Largest AdTech Software Public Companies in China

Company	HQ	Description	Sectors	Stock Price	1Y Perf.	Market Cap	EV	EV/Revenue	EV/EBITDA
Baidu		Baidu is the largest internet search engine in China with over 50% sha…Baidu is the largest internet search engine in China with over 50% share of the search engine market in 2024 per web analytics firm, Statcounter. The firm generated 70% of core revenue from online marketing services from its search engine in 2024. Outside its search engine, Baidu is a technology-driven company and its other major growth initiatives are artificial intelligence cloud, video streaming services, voice recognition technology, and autonomous driving.	AdTech Software+5	$16	+57%	$45B	$41B	2.2x	9.1x
Easy Click Worldwide		Easy Click Worldwide Network Technology Co Ltd is committed as a globa…Easy Click Worldwide Network Technology Co Ltd is committed as a global intelligent data-driven marketing service profession to provide results-driven services included performance marketing, brand building and industrial solutions integrating. The company's clients is involved in wide range industries of E-commerce, tool applications, information dissemination, games and other pan-entertainment applications.	AdTech Software	$6	+56%	$3B	$3B	5.4x	97.6x
Cheetah Mobile		Cheetah Mobile Inc along with its subsidiaries provides comprehensive…Cheetah Mobile Inc along with its subsidiaries provides comprehensive products and services on PCs and mobile devices. It generates revenue from utility-related business, including advertising services and premium membership services. It also provides multi-cloud management platform and overseas advertising agency service. The company operates in two segments: Internet business, and AI and others. The firm's majority of the revenue is derived from the internet business segment that provides mobile advertising services to advertising customers, as well as selling advertisements and referring user traffic on its mobile and PC platforms. Geographically, it derives the majority of its revenue from the PRC and the rest from Hong Kong, Japan, and the rest of the world.	AdTech Software+1	$4	-2%	$139M	($82M)	(0.5x)	(59.6x)
Easou		Easou Technology Holdings Ltd, along with its subsidiaries, is engaged…Easou Technology Holdings Ltd, along with its subsidiaries, is engaged in the following business segments: online literature recommendation services, digital marketing services, online games publishing services, and other digital content services. The group derives maximum revenue from its digital marketing services business, which collects, analyzes, and predicts users’ appetite for advertising content and matches the needs of its advertising customers for advertisement placements with suitable third-party advertising channels. Geographically, the group derives a majority of its revenue from its customers in Mainland China.	AdTech Software+1	$0	-45%	$110M	$81M	0.9x	20.0x
Median				$5	+27%	$2B	$2B	1.5x	14.5x

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