June 2026
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Largest Lifestyle & Recreation Public Companies in Sweden
Benchmark revenue and EBITDA valuation multiples for public comps like
SkiStar, Actic Group, Profoto Holding, Unlimited Travel Group and Soder Sportfiske.
 | SkiStar AB operates resorts in Scandinavia. The company manages and operates mountain ski resorts in Hemsedal and Trysil, Norway, as well as in Salen, Are, and Vemdalen, in Sweden. It has an online system where guests can book accommodations, ski passes, ski school lessons, and ski rentals. SkiStar operates its business in the following segments; Operation of Mountain Resorts and Property Development. A majority of its revenue is generated from the Operation of Mountain Resorts segment which comprises the operation of ski resorts and the sale of all products and services in this area, such as SkiPass, accommodation, activities, skishop products, etc. The company also manages accommodation properties for hire and owns the land for development. | $16 | -6% | $1B | $1B | 3.0x | 10.5x | ||
| Actic Group AB is a health and fitness club operator with a focus on Sweden, Norway and Germany, and presence in Finland and Austria. The company provides access to fitness clubs, personal trainers, group training and swimming. It also offers energy bars and drinks, training clothes, and other training products through online web shops. | $3 | +59% | $78M | $152M | 2.0x | 5.3x | ||
| Profoto Holding AB is engaged in the manufacture and sale of studio flash systems and other accessories in the professional photo industry. It develops, markets, and sells lighting systems for professional photography, such as flashes, light shaping tools, and automated systems for e-commerce. The company has only one reportable segment, which is Photographics, which derives revenue from the sale of light units and systems with accessories and related services. Geographically, the company generates a majority of its revenue from the Americas and the rest from the EMEA and APAC regions. | $1 | -64% | $37M | $55M | 0.8x | 5.3x | ||
| Unlimited Travel Group AB is a group of niche travel and event companies. The operation comprises owning, starting, developing and acquiring small and medium sized travel and event companies that are specialized, independent and driven by entrepreneurs. Its activities consist of conducting travel agency operations, arranging travel arrangements, corporate events and related activities. | $2 | +30% | $28M | $27M | 0.3x | 4.8x | ||
| Soder Sportfiske AB is a sport fishing company in the Nordic region with an established omnichannel platform that includes both e-commerce and physical trade for sport fishing. The company offers a wide and well-thought-out range for modern sport fishing, competitive prices and fast deliveries. It also owns and develops its own brands, Soder Custom, Soder Tackle and Eastfield Lures, which are sold primarily through the company's e-commerce. | $2 | -50% | $14M | $11M | 0.4x | 6.1x | ||
| Bodyflight Sweden AB is a leisure company. The company provides sports activities like indoor skydiving in Sweden. | -- | -- | $313K | $1M | - | - | ||
| Median | $2 | -6% | $33M | $41M | 0.8x | 5.3x |
Financial data powered by FactSet and Morningstar. Valuation multiples as of current fiscal year. For more data, start your free trial here.
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