May 2026
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Largest AdTech Software Public Companies in Sweden
Benchmark revenue and EBITDA valuation multiples for public comps like
Verve Group, Adtraction Group, TradeDoubler, Adverty and Thinc Collective.
 | Verve Group SE operates a fast-growing ad-software platform that matches advertiser demand with publisher ad-supply while improving results through first party data from own games. Verve’s main operational presence is in North America and Europe. The Company offering an ad software platform that helps advertisers acquire customers via smartphones, computers, connected TV or digital third-party media, and publishers monetize their ad space. The Company distributes through subsidiaries, and trades data, consoles, mobile games and video games, such as distributor, licensees and developers, to consumers and affiliates and provides platforms for such games, conduct media activities for advertisers, publishers and other related platforms. | $2 | -54% | $342M | $829M | 1.3x | 5.4x | ||
| Adtraction Group AB is a full-service partner marketing platform, helping brands across multiple industries attract new customers, while helping partners monetise content and traffic. With a user-friendly platform, Adtraction connects brands with a diverse range of marketing partners, ranging from content sites, influencers, affiliates, mobile apps and comparison sites. | $4 | +30% | $67M | $52M | 0.4x | 8.8x | ||
| TradeDoubler AB is a Sweden based performance marketing company. It helps clients grow their online sales and find new customers for their businesses and help an expanding network of online publishers monetize their websites. Tradedoubler offers a portfolio of performance marketing solutions that enable advertisers to enhance measure and track the return on their digital marketing. The segments include the following markets: Germany and Switzerland (DACH), France and the Netherlands (France & Benelux), Sweden, Norway, Denmark, Finland, and Poland (Nordics), Italy, Brazil, and Spain (South). Additionally, the UK is grouped under UK & Ireland.. The company derives a majority of revenue from Nordics segment. | $1 | +5% | $40M | $38M | 0.2x | 3.9x | ||
| Adverty AB is engaged in the development and operation of advertising solutions for Virtual Reality and Augmented Reality and related business. | $0 | +14% | $6M | $7M | 1.9x | (14.1x) | ||
| Thinc Collective AB is a Swedish software as a service company that develops event management systems. The group offers a group of companies within systems, communication and structure. The companies thinks up and implements ideas for its customers. Its areas of expertise range from data, analysis, technology development, SaaS systems for communication, media, PR, brand experience and financial information. The group targets customers regardless of industry with a need for coherent communication. Thinc Collective operates within the Nordic region. | $0 | +59% | $4M | $7M | 0.2x | 4.9x | ||
| Tourn International AB is a SaaS company in social media whose operations consist of four business units Agency, Nagato, World TOURN ASA and TOURN Labs. Agency an IT-driven influencer agency where the company helps both brands and other agencies to manage and structure their influencer marketing. Nagato is Tourn's own, fast-growing, YouTube network where Youtubers get help with everything related to their channel, from optimizing content to monetizing and administering the channel. | $0 | -29% | $4M | $4M | 0.7x | (22.1x) | ||
| BrightBid Group AB is an AdTech company. The company's AdTech services help e-merchants get traffic through the AI-based SaaS service Bidbrain.com. The solutions offered by the company are AI-Fused PPC Automation, AI Optimization for Google Shopping Ads, Sell Amazon Products on Google Shopping, AI-Powered Ad Reporting, Competitor Ad Monitoring, Brand Protection, and others. | $0 | -40% | $3M | $4M | 0.9x | (1.6x) | ||
| Sociallite US AB is engaged in lead generation and digital products business. It specializes in lead generation and performance-based online marketing, where the company's plan is to acquire companies and technical platforms in the segment. | $0 | +13% | $833K | $832K | 5.0x | 7.1x | ||
| Median | $0 | +9% | $5M | $7M | 0.8x | 4.4x |
Financial data powered by FactSet and Morningstar. Valuation multiples as of current fiscal year. For more data, start your free trial here.
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