About Wella Company
Wella Company is a global beauty business selling professional and consumer hair care, hair color, nail products and styling tools. Its portfolio includes Wella Professionals, Clairol, OPI, ghd, Nioxin, Sebastian Professional and Briogeo. The group serves salons, beauty professionals and consumers through professional distribution, retail and ecommerce channels. It became an independently managed business in 2020 when KKR acquired a majority interest in Coty's professional and retail hair division. Its brands combine product development, manufacturing, marketing and specialist professional education. The business operates internationally, with corporate operations in Geneva and New York, and subsequently expanded its premium hair care offering through the acquisition of Briogeo.
HQ
Website
Status
Acquired
Customer focus
B2B
Revenue model
Product sales
Valuation
$750M (Dec 2025)
Sectors
Wella Company Acquisition
Wella Company was acquired by KKR and GBL Capital for $4.3B on 1 June 2020.
The acquisition price implies a 12.3x EBITDA multiple.
Coty announced a definitive agreement on June 1, 2020 to sell a 60 percent interest in its professional and retail hair business to KKR. The portfolio included Wella, Clairol, OPI and ghd and was valued at US$4.3 billion on a cash-free and debt-free basis, equal to 12.3x FY19 adjusted EBITDA of about US$350 million on a fully allocated basis. Coty retained a 40 percent stake in the separately managed business, which became Wella Company. The seller expected approximately US$2.5 billion in net cash proceeds after the associated financing, debt items, taxes and transaction fees. KKR also made a separate convertible preferred investment in Coty, which is distinct from the acquisition of the operating business. The transaction supported Coty's reduction of debt and focus on its prestige and mass beauty operations. Wella's portfolio supplied professional salons and retail consumers with hair color, care, styling tools and nail products. The business began operating independently in December 2020.
| Acquirer | Date | Type | Price | EV/EBITDA |
|---|---|---|---|---|
| 1 Jun 2020 | PE buyout | $4.3B | 12.3x |
Sources: coty.com, wellacompany.com, wellacompany.com
Wella Company Valuation
Wella Company is currently valued at $750M, based on its secondary sale in December 2025. Read the announcement ↗
The round was led by KKR.
Wella Company's valuation has moved from $4.7B at its secondary sale in October 2021 to $750M in December 2025, across 3 priced rounds.
Wella Company valuation by funding round
| Date | Stage | Valuation |
|---|---|---|
| Dec 2025 | Secondary | $750M |
| Nov 2021 | Secondary | $4.6B |
| Oct 2021 | Secondary | $4.7B |
Wella Company Funding History
Wella Company has 3 recorded secondary share sales and no primary funding rounds.
| Date | Stage | Investors | Valuation | Deal Summary |
|---|---|---|---|---|
| Dec 2025 | Secondary | KKR (lead) | $750M | Coty announced on December 19, 2025 that it had sold its remaining 25.8 percent interest in Wella Company to KKR-managed capital accounts and investment affiliates. The transaction provided US$750 million in upfront cash consideration to Coty. Coty also retained a contractual right to 45 percent of proceeds from a future sale or initial public offering after KKR's preferred return had been satisfied. The transaction completed Coty's program of selling down its ownership in the beauty business, following the initial majority sale in 2020 and subsequent stake exchanges. Coty intended to use most of the immediate net cash proceeds to reduce short-term and long-term debt. Wella Company operates a global portfolio of professional and consumer hair, nail and beauty technology brands, including Wella Professionals, Clairol, OPI, ghd, Nioxin and Briogeo. The upfront amount is consideration for the transferred minority interest and does not represent capital raised by Wella or its whole-company enterprise value. |
| Nov 2021 | Secondary | KKR | $4.6B | Coty announced a further definitive agreement on November 8, 2021 to sell approximately 4.7 percent of Wella Company to KKR. The additional exchange was valued at about US$215.7 million and would reduce Coty's remaining interest in Wella to approximately 25.9 percent. In consideration, Coty agreed to redeem approximately 56 percent of KKR's remaining convertible preferred shares in Coty and accrued dividends, equivalent to around 25 million common shares. KKR would retain an approximately 2.4 percent interest in Coty on an as-converted basis after completion. Coty expected a further reduction of about US$14 million in annual cash dividends as it simplified its capital structure. The agreement followed the separately announced October transaction for approximately nine percent of Wella and expressly built on that prior exchange. Wella continued to operate as KKR's professional and consumer beauty platform, with hair, nail and styling brands serving international salon and retail markets. |
| Oct 2021 | Secondary | KKR | $4.7B | Coty announced a definitive agreement on October 1, 2021 to sell approximately nine percent of Wella Company to KKR in a transaction valued at about US$426.5 million. The consideration comprised the redemption of approximately half of KKR's remaining convertible preferred shares in Coty and accrued dividends, equivalent to roughly 47 million Coty common shares. Coty's retained interest in Wella would fall from 40 percent to approximately 30.6 percent. The exchange increased KKR's ownership of the beauty platform acquired from Coty in 2020, while simplifying the seller's capital structure. Coty expected the transaction to reduce its annual cash dividend obligations by approximately US$26 million. Wella's professional and retail portfolio includes hair color, hair care, nail products and styling tools sold under brands such as Wella Professionals, Clairol, OPI and ghd. This agreement preceded a separate additional stake exchange announced in November 2021. |
Who has invested in Wella Company?
