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- True Footage
True Footage Funding, Investors & Competitors
True Footage has raised $137M across 4 funding rounds, most recently a $40M Series C in April 2026.
Last True Footage funding round
$40M
Series C · Apr 2026
Cumulative funding True Footage raised
$137M
across 4 funding rounds
Key investors in True Footage
Story Ventures
Supernode Ventures
Ruttenberg Gordon Investments
The Kraft Group
Nava Ventures
Socium Ventures
Roger Ferguson
PagsGroup
True Footage Overview
About True Footage
True Footage is an Austin-based residential appraisal firm combining on-site inspections with AI-driven software for automated valuations. The company appraises 10,000 properties yearly across Texas markets using drone imagery and computer vision for interior measurements accurate to one square foot. Its platform integrates with lenders like Rocket Mortgage, cutting turnaround from 7 days to 24 hours while complying with USPAP standards.
Founded
2019
HQ
Website
Status
Privately held
Customer focus
B2B
Revenue model
Services, Subscription
True Footage Funding History
True Footage has raised a total of $137M across 4 funding rounds.
True Footage's first fundraising round was a $900K seed round in November 2020. The most recent completed round was a $40M Series C in April 2026.
True Footage funding rounds
| Date | Stage | Investors | Raised | Deal Summary |
|---|---|---|---|---|
| Apr 2026 | Series C | Socium Ventures (lead); Mockingbird Capital Partners; Nava Ventures; The Kraft Group; Pilot Enterprises; Story Ventures; Roger Ferguson; PagsGroup | $40M | - |
| Oct 2023 | Series B | - | $27M | True Footage raised $27 million in a Series B funding round on October 27, 2023. |
| Oct 2021 | Series A | Ruttenberg Gordon Investments | $69M | - |
| Nov 2020 | Seed | Supernode Ventures; Story Ventures | $900K | - |
Who has invested in True Footage?
10 investors have backed True Footage across its funding rounds, including Story Ventures, Supernode Ventures, Ruttenberg Gordon Investments, The Kraft Group, Nava Ventures and Socium Ventures.
Lead investors include Socium Ventures.
True Footage Investors
| Investor | HQ | Rounds | Role | First check |
|---|---|---|---|---|
| 2 | Participant | Nov 2020 | ||
| 1 | Participant | Nov 2020 | ||
| 1 | Participant | Apr 2026 | ||
| 1 | Lead | Apr 2026 | ||
| 1 | Participant | Oct 2021 | ||
| 1 | Participant | Apr 2026 | ||
| 1 | Participant | Apr 2026 | ||
| -- | 1 | Participant | Apr 2026 | |
This data is available for Pro users. Sign up to see all 10 True Footage investors. Start Free Trial | ||||
Benchmark 350K+ Funding Rounds and Disclosed VC Valuation Multiples
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Start Free TrialAcquisitions by True Footage
True Footage has acquired 1 company to date.
Last acquisition by True Footage was on May 2nd 2022. True Footage acquired Spark for Appraisers for undisclosed valuation.
Latest Acquisitions by True Footage
| Description | Spark for Appraisers is a Chicago-based proptech firm that supplies cloud-based data platforms to real estate appraisers in the United States. The software aggregates MLS listings, public records, and AVMs to generate compliant URAR forms in under 30 minutes. Spark for Appraisers integrates with tools like Equifax and CoreLogic for over 5,000 users nationwide. |
| HQ Country | |
| HQ City | Arizona |
| Deal Date | 2 May 2022 |
| Valuation | undisclosed |
| EV/Revenue | |
| EV/EBITDA | |
This data is available for Pro users. Sign up to see all True Footage acquisitions and their M&A valuation multiples. Start Free Trial | |
True Footage Competitors
True Footage competitors include listed companies like CoStar Group, Bentley Systems, AppFolio and Porch Group, and private ones like Entrata and Loft.
| Company | HQ | Status | Revenue | EBITDA | Valuation | Revenue Multiple |
|---|---|---|---|---|---|---|
| Publicly listed | $3.2B | $183M | $12B | 3.3x | ||
| Publicly listed | $1.5B | $429M | $9.5B | 6.5x | ||
| Publicly listed | $951M | $178M | $7.8B | 7.1x | ||
| Private | $200M | - | $4.3B | 21.5x | ||
| Private | - | - | $2.9B | - | ||
| Publicly listed | $510M | $79M | $1.8B | 4.1x |
True Footage Public Comps
True Footage is still privately-owned, but its public comps include CoStar Group, Bentley Systems, AppFolio, Porch Group, EverCommerce, Altus Group, Vitec Software, PEXA Group, Real Brokerage and Eleco.
| Last FY | EV/Revenue | EV/EBITDA | ||||||
|---|---|---|---|---|---|---|---|---|
| Revenue | EBITDA | Last FY | LTM | 2027E | Last FY | LTM | 2027E | |
| $3.2B | $183M | 3.6x | 3.3x | 64.6x | 16.8x | |||
| $1.5B | $429M | 7.1x | 6.5x | 24.7x | 18.0x | |||
| $951M | $178M | 8.0x | 7.1x | 42.7x | 25.3x | |||
| $510M | $79M | 4.0x | 4.1x | 25.7x | 18.4x | |||
| $589M | $128M | 3.0x | 2.9x | 13.7x | 9.5x | |||
| $360M | $31M | 3.5x | 3.7x | 40.5x | 14.2x | |||
| $371M | $151M | 3.7x | 3.5x | 9.1x | 9.0x | |||
| $285M | $100M | 3.4x | 3.4x | 9.8x | 9.3x | |||
This data is available for Pro users. Sign up to see all True Footage competitors and their valuation data. Start Free Trial | ||||||||
Common questions about True Footage
| When was True Footage founded? | True Footage was founded in 2019. |
| Where is True Footage headquartered? | True Footage is headquartered in Austin, TX, United States. |
| Is True Footage publicly listed? | No, True Footage is a private, VC-backed company. |
| How much funding has True Footage raised? | True Footage has raised $137M across 4 funding rounds. |
| What was True Footage's last funding round? | True Footage's last funding round was a $40M Series C in April 2026, led by Socium Ventures. |
| Who are True Footage's investors? | True Footage's investors include Story Ventures, Supernode Ventures, Mockingbird Capital Partners, Socium Ventures, Ruttenberg Gordon Investments, Nava Ventures, The Kraft Group, Pilot Enterprises, Roger Ferguson and PagsGroup. |
| Which companies are comparable to True Footage? | Companies comparable to True Footage include CoStar Group, Bentley Systems, AppFolio, Entrata, Loft and Porch Group. |
| How many companies has True Footage acquired? | True Footage has acquired 1 company, including Spark for Appraisers. |
See companies similar to True Footage
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