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- Babytree
Babytree Revenue, Valuation, Funding & Investors
Babytree is valued at $2.2B as of June 2018, a 37.1x multiple on its last reported $59M revenue.
Last Babytree valuation
$2.2B
Strategic investment · Jun 2018
Last Babytree funding round
$217M
Strategic investment · Jun 2018
Babytree revenue
$59M
Strategic investment · Jun 2018
Key investors in Babytree
TAL Education
Matrix Partners China
Alibaba Group
Fosun International
Mount Morning Capital
Qianhe Capital
About Babytree
Babytree is a Shanghai-headquartered parenting community and e-commerce platform dominating China's maternity market. Launched in 2007, it hosts forums for peer advice, expert Q&A on weaning and vaccinations, and online sales of diapers, apparel, and gear from brands like Pampers and Johnson's, reaching urban families in Beijing, Guangzhou, and beyond via babytree.com.
Founded
2006
HQ
Website
Status
Privately held
Customer focus
B2C
Revenue model
Product sales
Revenue
$59M (Jun 2018)
Valuation
$2.2B (Jun 2018)
Babytree Valuation
Babytree is currently valued at $2.2B, based on its strategic investment round in June 2018.
The $217M round was led by Alibaba Group.
Babytree valuation by funding round
| Date | Stage | Valuation | Revenue Multiple |
|---|---|---|---|
| Jun 2018 | Strategic investment | $2.2B | 37.1x |
Babytree Revenue
Babytree's latest recorded revenue is $59M, as of its strategic investment round in June 2018. At a $2.2B valuation, that implies a 37.1x revenue multiple.
Babytree revenue by funding round
| Date | Revenue * | Valuation | Revenue Multiple | Stage |
|---|---|---|---|---|
| Jun 2018 | $59M | $2.2B | 37.1x | Strategic investment |
* Revenue (or ARR) figures are the values recorded alongside each funding round. Typically run-rate revenue at the time of the deal, or a reported LTM (last 12 months) revenue.
Babytree Funding History
Babytree has raised a total of $741M across 4 funding rounds.
Babytree's first fundraising round was a $25M undisclosed-stage round in January 2014. The most recent completed round was a $217M strategic investment round in June 2018.
Babytree funding rounds
| Date | Stage | Investors | Raised | Valuation | Deal Summary |
|---|---|---|---|---|---|
| Jun 2018 | Strategic investment | Alibaba Group (lead) | $217M | $2.2B | Babytree is China's largest online community for parents, providing a platform for knowledge exchange, e-commerce for baby goods, and early education services. Founded in 2007, the company operates both website and mobile app channels serving approximately 200 million monthly active users at the time of this investment. Alibaba Group made a strategic investment in June 2018 that valued Babytree at $2.19 billion (14 billion yuan), though the exact investment amount was not disclosed initially. However, the transaction represented a 10% stake acquired by Alibaba for approximately $214 million. The company generates revenues primarily from advertising fees and e-commerce transactions, with paid content emerging as one of its fastest-growing segments. In the first half of 2018, Babytree posted revenues of 408 million yuan ($58.6 million), representing 12% growth compared to the prior year period, with adjusted profit reaching 122 million yuan ($17.6 million). The Alibaba partnership was positioned to enhance Babytree's business development across e-commerce operations, technology, logistics, marketing, customer access, and big data analytics. |
| Jul 2016 | Series D | Fosun International (lead); Matrix Partners China; Danfu Investment; Mount Morning Capital; Zhaojin; TAL Education; Qianhe Capital; CMW Asset Management | $449M | - | Babytree is a Beijing-based online parenting platform founded in 2007, operating as China's largest community for parents with features including pregnancy and parenting information sharing, e-commerce, mobile apps, video sharing via WeTime, and partnerships for early-childhood learning centers and healthcare services. The company raised approximately $450 million (RMB 3 billion) in a late/July 2016 funding round (Series F) led by Fosun International, with participation from TAL Education Group, Matrix Partners China, Chenshan Capital (likely Danfu), China Merchants Wealth (CMW), and others matching the query investors. This round positioned Fosun as a major shareholder, later