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- Saturnbird Coffee
Saturnbird Coffee Revenue, Valuation, Funding & Investors
Saturnbird Coffee is valued at $4.5B as of June 2021, a 74.0x multiple on its last reported $61M revenue.
Last Saturnbird Coffee valuation
$4.5B
Series B · Jun 2021
Last Saturnbird Coffee funding round
$16M
Series B · Jun 2021
Saturnbird Coffee revenue
$61M
Series B · Jun 2021
Key investors in Saturnbird Coffee
Frees Fund
IDG Capital
HSG
GGV Capital
CPE Yuanfeng
About Saturnbird Coffee
Saturnbird Coffee is a coffee brand producing ground and instant powders using proprietary brewing technology that retains bean flavors and aromas. Products dissolve in water, milk, or oat milk at any temperature, distributed through www.saturnbird.com.
Founded
2011
HQ
Website
Status
Privately held
Customer focus
B2C
Revenue model
Product sales
Revenue
$61M (Jun 2021)
Valuation
$4.5B (Jun 2021)
Sectors
Saturnbird Coffee Valuation
Saturnbird Coffee is currently valued at $4.5B, based on its Series B in June 2021.
The $16M round included IDG Capital, GGV Capital and CPE Yuanfeng.
Saturnbird Coffee's valuation has grown 38x from $118M at its Series B in September 2020 to $4.5B in June 2021, across 2 priced rounds.
Saturnbird Coffee valuation by funding round
Revenue multiple| Date | Stage | Valuation | Revenue Multiple |
|---|---|---|---|
| Jun 2021 | Series B | $4.5B | 74.0x |
| Sep 2020 | Series B | $118M | - |
Saturnbird Coffee Revenue
Saturnbird Coffee's latest recorded revenue is $61M, as of its Series B in June 2021. At a $4.5B valuation, that implies a 74.0x revenue multiple.
Saturnbird Coffee revenue by funding round
| Date | Revenue * | Valuation | Revenue Multiple | Stage |
|---|---|---|---|---|
| Jun 2021 | $61M | $4.5B | 74.0x | Series B |
* Revenue (or ARR) figures are the values recorded alongside each funding round. Typically run-rate revenue at the time of the deal, or a reported LTM (last 12 months) revenue.
Saturnbird Coffee Funding History
Saturnbird Coffee has raised a total of $32M across 3 funding rounds.
Saturnbird Coffee's first fundraising round was a $2M seed round in January 2019. The most recent completed round was a $16M Series B in June 2021.
Saturnbird Coffee funding rounds
| Date | Stage | Investors | Raised | Valuation | Deal Summary |
|---|---|---|---|---|---|
| Jun 2021 | Series B | IDG Capital; GGV Capital; CPE Yuanfeng | $16M | $4.5B | Saturnbird Coffee, a Changsha-based boutique coffee brand founded in 2015, specializes in innovative freeze-dried instant coffee products like 'mini cups' or 'Little Cup' cold brew, aimed at making premium coffee accessible and affordable for young consumers. The company started as a small coffee shop, evolved into a roastery, and launched its first-generation coffee pods in 2018 using freeze-drying technology. These products achieved top sales in Tmall's coffee category during the 2019 11.11 event, 2020 6.18 festival surpassing Nestle and Starbucks in brewing coffee, and as the 2021 annual bestseller. In a new funding round around 2021, Saturnbird Coffee raised several hundred million RMB led by CITI CPE (CPE Capital), with participation from IDG Capital, GGV Capital, and Insight Fund, at a post-money valuation of 4.5 billion RMB (approximately US$696.6 million). The round supports the brand's growth in e-commerce, offline stores, and product innovation including co-branded and limited series. Saturnbird has built strong brand recognition through its iconic cup packaging, collaborations with baristas, and organic marketing, with over 1000 bloggers posting on Xiaohongshu and events like the 'Return Plan' covering 58 cities. |
| Sep 2020 | Series B | HSG (lead); Frees Fund | $15M | $118M | Saturnbird Coffee has raised a total of $14.63 million across 6 funding rounds. The latest round was a Series B - II on June 28, 2021. |
| Jan 2019 | Seed | Frees Fund (lead) | $2M | - | - |
Who has invested in Saturnbird Coffee?
