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- Roojai
Roojai Funding, Investors & Competitors
Roojai has raised $109M across 3 funding rounds, most recently a $60M Series C in November 2025.
Last Roojai funding round
$60M
Series C · Nov 2025
Cumulative funding Roojai raised
$109M
across 3 funding rounds
Key investors in Roojai
International Finance Corporation
HDI Global
Apis Partners
Asia Partners Fund Management
Primary Group
About Roojai
Roojai is a managing general agent underwriting motor and health insurance products in Southeast Asia. Bangkok-headquartered since 2016, the company expanded to Indonesia in 2022, offering digital policies for cars, motorcycles, and personal accident coverage via its app and website. Roojai processes claims in under 30 minutes using telematics data for premiums tailored to driving behavior. Serving over a million customers, it competes in Thailand's $5 billion auto insurance market with cashless repairs at partnered garages in Jakarta and Surabaya.
Founded
2016
HQ
Website
Status
Privately held
Customer focus
B2C
Revenue model
Product sales
Sectors
Roojai Funding History
Roojai has raised a total of $109M across 3 funding rounds.
Roojai's first fundraising round was a $7M Series A in October 2018. The most recent completed round was a $60M Series C in November 2025.
Roojai funding rounds
| Date | Stage | Investors | Raised | Deal Summary |
|---|---|---|---|---|
| Nov 2025 | Series C | Apis Partners (lead); Asia Partners Fund Management (lead); Primary Group; HDI Global; International Finance Corporation | $60M | Roojai, a Thailand-based digital insurer founded in 2015 by CEO Nicolas Faquet, raised $60 million in a Series C funding round on November 26, 2025, co-led by Apis Partners (through Apis Global Growth Fund III and Apis Growth Markets Fund III) and Asia Partners. Existing investors HDI International, Primary Group, and the International Finance Corporation also participated. Avendus Capital served as the exclusive financial advisor. The company specializes in direct-to-consumer online insurance, starting with motor coverage and expanding into health, personal accident, and travel insurance. It employs a data-driven underwriting model that assesses individual customers rather than vehicles, enabling competitive pricing, faster service, installment payments, and policies for electric vehicles. Roojai has established itself as a leading brand in Thailand's online motor insurance market. Proceeds from the round will fuel expansion in Thailand and Indonesia, support product innovation, and pursue strategic M&A opportunities. Leaders highlighted the investors' growth expertise to drive disciplined expansion across Southeast Asia. This follows Roojai's $42 million Series B in 2023 led by HDI International with IFC participation, underscoring continued backing amid its shift to a scalable digital platform in a traditionally intermediary-heavy sector. |
| Mar 2023 | Series B | HDI Global (lead); International Finance Corporation | $42M | Roojai is a Thailand-based B2C insurtech founded in 2016, specializing in digital insurance products including motor, car, motorbike, personal accident, critical illness, cancer, health, and travel insurance. It launched in Thailand and expanded to Indonesia in early 2022, with plans to enter the Philippines following the Series B. The company operates a digital-first model focused on simple, affordable insurance to drive digital transformation and inclusion in Southeast Asia's insurance markets. On March 28, 2023, Roojai closed a $42 million Series B funding round led by HDI International (part of Germany's Talanx Group), with participation from existing investor International Finance Corporation (IFC, part of the World Bank Group). The round comprised a $32 million primary investment and $10 million secondary share transaction. The funds aim to accelerate growth in Thailand by expanding from motor insurance into non-motor products, support organic expansion and M&A in Indonesia and Southeast Asia (initially Philippines), and solidify partnerships like with Talanx Group after prior collaboration with Hannover Re. CEO Nicolas Faquet highlighted the focus on sound insurance fundamentals and customer-centric growth. Ahead of the round, Roojai showed strong traction: in 2022, premium income rose 25% to $38 million, and the customer base grew 40% to 150,000. Investors praised Roojai's proven model and potential in digital insurance. Subsequent developments include a $60 million Series C in 2024 led by Apis Partners funds and Asia Partners, with HDI and IFC participating, to further expand in Thailand/Indonesia and pursue M&A; Roojai also acquired FWD General Insurance Thailand from Boltech, rebranding it Roojai Insurance. |
| Oct 2018 | Series A | International Finance Corporation (lead) | $7M | Roojai is a licensed online insurance broker in Thailand, founded in 2015 and focused on motor insurance with plans to diversify into other policy lines. The company introduces sophisticated risk-based underwriting practices and new policy features to the Thai marketplace, partnering with local insurer Krungthai Panich Insurance. It began operations with backing from a local Thai investor and Primary Group, a Bermuda-based holding company specializing in insurtech. International Finance Corporation (IFC), a member of the World Bank Group, invested up to $7 million in equity as part of Roojai's Series A funding round around October 2018. This followed a $20 million seed investment from Primary Group. The investment supported ramping up online customer acquisition and enlarging its policy book. Roojai later raised a $42 million Series B led by HDI International with participation from existing investors, bringing total funding to $69 million by the time of later rounds. Subsequent Series C funding of $60 million came from Apis Partners and Asia Partners, with participation from HDI International, Primary Group, and IFC, to expand in Thailand and Indonesia. |
Who has invested in Roojai?
