Tribute Technology Acquisition, Valuation, Funding & Investors

Tribute Technology was acquired by Carlyle Group and Vista Equity Partners for $1B in October 2020.

Tribute Technology acquisition price

$1B

Acquired by Carlyle Group, Vista Equity Partners · Oct 2020

Cumulative funding Tribute Technology raised

$2M

across 2 funding rounds

Tribute Technology Overview

About Tribute Technology

Tribute Technology is a SaaS platform delivering payment processing and management tools for funeral homes. The company offers Tribute Cloud for online arrangements, billing, and collections, integrated with QuickBooks and mortuary software. Based in Chicago, it processes transactions via PCI-compliant gateways for families paying memorials and services.


Founded

2014

HQ

United StatesMadison, WI

Status

Acquired

Customer focus

B2B

Revenue model

Subscription

Valuation

$1B (acquired Oct 2020)

Tribute Technology Acquisition

Tribute Technology was acquired by Carlyle Group and Vista Equity Partners for $1B on 30 October 2020.

Before the acquisition Tribute Technology had raised $2M across 2 funding rounds.

Carlyle and Vista Equity Partners acquired ownership interests in Tribute Technology from Providence Equity Partners on October 30, 2020. Carlyle acquired control while Vista took a minority stake and Providence retained a small ownership interest. The transaction brought new private equity backing to a provider of software and digital services for the funeral industry. Tribute Technology supplied funeral management and website products, digital obituary tools and related services used by funeral homes and other operators supporting bereaved families. Its platform had expanded through acquisitions, including the addition of obituary technology provider AdPerfect before the ownership change. The Federal Trade Commission granted early termination for Carlyle’s acquisition of Tribute Technology in October 2020, and subsequent company leadership disclosures identified both Carlyle and Vista as board-level investors. Legal advisers included Weil for Providence and Kirkland & Ellis for Vista. The investment supported the continuing development of a broader technology platform serving funeral businesses and associated media publishers.

Tribute Technology acquisition details
AcquirerDateTypePrice
30 Oct 2020PE buyout$1B

Sources: marketscreener.com, ftc.gov, lhequitypartners.com, tributetech.com, carlyle.com, pehub.com, barrons.com

Tribute Technology Funding History

Tribute Technology has raised a total of $2M across 2 funding rounds.

Tribute Technology's first fundraising round was a $1M seed round in May 2017. The most recent completed round was a $200K pre-seed round in June 2019.

Tribute Technology funding rounds

Tribute Technology funding rounds
DateStageRaised
Jun 2019Pre-seed$200K
May 2017Seed$1M

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Acquisitions by Tribute Technology

Tribute Technology has acquired 4 companies to date.

Last acquisition by Tribute Technology was on January 1st 2022. Tribute Technology acquired CRäKN for undisclosed valuation.


Latest Acquisitions by Tribute Technology

CRäKN
MKJ Marketing
Funeral Innovations
AdPerfect
Description
CRäKN develops cloud software for funeral homes and other businesses responsible for arranging memorial services. Its application brings together case information, family contact details, employee communications and administrative records in a shared system. Funeral professionals can access records from different devices and coordinate the activities required to complete a service. The software also helps staff collect feedback from families after a case has closed and connect operational information with accounting systems. Communication tools include a consolidated record of client interactions and contact information. The product supports the daily work of funeral teams rather than supplying funeral services directly to families. The Cincinnati business became part of Tribute Technology and contributed technology and staff to Tribute Management Software.
MKJ Marketing is a marketing agency serving funeral homes and other deathcare businesses. Its services help clients understand local markets, communicate with families and develop advertising programs appropriate to the communities they serve. The agency combines market research and strategic advice with creative work, digital marketing, website support and educational programs for funeral professionals. Its Advance U offering provides online training used by businesses and their partners to explain services and improve customer communication. The company operated as a family business, with Courtney Gould Miller working alongside her parents before they joined Tribute Technology in 2022. It continued serving funeral clients within the larger group while retaining its established marketing identity.
Funeral Innovations provides digital marketing technology and related support to funeral homes and cremation businesses. Its offering combines funeral websites with tools for managing social media, email communication and online relationships with local communities. Customers use its services to reach families before a funeral is needed, support arrangements and maintain contact through aftercare programs. The business develops content and automated communication processes suited to the specific needs of funeral providers. It also offers online arrangement capabilities and marketing support designed to turn interest into inquiries. Co-founder Zack Garbow developed the company before its acquisition by Tribute Technology in 2021, after which the brand operated within the broader funeral technology group.
AdPerfect is a Vancouver-based software provider specializing in advertising solutions for newspapers. Its platform offers self-serve ad booking, online-to-print automation, hyperlocal classifieds aggregation, and digital obituary services as white-label products. Deployed by more than 1,000 newspapers globally, AdPerfect streamlines workflows from ad creation to payment collection across print and digital channels. The company focuses on North American markets, helping publishers expand revenue through marketplaces while cutting operational costs.
HQ CountryUnited StatesUnited StatesUnited StatesCanada
HQ City
-
-
-
Vancouver
Deal Date1 Jan 20221 Jan 20221 Mar 20211 Jan 2019
Valuationundisclosedundisclosedundisclosedundisclosed
EV/Revenue
EV/EBITDA

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Investments by Tribute Technology

Tribute Technology has invested in 2 companies to date.