5 investors have backed Saturnbird Coffee across its funding rounds, including Frees Fund, IDG Capital, HSG, GGV Capital and CPE Yuanfeng.
Lead investors include HSG and Frees Fund.
Saturnbird Coffee Investors
| Investor | HQ | Rounds | Role | First check |
|---|---|---|---|---|
| 2 | Lead | Jan 2019 | ||
| 1 | Participant | Jun 2021 | ||
| 1 | Participant | Jun 2021 | ||
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Benchmark 350K+ Funding Rounds and Disclosed VC Valuation Multiples
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Start Free TrialSaturnbird Coffee Competitors
Saturnbird Coffee competitors include listed companies like The Chefs' Warehouse, Indofood CBP, Gruma and Marfrig, and private ones like Balaji Wafers and Hindustan Coca-Cola Beverages.
| Company | HQ | Status | Revenue | EBITDA | Valuation | Revenue Multiple |
|---|---|---|---|---|---|---|
| Publicly listed | $4.1B | $223M | $4.5B | 1.2x | ||
| Publicly listed | $4.2B | $953M | $4.6B | 1.5x | ||
| Publicly listed | $6.4B | $1B | $4.5B | 0.9x | ||
| Publicly listed | $32B | $2.2B | $4.6B | 0.5x | ||
| Private | $584M | - | $4B | 6.8x | ||
| Private | - | - | $3.9B | - |
Saturnbird Coffee Public Comps
Saturnbird Coffee is still privately-owned, but its public comps include The Chefs' Warehouse, Indofood CBP, Gruma, Societe LDC, Marfrig, Coca Cola Icecek, Yamazaki Baking, Strauss Group, San Miguel Food and Vinamilk.
| Last FY | EV/Revenue | EV/EBITDA | ||||||
|---|---|---|---|---|---|---|---|---|
| Revenue | EBITDA | Last FY | LTM | 2027E | Last FY | LTM | 2027E | |
| $4.1B | $223M | 1.3x | 1.2x | 23.8x | 17.8x | |||
| $4.2B | $953M | 1.6x | 1.5x | 7.0x | 6.4x | |||
| $6.4B | $1B | 1.0x | 0.9x | 6.0x | 5.3x | |||
| $8.4B | $813M | 0.6x | 0.5x | 5.9x | 5.8x | |||
| $32B | $2.2B | 0.5x | 0.5x | 6.8x | 6.1x | |||
| $3.8B | $805M | 1.4x | 1.1x | 6.8x | 6.1x | |||
| $8.4B | $693M | 0.5x | 0.5x | 6.7x | 6.5x | |||
| $2.6B | $380M | 2.0x | 1.3x | 13.5x | - | |||
This data is available for Pro users. Sign up to see all Saturnbird Coffee competitors and their valuation data. Start Free Trial | ||||||||
Common questions about Saturnbird Coffee
| When was Saturnbird Coffee founded? | Saturnbird Coffee was founded in 2011. |
| Where is Saturnbird Coffee headquartered? | Saturnbird Coffee is headquartered in Changsha, China. |
| Is Saturnbird Coffee publicly listed? | No, Saturnbird Coffee is a private, VC-backed company. |
| What is Saturnbird Coffee's valuation? | Saturnbird Coffee was last valued at $4.5B in its Series B in June 2021. |
| How much funding has Saturnbird Coffee raised? | Saturnbird Coffee has raised $32M across 3 funding rounds. |
| What was Saturnbird Coffee's last funding round? | Saturnbird Coffee's last funding round was a $16M Series B in June 2021. |
| Who are Saturnbird Coffee's investors? | Saturnbird Coffee's investors include Frees Fund, IDG Capital, GGV Capital, CPE Yuanfeng and HSG. |
| What is Saturnbird Coffee's revenue? | Saturnbird Coffee's latest recorded revenue is $61M (June 2021). |
| What is Saturnbird Coffee's revenue multiple? | Saturnbird Coffee's latest valuation implies a 74.0x revenue multiple ($4.5B valuation on $61M of revenue). |
| Which companies are comparable to Saturnbird Coffee? | Companies comparable to Saturnbird Coffee include The Chefs' Warehouse, Indofood CBP, Gruma, Marfrig, Balaji Wafers and Hindustan Coca-Cola Beverages. |
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