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Largest Luxury Goods Public Companies in Germany

Benchmark revenue and EBITDA valuation multiples for public comps like Porsche, Bijou Brigitte and elumeo.

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Germany
Porsche designs, engineers, and manufactures premium cars synonymous with its racing history heritage, engineering mastery, sporty design, and driving experience. Porsche is uniquely positioned in that its brand is associated with luxury, but it produces cars on a much larger scale than its superluxury peers. Porsche sold 311,000 vehicles in 2024 at an average price of EUR 129,000. Europe, North America, mainland China including Hong Kong, and the rest of the world accounted for 36%, 28%, 18%, and 18% of volume in 2024, respectively. Ninety-two percent of revenue is generated from the sale of cars and related services, with the remainder from the captive finance arm. Porsche’s equity is tightly held with Volkswagen owning 75.4% and Porsche SE (the Porsche/Piech family) owning 12.5%.
$50
+3%
$46B
$49B
1.2x
6.9x
Germany
Bijou Brigitte Modische Accessoires AG is a Hamburg-based company which operates fashion jewelry chains in Europe. The product range covers everything from fashion and exclusive jewelry to fashion accessories and men's and children's jewelry. Geographical segments include Germany, Spain, Italy, and Portugal. It derives a majority of revenue from Germany.
$59
+14%
$441M
$455M
1.2x
4.1x
Germany
elumeo SE along with its subsidiaries engages in designing, producing and selling jewelry articles, precious gemstones, and related products. Its brand portfolio comprises Juwelo, Rocks and Co., New York Gemstones, and AMAYANI brands. The company markets its products via the internet, catalogs, television, retail and other electronic distribution channels. The Group operates home shopping television stations in Germany and Italy as well as web shops in Germany, the UK, Italy, France, the Netherlands, Spain and Belgium.
$2
-5%
$13M
$15M
0.3x
(5.0x)
Median$50+3%$441M$455M1.2x4.1x

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