Saturnbird Coffee Revenue, Valuation, Funding & Investors

Saturnbird Coffee is valued at $4.5B as of June 2021, a 74.0x multiple on its last reported $61M revenue.

Last Saturnbird Coffee valuation

$4.5B

Series B · Jun 2021

Last Saturnbird Coffee funding round

$16M

Series B · Jun 2021

Saturnbird Coffee revenue

$61M

Series B · Jun 2021

Key investors in Saturnbird Coffee

  • Frees Fund
  • IDG Capital
  • HSG
  • GGV Capital
  • CPE Yuanfeng

Saturnbird Coffee Overview

About Saturnbird Coffee

Saturnbird Coffee is a coffee brand producing ground and instant powders using proprietary brewing technology that retains bean flavors and aromas. Products dissolve in water, milk, or oat milk at any temperature, distributed through www.saturnbird.com.


Founded

2011

HQ

ChinaChangsha

Status

Privately held

Customer focus

B2C

Revenue model

Product sales

Revenue

$61M (Jun 2021)

Valuation

$4.5B (Jun 2021)

Saturnbird Coffee Valuation

Saturnbird Coffee is currently valued at $4.5B, based on its Series B in June 2021.

The $16M round included IDG Capital, GGV Capital and CPE Yuanfeng.

Saturnbird Coffee's valuation has grown 38x from $118M at its Series B in September 2020 to $4.5B in June 2021, across 2 priced rounds.

Saturnbird Coffee valuation by funding round

Revenue multiple
Saturnbird Coffee valuation by funding round
DateStageValuationRevenue Multiple
Jun 2021Series B$4.5B74.0x
Sep 2020Series B$118M-

Saturnbird Coffee Revenue

Saturnbird Coffee's latest recorded revenue is $61M, as of its Series B in June 2021. At a $4.5B valuation, that implies a 74.0x revenue multiple.

Saturnbird Coffee revenue by funding round

Saturnbird Coffee revenue and valuation multiple by funding round
DateRevenue *ValuationRevenue MultipleStage
Jun 2021$61M$4.5B74.0xSeries B

* Revenue (or ARR) figures are the values recorded alongside each funding round. Typically run-rate revenue at the time of the deal, or a reported LTM (last 12 months) revenue.

Saturnbird Coffee Funding History

Saturnbird Coffee has raised a total of $32M across 3 funding rounds.

Saturnbird Coffee's first fundraising round was a $2M seed round in January 2019. The most recent completed round was a $16M Series B in June 2021.

Saturnbird Coffee funding rounds

Saturnbird Coffee funding rounds
DateStageInvestorsRaisedValuationDeal Summary
Jun 2021Series BIDG Capital; GGV Capital; CPE Yuanfeng$16M$4.5BSaturnbird Coffee, a Changsha-based boutique coffee brand founded in 2015, specializes in innovative freeze-dried instant coffee products like 'mini cups' or 'Little Cup' cold brew, aimed at making premium coffee accessible and affordable for young consumers. The company started as a small coffee shop, evolved into a roastery, and launched its first-generation coffee pods in 2018 using freeze-drying technology. These products achieved top sales in Tmall's coffee category during the 2019 11.11 event, 2020 6.18 festival surpassing Nestle and Starbucks in brewing coffee, and as the 2021 annual bestseller. In a new funding round around 2021, Saturnbird Coffee raised several hundred million RMB led by CITI CPE (CPE Capital), with participation from IDG Capital, GGV Capital, and Insight Fund, at a post-money valuation of 4.5 billion RMB (approximately US$696.6 million). The round supports the brand's growth in e-commerce, offline stores, and product innovation including co-branded and limited series. Saturnbird has built strong brand recognition through its iconic cup packaging, collaborations with baristas, and organic marketing, with over 1000 bloggers posting on Xiaohongshu and events like the 'Return Plan' covering 58 cities.
Sep 2020Series BHSG (lead); Frees Fund$15M$118MSaturnbird Coffee has raised a total of $14.63 million across 6 funding rounds. The latest round was a Series B - II on June 28, 2021.
Jan 2019SeedFrees Fund (lead)$2M--

Who has invested in Saturnbird Coffee?

5 investors have backed Saturnbird Coffee across its funding rounds, including Frees Fund, IDG Capital, HSG, GGV Capital and CPE Yuanfeng.

Lead investors include HSG and Frees Fund.


