feedback, and coaching tools for managers in retail and tech firms. Deployed by enterprises in the United States, Israel, and United Kingdom, it integrates with Slack and Microsoft Teams to boost engagement across distributed teams.


Founded

2013

HQ

United StatesNew York City, NY

Status

Privately held

Customer focus

B2B

Revenue model

Subscription

Centrical Funding History

Centrical has raised a total of $105M across 6 funding rounds.

Centrical's first fundraising round was a $3M seed round in January 2014. The most recent completed round was a $39M Series D in June 2026.

Centrical funding rounds

Centrical funding rounds
DateStageInvestorsRaisedDeal Summary
Jun 2026Series DKingfisher Investment Advisors (lead); Leeds Illuminate (lead); Jerusalem Venture Partners (JVP)$39MJerusalem Venture Partners (JVP) raised a $220 million fund in June 2026 for its latest vehicle, with the fund described as JVP VIII and closed with investor commitments rather than as an operating-company financing. The fund was positioned as part of JVP’s broader platform, which has raised about $1.4 billion across nine funds and has invested in more than 130 startups, including multiple Nasdaq listings. The raise fits JVP’s stated strategy of backing early-stage and growth companies, including cybersecurity and other technology sectors, and expanding its footprint beyond Israel. The fund was highlighted as supporting the firm’s continued investment activity in areas such as AI, cyber security, fintech, insurtech, and climate tech, while building on JVP’s long-running venture franchise founded in 1993. JVP’s background includes a multi-fund track record, a large portfolio of startups, and a history of supporting companies that have reached public markets. The firm is also described as having a substantial asset base and a broad company-building record across its platform.
Mar 2021Series CIntel Capital (lead); Jerusalem Venture Partners (JVP) (lead); C4 Ventures; CE Ventures (CEIIF); Aleph; La Maison Compagnie d'Investissement; Citi Ventures; 2B Angels$32MCentrical, an employee success platform founded in 2013 as Gameffective, raised $32 million in an extension of its 2019 Series C round on March 10, 2021, led by Intel Capital and JVP, with participation from C4 Ventures, Citi Ventures, Aleph, CE Ventures, La Maison Compagnie d'Investissement, and 2B Angels. The platform blends gamification, personalized microlearning, real-time performance management, adaptive coaching, and well-being strategies to motivate frontline employees and drive performance in large organizations, serving customers like British Telecom, Microsoft, Novartis, Synchrony, and Teleperformance. This brought total funding to $66 million since inception. The investment aims to accelerate market engagement, enter new markets, enhance customer value, expand vertical solutions, and develop products for corporate goals, crisis management, and business agility amid hybrid work trends. CEO Gal Rimon noted over 500% growth in customer platform usage in the prior eleven months, highlighting its role in performance-driven cultures. JVP's Erel Margalit, becoming board chairman, praised its impact on burned-out frontline workers, while Intel Capital's Trina Van Pelt emphasized its fit for global hybrid workplaces. Prior rounds included $7 million Series A in 2015 led by JVP and $13 million Series B in 2018 led by Aleph.
Apr 2019Series CAleph (lead); Jerusalem Venture Partners (JVP); La Maison Compagnie d'Investissement; 2B Angels$13MCentrical, a provider of a holistic employee engagement and performance management platform, closed a $13 million funding round in November 2019 led by Aleph, with participation from Jerusalem Venture Partners (JVP), its largest investor, La Maison Compagnie d'Investissement, and 2B Angels. This brought the company's total funding to $34 million. The platform combines learning, feedback, gamification, and deep IT integrations for large enterprises across industries, serving hundreds of thousands of employees. Aleph's Aaron Rosenson highlighted Centrical's rapid growth and novel SaaS offering. The funds supported team expansion, AI development, and solutions for complex business challenges.
Dec 2017Series BJerusalem Venture Partners (JVP) (lead); CE Ventures (CEIIF); La Maison ITF$11M-
May 2016Series ACE Ventures (CEIIF) (lead); Jerusalem Venture Partners (JVP) (lead)$7MCentrical (formerly GamEffective) is an employee performance engagement and enablement platform that combines gamification, personalized microlearning, and real-time feedback to help organizations motivate and develop their workforce. The company closed a Series B funding round of $7 million on May 4, 2016, led by CE Ventures and Jerusalem Venture Partners (JVP), with JVP serving as a major shareholder. By 2019, the company had raised a total of $34 million and served customers including Microsoft, Novartis, Synchrony Financial, and Unilever. Centrical's platform has demonstrated measurable impact for clients, including improvements in employee productivity (+12%), average deal values (+20%), onboarding speed (+30%), and customer satisfaction (+12%).
Jan 2014Seed2B Angels (lead); Verint Systems (lead)$3MCentrical raised $3 million in a Series Seed round on January 30, 2014, from investors 2B Angels and Verint Systems.