1 investor has backed Wella Company across its funding rounds, including KKR.
Lead investors include KKR.
Wella Company Investors
| Investor | HQ | Rounds | Role | First check |
|---|---|---|---|---|
This data is available for Pro users. Sign up to see all 1 Wella Company investors. Start Free Trial | ||||
Benchmark 350K+ Funding Rounds and Disclosed VC Valuation Multiples
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Start Free TrialAcquisitions by Wella Company
Wella Company has acquired 1 company to date.
Last acquisition by Wella Company was on April 27th 2022. Wella Company acquired Briogeo Hair Care for undisclosed valuation.
Latest Acquisitions by Wella Company
| Description | Briogeo Hair Care is a New York-based cosmetics brand specializing in clean haircare products infused with natural oils, antioxidants, and vitamins. Its lineup includes shampoos, conditioners, hair masks, oils, styling products, supplements, brushes, tools, travel sizes, and gift sets, distributed through retailers like Sephora. |
| HQ Country | |
| HQ City | New York City, NY |
| Deal Date | 27 Apr 2022 |
| Valuation | undisclosed |
| EV/Revenue | |
| EV/EBITDA | |
This data is available for Pro users. Sign up to see all Wella Company acquisitions and their M&A valuation multiples. Start Free Trial | |
Wella Company Competitors
Wella Company competitors include listed companies like The Beauty Tech Group, Jyothy Labs and Hindustan Foods, and private ones like Shop Miss A, BENOW and KOS.
| Company | HQ | Status | Revenue | EBITDA | Valuation | Revenue Multiple |
|---|---|---|---|---|---|---|
| Private | $100M | - | $754M | 7.5x | ||
| Publicly listed | $189M | $37M | $742M | 3.0x | ||
| Private | $235M | - | $737M | 3.1x | ||
| Private | $498M | $83M | $729M | 1.5x | ||
| Publicly listed | $313M | $53M | $772M | 2.2x | ||
| Publicly listed | $450M | $38M | $709M | 1.6x |
Wella Company Public Comps
Wella Company is no longer listed, but its public comps include The Beauty Tech Group, Jyothy Labs, Hindustan Foods, Cosmecca Korea, Sarantis Group, Galaxy Surfactants, T Hasegawa, Synsam, Genomma Lab and Menicon.
| Last FY | EV/Revenue | EV/EBITDA | ||||||
|---|---|---|---|---|---|---|---|---|
| Revenue | EBITDA | Last FY | LTM | 2027E | Last FY | LTM | 2027E | |
| $189M | $37M | 3.6x | 3.0x | 18.2x | 10.6x | |||
| $313M | $53M | 2.2x | 2.2x | 13.0x | 17.8x | |||
| $450M | $38M | 1.8x | 1.6x | 21.4x | 17.7x | |||
| $474M | $72M | 2.0x | 1.6x | 13.3x | 10.0x | |||
| $672M | $101M | 1.3x | 1.3x | 8.8x | 8.4x | |||
| $555M | $49M | 1.4x | 1.2x | 15.7x | 12.4x | |||
| $465M | $94M | 1.3x | 1.2x | 6.5x | 6.1x | |||
| $733M | $130M | 1.6x | 1.5x | 8.8x | 6.2x | |||
This data is available for Pro users. Sign up to see all Wella Company competitors and their valuation data. Start Free Trial | ||||||||
Common questions about Wella Company
| Where is Wella Company headquartered? | Wella Company is headquartered in Geneva, Switzerland. |
| Is Wella Company publicly listed? | No, Wella Company was acquired by KKR and GBL Capital in June 2020. |
| Who acquired Wella Company? | Wella Company was acquired by KKR and GBL Capital in June 2020. |
| How much was Wella Company acquired for? | Wella Company was acquired for $4.3B in June 2020. |
| What is Wella Company's valuation? | Wella Company was last valued at $750M in its secondary sale in December 2025. |
| Who are Wella Company's investors? | Wella Company's investors include KKR. |
| Which companies are comparable to Wella Company? | Companies comparable to Wella Company include Shop Miss A, The Beauty Tech Group, BENOW, KOS, Jyothy Labs and Hindustan Foods. |
| How many companies has Wella Company acquired? | Wella Company has acquired 1 company, including Briogeo Hair Care. |
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