Aura Financial Valuation, Funding & Investors
Aura Financial is valued at $163M as of November 2016.
Last Aura Financial valuation
$163M
Series C · Nov 2016
Last Aura Financial funding round
$10M
Strategic investment · Jun 2019
Cumulative funding Aura Financial raised
$111M
across 6 funding rounds
Key investors in Aura Financial
FirstMark
Revolution
Peterson Ventures
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Philip Purcell- Daniel Carroll
- Rajiv Ghatalia
About Aura Financial
Aura Financial is a San Francisco-headquartered Community Development Financial Institution providing short-term loans to underbanked working families. It uses proprietary algorithms for credit scoring based on cash flow data, offering loans from $300 to $4,000 at APRs under 36%. Borrowers access free credit monitoring and budgeting tools via mobile app. Founded in 2014, Aura Financial has disbursed over $100 million nationwide.
Founded
2012
HQ
San Francisco, CAWebsite
Status
Privately held
Customer focus
B2C
Revenue model
Product sales, Subscription
Valuation
$163M (Nov 2016)
Aura Financial Valuation
Aura Financial is currently valued at $163M, based on its Series C in November 2016.
The $26M round included FirstMark and Rakuten.
Aura Financial valuation by funding round
| Date | Stage | Valuation |
|---|---|---|
| Nov 2016 | Series C | $163M |
Aura Financial Funding History
Aura Financial has raised a total of $111M across 6 funding rounds.
Aura Financial's first fundraising round was a $1M seed round in March 2013. The most recent completed round was a $10M strategic investment round in June 2019.
Aura Financial funding rounds
| Date | Stage | Investors | Raised | Valuation | Deal Summary |
|---|---|---|---|---|---|
| Jun 2019 | Strategic investment | Prudential (lead) | $10M | - | - |
| Nov 2017 | Series D | Coppel Capital (lead); LEAP Global Partners (lead); Colchis Capital Management; FirstMark; Revolution | $50M | - | - |
| Nov 2016 | Series C | FirstMark; Rakuten | $26M | $163M | Aura Financial raised a Series C funding round of $25.38 million on November 1, 2016, led by FirstMark Capital and Rakuten, with participation from Colchis Capital Management, Grupo Coppel, and Revolution Ventures. The round valued the company at a post-money valuation of $162.92 million. |
| Jul 2014 | Series B | Revolution (lead) | $17M | - | - |
| Dec 2013 | Series A | FirstMark (lead); Peterson Ventures; Jeremy Philips; Rajiv Ghatalia; Serengeti Asset Management; Philip Purcell; Daniel Carroll; Continental Investors; Tom Villante | $7M | - | Aura Financial was founded in 2012 as a technology-powered Community Development Financial Institution providing fair, affordable loans to working families and underbanked communities in America. The company uses proprietary scoring algorithms to review credit applications and offers free credit scores and personalized expense management guidance to borrowers. Aura has raised substantial capital across multiple funding rounds from investors including FirstMark, Revolution, and Prudential, accumulating over $500 million in total funding as of recent reports. By 2014, the company had processed over $800 million in loans to more than 344,000 borrowers, demonstrating significant market traction in the credit-building and financial inclusion space. |
| Mar 2013 | Seed | Peterson Ventures; Rajiv Ghatalia; Philip Purcell; Fabrice Grinda; Daniel Carroll; Kinnevik; Aura Financial; Timothy Dattels | $1M | - | - |
Who has invested in Aura Financial?
19 investors have backed Aura Financial across its funding rounds, including FirstMark, Revolution, Peterson Ventures, Philip Purcell, Daniel Carroll and Rajiv Ghatalia.
Lead investors include Prudential, Coppel Capital, LEAP Global Partners, Revolution and FirstMark.
