Prima.it Valuation, Funding & Investors

Prima.it is valued at $509M as of October 2018.

Last Prima.it valuation

$509M

Series A · Oct 2018

Last Prima.it funding round

$113M

Series A · Oct 2018

Cumulative funding Prima.it raised

$124M

across 2 funding rounds

Key investors in Prima.it

  • Alberto Genovese
  • Blackstone
  • Goldman Sachs Growth Equity

Prima.it Overview

About Prima.it

Prima.it is an Italian online insurer distributing policies for automobiles, motorcycles, and light commercial vehicles. Digital tools facilitate policy management, renewals, and claims from its prima.it platform.


Founded

2015

HQ

ItalyMilan

Website

prima.it

Status

Privately held

Customer focus

B2C

Revenue model

Subscription

Valuation

$509M (Oct 2018)

Prima.it Valuation

Prima.it is currently valued at $509M, based on its Series A in October 2018.

The $113M round was led by Blackstone and Goldman Sachs Growth Equity, with participation from Alberto Genovese.

Prima.it valuation by funding round

Prima.it valuation by funding round
DateStageValuation
Oct 2018Series A$509M

Prima.it Funding History

Prima.it has raised a total of $124M across 2 funding rounds.

Prima.it's first fundraising round was a $11M seed round in May 2014. The most recent completed round was a $113M Series A in October 2018.

Prima.it funding rounds

Prima.it funding rounds
DateStageInvestorsRaisedValuationDeal Summary
Oct 2018Series ABlackstone (lead); Goldman Sachs Growth Equity (lead); Alberto Genovese$113M$509MPrima Assicurazioni (also referred to as Prima.it), an Italian insurtech founded in 2015 by Alberto Genovese (former CEO of Facile.it) and Teodoro D'Ambrosio, specializes in online car insurance underwritten by Great Lakes Insurance (Munich Re Group). The company positions itself as a digital player in the auto insurance market, leveraging technology for sales and client value. In October 2018 (dated 10/15/2018 or around 10/24/2018), Prima raised approximately €100 million (equivalent to $113-115.84 million across sources) from Goldman Sachs Private Capital Investing and Blackstone-managed funds (Tactical Opportunities), marking Italy's largest VC deal and investment in a tech company that year. Existing shareholders Genovese and D'Ambrosio retained majority ownership post-investment. Funds were allocated to new technologies, marketing, sales expansion, and staff onboarding to fuel growth. The deal highlighted insurtech momentum in Italy, following raises like Archimede's €47M SPAC and Infomobility's €100M exit. Prima grew to lead Italy's online motor insurance by 2020, expanding into home/family products by 2021 and adding Carlyle Group as a shareholder in 2022.
May 2014SeedAlberto Genovese$11M--

Who has invested in Prima.it?

3 investors have backed Prima.it across its funding rounds, including Alberto Genovese, Blackstone and Goldman Sachs Growth Equity.

Lead investors include Blackstone and Goldman Sachs Growth Equity.


Prima.it Investors

Investors in Prima.it by funding rounds participated
InvestorHQRoundsRoleFirst check
Alberto GenoveseItalyMilan2ParticipantMay 2014

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Prima.it Competitors

Prima.it competitors include listed companies like Abaxx Technologies and Root Inc., and private ones like Lunar, Bestow, AscendEX and BTSE.

Public and private companies comparable to Prima.it
CompanyHQStatusRevenueEBITDAValuationRevenue Multiple
LunarDenmarkAarhusPrivate--$2B-
Abaxx TechnologiesCanadaCanadaPublicly listed$749K($28M)$503M136.9x
BestowUnited StatesDallas, TXPrivate--$490M-
AscendEXSingaporeSingaporePrivate--$450M-
BTSETaiwanTaipeiPrivate--$400M-
Root Inc.United StatesUnited StatesPublicly listed$1.5B$74M$787M0.4x

Prima.it Public Comps

Prima.it is still privately-owned, but its public comps include Abaxx Technologies, American Integrity, SanlamAllianz Maroc, Ray Sigorta, Investors Title, AMERISAFE, Sabre Insurance Group, American Coastal, Hapvida and Crawford.

Last FYEV/RevenueEV/EBITDA
RevenueEBITDALast FYLTM2027ELast FYLTM2027E
Abaxx Technologies$749K($28M)600.9x136.9x(16.1x)(10.0x)
American Integrity$276M$117M1.0x0.3x2.3x-
SanlamAllianz Maroc$837M$166M0.6x0.6x2.9x-
Ray Sigorta$652M$111M0.0x-0.0x-
Investors Title$273M$49M2.0x-11.2x-
AMERISAFE$317M$60M1.3x1.3x7.1x-
Sabre Insurance Group$270M$69M1.9x1.7x7.3x-
American Coastal$335M$160M1.1x0.7x2.3x-

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Common questions about Prima.it

When was Prima.it founded?Prima.it was founded in 2015.
Where is Prima.it headquartered?Prima.it is headquartered in Milan, Italy.
Is Prima.it publicly listed?No, Prima.it is a private, VC-backed company.
What is Prima.it's valuation?Prima.it was last valued at $509M in its Series A in October 2018.
How much funding has Prima.it raised?Prima.it has raised $124M across 2 funding rounds.
What was Prima.it's last funding round?Prima.it's last funding round was a $113M Series A in October 2018, led by Blackstone and Goldman Sachs Growth Equity.
Who are Prima.it's investors?Prima.it's investors include Alberto Genovese, Blackstone and Goldman Sachs Growth Equity.
Which companies are comparable to Prima.it?Companies comparable to Prima.it include Lunar, Abaxx Technologies, Bestow, AscendEX, BTSE and Root Inc..

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