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- TrueAccord
TrueAccord Revenue, Valuation, Funding & Investors
TrueAccord is valued at $300M as of June 2022.
Last TrueAccord valuation
$300M
Undisclosed stage · Jun 2022
Last TrueAccord funding round
$49M
Undisclosed stage · Jun 2022
TrueAccord revenue
$10M
Series B · Nov 2017
Key investors in TrueAccord
TenOneTen Ventures
Felicis
Arbor Ventures
Assurant Ventures
Khosla Ventures
Bossa Invest
About TrueAccord
TrueAccord is a technology platform applying machine learning to debt recovery processes. The San Francisco-based company, founded in 2014, automates communications via email, SMS, and app notifications to creditors' delinquent accounts. TrueAccord serves financial institutions seeking compliant, customer-centric collection methods.
Founded
2013
HQ
Website
Status
Privately held
Customer focus
B2B
Revenue model
Subscription
Revenue
$10M (Nov 2017)
Valuation
$300M (Jun 2022)
TrueAccord Valuation
TrueAccord is currently valued at $300M, based on its undisclosed-stage round in June 2022.
TrueAccord's valuation has grown 3.3x from $92M at its undisclosed-stage round in November 2017 to $300M in June 2022, across 3 priced rounds.
TrueAccord valuation by funding round
Revenue multiple| Date | Stage | Valuation | Revenue Multiple |
|---|---|---|---|
| Jun 2022 | Undisclosed stage | $300M | - |
| Nov 2017 | Series B | $92M | 9.2x |
| Nov 2017 | Undisclosed stage | $92M | - |
TrueAccord Revenue
TrueAccord's latest recorded revenue is $10M, as of its Series B in November 2017. At a $92M valuation, that implies a 9.2x revenue multiple.
TrueAccord revenue by funding round
| Date | Revenue * | Valuation | Revenue Multiple | Stage |
|---|---|---|---|---|
| Nov 2017 | $10M | $92M | 9.2x | Series B |
* Revenue (or ARR) figures are the values recorded alongside each funding round. Typically run-rate revenue at the time of the deal, or a reported LTM (last 12 months) revenue.
TrueAccord Funding History
TrueAccord has raised a total of $140M across 8 funding rounds.
TrueAccord's first fundraising round was a $2M seed round in October 2013. The most recent completed round was a $49M undisclosed-stage round in June 2022.
TrueAccord funding rounds
| Date | Stage | Investors | Raised | Valuation | Deal Summary |
|---|---|---|---|---|---|
| Jun 2022 | Undisclosed stage | - | $49M | $300M | TrueAccord is a San Francisco-based fintech company founded in 2013 that provides a digital debt collection platform powered by machine learning, focusing on consumer-friendly recovery solutions for delinquencies from one day past due through charge-off. It serves creditors including BNPL giants like Klarna and Affirm, earning commissions on repaid debt, and handles 500k-1M potential customers monthly sent by creditors. The platform reinvented debt collection in a large, fragmented, low-NPS market, with products like Recover for post-default collections and Retain, a white-label SaaS for early-stage delinquencies, positioning it as infrastructure for fintech delinquency management. In June 2022, TrueAccord raised approximately $50M in a Series D funding round led by Centana Growth Partners, achieving a post-money valuation of $300M, part of total funding exceeding $150M across multiple rounds including prior Series A, B, and others from investors like Khosla Ventures, Arbor Ventures, and Felicis. The funds were intended to accelerate product development, expand the team (over 150 employees), and scale operations globally. This later-stage VC round aligns with the company's growth in the debt collections sector. TrueAccord's traction includes partnerships with major fintechs for outsourced collections, negative customer acquisition costs via creditor referrals, and expansion into preventive tools like Retain to capture repayments before default. The funding occurred amid a fintech VC landscape with high activity but shifting toward profitability. |
| Apr 2020 | Undisclosed stage | Vintage Investment Partners; Experian Ventures; Bossa Invest | $36M | - | TrueAccord is a fintech company specializing in digital-first debt collection and consumer recovery services. The company uses artificial intelligence and machine learning, powered by its proprietary HeartBeat engine, to automate and optimize customer outreach across multiple channels. More than 90% of TrueAccord's customer interactions are automated, enabling individual care agents to handle over 10,000 cases compared to an industry average of 800 cases. The company's platform personalizes communications based on individual consumer behavior, optimizing email subject lines, call-to-action buttons, and payment plan offerings to increase engagement and recovery rates. TrueAccord emphasizes a consumer-centric approach, working with delinquent customers to help them repay on their own terms while maintaining strict compliance with evolving debt collection regulations. The company has received multiple rounds of funding, including a Series A round of $5 million in September 2014 backed by investors such as TenOneTen Ventures, Homebrew, and Max Levchin, followed by additional rounds bringing total disclosed funding to at least $46.6 million by March 2019. |