increased via follow-on investments. Post-2016, Babytree achieved unicorn status, with a $2.2 billion valuation implied in a 2018 secondary sale by Jumei (4% stake for $86.5M). Alibaba invested in June 2018 via Taobao. The company pursued a Hong Kong IPO in 2018, raising $217M at $1.5B valuation (down from $2.2B), with shares priced low amid market conditions; total funding across rounds reached $652M-$732M including the IPO. Fosun held 24.8% pre-IPO (diluting to 21.1%), TAL 10.2% (to 8.7%). Babytree faced competition from players like Qinbaboao and Lamabang, emphasizing community (200M monthly users claimed), e-commerce, and expansions like Mizhi Fashion. Recent metrics include H1 2019 operating revenue of RMB 240M (down from RMB 408M H1 2018). The IPO funds targeted app/website development and new services. |
| Jul 2015 | Series C | Zhonghe Capital | $50M | - | Babytree is China's leading online community platform for parents, providing resources on maternal and childcare, with over 10 million daily active users reported around 2015. In July 2015, it raised approximately $300 million USD, primarily a $250 million convertible loan and revolving credit facility from Jumei, plus $50 million from unnamed domestic institutions including Zhonghe Capital, marking the largest funding round in China's maternity and baby market at the time. The funds were intended to expand its e-commerce operations, leveraging Jumei's supply chain and logistics expertise. Revenue grew from RMB 200 million in 2015 to RMB 729 million in 2017, mainly from advertising and e-commerce, with average monthly active users reaching 139 million in 2017. Babytree partnered with investors like Fosun for healthcare resources and paid expert knowledge services, boosting revenues, and with Fisher-Price for early-childhood learning centers. It later pursued an IPO in Hong Kong in 2018, raising funds at a lower $1.47 billion valuation amid market challenges, with first-half 2018 revenues of 408 million yuan. |
| Jan 2014 | Undisclosed stage | TAL Education (lead) | $25M | - | Babytree, founded in 2007, operates Babytree.com, a leading digital resource and community platform for pregnancy and parenting targeted at Chinese new and prospective parents in Greater China and overseas. The platform and its mobile apps provide expert advice on care-taking, development, health, and online-to-offline subscription services. On January 27, 2014, TAL Education Group, a leading K-12 after-school tutoring provider in China (NYSE: XRS), made a strategic minority equity investment in Babytree for approximately US$23.5 million in all-cash consideration. The investment aims to help TAL gain insights into early childhood development and learning, complementing its pre-K to college online presence, while Babytree views TAL as a strategic stakeholder endorsing its position as China's leading online and mobile parenting platform for pregnancy to pre-school families. Babytree's co-founders, including CEO Allen Huainan Wang, highlighted the collaboration's potential to extend from pregnancy and early childhood through K-12 education. Prior backers include Matrix Partners (China and US), SIG, and CBC, which supported Babytree's growth from a simple online community for young parents. Later, in 2015, Babytree raised over $300 million USD led by Jumei with additional domestic investors to expand e-commerce, claiming over 10 million daily active users across its platforms at that time. |
Who has invested in Babytree?
10 investors have backed Babytree across its funding rounds, including TAL Education, Matrix Partners China, Alibaba Group, Fosun International, Mount Morning Capital and Qianhe Capital.
Lead investors include Alibaba Group, Fosun International and TAL Education.
Babytree Investors
| Investor | HQ | Rounds | Role | First check |
|---|---|---|---|---|
| 2 | Lead | Jan 2014 | ||
| 1 | Participant | Jul 2016 | ||
| -- | 1 | Participant | Jul 2016 | |
| 1 | Participant | Jul 2016 | ||
| 1 | Participant | Jul 2016 | ||
| 1 | Participant | Jul 2015 | ||
| 1 | Lead | Jul 2016 | ||
| 1 | Lead | Jun 2018 | ||
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Start Free TrialInvestments by Babytree
Babytree has invested in 5 companies to date.
Latest investment by Babytree was on March 20th 2019. Babytree invested in Healofy in their $10M Series A round.
