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- Simple Mills
Simple Mills Acquisition, Valuation, Funding & Investors
Simple Mills was acquired by Flowers Foods for $795M in January 2025, a 3.3x multiple on $240M of revenue.
Simple Mills revenue at acquisition
$240M
Last twelve months · Jan 2025
Simple Mills revenue multiple at acquisition
3.3x
EV/Revenue · Jan 2025
Simple Mills EBITDA multiple at acquisition
17.2x
EV/EBITDA · Jan 2025
About Simple Mills
Simple Mills is a Chicago-headquartered maker of organic, grain-free baking mixes, crackers, and cookies using almond flour, coconut sugar, and seed blends. Founded in 2007, its products appear in over 10,000 U.S. stores including Target and Costco. Acquired by Kellogg in 2021, Simple Mills expanded into protein bars and hot cereals, serving paleo, keto, and gluten-free diets with nutrient-dense snacks.
Founded
2013
HQ
Website
Status
Acquired
Customer focus
B2B
Revenue model
Product sales
Revenue
$240M (Jan 2025)
Valuation
$795M (acquired Jan 2025)
Sectors
Simple Mills Acquisition
Simple Mills was acquired by Flowers Foods for $795M on 8 January 2025.
The acquisition price implies a 3.3x revenue and 17.2x EBITDA multiple on $240M of revenue.
Before the acquisition Simple Mills had raised $7M across 3 funding rounds.
| Acquirer | Date | Type | Price | EV/Revenue | EV/EBITDA |
|---|---|---|---|---|---|
| 8 Jan 2025 | Strategic M&A | $795M | 3.3x | 17.2x |
Simple Mills Funding History
Simple Mills has raised a total of $7M across 3 funding rounds.
Simple Mills' first fundraising round was a $1M seed round in July 2014. The most recent completed round was a $3M seed round in January 2019.
Simple Mills funding rounds
| Date | Stage | Investors | Raised | Deal Summary |
|---|---|---|---|---|
| Jan 2019 | Seed | HPA (Hyde Park Angels) | $3M | Simple Mills is a market-leading natural foods brand offering premium better-for-you crackers, cookies, snack bars, and baking mixes, founded in 2012 by Katlin Smith. HPA led Simple Mills' first institutional capital round in 2014 and provided subsequent capital and strategic support. The company participated in a Series C round on October 7, 2019, with Vestar Capital Partners as an investor. Simple Mills had a valuation of $10.71M as of February 2016 and raised a total of $7.19M over multiple rounds. |
| Feb 2016 | Seed | HPA (Hyde Park Angels); Bridge Investments | $3M | - |
| Jul 2014 | Seed | HPA (Hyde Park Angels) | $1M | - |
Who has invested in Simple Mills?
2 investors have backed Simple Mills across its funding rounds, including HPA (Hyde Park Angels) and Bridge Investments.
Simple Mills Investors
| Investor | HQ | Rounds | Role | First check |
|---|---|---|---|---|
This data is available for Pro users. Sign up to see all 2 Simple Mills investors. Start Free Trial | ||||
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Start Free TrialSimple Mills Competitors
Simple Mills competitors include listed companies like Acomo, Neto Malinda Trading, John B. Sanfilippo & Son and Standard Foods, and private ones like Athletic Brewing and GOOD Meat.
| Company | HQ | Status | Revenue | EBITDA | Valuation | Revenue Multiple |
|---|---|---|---|---|---|---|
| Publicly listed | $1.7B | $147M | $795M | 0.7x | ||
| Publicly listed | $1.7B | $123M | $790M | - | ||
| Private | $90M | - | $800M | 8.9x | ||
| Private | - | - | $800M | - | ||
| Publicly listed | $1.2B | $119M | $788M | 0.8x | ||
| Publicly listed | $875M | $67M | $804M | - |
Simple Mills Public Comps
Simple Mills is no longer listed, but its public comps include Acomo, Neto Malinda Trading, John B. Sanfilippo & Son, Standard Foods, Frosta, Atlantic Grupa, Yantai Shuangta Food, Coca-Cola Embonor, Agrana Beteiligungs and Efor Cay.
| Last FY | EV/Revenue | EV/EBITDA | ||||||
|---|---|---|---|---|---|---|---|---|
| Revenue | EBITDA | Last FY | LTM | 2027E | Last FY | LTM | 2027E | |
| $1.7B | $147M | 0.7x | 0.7x | 8.3x | 8.7x | |||
| $1.7B | $123M | 0.5x | - | 7.4x | - | |||
| $1.2B | $119M | 0.8x | 0.8x | 7.5x | 7.6x | |||
| $875M | $67M | 0.8x | - | 11.1x | - | |||
| $785M | $81M | 0.9x | - | 8.9x | - | |||
| $1.4B | $121M | 0.8x | 0.8x | 9.1x | 8.5x | |||
| $316M | $32M | 2.9x | - | 28.7x | - | |||
| $1.4B | $172M | 0.7x | - | 5.7x | - | |||
This data is available for Pro users. Sign up to see all Simple Mills competitors and their valuation data. Start Free Trial | ||||||||
Common questions about Simple Mills
| When was Simple Mills founded? | Simple Mills was founded in 2013. |
| Where is Simple Mills headquartered? | Simple Mills is headquartered in Chicago, IL, United States. |
| Is Simple Mills publicly listed? | No, Simple Mills was acquired by Flowers Foods in January 2025. |
| Who acquired Simple Mills? | Simple Mills was acquired by Flowers Foods in January 2025. |
| How much was Simple Mills acquired for? | Simple Mills was acquired for $795M in January 2025, a 3.3x revenue multiple. |
| How much funding has Simple Mills raised? | Simple Mills has raised $7M across 3 funding rounds. |
| What was Simple Mills' last funding round? | Simple Mills' last funding round was a $3M seed round in January 2019. |
| Who are Simple Mills' investors? | Simple Mills' investors include HPA (Hyde Park Angels) and Bridge Investments. |
| Which companies are comparable to Simple Mills? | Companies comparable to Simple Mills include Acomo, Neto Malinda Trading, Athletic Brewing, GOOD Meat, John B. Sanfilippo & Son and Standard Foods. |
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