5 investors have backed Roojai across its funding rounds, including International Finance Corporation, HDI Global, Apis Partners, Asia Partners Fund Management and Primary Group.
Lead investors include Apis Partners, Asia Partners Fund Management, HDI Global and International Finance Corporation.
Roojai Investors
| Investor | HQ | Rounds | Role | First check |
|---|---|---|---|---|
| 3 | Lead | Oct 2018 | ||
| 2 | Lead | Mar 2023 | ||
| 1 | Lead | Nov 2025 | ||
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Benchmark 350K+ Funding Rounds and Disclosed VC Valuation Multiples
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Start Free TrialAcquisitions by Roojai
Roojai has acquired 3 companies to date.
Last acquisition by Roojai was on January 15th 2024. Roojai acquired Lifepal for undisclosed valuation.
Latest Acquisitions by Roojai
| Description | Lifepal is a Jakarta-based insurance marketplace operating in Indonesia since its 2019 launch. It aggregates policies from multiple providers across life, health, and vehicle categories. Customers compare quotes, purchase coverage, and file claims through the platform's interface. Lifepal maintains partnerships with leading insurers and financial institutions. The service processes transactions digitally while providing policy management tools accessible via web and mobile. | DirectAsia.com Singapore is an online insurer providing car, motorcycle, travel, and term life policies to Singapore residents. It operates through a digital platform with claims processing centers in the city-state, emphasizing quick quotes and policy issuance. | - |
| HQ Country | |||
| HQ City | Jakarta | Singapore | - |
| Deal Date | 15 Jan 2024 | 27 Sep 2023 | 3 Jul 2023 |
| Valuation | undisclosed | undisclosed | undisclosed |
| EV/Revenue | |||
| EV/EBITDA | |||
This data is available for Pro users. Sign up to see all Roojai acquisitions and their M&A valuation multiples. Start Free Trial | |||
Roojai Competitors
Roojai competitors include listed companies like Oscar Health, PB Fintech, Accelerant and Lemonade, and private ones like Alan and wefox.
| Company | HQ | Status | Revenue | EBITDA | Valuation | Revenue Multiple |
|---|---|---|---|---|---|---|
| Publicly listed | $12B | ($391M) | $9.9B | 0.4x | ||
| Publicly listed | $708M | $58M | $8.5B | 10.1x | ||
| Private | $890M | - | $6.4B | 7.2x | ||
| Private | $850M | - | $4.6B | 5.4x | ||
| Publicly listed | $880M | ($1.2B) | $4.3B | 3.7x | ||
| Publicly listed | $738M | ($146M) | $3.8B | 3.5x |
Roojai Public Comps
Roojai is still privately-owned, but its public comps include Oscar Health, PB Fintech, Accelerant, Lemonade, Rasan, Slide Insurance Holdings, Clover Health, Ethos Insurance, ZhongAn and Baige Online.
| Last FY | EV/Revenue | EV/EBITDA | ||||||
|---|---|---|---|---|---|---|---|---|
| Revenue | EBITDA | Last FY | LTM | 2027E | Last FY | LTM | 2027E | |
| $12B | ($391M) | 0.5x | 0.4x | (15.9x) | 12.8x | |||
| $708M | $58M | 11.7x | 10.1x | 143.3x | 101.3x | |||
| $880M | ($1.2B) | 4.5x | 3.7x | (3.3x) | 12.9x | |||
| $738M | ($146M) | 5.1x | 3.5x | (25.9x) | (55.1x) | |||
| $174M | $73M | 16.1x | 11.0x | 38.6x | 25.9x | |||
| $1.2B | $605M | 1.5x | 1.0x | 2.8x | 2.7x | |||
| $1.9B | ($84M) | 1.1x | 0.8x | (25.8x) | 34.1x | |||
| $388M | $79M | 5.6x | 3.4x | 27.2x | 19.2x | |||
This data is available for Pro users. Sign up to see all Roojai competitors and their valuation data. Start Free Trial | ||||||||
Common questions about Roojai
| When was Roojai founded? | Roojai was founded in 2016. |
| Where is Roojai headquartered? | Roojai is headquartered in Pattaya, Thailand. |
| Is Roojai publicly listed? | No, Roojai is a private, VC-backed company. |
| How much funding has Roojai raised? | Roojai has raised $109M across 3 funding rounds. |
| What was Roojai's last funding round? | Roojai's last funding round was a $60M Series C in November 2025, led by Apis Partners and Asia Partners Fund Management. |
| Who are Roojai's investors? | Roojai's investors include International Finance Corporation, HDI Global, Asia Partners Fund Management, Apis Partners and Primary Group. |
| Which companies are comparable to Roojai? | Companies comparable to Roojai include Oscar Health, PB Fintech, Alan, wefox, Accelerant and Lemonade. |
| How many companies has Roojai acquired? | Roojai has acquired 3 companies, including Lifepal, DirectAsia.com Singapore and FWD General Insurance. |
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