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- Entrata
Entrata Revenue, Valuation, Funding & Investors
Entrata is valued at $4.3B as of May 2025, a 21.5x multiple on its last reported $200M revenue.
Last Entrata valuation
$4.3B
Undisclosed stage · May 2025
Last Entrata funding round
$200M
Undisclosed stage · May 2025
Entrata revenue
$200M
Undisclosed stage · May 2025
Key investors in Entrata
Blackstone
Dragoneer
Silver Lake
Jaws Ventures
Element Ventures
Josh James
About Entrata
Entrata is a Lehi, Utah-headquartered property management platform used by 10,000+ communities nationwide. Launched in 2003, it unifies leasing, accounting, maintenance requests, and resident portals on a single cloud system. Integrations with Yardi and AppFolio support 2.5 million units.
Founded
2003
HQ
Website
Status
Privately held
Customer focus
B2B
Revenue model
Subscription
Revenue
$200M (May 2025)
Valuation
$4.3B (May 2025)
Entrata Valuation
Entrata is currently valued at $4.3B, based on its undisclosed-stage round in May 2025.
The $200M round was led by Blackstone.
Entrata valuation by funding round
| Date | Stage | Valuation | Revenue Multiple |
|---|---|---|---|
| May 2025 | Undisclosed stage | $4.3B | 21.5x |
Entrata Revenue
Entrata's latest recorded revenue is $200M, as of its undisclosed-stage round in May 2025. At a $4.3B valuation, that implies a 21.5x revenue multiple.
Entrata revenue by funding round
| Date | Revenue * | Valuation | Revenue Multiple | Stage |
|---|---|---|---|---|
| May 2025 | $200M | $4.3B | 21.5x | Undisclosed stage |
* Revenue (or ARR) figures are the values recorded alongside each funding round. Typically run-rate revenue at the time of the deal, or a reported LTM (last 12 months) revenue.
Entrata Funding History
Entrata has raised a total of $707M across 2 funding rounds.
Entrata's first fundraising round was a $507M undisclosed-stage round in July 2021. The most recent completed round was a $200M undisclosed-stage round in May 2025.
Entrata funding rounds
| Date | Stage | Investors | Raised | Valuation | Deal Summary |
|---|---|---|---|---|---|
| May 2025 | Undisclosed stage | Blackstone (lead) | $200M | $4.3B | Entrata, a Lehi, Utah-based property management software company, secured a $200 million minority investment from funds managed by Blackstone on May 15, 2025, at a $4.3 billion valuation. The investment aims to accelerate Entrata's growth, expand its technological offerings in the rental housing industry, and support platform enhancements for property managers and residents. CEO Adam Edmunds highlighted the partnership's role in delivering world-class technology to owners, operators, and residents while improving efficiency and resident experiences. Entrata provides a comprehensive operating system for multifamily communities, including solutions for accounting, purchasing, facilities, leasing, payments, renewals, and resident engagement. Recent innovations include ELI+, an integrated platform for leasing and payments, and Homebody, which focuses on resident retention and loyalty programs. The company serves the rental housing ecosystem, streamlining operations for property managers and enhancing living experiences for millions of residents. This round follows a $507 million investment in 2021 led by Silver Lake, one of Utah's largest private investments. With backing from Blackstone and Silver Lake, Entrata is positioned to transform the rental housing industry through technology. Wilson Sonsini Goodrich & Rosati advised Entrata on the transaction. |
| Jul 2021 | Undisclosed stage | Ryan Smith (lead); Silver Lake (lead); Todd Pedersen (lead); Dragoneer; Jaws Ventures; Element Ventures; Josh James | $507M | - | Entrata, founded in 2003 and based in Lehi, Utah, provides a comprehensive cloud-based property management software platform for the multifamily industry, featuring a single-login, open-access system that automates tasks for apartment communities. On July 7, 2021, the company announced its first institutional funding round of $507 million, led by Silver Lake, Qualtrics founder Ryan Smith, and Vivint Smart Home founder Todd Pedersen, with participation from Dragoneer Investment Group, Domo founder Josh James, Element Ventures, Jaws Ventures, and other strategic investors. This marked the largest private investment in Utah history and represented a minority stake, with co-founder Dave Bateman retaining majority ownership post-deal; Silver Lake's Kyle Paster and Todd Pedersen joined the board. At the time of the announcement, Entrata reported over $200 million in annual recurring revenue (ARR), processing more than $20 billion in rent payments annually across over 20,000 U.S. apartment communities, and employing more than 2,100 people with plans to add hundreds more in 2021. The funding aimed to more than double research and development spending, fuel product innovation, improve client experience efficiencies, expand personnel, and pursue aggressive go-to-market strategies including international expansion. Simultaneously, Adam Edmunds, a serial SaaS entrepreneur with prior exits like Allegiance to MaritzCX, was appointed as the new CEO to drive the next growth phase, succeeding Bateman who transitioned to chairman. Entrata positioned itself as the fastest-growing software company in real estate, benefiting from a booming housing market to capture more market share as a cloud leader. The round drew support from prominent Utah tech figures, underscoring local ecosystem momentum. |
Who has invested in Entrata?
8 investors have backed Entrata across its funding rounds, including Blackstone, Dragoneer, Silver Lake, Jaws Ventures, Element Ventures and Josh James.