Aura Financial Investors
| Investor | HQ | Rounds | Role | First check |
|---|---|---|---|---|
| New York City, NY | 3 | Lead | Dec 2013 | |
| Salt Lake City, UT | 2 | Participant | Mar 2013 | |
| Rajiv Ghatalia |  Spain | 2 | Participant | Mar 2013 |
| Washington, DC | 2 | Lead | Jul 2014 | |
| Philip Purcell | New York City, NY | 2 | Participant | Mar 2013 |
| Daniel Carroll | San Francisco, CA | 2 | Participant | Mar 2013 |
| Jeremy Philips | New York City, NY | 1 | Participant | Dec 2013 |
| New York City, NY | 1 | Participant | Dec 2013 | |
| San Francisco, CA | 1 | Participant | Nov 2017 | |
 Tokyo | 1 | Participant | Nov 2016 | |
| New York City, NY | 1 | Participant | Mar 2013 | |
| San Francisco, CA | 1 | Lead | Nov 2017 | |
| Newark, NJ | 1 | Lead | Jun 2019 | |
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Benchmark 350K+ Funding Rounds and Disclosed VC Valuation Multiples
Sign up to see data on 350K+ funding rounds and disclosed revenue and EBITDA valuation multiples, from seed, through growth stage, to pre-IPO.
Start Free TrialAura Financial Competitors
Aura Financial competitors include listed companies like Credit Clear and Jiayin Group, and private ones like fintonic, TomoCredit, Tongbanjie and FROST.
| Company | HQ | Status | Revenue | EBITDA | Valuation | Revenue Multiple |
|---|---|---|---|---|---|---|
 Australia | Publicly listed | $43M | $7M | $47M | 0.7x | |
| Madrid | Private | - | - | $184M | - | |
| San Francisco, CA | Private | - | - | $222M | - | |
 China | Publicly listed | $928M | $289M | $78M | - | |
| Hangzhou | Private | - | - | $160M | - | |
 Manchester | Private | - | - | $159M | - |
Aura Financial Public Comps
Aura Financial is still privately-owned, but its public comps include DeFi Development, White River Bancshares, Chanjet Info Tech, Briox, Aptitude Software, X Financial, Multitude, Humm Group, Salafin and LexinFintech.
| Last FY | EV/Revenue | EV/EBITDA | ||||||
|---|---|---|---|---|---|---|---|---|
| Revenue | EBITDA | Last FY | LTM | 2027E | Last FY | LTM | 2027E | |
| $11M | ($64M) | 24.3x | 18.3x | (4.3x) | (42.4x) | |||
| $57M | - | 2.8x | - | - | - | |||
| $163M | $11M | 0.4x | 0.4x | 6.5x | - | |||
| $2M | ($1M) | 105.6x | 141.9x | (143.2x) | (127.7x) | |||
| $87M | $13M | 1.9x | 1.8x | 12.7x | - | |||
| $1.1B | $258M | 0.1x | - | 0.3x | - | |||
| $277M | $33M | - | - | - | - | |||
| $443M | $227M | 7.1x | 7.3x | 13.8x | 107.8x | |||
This data is available for Pro users. Sign up to see all Aura Financial competitors and their valuation data. Start Free Trial | ||||||||
Common questions about Aura Financial
| When was Aura Financial founded? | Aura Financial was founded in 2012. |
| Where is Aura Financial headquartered? | Aura Financial is headquartered in San Francisco, CA, United States. |
| Is Aura Financial publicly listed? | No, Aura Financial is a private, VC-backed company. |
| What is Aura Financial's valuation? | Aura Financial was last valued at $163M in its Series C in November 2016. |
| How much funding has Aura Financial raised? | Aura Financial has raised $111M across 6 funding rounds. |
| What was Aura Financial's last funding round? | Aura Financial's last funding round was a $10M strategic investment round in June 2019, led by Prudential. |
| Who are Aura Financial's investors? | Aura Financial's investors include FirstMark, Peterson Ventures, Rajiv Ghatalia, Revolution, Philip Purcell, Daniel Carroll, Jeremy Philips, Serengeti Asset Management, Colchis Capital Management, Rakuten and 9 others. |
| Which companies are comparable to Aura Financial? | Companies comparable to Aura Financial include Credit Clear, fintonic, TomoCredit, Jiayin Group, Tongbanjie and FROST. |
See companies similar to Aura Financial
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