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Productboard Revenue, Valuation, Funding & Investors
Productboard is valued at $1.7B as of February 2022, a 24.0x multiple on its last reported $72M revenue.
Last Productboard valuation
$1.7B
Series D · Feb 2022
Last Productboard funding round
$125M
Series D · Feb 2022
Productboard revenue
$72M
Series D · Feb 2022
Key investors in Productboard
Index Ventures
Kleiner Perkins
Credo Ventures
Reflex Capital
Sequoia Capital
Bessemer Venture Partners
About Productboard
Productboard is a product management platform headquartered in San Francisco, California, with origins in Prague, Czech Republic. Founded in 2014, it aggregates customer feedback from Zendesk, Slack, and surveys to build prioritized roadmaps. Teams at Zoom, Dropbox, and Atlassian use its portals for feature voting, OKR alignment, and stakeholder updates. The tool visualizes insights on customizable boards with integrations to Jira and GitHub.
Founded
2014
HQ
Website
Status
Privately held
Customer focus
B2B
Revenue model
Subscription
Revenue
$72M (Feb 2022)
Valuation
$1.7B (Feb 2022)
Productboard Valuation
Productboard is currently valued at $1.7B, based on its Series D in February 2022.
The $125M round was led by Dragoneer and Tiger Global, with participation from Credo Ventures, Index Ventures, Kleiner Perkins, Bessemer Venture Partners and Sequoia Capital.
Productboard's valuation has grown 4.9x from $350M at its Series B in January 2020 to $1.7B in February 2022, across 2 priced rounds.
Productboard valuation by funding round
Revenue multiple| Date | Stage | Valuation | Revenue Multiple |
|---|---|---|---|
| Feb 2022 | Series D | $1.7B | 24.0x |
| Jan 2020 | Series B | $350M | - |
Productboard Revenue
Productboard's latest recorded revenue is $72M, as of its Series D in February 2022. At a $1.7B valuation, that implies a 24.0x revenue multiple.
Productboard revenue by funding round
| Date | Revenue * | Valuation | Revenue Multiple | Stage |
|---|---|---|---|---|
| Feb 2022 | $72M | $1.7B | 24.0x | Series D |
* Revenue (or ARR) figures are the values recorded alongside each funding round. Typically run-rate revenue at the time of the deal, or a reported LTM (last 12 months) revenue.
Productboard Funding History
Productboard has raised a total of $262M across 7 funding rounds.
Productboard's first fundraising round was a $400K pre-seed round in April 2015. The most recent completed round was a $125M Series D in February 2022.
Productboard funding rounds
| Date | Stage | Investors | Raised | Valuation | Deal Summary |
|---|---|---|---|---|---|
| Feb 2022 | Series D | Dragoneer (lead); Tiger Global (lead); Credo Ventures; Index Ventures; Kleiner Perkins; Bessemer Venture Partners; Sequoia Capital | $125M | $1.7B | Productboard is a San Francisco-based product management software company founded in 2014 by Daniel Hejl and Hubert Palan. It provides an AI-powered platform that serves as a centralized hub for gathering customer feedback, prioritizing features, streamlining complexity, and aligning stakeholders on a unified roadmap. The platform integrates with tools like JIRA, Slack, Intercom, Zendesk, Microsoft, and Salesforce, helping organizations from startups to enterprises like Zoom, Volkswagen, UiPath, and Pitney Bowes deliver customer-centric products faster. In February 2022, Productboard raised $125 million in a Series D funding round led by Dragoneer Investment Group and Tiger Global Management, with participation from Bessemer Venture Partners, Credo Ventures, Index Ventures, Kleiner Perkins, and Sequoia Capital. This round brought total funding to $262 million and valued the company at $1.725 billion post-money. The capital was intended to scale enterprise offerings, accelerate AI-driven innovation, fuel hiring, expand product management capabilities, and strengthen leadership in the upmarket segment amid rapid customer base growth in 2021. Productboard supports over 5,400 companies across sectors, addressing key challenges where 69% of product teams report poorly received releases and 60% lack clear product vision. The investment positions it to deepen AI for predictive planning, enhance enterprise integrations, and grow in North America and Europe. |