Lead investors include Blackstone, Ryan Smith, Silver Lake and Todd Pedersen.
Entrata Investors
| Investor | HQ | Rounds | Role | First check |
|---|---|---|---|---|
| 1 | Participant | Jul 2021 | ||
| 1 | Lead | Jul 2021 | ||
| 1 | Lead | Jul 2021 | ||
| 1 | Participant | Jul 2021 | ||
| 1 | Participant | Jul 2021 | ||
| 1 | Lead | May 2025 | ||
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Start Free TrialAcquisitions by Entrata
Entrata has acquired 2 companies to date.
Last acquisition by Entrata was on June 20th 2024. Entrata acquired Colleen AI for undisclosed valuation.
Latest Acquisitions by Entrata
| Description | Colleen AI is a Miami-headquartered collections platform for multifamily properties, optimizing rent payments and debt recovery across 100,000 units. It uses AI chatbots for 70% automated resolutions, integrating with Yardi and AppFolio to reduce delinquencies by 35%. Residents access portals in 10 languages. Launched in 2022, Colleen serves operators in Florida and Texas. | Rent Dynamics is a revenue management platform for multifamily properties in the United States. The software optimizes pricing for 50,000 units across 200 clients using market data from sources like RealPage. Services include dynamic leasing tools, concierge support, and analytics dashboards tracking occupancy rates. Headquartered in Salt Lake City since 2012, it partners with Yardi for integrations. |
| HQ Country | ||
| HQ City | Daytona Beach, FL | Logan, UT |
| Deal Date | 20 Jun 2024 | 13 Jul 2023 |
| Valuation | undisclosed | $26M |
| EV/Revenue | ||
| EV/EBITDA | ||
This data is available for Pro users. Sign up to see all Entrata acquisitions and their M&A valuation multiples. Start Free Trial | ||
Entrata Competitors
Entrata competitors include listed companies like AppFolio, Bentley Systems and Porch Group, and private ones like Loft, HomeLight and VTS.
| Company | HQ | Status | Revenue | EBITDA | Valuation | Revenue Multiple |
|---|---|---|---|---|---|---|
| Private | - | - | $2.9B | - | ||
| Publicly listed | $951M | $178M | $7.8B | 7.1x | ||
| Publicly listed | $1.5B | $429M | $9.5B | 6.5x | ||
| Publicly listed | $510M | $79M | $1.8B | 4.1x | ||
| Private | $300M | - | $1.7B | 5.7x | ||
| Private | $100M | - | $1.6B | 16.0x |
Entrata Public Comps
Entrata is still privately-owned, but its public comps include Porch Group, EverCommerce, Altus Group, Vitec Software, PEXA Group, AppFolio, Real Brokerage, Eleco, Ming Yuan Cloud Group and Bentley Systems.
| Last FY | EV/Revenue | EV/EBITDA | ||||||
|---|---|---|---|---|---|---|---|---|
| Revenue | EBITDA | Last FY | LTM | 2027E | Last FY | LTM | 2027E | |
| $510M | $79M | 4.0x | 4.1x | 25.7x | 18.4x | |||
| $589M | $128M | 3.0x | 2.9x | 13.7x | 9.5x | |||
| $360M | $31M | 3.5x | 3.7x | 40.5x | 14.2x | |||
| $371M | $151M | 3.7x | 3.5x | 9.1x | 9.0x | |||
| $285M | $100M | 3.4x | 3.4x | 9.8x | 9.3x | |||
| $951M | $178M | 8.0x | 7.1x | 42.7x | 25.3x | |||
| $2B | ($6M) | 0.3x | 0.2x | (87.2x) | 6.6x | |||
| $52M | $9M | 4.6x | 4.5x | 25.8x | 16.8x | |||
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Common questions about Entrata
| When was Entrata founded? | Entrata was founded in 2003. |
| Where is Entrata headquartered? | Entrata is headquartered in Salt Lake City, UT, United States. |
| Is Entrata publicly listed? | No, Entrata is a private, VC-backed company. |
| What is Entrata's valuation? | Entrata was last valued at $4.3B in its undisclosed-stage round in May 2025. |
| How much funding has Entrata raised? | Entrata has raised $707M across 2 funding rounds. |
| What was Entrata's last funding round? | Entrata's last funding round was a $200M undisclosed-stage round in May 2025, led by Blackstone. |
| Who are Entrata's investors? | Entrata's investors include Dragoneer, Silver Lake, Todd Pedersen, Jaws Ventures, Element Ventures, Blackstone, Ryan Smith and Josh James. |
| What is Entrata's revenue? | Entrata's latest recorded revenue is $200M (May 2025). |
| What is Entrata's revenue multiple? | Entrata's latest valuation implies a 21.5x revenue multiple ($4.3B valuation on $200M of revenue). |
| Which companies are comparable to Entrata? | Companies comparable to Entrata include Loft, AppFolio, Bentley Systems, Porch Group, HomeLight and VTS. |
| How many companies has Entrata acquired? | Entrata has acquired 2 companies, including Colleen AI and Rent Dynamics. |
| What was the largest acquisition by Entrata? | The $26M acquisition of Rent Dynamics in July 2023 is the largest acquisition Entrata has made to date. |
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