Latest Investments by Babytree
| Description | Healofy is a Bangalore-headquartered digital health platform founded in 2016 that supports 15 million Indian mothers with pregnancy tracking, personalized advice, and childcare content via its app and website. It offers AI chatbots for symptom checking, community forums, and e-commerce for maternity products. Healofy partners with Apollo Hospitals and Nestle for nutrition programs, achieving 4 million monthly active users by 2023. | Bama Ying is a parenting platform offering family travel info, kids' products, educational programs, and community features in China. The site includes a knowledge base, mall for purchases, and forums for parent-child activities. Bama Ying provides camp details and live sessions on child development topics. | Mikibobo operates as an e-commerce platform specializing in baby and maternal products in China. The company launches daily group sales emphasizing health, safety, and cost-performance for middle-class mothers. | - | |
| HQ Country | |||||
| HQ City | Bangalore | Shanghai | Hangzhou | Shanghai | |
| Deal Date | 20 Mar 2019 | 11 Mar 2019 | 3 Jan 2018 | 6 Mar 2017 | |
| Round | Series A | Series A | Series A | Seed | |
| Raised | $10M | $7M | $3M | $2M | |
| Investors | Omidyar Network India; BAce Capital; Pierre Omidyar | - | Hangzhou Qinhua Touzi Guanli Co., Ltd. | Jason Zeng; Decent Capital | |
| Valuation | undisclosed | undisclosed | undisclosed | undisclosed | |
| EV/Revenue | |||||
| EV/EBITDA | |||||
This data is available for Pro users. Sign up to see all Babytree investments and their VC round multiples. Start Free Trial | |||||
Babytree Competitors
Babytree competitors include listed companies like Life360, Brainbees Solutions, Guangdong Qunxing Toys and TOMY, and private ones like hOp and Mafengwo.
| Company | HQ | Status | Revenue | EBITDA | Valuation | Revenue Multiple |
|---|---|---|---|---|---|---|
| Publicly listed | $489M | $32M | $3.3B | 5.0x | ||
| Publicly listed | $866M | $29M | $856M | 1.0x | ||
| Publicly listed | $70M | $4M | $472M | - | ||
| Publicly listed | $1.7B | $184M | $2.2B | 1.1x | ||
| Private | $20M | - | $2.1B | 106.3x | ||
| Private | - | - | $2B | - |
Babytree Public Comps
Babytree is still privately-owned, but its public comps include TOMY, Tiger Brands, Newell Brands, Trump Media & Technology Group, Newborn Town, Grindr, Strive, mixi, Weibo and China Feihe.
| Last FY | EV/Revenue | EV/EBITDA | ||||||
|---|---|---|---|---|---|---|---|---|
| Revenue | EBITDA | Last FY | LTM | 2027E | Last FY | LTM | 2027E | |
| $1.7B | $184M | 1.2x | 1.1x | 11.0x | 9.5x | |||
| $2.1B | $414M | 1.2x | 1.1x | 6.0x | 7.7x | |||
| $7.2B | $331M | 1.1x | 1.1x | 23.3x | 7.5x | |||
| $4M | ($723M) | 673.6x | - | (3.4x) | - | |||
| $1B | $154M | 1.3x | 1.1x | 8.6x | 6.0x | |||
| $440M | $145M | 7.0x | 6.0x | 21.1x | 13.8x | |||
| $4M | ($21M) | 878.1x | 316.5x | (149.8x) | (64.9x) | |||
| $1.1B | $218M | 0.9x | 0.8x | 4.5x | 4.7x | |||
This data is available for Pro users. Sign up to see all Babytree competitors and their valuation data. Start Free Trial | ||||||||
Common questions about Babytree
| When was Babytree founded? | Babytree was founded in 2006. |
| Where is Babytree headquartered? | Babytree is headquartered in Beijing, China. |
| Is Babytree publicly listed? | No, Babytree is a private, VC-backed company. |
| What is Babytree's valuation? | Babytree was last valued at $2.2B in its strategic investment round in June 2018. |
| How much funding has Babytree raised? | Babytree has raised $741M across 4 funding rounds. |
| What was Babytree's last funding round? | Babytree's last funding round was a $217M strategic investment round in June 2018, led by Alibaba Group. |
| Who are Babytree's investors? | Babytree's investors include TAL Education, Matrix Partners China, Danfu Investment, Mount Morning Capital, Zhaojin, Zhonghe Capital, Fosun International, Alibaba Group, Qianhe Capital and CMW Asset Management. |
| What is Babytree's revenue? | Babytree's latest recorded revenue is $59M (June 2018). |
| What is Babytree's revenue multiple? | Babytree's latest valuation implies a 37.1x revenue multiple ($2.2B valuation on $59M of revenue). |
| Which companies are comparable to Babytree? | Companies comparable to Babytree include Life360, Brainbees Solutions, Guangdong Qunxing Toys, TOMY, hOp and Mafengwo. |
| How many companies has Babytree invested in? | Babytree has invested in 5 companies, including Healofy, Bama Ying, Mikibobo, Little Spoonful and Captain Science. |
| What was Babytree's last investment? | In March 2019, Babytree invested in Healofy's $10M Series A alongside Omidyar Network India, BAce Capital and Pierre Omidyar. |
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