| Nov 2017 | Series B | Arbor Ventures (lead); Crystal Towers; Amex Ventures; Felicis; Nyca Partners; TenOneTen Ventures; Assurant Ventures; Caffeinated Capital | $22M | $92M | TrueAccord, founded in 2013, operates a data-driven debt collection platform that uses machine learning to analyze consumer behavior, personalize debt recovery experiences, and offer flexible payment options. The platform serves financial institutions, debt buyers, lenders, and tech companies like Yelp and LendUp, helping recover billions in debt while improving customer engagement and satisfaction. By November 2017, TrueAccord had facilitated over $1.5 billion in debt repayments since 2014 and worked with more than two million customers. On November 14, 2017, TrueAccord closed a $22 million Series B funding round led by Arbor Ventures, with participation from Nyca Partners, Assurant Ventures (then Assurant Growth Investing), Caffeinated Capital, Felicis Ventures, TenOneTen Ventures, and Crystal Towers. This brought total funding to nearly $34.5 million, following a $5 million Series A in 2015 led by Khosla Ventures and Caffeinated Capital. The funding supported product development, platform innovation, compliance features, expansion into new verticals, client acquisition, retention, and hiring. Between 2016 and 2017, TrueAccord grew its collection accounts 2.5x amid rapid growth. Arbor Ventures' Melissa Guzy highlighted TrueAccord's digital disruption of debt collections, aiding 77 million Americans in debt toward financial health. Later rounds included a 2020 Series B-II and a $49.05 million unattributed round in June 2022. |
| Nov 2017 | Undisclosed stage | - | $16M | $92M | TrueAccord is a data-driven debt collection platform founded in 2013 that uses machine learning to analyze consumer behavior and provide personalized payment experiences, helping creditors recover debt more effectively. The company works with top 10 issuers, leading creditors, and clients like Yelp and LendUp. Between 2016 and 2017, TrueAccord grew its collection accounts by 2.5x and served more than 2 million customers since launch, facilitating over $1.5 billion in debt repayment since 2014. On November 13-14, 2017, TrueAccord closed a $22 million Series B funding round led by Arbor Ventures, with participation from Nyca Investment Partnership, Assurant Growth Investing, Caffeinated Capital Fund, Felicis Ventures, TenOneTen, and Crystal Towers. This brought total funding to nearly $34.5-35 million following a $5 million Series A in 2015 led by Khosla Ventures and Caffeinated Capital. The post-money valuation for the Series B was $91.51 million. Funds supported product development, platform innovation, compliance functionality, expansion into vertical markets, client acquisition, retention, and hiring to capitalize on strong recovery rates outperforming traditional agencies by 50% to 500%. |
| Dec 2015 | Series A | Arbor Ventures; Xffirmers; TenOneTen Ventures; Philippe Suchet; Assurant Ventures | $8M | - | - |
| Sep 2014 | Series A | Khosla Ventures (lead); Raymond Tonsing (lead); Max Levchin; Felicis; TenOneTen Ventures; Homebrew | $5M | - | TrueAccord raised $5 million in a Series A round in September 2014 led by Khosla Ventures and Raymond Tonsing, with participation from Felicis, Homebrew, Max Levchin, and TenOneTen Ventures. The company provides a digital debt collection platform that offers an automated, user-friendly online interface for consumers to pay or dispute obligations, aiming to improve transparency and personalization in the industry. TrueAccord launched the prior year and had secured around 18 customers by the time of the funding announcement. |
| Sep 2014 | Seed | - | $3M | - | TrueAccord, founded in 2013, is a fintech company providing a digital debt collection platform that uses machine learning to humanize debt recovery, offering flexible payment solutions to consumers while helping creditors recover funds. The company targets an industry with significant market size, where collection agencies generate $13-14 billion annually in the U.S. alone, dominated by small firms. In September 2014, TrueAccord raised $5 million in a Series A round led by Khosla Ventures, with participation from Max Levchin, Bryan Johnson, Homebrew, and TenOneTen Ventures. An additional Series Unknown round of $3,119,659 occurred in September 2014. By launch shortly before the funding, TrueAccord had acquired around 18 customers, enabling businesses to upload debts for recovery through a transparent, personalized online interface. Subsequent rounds included $7.475 million in December 2015 and a $22 million Series B in November 2017 led by Arbor Ventures, bringing total funding to nearly $35 million at that time. |
| Oct 2013 | Seed | - | $2M | - | - |
Who has invested in TrueAccord?
17 investors have backed TrueAccord across its funding rounds, including TenOneTen Ventures, Felicis, Arbor Ventures, Assurant Ventures, Khosla Ventures and Bossa Invest.
Lead investors include Arbor Ventures, Khosla Ventures and Raymond Tonsing.