Who has invested in Centrical?

12 investors have backed Centrical across its funding rounds, including Jerusalem Venture Partners (JVP), 2B Angels, CE Ventures (CEIIF), Aleph, La Maison Compagnie d'Investissement and Intel Capital.

Lead investors include Kingfisher Investment Advisors, Leeds Illuminate, Intel Capital, Jerusalem Venture Partners (JVP), Aleph and 3 other investors.


Centrical Investors

Investors in Centrical by funding rounds participated
InvestorHQRoundsRoleFirst check
Jerusalem Venture Partners (JVP)IsraelJerusalem5LeadMay 2016
CE Ventures (CEIIF)Hong KongHong Kong3LeadMay 2016
2B AngelsIsraelIsrael3LeadJan 2014
AlephIsraelIsrael2LeadApr 2019
La Maison Compagnie d'InvestissementFranceParis2ParticipantApr 2019
C4 VenturesFranceParis1ParticipantMar 2021
Leeds IlluminateUnited StatesChapel Hill, NC1LeadJun 2026
Citi VenturesUnited StatesSan Francisco, CA1ParticipantMar 2021
Verint SystemsUnited StatesUnited States1LeadJan 2014
La Maison ITFFranceParis1ParticipantDec 2017

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Centrical Competitors

Centrical competitors include listed companies like SAP and Workday, and private ones like BetterUp, Eightfold AI, Anthropic and OpenAI.

Public and private companies comparable to Centrical
CompanyHQStatusRevenueEBITDAValuationRevenue Multiple
SAPGermanyGermanyPublicly listed$42B$13B$248B5.4x
WorkdayUnited StatesUnited StatesPublicly listed$9.6B$1.2B$48B4.7x
BetterUpUnited StatesSan Francisco, CAPrivate$100M-$4.7B47.0x
Eightfold AIUnited StatesSan Jose, CAPrivate$12M-$2.1B175.0x
AnthropicUnited StatesSan Francisco, CAPrivate$47B-$965B20.5x
OpenAIUnited StatesSan Francisco, CAPrivate$25B-$852B34.1x

Centrical Public Comps

Centrical is still privately-owned, but its public comps include CrowdStrike, SAP, Salesforce, ServiceNow, Snowflake, Adobe, Datadog, Moody's, Nebius Group and Workday.

Last FYEV/RevenueEV/EBITDA
RevenueEBITDALast FYLTM2027ELast FYLTM2027E
CrowdStrike$4.8B($12M)51.4x44.5x(19816.2x)151.0x
SAP$42B$13B5.8x5.4x18.4x17.1x
Salesforce$42B$13B5.5x5.2x17.8x12.2x
ServiceNow$13B$2.6B11.1x9.6x57.2x25.0x
Snowflake$4.7B($1.3B)25.6x21.0x(94.1x)121.7x
Adobe$24B$9.3B4.3x3.9x10.9x8.2x
Datadog$3.4B($588K)23.6x19.4x(137813.0x)77.6x
Moody's$7.7B$3.8B11.2x10.6x22.5x20.1x

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Common questions about Centrical

When was Centrical founded?Centrical was founded in 2013.
Where is Centrical headquartered?Centrical is headquartered in New York City, NY, United States.
Is Centrical publicly listed?No, Centrical is a private, VC-backed company.
How much funding has Centrical raised?Centrical has raised $105M across 6 funding rounds.
What was Centrical's last funding round?Centrical's last funding round was a $39M Series D in June 2026, led by Kingfisher Investment Advisors and Leeds Illuminate.
Who are Centrical's investors?Centrical's investors include Jerusalem Venture Partners (JVP), CE Ventures (CEIIF), 2B Angels, Aleph, La Maison Compagnie d'Investissement, C4 Ventures, Leeds Illuminate, Citi Ventures, Verint Systems, La Maison ITF and 2 others.
Which companies are comparable to Centrical?Companies comparable to Centrical include SAP, Workday, BetterUp, Eightfold AI, Anthropic and OpenAI.

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