Octopus Deploy Revenue, Valuation, Funding & Investors
Octopus Deploy is valued at $625M as of October 2025, a 7.8x multiple on its last reported $80M revenue.
Last Octopus Deploy valuation
$625M
Undisclosed stage · Oct 2025
Last Octopus Deploy funding round
$30M
Undisclosed stage · Oct 2025
Octopus Deploy revenue
$80M
Undisclosed stage · Oct 2025
Key investors in Octopus Deploy
Insight Partners
Redgate Software
About Octopus Deploy
Octopus Deploy provides deployment automation software for DevOps teams worldwide. Brisbane-headquartered and founded in 2012, the platform orchestrates releases across data centers, multi-cloud environments, and hybrid infrastructures. It handles modern containers, microservices, and legacy applications through configurable processes stored as code in Git repositories. Octopus Deploy includes runbooks for operational tasks and DevOps Insights for performance metrics. Backed by Insight Partners, the solution ensures consistent deployments with environment-specific variables and snapshots.
Founded
2012
HQ
BrisbaneWebsite
Status
Privately held
Customer focus
B2B
Revenue model
Subscription
Revenue
$80M (Oct 2025)
Valuation
$625M (Oct 2025)
Octopus Deploy Valuation
Octopus Deploy is currently valued at $625M, based on its undisclosed-stage round in October 2025.
The $30M round was led by Insight Partners.
Octopus Deploy valuation by funding round
| Date | Stage | Valuation | Revenue Multiple |
|---|---|---|---|
| Oct 2025 | Undisclosed stage | $625M | 7.8x |
Octopus Deploy Revenue
Octopus Deploy's latest recorded revenue is $80M, as of its undisclosed-stage round in October 2025. At a $625M valuation, that implies a 7.8x revenue multiple.
Octopus Deploy revenue by funding round
| Date | Revenue * | Valuation | Revenue Multiple | Stage |
|---|---|---|---|---|
| Oct 2025 | $80M | $625M | 7.8x | Undisclosed stage |
* Revenue (or ARR) figures are the values recorded alongside each funding round. Typically run-rate revenue at the time of the deal, or a reported LTM (last 12 months) revenue.
Octopus Deploy Funding History
Octopus Deploy has raised a total of $204M across 3 funding rounds.
Octopus Deploy's first fundraising round was a $2M strategic investment round in October 2014. The most recent completed round was a $30M undisclosed-stage round in October 2025.
Octopus Deploy funding rounds
| Date | Stage | Investors | Raised | Valuation | Deal Summary |
|---|---|---|---|---|---|
| Oct 2025 | Undisclosed stage | Insight Partners (lead) | $30M | $625M | Octopus Deploy is a Brisbane-based continuous delivery and deployment automation software company founded by Paul and Sonia Stovell, specializing in automating complex software deployments for enterprises. The company bootstrapped since 2012, achieving profitability and strong organic growth through a product-led model, serving global customers including Microsoft, NASA, Xero, Disney, and StackOverflow, with 25,000 companies automating 180 million deployments and over 350,000 users. In April 2021, Insight Partners invested USD $172.5 million for a minority stake, marking its first external venture funding to accelerate enterprise go-to-market and sales scaling, leveraging Insight's expertise in DevOps software investments like SonarSource and JFrog. A later round referenced in interviews involved Insight Partners with A$45 million raised, boosting post-money valuation to A$880 million, as the company continued rapid expansion without prior VC. By this stage, Octopus Deploy had grown to $80 million in annual revenue (ARR), employing 109 people across Australia, the US, and the UK, with exceptional net promoter scores above 65 in enterprise software. Founders noted sustained monthly growth defying plateau expectations, attracting investor interest amid realization of billion-dollar potential in deployment automation. |
| Apr 2021 | Series A | Insight Partners (lead) | $173M | - | Octopus Deploy, a Brisbane, Australia-based continuous delivery and deployment automation software company founded in 2012, secured its first external funding on April 20, 2021, with Insight Partners investing USD $172.5 million for a minority stake. The bootstrapped company, previously profitable with strong organic growth, had approximately 100 employees primarily in Australia, the US, and UK, serving 25,000 organizations including Microsoft, NASA, Xero, Disney, and Stack Overflow, and facilitating 180 million deployments. Insight Partners identified Octopus Deploy through customer feedback from its portfolio companies, recognizing it as the leader in enterprise deployment automation. The investment aims to accelerate Octopus Deploy's expansion into the enterprise market, particularly in the United States, by enhancing sales and go-to-market strategies, leveraging Insight's expertise in scaling software ScaleUps like SonarSource, JFrog, Pluralsight, and Veeam. Prior to the round, Octopus Deploy followed a product-led growth model with heavy emphasis on engineering, product, and support, planning aggressive hiring from 80 to 180+ employees in 2021 and 300+ in 2022, fully funded by its own revenue without needing external capital. The company had declined prior VC approaches, opting for this partnership due to Insight's enterprise focus. Octopus Deploy positions itself as a solution for automating complex software deployments and runbooks, with strong adoption in the DevOps community, including top plugins for TeamCity and Azure DevOps. |
| Oct 2014 | Strategic investment | Redgate Software (lead) | $2M | - | - |
Who has invested in Octopus Deploy?
