True Footage Funding, Investors & Competitors

True Footage has raised $137M across 4 funding rounds, most recently a $40M Series C in April 2026.

Last True Footage funding round

$40M

Series C · Apr 2026

Cumulative funding True Footage raised

$137M

across 4 funding rounds

Key investors in True Footage

  • Story Ventures
  • Supernode Ventures
  • Ruttenberg Gordon Investments
  • The Kraft Group
  • Nava Ventures
  • Socium Ventures
  • Roger Ferguson
  • PagsGroup

True Footage Overview

About True Footage

True Footage is an Austin-based residential appraisal firm combining on-site inspections with AI-driven software for automated valuations. The company appraises 10,000 properties yearly across Texas markets using drone imagery and computer vision for interior measurements accurate to one square foot. Its platform integrates with lenders like Rocket Mortgage, cutting turnaround from 7 days to 24 hours while complying with USPAP standards.


Founded

2019

HQ

United StatesAustin, TX

Status

Privately held

Customer focus

B2B

Revenue model

Services, Subscription

True Footage Funding History

True Footage has raised a total of $137M across 4 funding rounds.

True Footage's first fundraising round was a $900K seed round in November 2020. The most recent completed round was a $40M Series C in April 2026.

True Footage funding rounds

True Footage funding rounds
DateStageInvestorsRaisedDeal Summary
Apr 2026Series CSocium Ventures (lead); Mockingbird Capital Partners; Nava Ventures; The Kraft Group; Pilot Enterprises; Story Ventures; Roger Ferguson; PagsGroup$40M-
Oct 2023Series B-$27MTrue Footage raised $27 million in a Series B funding round on October 27, 2023.
Oct 2021Series ARuttenberg Gordon Investments$69M-
Nov 2020SeedSupernode Ventures; Story Ventures$900K-

Who has invested in True Footage?

10 investors have backed True Footage across its funding rounds, including Story Ventures, Supernode Ventures, Ruttenberg Gordon Investments, The Kraft Group, Nava Ventures and Socium Ventures.

Lead investors include Socium Ventures.


True Footage Investors

Investors in True Footage by funding rounds participated
InvestorHQRoundsRoleFirst check
Story VenturesUnited StatesNew York City, NY2ParticipantNov 2020
Supernode VenturesUnited StatesNew York City, NY1ParticipantNov 2020
Mockingbird Capital PartnersUnited StatesDallas, TX1ParticipantApr 2026
Socium VenturesUnited StatesAtlanta, GA1LeadApr 2026
Ruttenberg Gordon InvestmentsUnited StatesNew York City, NY1ParticipantOct 2021
Nava VenturesUnited StatesSan Francisco, CA1ParticipantApr 2026
The Kraft GroupUnited StatesBoston, MA1ParticipantApr 2026
Pilot Enterprises--1ParticipantApr 2026

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Acquisitions by True Footage

True Footage has acquired 1 company to date.

Last acquisition by True Footage was on May 2nd 2022. True Footage acquired Spark for Appraisers for undisclosed valuation.


Latest Acquisitions by True Footage

Spark for Appraisers
Description
Spark for Appraisers is a Chicago-based proptech firm that supplies cloud-based data platforms to real estate appraisers in the United States. The software aggregates MLS listings, public records, and AVMs to generate compliant URAR forms in under 30 minutes. Spark for Appraisers integrates with tools like Equifax and CoreLogic for over 5,000 users nationwide.
HQ CountryMexico
HQ City
Arizona
Deal Date2 May 2022
Valuationundisclosed
EV/Revenue
EV/EBITDA

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True Footage Competitors

True Footage competitors include listed companies like CoStar Group, Bentley Systems, AppFolio and Porch Group, and private ones like Entrata and Loft.

Public and private companies comparable to True Footage
CompanyHQStatusRevenueEBITDAValuationRevenue Multiple
CoStar GroupUnited StatesUnited StatesPublicly listed$3.2B$183M$12B3.3x
Bentley SystemsUnited StatesUnited StatesPublicly listed$1.5B$429M$9.5B6.5x
AppFolioUnited StatesUnited StatesPublicly listed$951M$178M$7.8B7.1x
EntrataUnited StatesSalt Lake City, UTPrivate$200M-$4.3B21.5x
LoftBrazilSão PauloPrivate--$2.9B-
Porch GroupUnited StatesUnited StatesPublicly listed$510M$79M$1.8B4.1x

True Footage Public Comps

True Footage is still privately-owned, but its public comps include CoStar Group, Bentley Systems, AppFolio, Porch Group, EverCommerce, Altus Group, Vitec Software, PEXA Group, Real Brokerage and Eleco.

Last FYEV/RevenueEV/EBITDA
RevenueEBITDALast FYLTM2027ELast FYLTM2027E
CoStar Group$3.2B$183M3.6x3.3x64.6x16.8x
Bentley Systems$1.5B$429M7.1x6.5x24.7x18.0x
AppFolio$951M$178M8.0x7.1x42.7x25.3x
Porch Group$510M$79M4.0x4.1x25.7x18.4x
EverCommerce$589M$128M3.0x2.9x13.7x9.5x
Altus Group$360M$31M3.5x3.7x40.5x14.2x
Vitec Software$371M$151M3.7x3.5x9.1x9.0x
PEXA Group$285M$100M3.4x3.4x9.8x9.3x

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Common questions about True Footage

When was True Footage founded?True Footage was founded in 2019.
Where is True Footage headquartered?True Footage is headquartered in Austin, TX, United States.
Is True Footage publicly listed?No, True Footage is a private, VC-backed company.
How much funding has True Footage raised?True Footage has raised $137M across 4 funding rounds.
What was True Footage's last funding round?True Footage's last funding round was a $40M Series C in April 2026, led by Socium Ventures.
Who are True Footage's investors?True Footage's investors include Story Ventures, Supernode Ventures, Mockingbird Capital Partners, Socium Ventures, Ruttenberg Gordon Investments, Nava Ventures, The Kraft Group, Pilot Enterprises, Roger Ferguson and PagsGroup.
Which companies are comparable to True Footage?Companies comparable to True Footage include CoStar Group, Bentley Systems, AppFolio, Entrata, Loft and Porch Group.
How many companies has True Footage acquired?True Footage has acquired 1 company, including Spark for Appraisers.

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