Latest investment by Tribute Technology was on June 10th 2026. Tribute Technology invested in Chptr in their $6M Series A round.


Latest Investments by Tribute Technology

Chptr
Legacy Touch
Description
Chptr maintains a mobile platform where families assemble photos, videos, stories, and messages into interactive digital memorials honoring deceased loved ones. These customizable tributes remain accessible online and via app for perpetual sharing across generations. Headquartered in the United States, the service transforms scattered recollections into cohesive life narratives.
Legacy Touch creates personalized fingerprint jewelry and memorial keepsakes for families commemorating a loved one. Its products preserve a fingerprint in a physical item that can be worn, displayed or given to another family member. The company works with funeral providers and also presents its products directly to families through its website. Its jewelry and keepsakes are handcrafted in the United States, with engraving performed by artists and jewelers in the Kansas City area. The production process is designed to deliver many orders quickly enough for a funeral service or another significant occasion. Digital fingerprint collection and integrations with funeral websites help providers introduce the products and coordinate orders.
HQ CountryUnited StatesUnited States
HQ City
New York City, NY
-
Deal Date10 Jun 20263 Aug 2022
RoundSeries AStrategic investment
Raised$6Mundisclosed
InvestorsiHeartMedia; CityRock Venture Partners-
Valuationundisclosedundisclosed
EV/Revenue
EV/EBITDA

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Tribute Technology Competitors

Tribute Technology competitors include listed companies like 74Software and BlackLine, and private ones like 51 Credit Card Manager, Clara, DataSnipper and FreshBooks.

Public and private companies comparable to Tribute Technology
CompanyHQStatusRevenueEBITDAValuationRevenue Multiple
51 Credit Card ManagerChinaChinaPrivate$15M-$1B66.7x
ClaraBrazilSão PauloPrivate--$1B-
DataSnipperNetherlandsAmsterdamPrivate$45M-$1B22.2x
FreshBooksCanadaTorontoPrivate--$1B-
74SoftwareFranceFrancePublicly listed$793M$109M$1.1B1.7x
BlackLineUnited StatesUnited StatesPublicly listed$700M$72M$1.5B2.2x

Tribute Technology Public Comps

Tribute Technology is no longer listed, but its public comps include XPS Pensions Group, 74Software, Fujian Boss Software, CEWE Group, CVS Group, Musti Group, BlackLine, Mears Group, Carriage Services and Miroku Jyoho Service.

Last FYEV/RevenueEV/EBITDA
RevenueEBITDALast FYLTM2027ELast FYLTM2027E
XPS Pensions Group$353M$80M2.9x2.8x12.9x9.7x
74Software$793M$109M1.7x1.7x12.5x8.8x
Fujian Boss Software$301M$40M2.8x2.9x21.0x21.1x
CEWE Group$1B$156M0.9x1.0x5.6x5.7x
CVS Group$958M$150M1.7x1.7x11.0x8.5x
Musti Group$571M$65M1.5x-12.7x-
BlackLine$700M$72M2.4x2.2x23.4x7.7x
Mears Group$1.5B$209M0.5x0.5x3.7x4.5x

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Common questions about Tribute Technology

When was Tribute Technology founded?Tribute Technology was founded in 2014.
Where is Tribute Technology headquartered?Tribute Technology is headquartered in Madison, WI, United States.
Is Tribute Technology publicly listed?No, Tribute Technology was acquired by Carlyle Group and Vista Equity Partners in October 2020.
Who acquired Tribute Technology?Tribute Technology was acquired by Carlyle Group and Vista Equity Partners in October 2020.
How much was Tribute Technology acquired for?Tribute Technology was acquired for $1B in October 2020.
How much funding has Tribute Technology raised?Tribute Technology has raised $2M across 2 funding rounds.
What was Tribute Technology's last funding round?Tribute Technology's last funding round was a $200K pre-seed round in June 2019.
Which companies are comparable to Tribute Technology?Companies comparable to Tribute Technology include 51 Credit Card Manager, Clara, DataSnipper, FreshBooks, 74Software and BlackLine.
How many companies has Tribute Technology acquired?Tribute Technology has acquired 4 companies, including CRäKN, MKJ Marketing, Funeral Innovations and AdPerfect.
How many companies has Tribute Technology invested in?Tribute Technology has invested in 2 companies, including Chptr and Legacy Touch.
What was Tribute Technology's last investment?In June 2026, Tribute Technology invested in Chptr's $6M Series A alongside iHeartMedia and CityRock Venture Partners.

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