TrueAccord Investors
| Investor | HQ | Rounds | Role | First check |
|---|---|---|---|---|
| 3 | Participant | Sep 2014 | ||
| 2 | Lead | Dec 2015 | ||
| 2 | Participant | Sep 2014 | ||
| 2 | Participant | Dec 2015 | ||
| 1 | Participant | Sep 2014 | ||
| 1 | Participant | Apr 2020 | ||
| 1 | Participant | Nov 2017 | ||
| 1 | Participant | Nov 2017 | ||
| 1 | Participant | Dec 2015 | ||
| 1 | Participant | Nov 2017 | ||
| 1 | Participant | Dec 2015 | ||
| 1 | Lead | Sep 2014 | ||
| 1 | Participant | Apr 2020 | ||
This data is available for Pro users. Sign up to see all 17 TrueAccord investors. Start Free Trial | ||||
Benchmark 350K+ Funding Rounds and Disclosed VC Valuation Multiples
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Start Free TrialAcquisitions by TrueAccord
TrueAccord has acquired 1 company to date.
Last acquisition by TrueAccord was on May 7th 2025. TrueAccord acquired Sentry Credit for undisclosed valuation.
Latest Acquisitions by TrueAccord
| Description | Sentry Credit is a collections agency emphasizing fair treatment and resolution for overdue accounts in the United States. Headquartered in Houston, Texas, it handles receivables for healthcare providers, utilities, and retailers through inbound and outbound call centers. The firm complies with FDCPA regulations and offers payment plans averaging six months. Sentry Credit recovers over 40 percent of placed accounts annually. Established in 1995, it operates in 25 states with multilingual staff. |
| HQ Country | |
| HQ City | Seattle, WA |
| Deal Date | 7 May 2025 |
| Valuation | undisclosed |
| EV/Revenue | |
| EV/EBITDA | |
This data is available for Pro users. Sign up to see all TrueAccord acquisitions and their M&A valuation multiples. Start Free Trial | |
TrueAccord Competitors
TrueAccord competitors include listed companies like Blend Labs, Unit, Profile Software and Automated Bank Services, and private ones like NYMBUS and Total Expert.
| Company | HQ | Status | Revenue | EBITDA | Valuation | Revenue Multiple |
|---|---|---|---|---|---|---|
| Publicly listed | $124M | $3M | $307M | 3.4x | ||
| Publicly listed | $102M | $46M | $317M | - | ||
| Publicly listed | $55M | $15M | $280M | - | ||
| Publicly listed | $52M | $23M | $280M | - | ||
| Private | - | - | $334M | - | ||
| Private | - | - | $347M | - |
TrueAccord Public Comps
TrueAccord is still privately-owned, but its public comps include Blend Labs, Unit, Profile Software, Automated Bank Services, i3 Verticals, Linedata Services, Quantgroup Holding, Intelligent Wave, Datawalk and Densan System Holdings Co.
| Last FY | EV/Revenue | EV/EBITDA | ||||||
|---|---|---|---|---|---|---|---|---|
| Revenue | EBITDA | Last FY | LTM | 2027E | Last FY | LTM | 2027E | |
| $124M | $3M | 3.5x | 3.4x | 147.5x | 24.7x | |||
| $102M | $46M | 1.3x | - | 2.9x | - | |||
| $55M | $15M | 4.8x | - | 17.8x | - | |||
| $52M | $23M | 4.7x | - | 10.5x | - | |||
| $213M | $43M | 2.4x | 2.3x | 11.8x | 8.7x | |||
| $195M | $42M | 1.8x | 1.8x | 8.5x | 7.0x | |||
| $154M | $40M | 1.6x | - | 6.2x | - | |||
| $100M | $21M | 2.2x | 2.0x | 10.2x | - | |||
This data is available for Pro users. Sign up to see all TrueAccord competitors and their valuation data. Start Free Trial | ||||||||
Common questions about TrueAccord
| When was TrueAccord founded? | TrueAccord was founded in 2013. |
| Where is TrueAccord headquartered? | TrueAccord is headquartered in Kansas City, KS, United States. |
| Is TrueAccord publicly listed? | No, TrueAccord is a private, VC-backed company. |
| What is TrueAccord's valuation? | TrueAccord was last valued at $300M in its undisclosed-stage round in June 2022. |
| How much funding has TrueAccord raised? | TrueAccord has raised $140M across 8 funding rounds. |
| What was TrueAccord's last funding round? | TrueAccord's last funding round was a $49M undisclosed-stage round in June 2022. |
| Who are TrueAccord's investors? | TrueAccord's investors include TenOneTen Ventures, Arbor Ventures, Felicis, Assurant Ventures, Max Levchin, Vintage Investment Partners, Crystal Towers, Amex Ventures, Xffirmers, Nyca Partners and 7 others. |
| What is TrueAccord's revenue? | TrueAccord's latest recorded revenue is $10M (November 2017). |
| What is TrueAccord's revenue multiple? | TrueAccord's latest valuation implies a 9.2x revenue multiple ($92M valuation on $10M of revenue). |
| Which companies are comparable to TrueAccord? | Companies comparable to TrueAccord include Blend Labs, Unit, Profile Software, Automated Bank Services, NYMBUS and Total Expert. |
| How many companies has TrueAccord acquired? | TrueAccord has acquired 1 company, including Sentry Credit. |
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