August 2026
Largest Baby & Child Care Public Companies in China
Benchmark revenue and EBITDA valuation multiples for public comps like
China Feihe, Chicmax Cosmetic, Rastar Group, Guangdong Qunxing Toys and Shanghai Aiyingshi.
 | China Feihe is China's largest infant milk formula producer, with a premium market positioning among domestic and foreign competing brands. The company utilizes the flagship Astrobaby lineup to promote its “more suitable for Chinese babies” proposition. It has a nationwide distributor network covering maternity stores, supermarkets and traditional retailers, as well as a direct sales network in e-commerce. | $0 | -27% | $3.6B | $1.7B | 0.6x | 3.3x | ||
| Shanghai Chicmax Cosmetic Co Ltd is a China-based multi-brand cosmetics company mainly engaged in the research, development, production, and sales of skincare, maternity, and childcare products. It offers a wide range of cosmetics products under various brands, including KANS, One Leaf, and Baby Elephant. The company's products include skin care products, maternal and childcare products, toiletries, and others. The company also operates brands such as BIO-G, KYOCA, ARMIYO, TAZU, and others. | $3 | -73% | $1.2B | $1.2B | 0.9x | 5.1x | ||
| Rastar Group is a Chinese company involved in the development, manufacturing, and sale of model cars in China. It also manufactures RC auto model, Die cast car, Ride-on products, and baby safety car seats. The company sells its products in China and also exports its products to the international countries. | $1 | -10% | $822M | $901M | 2.9x | 11.8x | ||
| Guangdong Qunxing Toys JSC Ltd is a China-based company engaged in developing, designing, producing and selling electrical toys. The company's main products include baby car series, children computer, baby toys, electric car series, mobile phone series, and others. | $1 | -40% | $455M | $433M | 6.2x | 118.5x | ||
| Shanghai Aiyingshi Co Ltd is engaged in selling and distribution of products like diaper, toy book, formula milk which include goat milk and milk powder, nutritional which include nutritional supplements, rice, noodles, biscuits, beverage, snack foods, and cooking ingredients, breast pump, safety supplies, clothes washing, and moisturizing. | $2 | -- | $285M | $271M | 0.5x | 5.5x | ||
| Median | $1 | -34% | $822M | $901M | 0.9x | 5.5x |
Financial data powered by FactSet and Morningstar. Valuation multiples as of current fiscal year. For more data, start your free trial here.
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