Bud Funding, Investors & Competitors

Bud has raised $102M across 3 funding rounds, most recently a $80M Series B in June 2022.

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Last Bud funding round

$80M

Series B · Jun 2022

Cumulative funding Bud raised

$102M

across 3 funding rounds

Key investors in Bud

Bud Overview

About Bud

Bud is a London-headquartered open banking company founded in 2015, enriching transaction data with merchant identification, category labels, geolocations, and behavioral patterns for financial institutions. The platform processes billions of payments annually, enabling banks like Barclays and HSBC, plus fintechs, to personalize services, manage risks, and drive data-informed growth worldwide.


Founded

2015

HQ

United KingdomLondon

Status

Privately held

Customer focus

B2B

Revenue model

Subscription

Bud Funding History

Bud has raised a total of $102M across 3 funding rounds.

Bud's first fundraising round was a $2M seed round in October 2017. The most recent completed round was a $80M Series B in June 2022.

Bud funding rounds

Bud funding rounds
DateStageInvestorsRaisedDeal Summary
Jun 2022Series BTDR Capital (lead); Outward VC$80MBud is an open banking fintech platform founded in 2015 that provides artificial intelligence and machine learning-powered transactional intelligence services to financial institutions. The company's core offering includes APIs that enable financial services platforms to automate lending decisions, conduct affordability assessments, and personalize digital products by analyzing and understanding customer transaction data. Bud's intelligent open banking platform is used by major financial institutions including ANZ, HSBC, TSB, and Street UK, as well as consumer financial platforms like TotallyMoney and Charles Stanley. In June 2022, Bud announced a Series B funding round totaling $80 million led by Bellis Phantom Holdco Ltd., an indirect affiliate of investment funds managed by TDR Capital, with follow-on participation from existing investor Outward VC and SEI Investments. The company did not disclose its post-money valuation, revenues, customer numbers, or transaction volumes in connection with the Series B round. According to Outward VC's commentary, Bud had achieved 8x ARR growth over the prior 12 months and won major enterprise contracts with ANZ, HSBC, TSB, and TotallyMoney in competitive tenders. The Series B funding follows the company's $20 million Series A round in 2019, which included participation from Goldman Sachs, HSBC, and ANZ, bringing total capital raised to over $100 million. Bud indicated plans to expand into two additional major markets by the end of 2022, with existing operations in the United Kingdom, Australia, and New Zealand. The funding was allocated toward research and development of its AI-based tools and acceleration of international expansion.
Feb 2019Series AGoldman Sachs (lead); HSBC (lead); InnoCells; Investec; Banco Sabadell; 1835i Ventures; 9Yards Capital; Outward VC; ANZ; Stanley Fink$20MBud is a UK-based fintech company that provides an open banking platform enabling banks to integrate third-party financial products and services into their mobile apps, leveraging transactional data for features like spending analysis, smart balance predictions, goal planning, and bill payment tracking. It helps banks enhance customer financial literacy and access a marketplace of services from 85 providers as of early 2019. The company originated as a personal finance app but shifted focus to partnering with institutions like HSBC-owned First Direct. In February/March 2019, Bud raised $20 million in a Series A funding round led by Goldman Sachs and HSBC, with participation from ANZ, Investec’s INVC fund, InnoCells (Banco Sabadell’s venture arm), 9Yards Capital, Outward VC, and Stanley Fink (Lord Fink, former CEO of Man Group). This brought total funding to $32 million. The investors provided strategic expertise for global expansion amid the rise of UK Open Banking rules promoting competition and account aggregation. At the time, Bud had a team of nearly 70 employees, planning to double to over 120 by year-end, and was headquartered in London’s The Bower on Old Street. It counted multiple undisclosed bank customers beyond First Direct, using open banking to deliver innovative services like travel insurance recommendations based on spending patterns. The funding supported product development, hiring, and scaling partnerships in the booming fintech sector, which saw significant investment growth in 2018.
Oct 2017SeedBanco Sabadell (lead); Investec (lead); Force Over Mass Capital; Aerion Partners; Tao Tao; Outward VC$2M-

Who has invested in Bud?