| Apr 2021 | Series C | Tiger Global (lead); Index Ventures; Kleiner Perkins; Bessemer Venture Partners; Sequoia Capital | $72M | - | Productboard is a customer-centric product management platform that helps teams prioritize features, build roadmaps, and deliver products based on user feedback. Founded in 2014 with offices in San Francisco, Prague, and Vancouver, it serves over 4,000 companies including Microsoft, Disney, UiPath, Zoom, and 1-800 Contacts as of April 2021. The company raised $72 million in a Series C round on April 22, 2021, led by Tiger Global Management, with participation from existing investors Index Ventures, Kleiner Perkins, Sequoia Capital, and Bessemer Venture Partners. This brought total funding to $137 million at that time. The Series C funding aimed to fuel growth, product innovation, add new features, expand enterprise capabilities, hire 100 employees in 2021, grow the Vancouver office, and open a new office in Dublin. Investors highlighted Productboard's role in streamlining product operations and leading the product management software category amid rapid expansion. A subsequent $125 million Series D in February 2022, led by Dragoneer and Tiger Global, valued the company at $1.725 billion post-money, bringing total funding to $262 million, but this was nearly a year later. |
| Jan 2020 | Series B | Sequoia Capital (lead); Bessemer Venture Partners; Craft Ventures | $45M | $350M | Productboard is a Prague- and San Francisco-based startup developing product management software that serves as a system of record for product teams, consolidating customer insights, feedback, and data to support prioritization and roadmap decisions. The company raised a $45 million Series B round in January 2020 led by Sequoia Capital, with participation from new investor Bessemer Venture Partners and previous backers including Index Ventures, Kleiner Perkins, and Credo Ventures. Sources indicate this round valued the company at around $350 million post-money. The funding was intended to enhance the software with more automation, product-specific workflows, and data integrations, aiming to expand usability across functional teams like marketing, customer success, and sales. At the time, Productboard had approximately 2,500 customers, reflecting strong early adoption among product teams seeking dedicated tools beyond spreadsheets or general-purpose systems. Sequoia partner Andrew Reed highlighted the need for a specialized product management platform to enable data-driven decisions and faster market delivery. This Series B followed earlier rounds, including a $10 million Series A in 2018 extended by $8 million in 2019. |
| Feb 2019 | Series A | Index Ventures (lead); Credo Ventures; Kleiner Perkins; Rockaway Capital; Reflex Capital | $10M | - | Productboard, a San Francisco and Prague-based product management software company, raised an additional $10 million on February 4, 2019, expanding its Series A initially announced in July 2018. The round was led by Index Ventures, with participation from Kleiner Perkins, Credo Ventures, Rockaway Capital, and Reflex Capital, bringing total funding to $19.7 million. Index General Partner Jan Hammer joined the board. The company offers a product management system built on the Product Excellence framework to help teams prioritize features, align on roadmaps, and deliver products faster. Customers at the time included over 1,600 companies such as Twilio, Envoy, and UiPath. Funds were allocated to hiring, core product development, enterprise needs, and the product management community. |
| Jul 2018 | Series A | Kleiner Perkins (lead); Credo Ventures; Index Ventures; Eoghan McCabe; Des Traynor; Larry Gadea; Rockaway Capital; Reflex Capital; Clark Valberg | $8M | - | Productboard raised $8 million in a Series A funding round on July 12, 2018, led by Kleiner Perkins, with participation from Index Ventures, Credo Ventures, Reflex Capital, Rockaway Capital, and angels including Clark Valberg, Des Traynor, Eoghan McCabe, and Larry Gadea. Kleiner Perkins' Ilya Fushman joined the board. The company, founded in 2014 by Hubert Palan and Daniel Hejl, provides a product management system to capture user feedback, prioritize features, and align teams around roadmaps. At the time, it served over 1,200 companies including Zendesk, Avast, DellEMC, and ServiceMax across SaaS, e-commerce, medical devices, and other sectors. Funds were allocated to expand the team and advance the platform to help product managers deliver products faster. |
| Oct 2016 | Seed | Credo Ventures (lead); Index Ventures (lead); Reflex Capital | $1M | - | - |
| Apr 2015 | Pre-seed | Rockaway Capital; Reflex Capital | $400K | - | - |
Who has invested in Productboard?
14 investors have backed Productboard across its funding rounds, including Index Ventures, Kleiner Perkins, Credo Ventures, Reflex Capital, Sequoia Capital and Bessemer Venture Partners.
Lead investors include Dragoneer, Tiger Global, Sequoia Capital, Index Ventures, Kleiner Perkins and 1 other investor.
