May 2026
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Largest Advertising & Marketing Public Companies in Italy
Benchmark revenue and EBITDA valuation multiples for public comps like
FILA-Fabbrica Italiana, Italian Exhibition Group, Cairo Communication, Netweek and Acquazzurra.
 | FILA-Fabbrica Italiana Lapis ed Affini SpA operates in the creativity tools market, producing colouring, design, modelling, writing and painting objects, such as pencils, crayons, modelling clay, chalk, oil colours, acrylics, watercolours, paints and paper for the fine arts, school and leisure. The company, along with its subsidiaries, reports its business segments based on entity location and include Europe, North America (USA and Canada), Central and South America, Asia and the Rest of the World. | $13 | +13% | $534M | $753M | 1.1x | 6.2x | ||
| Italian Exhibition Group SpA is an Italy based company involved in organising trade fairs. It specializes in organizing events in five categories: Food & Beverage; Jewellery & Fashion; Tourism, Hospitality & Lifestyle; Wellness & Leisure and Green & Technology. | $15 | +39% | $454M | $534M | 1.7x | 6.6x | ||
| Cairo Communication SpA is an Italian-based advertising company. It is engaged in the business of media and publication. It carries out its activity through three communication platforms that include advertisements, publications, and the Internet. Publication activity is done by publishing periodicals, magazines, and books. It is a dealer for the sale of advertising space on various media platforms such as commercial television, paid digital television, print, and the Internet. It operates on the internet through its Trovatore search engine. Its segment includes magazine publishing Cairo Editore, advertising, TV publishing La7, network operator, and RCS. | $3 | -20% | $345M | $489M | 0.4x | 2.3x | ||
| Netweek SpA operates in the media commerce and local media areas. It is active in direct marketing and distance sales, in multi-product and multi-channel direct sales and the telesales of electronics, and among others. The company also provides contract outsourcing services, multi-channel integrated communication services on various media and channels for small and medium-sized businesses, print and digital advertising services. | $2 | -- | $113M | $30M | — | — | ||
| Acquazzurra SpA operates as an advertising agency engaged in providing barter advertising and public relations consulting services. It sells advertising spaces in exchange for the advertiser's goods which are sold at retail, both through its point of sale and through the e-commerce channel and wholesale. It derives maximum revenue from sale of advertising spaces through mass media, and the rest from the sale of goods received from advertisers. Geographically, the company generates a majority of its revenue from Italy followed by other parts of the European Union, and other regions. | $12 | +1% | $32M | $33M | 1.6x | (32.5x) | ||
| DigiTouch SpA is an Italian company providing digital marketing services for various businesses. Along with its subsidiaries, the company operates in the following business segments; Marketing Services, Technolgy Services, and E-commerce Services. Maximum revenue is derived from its Technology Services segment which offers digital factory, cloud-scale up, and other tech services to different businesses. The Marketing Services segment offers different digital and omnichannel marketing solutions such as search engine optimization, content marketing, research, and marketing technology solutions that enable various brands to generate value at every stage of the communication funnel, and the E-commerce services segment develops and designs E-commerce to Marketplace platforms for brands. | $2 | +8% | $30M | $39M | 0.8x | 4.7x | ||
| SG Co SpA is a business service provider. The company provides services in the communication industry, which include live and digital communication. The group enables event production M.I.C.E. (meetings, incentives, conferences, and exhibitions), corporate e-digital advertising, video and audio production, motion graphic e-sound design, shopper, and brand activation, and street and customer marketing. | Events+1 | $0 | -18% | $12M | $21M | 0.5x | 9.4x | |
| Triboo SpA is an digital publishing network & advertising sales house. It offers digital advertising services between products and technology in a vertical editorial network. It serves national and international online advertisers and media agencies. | $0 | -22% | $11M | $36M | 0.5x | (11.2x) | ||
| Websolute SpA is engaged in the development of solutions and services in the fields of digital communication and marketing. The various services offered by the company include the design and development of digital marketing solutions, the development of digital communication and e-commerce platforms, development and management of influencer marketing platforms, providing academic training services in the digital field, and software development among others. Maximum revenue is derived from its digital marketing business. | $1 | -42% | $11M | $18M | 0.7x | 7.9x | ||
| TMP Group SpA operates as a media company. It supports companies in the manufacturing, Fintech, Sport, Fashion, and Design industries in the management of positioning projects, business innovation, identity, and digital transformation through Digital Marketing, Experience and Events, Production, and Metaverse and NFT activities. | $6 | +193% | $9M | $10M | 1.4x | 9.0x | ||
| Portobello SpA operates in media bartering. The company uses advertising space to purchase products from the brands that it resells in stores at the lowest prices on the market. retail store. The company offers electronic goods, housewares, home textile products, fashion products, and many more. | $2 | -10% | $9M | $72M | 0.8x | (0.4x) | ||
| Vivenda Group SpA is a holding company. Its activity is characterized by a diversified offer of services that can be summarised in service lines: out-of-home advertising (OOH), architecture, legal and financial advertising, and real estate. The (OOH) activity consists of the management and sale of large advertising spaces used for billboards and/or installations of LED technology systems in the exposed locations. The architecture activity consists of the offer of restructuring, redevelopment, and consolidation services of the real estate and architectural heritage, both public and private, also financed entirely through OOH advertising. The legal and financial advertising activity consists of the provision of legal and financial advertising services in institutional publications. | $0 | -46% | $3M | $7M | 0.5x | 20.3x | ||
| Median | $2 | -10% | $21M | $34M | 0.8x | 6.2x |
Financial data powered by FactSet and Morningstar. Valuation multiples as of current fiscal year. For more data, start your free trial here.
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