May 2026
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Largest Online Betting Public Companies in the UK
Benchmark revenue and EBITDA valuation multiples for public comps like
Entain, Genius Sports, Rank Group, Evoke and Gaming Realms.
 | Entain PLC is a sports betting and gaming company operating online and in the retail sector. It has five segments; UK&I: which comprises betting, gaming, and retail activities from online and mobile operations, and activities in the shop estates within Great Britain, Northern Ireland, Jersey, and the Republic of Ireland; International: which comprises betting, gaming, and retail activities in the shop estates in the rest of the world apart from UK&I and CEE; CEE: comprises betting, gaming and retail activities in Croatia and Poland for brands SuperSport and STS; Corporate: includes costs associated with Group functions including Group executive, legal, Group finance, U.S. joint venture, tax, and treasury; New Opportunities: Reflects the now closed B2C offering under the unikrn brand. | $7 | -28% | $5B | $10B | 1.3x | 6.2x | ||
| Genius Sports Ltd is a B2B provider of scalable, technology-led products and services to the sports, sports betting, and sports media industries. Its services are organized into three key product areas including Sports Technology and Services; Betting Technology, Content and Services; and Media Technology, Content and Services. All of its products are powered by proprietary technology and robust data infrastructure. It generates maximum revenue from the Betting Technology, Content and Services division. Geographically, the company derives a majority of its revenue from Europe. | $5 | -44% | $1B | $1B | 1.9x | 9.3x | ||
| Rank Group (The) PLC is a gambling company with five primary business segments: Grosvenor Venues, Mecca Venues, Digital, Enracha Venues, and Corporate Costs. Its highest revenue producer is Grosvenor Casinos, a multichannel casino operator in the United Kingdom, which operates a variety of casino and slot machine games. Mecca offers bingo, gaming machines, great value food and drink, and live entertainment. Enracha is Rank’s community gaming business for the Spanish market. Rank's digital business segment includes Mecca and Grosvenor for the UK market and Yo for the Spanish market, and also operates over 80 UK digital-only brands via its proprietary technology platform and third-party platforms. Geographically, the company generates the majority of its revenue in the United Kingdom. | $1 | -22% | $616M | $839M | 0.8x | 5.1x | ||
| Evoke PLC is an online betting and gaming company. The Group owns and operates internationally brands including William Hill, William Hill Vegas, 888casino, 888sport, 888poker, and Mr Green. | $0 | -38% | $211M | $2B | 1.0x | (8.8x) | ||
| Gaming Realms PLC is a gaming company. It develops, publishes, and licenses next-generation mobile gaming content. The company creates and publishes real money and social games for mobile, with operations in the UK, the U.S., and Canada. The group has two continuing reportable operating segments Licensing - brand and content licensing to partners in Europe and the U.S., and Social Publishing - providing freemium games to the U.S and Europe. The company's geographical segment includes the UK (including the Channel Islands), the U.S., Isle of Man, Malta, Gibraltar, and the Rest of the world. It generates the majority of its revenue from the Licensing segment. | $0 | -31% | $119M | $96M | 2.3x | 4.9x | ||
| B90 Holdings PLC is a gambling company. The company is engaged in offering online Sportsbook and Casino operations, casino products as well as marketing activities for other online gaming companies. The company earns maximum revenue from Affiliate marketing commissions. | $0 | +33% | $14M | $13M | 1.6x | 10.3x | ||
| Median | $1 | -29% | $414M | $1B | 1.5x | 5.6x |
Financial data powered by FactSet and Morningstar. Valuation multiples as of current fiscal year. For more data, start your free trial here.
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