2 investors have backed Octopus Deploy across its funding rounds, including Insight Partners and Redgate Software.
Lead investors include Insight Partners and Redgate Software.
Octopus Deploy Investors
| Investor | HQ | Rounds | Role | First check |
|---|---|---|---|---|
This data is available for Pro users. Sign up to see all 2 Octopus Deploy investors. Start Free Trial | ||||
Benchmark 350K+ Funding Rounds and Disclosed VC Valuation Multiples
Sign up to see data on 350K+ funding rounds and disclosed revenue and EBITDA valuation multiples, from seed, through growth stage, to pre-IPO.
Start Free TrialAcquisitions by Octopus Deploy
Octopus Deploy has acquired 2 companies to date.
Last acquisition by Octopus Deploy was on February 26th 2024. Octopus Deploy acquired Codefresh for $40M.
Latest Acquisitions by Octopus Deploy
| Description | Codefresh is a Boston-headquartered Kubernetes-native CI/CD platform enabling GitOps deployments like Canary and Blue/Green for modern applications. DevOps teams at GoodRx, Monday.com, and Deloitte use it for fast builds and safe cloud releases. | Dist is a Sydney-based cloud-native service operating container registries and artifact repositories for developers. |
| HQ Country |  | |
| HQ City | San Francisco, CA | Sydney |
| Deal Date | 26 Feb 2024 | 31 Jan 2022 |
| Valuation | $40M | undisclosed |
| EV/Revenue | ||
| EV/EBITDA | ||
This data is available for Pro users. Sign up to see all Octopus Deploy acquisitions and their M&A valuation multiples. Start Free Trial | ||
Octopus Deploy Competitors
Octopus Deploy competitors include listed companies like PagerDuty and Dameng Database, and private ones like Sauce Labs, tray.io, Blacksmith and Port.
| Company | HQ | Status | Revenue | EBITDA | Valuation | Revenue Multiple |
|---|---|---|---|---|---|---|
| San Francisco, CA | Private | - | - | $613M | - | |
| San Francisco, CA | Private | $70M | - | $600M | 8.6x | |
| San Francisco, CA | Private | $3.5B | - | $550M | 0.2x | |
 Tel Aviv | Private | - | - | $800M | - | |
| United States | Publicly listed | $493M | $17M | $1.1B | 2.2x | |
 China | Publicly listed | $195M | $84M | $3.4B | 12.5x |
Octopus Deploy Public Comps
Octopus Deploy is still privately-owned, but its public comps include PagerDuty, ZeroStack, Dameng Database, GitLab, Elastic, JFrog, MongoDB, Cloudflare and Snowflake.
| Last FY | EV/Revenue | EV/EBITDA | ||||||
|---|---|---|---|---|---|---|---|---|
| Revenue | EBITDA | Last FY | LTM | 2027E | Last FY | LTM | 2027E | |
| $493M | $17M | 2.2x | 2.2x | 64.6x | 7.7x | |||
| $36M | ($115M) | 2.8x | 3.2x | (0.9x) | - | |||
| $195M | $84M | 15.3x | 12.5x | 35.5x | 27.6x | |||
| $955M | ($82M) | 7.5x | 6.7x | (87.0x) | 44.3x | |||
| $1.7B | $35M | 4.9x | 4.6x | 244.4x | 25.5x | |||
| $532M | ($67M) | 20.3x | 17.4x | (159.9x) | 88.4x | |||
| $2.5B | ($104M) | 11.9x | 10.4x | (282.5x) | 49.6x | |||
This data is available for Pro users. Sign up to see all Octopus Deploy competitors and their valuation data. Start Free Trial | ||||||||
Common questions about Octopus Deploy
| When was Octopus Deploy founded? | Octopus Deploy was founded in 2012. |
| Where is Octopus Deploy headquartered? | Octopus Deploy is headquartered in Brisbane, Australia. |
| Is Octopus Deploy publicly listed? | No, Octopus Deploy is a private, VC-backed company. |
| What is Octopus Deploy's valuation? | Octopus Deploy was last valued at $625M in its undisclosed-stage round in October 2025. |
| How much funding has Octopus Deploy raised? | Octopus Deploy has raised $204M across 3 funding rounds. |
| What was Octopus Deploy's last funding round? | Octopus Deploy's last funding round was a $30M undisclosed-stage round in October 2025, led by Insight Partners. |
| Who are Octopus Deploy's investors? | Octopus Deploy's investors include Insight Partners and Redgate Software. |
| What is Octopus Deploy's revenue? | Octopus Deploy's latest recorded revenue is $80M (October 2025). |
| What is Octopus Deploy's revenue multiple? | Octopus Deploy's latest valuation implies a 7.8x revenue multiple ($625M valuation on $80M of revenue). |
| Which companies are comparable to Octopus Deploy? | Companies comparable to Octopus Deploy include Sauce Labs, tray.io, Blacksmith, Port, PagerDuty and Dameng Database. |
| How many companies has Octopus Deploy acquired? | Octopus Deploy has acquired 2 companies, including Codefresh and Dist. |
| What was the largest acquisition by Octopus Deploy? | The $40M acquisition of Codefresh in February 2024 is the largest acquisition Octopus Deploy has made to date. |
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