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The $8B Economics of OnlyFans

Last updated on 12 September 2025·Marketplaces, Consumer·Europe

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What is OnlyFans revenue?

OnlyFans' parent company published its FY 2024 financials, generating $7.2B in gross revenue, $1.4B in net revenue, and an operating profit of $666M.

We've looked at OF economics and its implied valuation multiples, and despite incredible performance, targeting adult creators makes OnlyFans a tough investment target. At an $8B valuation, OF would be valued at just 5.7x net revenue - a significant discount to both private and public markets, given the tremendous growth and profitability of the platform.

Vice 'ethics' aside, OnlyFans is a well-run, cash-flowing machine, generating $1.4B in net revenue with a nearly 50% profit margin. With 42 full-time employees, OF outperforms all large UGC platforms, almost all other tech companies in the world, and all large online marketplaces by the revenue per FTE metric (although OF does hire hundreds of contractors, mostly for its safety and compliance teams).

OF became a household name, but it's a brutal place to be for creators, following a classic power law distribution. 70%+ of total payouts go to just 10% of creators, and the average creator makes less than $150 (!) a month.

Data and methodology

Underlying data

Public markets data is powered by FactSet (consensus analyst estimates), and Morningstar (historical data). Data points are calendarized to December where relevant: retrieved data on financial year ends (e.g. FY, FY+1 etc.) are mapped to calendar years (2025A, 2026E etc.) before the appropriate month weights are then applied to prior/future fundamentals.

Private transaction data is multi-sourced, aggregated from harvesting public information, 3rd party APIs, and data engineering. All data is verified and provided with an extensive manual process. If data permits, we apply our own logic to get to the EV. For example, for a large M&A deal with available information on the target's net debt, we might adjust a valuation to fully reflect an accurate EV. In all other cases, we take the reported valuation as the numerator. Financials: we source LTM revenue and LTM EBITDA data from company filings, press releases, or other verified sources. If LTM data is unavailable, we take the 'next best-fit' period (run-rate or calendar year), provided it makes sense in a given case. For example, if a deal closed in November 2025, we might take full-year 2025 revenue as a revenue benchmark.

Any raw figures are harmonised to USD for comparison purposes.

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