Saturnbird Coffee Investors

Investors in Saturnbird Coffee by funding rounds participated
InvestorHQRoundsRoleFirst check
Frees FundChinaBeijing2LeadJan 2019
IDG CapitalChinaBeijing1ParticipantJun 2021
GGV CapitalUnited StatesSan Francisco, CA1ParticipantJun 2021

This data is available for Pro users. Sign up to see all 5 Saturnbird Coffee investors.

Start Free Trial

Benchmark 350K+ Funding Rounds and Disclosed VC Valuation Multiples

Sign up to see data on 350K+ funding rounds and disclosed revenue and EBITDA valuation multiples, from seed, through growth stage, to pre-IPO.

Start Free Trial

Saturnbird Coffee Competitors

Saturnbird Coffee competitors include listed companies like The Chefs' Warehouse, Indofood CBP, Gruma and Marfrig, and private ones like Balaji Wafers and Hindustan Coca-Cola Beverages.

Public and private companies comparable to Saturnbird Coffee
CompanyHQStatusRevenueEBITDAValuationRevenue Multiple
The Chefs' WarehouseUnited StatesUnited StatesPublicly listed$4.1B$223M$4.5B1.2x
Indofood CBPIndonesiaIndonesiaPublicly listed$4.2B$953M$4.6B1.5x
GrumaMexicoMexicoPublicly listed$6.4B$1B$4.5B0.9x
MarfrigBrazilBrazilPublicly listed$32B$2.2B$4.6B0.5x
Balaji WafersIndiaRajkotPrivate$584M-$4B6.8x
Hindustan Coca-Cola BeveragesIndiaBangalorePrivate--$3.9B-

Saturnbird Coffee Public Comps

Saturnbird Coffee is still privately-owned, but its public comps include The Chefs' Warehouse, Indofood CBP, Gruma, Societe LDC, Marfrig, Coca Cola Icecek, Yamazaki Baking, Strauss Group, San Miguel Food and Vinamilk.

Last FYEV/RevenueEV/EBITDA
RevenueEBITDALast FYLTM2027ELast FYLTM2027E
The Chefs' Warehouse$4.1B$223M1.3x1.2x23.8x17.8x
Indofood CBP$4.2B$953M1.6x1.5x7.0x6.4x
Gruma$6.4B$1B1.0x0.9x6.0x5.3x
Societe LDC$8.4B$813M0.6x0.5x5.9x5.8x
Marfrig$32B$2.2B0.5x0.5x6.8x6.1x
Coca Cola Icecek$3.8B$805M1.4x1.1x6.8x6.1x
Yamazaki Baking$8.4B$693M0.5x0.5x6.7x6.5x
Strauss Group$2.6B$380M2.0x1.3x13.5x-

This data is available for Pro users. Sign up to see all Saturnbird Coffee competitors and their valuation data.

Start Free Trial

Common questions about Saturnbird Coffee

When was Saturnbird Coffee founded?Saturnbird Coffee was founded in 2011.
Where is Saturnbird Coffee headquartered?Saturnbird Coffee is headquartered in Changsha, China.
Is Saturnbird Coffee publicly listed?No, Saturnbird Coffee is a private, VC-backed company.
What is Saturnbird Coffee's valuation?Saturnbird Coffee was last valued at $4.5B in its Series B in June 2021.
How much funding has Saturnbird Coffee raised?Saturnbird Coffee has raised $32M across 3 funding rounds.
What was Saturnbird Coffee's last funding round?Saturnbird Coffee's last funding round was a $16M Series B in June 2021.
Who are Saturnbird Coffee's investors?Saturnbird Coffee's investors include Frees Fund, IDG Capital, GGV Capital, CPE Yuanfeng and HSG.
What is Saturnbird Coffee's revenue?Saturnbird Coffee's latest recorded revenue is $61M (June 2021).
What is Saturnbird Coffee's revenue multiple?Saturnbird Coffee's latest valuation implies a 74.0x revenue multiple ($4.5B valuation on $61M of revenue).
Which companies are comparable to Saturnbird Coffee?Companies comparable to Saturnbird Coffee include The Chefs' Warehouse, Indofood CBP, Gruma, Marfrig, Balaji Wafers and Hindustan Coca-Cola Beverages.

See companies similar to Saturnbird Coffee

Start Your
Free Trial Today

Try Multiples for free for 3 days. Got questions or need a demo? Schedule a call with us below.

Start Trial