Productboard Investors
| Investor | HQ | Rounds | Role | First check |
|---|---|---|---|---|
| 5 | Lead | Oct 2016 | ||
| 4 | Lead | Oct 2016 | ||
| 4 | Lead | Jul 2018 | ||
| 4 | Participant | Apr 2015 | ||
| 3 | Participant | Jan 2020 | ||
| 3 | Participant | Apr 2015 | ||
| 3 | Lead | Jan 2020 | ||
| 2 | Lead | Apr 2021 | ||
| 1 | Lead | Feb 2022 | ||
| 1 | Participant | Jul 2018 | ||
| 1 | Participant | Jul 2018 | ||
| 1 | Participant | Jul 2018 | ||
This data is available for Pro users. Sign up to see all 14 Productboard investors. Start Free Trial | ||||
Benchmark 350K+ Funding Rounds and Disclosed VC Valuation Multiples
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Start Free TrialAcquisitions by Productboard
Productboard has acquired 1 company to date.
Last acquisition by Productboard was on May 26th 2022. Productboard acquired SatisMeter for undisclosed valuation.
Latest Acquisitions by Productboard
| Description | SatisMeter is a customer loyalty measurement tool integrated into web applications. The Copenhagen-headquartered platform prompts users with two questions to gauge satisfaction and identify churn risks. SatisMeter serves SaaS companies worldwide with dashboards for retention insights. |
| HQ Country | |
| HQ City | Prague |
| Deal Date | 26 May 2022 |
| Valuation | undisclosed |
| EV/Revenue | |
| EV/EBITDA | |
This data is available for Pro users. Sign up to see all Productboard acquisitions and their M&A valuation multiples. Start Free Trial | |
Productboard Competitors
Productboard competitors include listed companies like Intapp and Topicus, and private ones like ZenBusiness, fabric, Zenoti and Mural.
| Company | HQ | Status | Revenue | EBITDA | Valuation | Revenue Multiple |
|---|---|---|---|---|---|---|
| Private | $80M | - | $1.7B | 21.3x | ||
| Private | - | - | $1.5B | - | ||
| Private | $35M | - | $1.5B | - | ||
| Private | $125M | - | $2B | 16.0x | ||
| Publicly listed | $578M | ($16M) | $2.8B | 4.5x | ||
| Publicly listed | $1.8B | $393M | $5.4B | 3.0x |
Productboard Public Comps
Productboard is still privately-owned, but its public comps include Intapp, RWS Holdings, CS Disco, Hibino, Xp Industrial FII, GetBusy, Valtes Holdings, Dye & Durham, Intellinetics and Topicus.
| Last FY | EV/Revenue | EV/EBITDA | ||||||
|---|---|---|---|---|---|---|---|---|
| Revenue | EBITDA | Last FY | LTM | 2027E | Last FY | LTM | 2027E | |
| $578M | ($16M) | 4.6x | 4.5x | (164.3x) | 20.9x | |||
| $927M | ($26M) | 0.7x | 0.7x | (27.2x) | 4.8x | |||
| $157M | ($44M) | 1.1x | 1.0x | (4.0x) | (22.1x) | |||
| $435M | $60M | 0.6x | 0.6x | 4.3x | - | |||
| $9M | - | 10.0x | - | - | - | |||
| $30M | $2M | 2.1x | 2.0x | 35.2x | 32.5x | |||
| $77M | $6M | 0.6x | 0.6x | 7.4x | - | |||
| $316M | $116M | 3.0x | 3.3x | 8.2x | 7.1x | |||
This data is available for Pro users. Sign up to see all Productboard competitors and their valuation data. Start Free Trial | ||||||||
Common questions about Productboard
| When was Productboard founded? | Productboard was founded in 2014. |
| Where is Productboard headquartered? | Productboard is headquartered in San Francisco, CA, United States. |
| Is Productboard publicly listed? | No, Productboard is a private, VC-backed company. |
| What is Productboard's valuation? | Productboard was last valued at $1.7B in its Series D in February 2022. |
| How much funding has Productboard raised? | Productboard has raised $262M across 7 funding rounds. |
| What was Productboard's last funding round? | Productboard's last funding round was a $125M Series D in February 2022, led by Dragoneer and Tiger Global. |
| Who are Productboard's investors? | Productboard's investors include Index Ventures, Credo Ventures, Kleiner Perkins, Reflex Capital, Bessemer Venture Partners, Rockaway Capital, Sequoia Capital, Tiger Global, Dragoneer, Eoghan McCabe and 4 others. |
| What is Productboard's revenue? | Productboard's latest recorded revenue is $72M (February 2022). |
| What is Productboard's revenue multiple? | Productboard's latest valuation implies a 24.0x revenue multiple ($1.7B valuation on $72M of revenue). |
| Which companies are comparable to Productboard? | Companies comparable to Productboard include ZenBusiness, fabric, Zenoti, Mural, Intapp and Topicus. |
| How many companies has Productboard acquired? | Productboard has acquired 1 company, including SatisMeter. |
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