14 investors have backed Bud across its funding rounds, including Outward VC, Banco Sabadell, Investec, Goldman Sachs, Force Over Mass Capital and 9Yards Capital.

Lead investors include TDR Capital, Goldman Sachs, HSBC, Banco Sabadell and Investec.


Bud Investors

Investors in Bud by funding rounds participated
InvestorHQRoundsRoleFirst check
Outward VCUnited KingdomLondon3ParticipantOct 2017
InvestecSouth AfricaCape Town2LeadOct 2017
Banco SabadellSpainBarcelona2LeadOct 2017
InnoCellsSpainBarcelona1ParticipantFeb 2019
HSBCUnited KingdomLondon1LeadFeb 2019
Force Over Mass CapitalUnited KingdomLondon1ParticipantOct 2017
TDR CapitalUnited KingdomLondon1LeadJun 2022
Goldman SachsUnited StatesNew York City, NY1LeadFeb 2019
1835i VenturesAustraliaAustralia1ParticipantFeb 2019
Aerion PartnersUnited KingdomLondon1ParticipantOct 2017
Tao TaoGermanyBerlin1ParticipantOct 2017
9Yards CapitalUnited StatesUnited States1ParticipantFeb 2019

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Bud Competitors

Bud competitors include listed companies like Verisk Analytics and Fair Isaac, and private ones like Transmit Security, Thought Machine, Quantexa and Feedzai.

Public and private companies comparable to Bud
CompanyHQStatusRevenueEBITDAValuationRevenue Multiple
Verisk AnalyticsUnited StatesUnited StatesPublicly listed$3.1B$1.7B$23B8.5x
Fair IsaacUnited StatesUnited StatesPublicly listed$2B$951M$21B10.4x
Transmit SecurityUnited StatesBoston, MAPrivate$100M-$2.7B27.4x
Thought MachineUnited KingdomLondonPrivate$63M-$2.7B42.9x
QuantexaUnited KingdomLondonPrivate$100M-$2.6B26.0x
FeedzaiPortugalCoimbraPrivate--$2B-

Bud Public Comps

Bud is still privately-owned, but its public comps include Palantir, ServiceNow, S&P Global, Datadog, Moody's, RELX, Strategy, Constellation Software, Fiserv and Verisk Analytics.

Last FYEV/RevenueEV/EBITDA
RevenueEBITDALast FYLTM2027ELast FYLTM2027E
Palantir$4.5B$1.5B92.6x58.1x285.0x97.4x
ServiceNow$13B$2.6B11.1x9.6x57.2x25.0x
S&P Global$15B$7.7B8.9x9.1x17.6x17.3x
Datadog$3.4B($588K)23.6x19.4x(137813.0x)77.6x
Moody's$7.7B$3.8B11.2x10.6x22.5x20.1x
RELX$13B$4.9B5.5x5.3x14.4x13.2x
Strategy$477M($5.4B)149.4x144.4x(13.1x)(12.3x)
Constellation Software$12B$2.5B4.0x3.5x18.5x12.9x

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Common questions about Bud

When was Bud founded?Bud was founded in 2015.
Where is Bud headquartered?Bud is headquartered in London, United Kingdom.
Is Bud publicly listed?No, Bud is a private, VC-backed company.
How much funding has Bud raised?Bud has raised $102M across 3 funding rounds.
What was Bud's last funding round?Bud's last funding round was a $80M Series B in June 2022, led by TDR Capital.
Who are Bud's investors?Bud's investors include Outward VC, Investec, Banco Sabadell, InnoCells, HSBC, Force Over Mass Capital, TDR Capital, Goldman Sachs, 1835i Ventures, Aerion Partners and 4 others.
Which companies are comparable to Bud?Companies comparable to Bud include Verisk Analytics, Fair Isaac, Transmit Security, Thought Machine, Quantexa and Feedzai.

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