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- AURA Devices
AURA Devices Revenue, Valuation, Funding & Investors
AURA Devices is valued at $2.5B as of February 2021, a 11.4x multiple on its last reported $220M revenue.
Last AURA Devices valuation
$2.5B
Seed · Feb 2021
Last AURA Devices funding round
$4M
Seed · Feb 2021
AURA Devices revenue
$220M
Seed · Feb 2021
About AURA Devices
AURA Devices is a San Francisco-based developer of smart wearables featuring bioimpedance analysis technology. Its Ring Aura device measures body composition, hydration, and stress levels for athletes and fitness enthusiasts. The company integrates AI algorithms to provide personalized training insights and recovery recommendations. AURA Devices collaborates with sports teams in MLB and NFL for performance optimization. Launched in 2015, it distributes products through Amazon and specialty fitness retailers worldwide.
Founded
2016
HQ
Website
Status
Privately held
Customer focus
B2C & B2B
Revenue model
Product sales
Revenue
$220M (Feb 2021)
Valuation
$2.5B (Feb 2021)
Sectors
AURA Devices Valuation
AURA Devices is currently valued at $2.5B, based on its seed round in February 2021.
AURA Devices valuation by funding round
| Date | Stage | Valuation | Revenue Multiple |
|---|---|---|---|
| Feb 2021 | Seed | $2.5B | 11.4x |
AURA Devices Revenue
AURA Devices' latest recorded revenue is $220M, as of its seed round in February 2021. At a $2.5B valuation, that implies a 11.4x revenue multiple.
AURA Devices revenue by funding round
| Date | Revenue * | Valuation | Revenue Multiple | Stage |
|---|---|---|---|---|
| Feb 2021 | $220M | $2.5B | 11.4x | Seed |
* Revenue (or ARR) figures are the values recorded alongside each funding round. Typically run-rate revenue at the time of the deal, or a reported LTM (last 12 months) revenue.
AURA Devices Funding History
AURA Devices has raised a total of $5M across 4 funding rounds.
AURA Devices' first fundraising round was a $200K pre-seed round in October 2017. The most recent completed round was a $4M seed round in February 2021.
AURA Devices funding rounds
| Date | Stage | Raised | Valuation | Deal Summary |
|---|---|---|---|---|
| Feb 2021 | Seed | $4M | $2.5B | Aura Devices provides all-in-one digital security solutions for consumers, including identity theft protection, financial fraud protection, device and network protection, backed by white-glove customer service and a $1 million insurance policy per customer. The company offers a flagship product launched in June 2021 that creates the digital wellness category to combat rising cybercrime. Founded in 2017 as iSubscribed and renamed Aura in 2019, it serves millions of customers worldwide. On October 19, 2021, Aura closed a $200 million Series F funding round at a $2.5 billion post-money valuation, led by Madrone Capital Partners with participation from TenEleven Ventures, General Catalyst, WndrCo, Warburg Pincus, and Accel. This brought total funding raised to $650 million following a prior $150 million Series E earlier that year. The investment supports hiring over 200 employees in product, engineering, and go-to-market teams, expanding to over 1,000 total staff, and launching a national advertising campaign to accelerate growth. At the time of the Series F, Aura generated more than $220 million in annual revenue and had over one million customers. The proceeds aim to enhance its proactive digital security offerings amid accelerating digitization and digital crime. |
| Apr 2019 | Seed | $1M | - | - |
| Apr 2018 | Pre-seed | $100K | - | - |
| Oct 2017 | Pre-seed | $200K | - | - |
Benchmark 350K+ Funding Rounds and Disclosed VC Valuation Multiples
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Start Free TrialAURA Devices Competitors
AURA Devices competitors include listed companies like Catapult and Garmin, and private ones like Icon Health Fitness, Huami, Oura and FightCamp.
| Company | HQ | Status | Revenue | EBITDA | Valuation | Revenue Multiple |
|---|---|---|---|---|---|---|
| Private | $1B | - | $7B | 7.0x | ||
| Private | $41M | - | $800M | 19.5x | ||
| Publicly listed | $141M | $15M | $654M | 4.0x | ||
| Private | $500M | - | $11B | 22.0x | ||
| Private | - | - | $420M | - | ||
| Publicly listed | $7.2B | $2.1B | $53B | 6.4x |
AURA Devices Public Comps
AURA Devices is still privately-owned, but its public comps include GN Store Nord, HTC, Yunding Technology, Catapult, Vuzix, Angel Robotics, Mitac Digital Technology, Xplora, Goertek and Huaqin Co.
| Last FY | EV/Revenue | EV/EBITDA | ||||||
|---|---|---|---|---|---|---|---|---|
| Revenue | EBITDA | Last FY | LTM | 2027E | Last FY | LTM | 2027E | |
| $2.6B | $382M | 1.4x | 2.0x | 9.5x | 18.5x | |||
| $91M | $22M | 6.8x | 6.9x | 27.7x | (6.2x) | |||
| $228M | $22M | 3.6x | - | 37.9x | - | |||
| $141M | $15M | 4.3x | 4.0x | 40.8x | 20.6x | |||
| $6M | ($29M) | 35.9x | 33.9x | (7.7x) | - | |||
| $3M | ($6M) | 61.7x | - | (33.3x) | - | |||
| $261M | $14M | 0.2x | 0.2x | 4.4x | - | |||
| $204M | $14M | 0.9x | 0.9x | 12.4x | 7.6x | |||
This data is available for Pro users. Sign up to see all AURA Devices competitors and their valuation data. Start Free Trial | ||||||||
Common questions about AURA Devices
| When was AURA Devices founded? | AURA Devices was founded in 2016. |
| Where is AURA Devices headquartered? | AURA Devices is headquartered in Boston, MA, United States. |
| Is AURA Devices publicly listed? | No, AURA Devices is a private company. |
| What is AURA Devices' valuation? | AURA Devices was last valued at $2.5B in its seed round in February 2021. |
| How much funding has AURA Devices raised? | AURA Devices has raised $5M across 4 funding rounds. |
| What was AURA Devices' last funding round? | AURA Devices' last funding round was a $4M seed round in February 2021. |
| What is AURA Devices' revenue? | AURA Devices' latest recorded revenue is $220M (February 2021). |
| What is AURA Devices' revenue multiple? | AURA Devices' latest valuation implies a 11.4x revenue multiple ($2.5B valuation on $220M of revenue). |
| Which companies are comparable to AURA Devices? | Companies comparable to AURA Devices include Icon Health Fitness, Huami, Catapult, Oura, FightCamp and Garmin. |
See companies similar to AURA Devices
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