Moka Valuation, Funding & Investors

Moka is valued at $1B as of November 2021.

See full Moka profile

Last Moka valuation

$1B

Series C · Nov 2021

Last Moka funding round

$100M

Series C · Nov 2021

Cumulative funding Moka raised

$144M

across 4 funding rounds

Key investors in Moka

  • GGV Capital
  • GSR Ventures
  • Tiger Global
  • Hillhouse Investment
  • GL Ventures LLC
  • Blue Lake Capital

Moka Overview

About Moka

Moka is a SaaS platform for recruitment optimization using AI and machine learning. China-based MokaHR analyzes resumes through semantic processing and pattern matching against enterprise hiring data. It delivers industry trend insights, candidate matching, and hiring recommendations via big data statistics. The tool streamlines talent acquisition for companies seeking precise data-driven decisions.


Founded

2015

HQ

ChinaBeijing

Website

mokahr.com

Status

Privately held

Customer focus

B2B

Revenue model

Subscription

Valuation

$1B (Nov 2021)

Moka Valuation

Moka is currently valued at $1B, based on its Series C in November 2021.

The $100M round was led by Tiger Global, with participation from GL Ventures LLC, Blue Lake Capital, GSR Ventures and GGV Capital.

Moka's valuation has moved from $1B at its Series B in August 2020 to $1B in November 2021, across 2 priced rounds.

Moka valuation by funding round

Moka valuation by funding round
DateStageValuation
Nov 2021Series C$1B
Aug 2020Series B$1B

Moka Funding History

Moka has raised a total of $144M across 4 funding rounds.

Moka's first fundraising round was a $3M Series B in April 2018. The most recent completed round was a $100M Series C in November 2021.

Moka funding rounds

Moka funding rounds
DateStageInvestorsRaisedValuationDeal Summary
Nov 2021Series CTiger Global (lead); GL Ventures LLC; Blue Lake Capital; GSR Ventures; GGV Capital$100M$1BMoka is a Beijing-based HR SaaS provider, founded in 2015 as Beijing Xiruiyasi Technology Co., Ltd., offering intelligent products like the Moka Intelligent Recruitment Management System and Moka People to empower enterprise talent strategies through data-driven technology and services. The company serves over 1,500 paying clients across industries including internet, retail, biomedicine, manufacturing, finance, and real estate, with notable customers such as Tencent, Xiaomi, Qihoo 360, McDonald’s, and Contemporary Amperex Technology. In November 2021, Moka closed a $100 million Series C funding round led by Tiger Global, with participation from Blue Lake Capital, GL Ventures (Hillhouse Capital's early-stage arm), GSR Ventures, and GGV Capital. This followed a $43 million Series B round about a year prior, bringing total funding to over $142 million across multiple rounds. The funds are earmarked for advancing HR SaaS solutions, product innovation, talent recruitment and training, and scaling operations amid growing demand for enterprise productivity tools in China, particularly as consumer internet sectors face regulatory pressures. Moka reports high client retention over 110% annually and strong traction among Chinese internet firms, positioning it as a leader in data-driven hiring and HR management. The investment reflects investor confidence in Moka's steep growth curve and market fit in China's urgent recruitment efficiency needs, differentiating it from slower North American ATS adoption.
Aug 2020Series B-$14M$1BMoka is a mobile technology and cloud-based point-of-sale provider serving small and medium-sized businesses across Indonesia. The company had expanded to over 100 cities with more than 35,000 merchants by the time of its major funding activities. Major investors in the company included GGV Capital, GSR Ventures, and other institutional backers.
Mar 2019Series BHillhouse Investment (lead); Xianghe Capital; GSR Ventures; GGV Capital$27M-Moka is a Chinese SaaS startup founded in 2015 that provides data-driven recruiting software to optimize talent acquisition for enterprises with over 500 employees, handling the full hiring cycle from job postings across platforms to data-powered solutions, comparing itself to Workday and Salesforce. By end of 2018, it had over 500 paying enterprise customers including Xiaomi, McDonald's China, Burger King China, and YY live-streaming. On March 4, 2019, Moka raised 180 million yuan ($27 million) in a Series B round led by Hillhouse Capital, with participation from Xianghe Capital (founded by former Baidu executives), GSR Ventures, and GGV Capital. Moka plans to use the proceeds to hire staff, develop new products, and expand its business scope toward becoming a comprehensive HR service provider leveraging data-powered and intelligent solutions. Investors like GGV Capital's Jixun Foo highlighted its potential in China's business environment for effective talent management. Moka operates in China's HR tech space amid booming demand for efficient recruiting tools.
Apr 2018Series BGGV Capital$3M--

Who has invested in Moka?

7 investors have backed Moka across its funding rounds, including GGV Capital, GSR Ventures, Tiger Global, Hillhouse Investment, GL Ventures LLC and Blue Lake Capital.

Lead investors include Tiger Global and Hillhouse Investment.


Moka Investors

Investors in Moka by funding rounds participated
InvestorHQRoundsRoleFirst check
GGV CapitalUnited StatesSan Francisco, CA3ParticipantApr 2018
GSR VenturesUnited StatesSan Francisco, CA2ParticipantMar 2019
Xianghe CapitalChinaBeijing1ParticipantMar 2019
GL Ventures LLCChinaBeijing1ParticipantNov 2021
Blue Lake CapitalChinaChaoyang1ParticipantNov 2021

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Moka Competitors

Moka competitors include listed companies like Freee and ATOSS Software, and private ones like Assembled, Awardco, Beamery and Darwinbox.

Public and private companies comparable to Moka
CompanyHQStatusRevenueEBITDAValuationRevenue Multiple
AssembledUnited StatesSan Francisco, CAPrivate--$1B-
AwardcoUnited StatesSalt Lake City, UTPrivate--$1B-
BeameryUnited KingdomLondonPrivate--$1B-
DarwinboxIndiaHyderabadPrivate$42M-$1B-
FreeeJapanJapanPublicly listed$214M$6M$1.5B4.8x
ATOSS SoftwareGermanyGermanyPublicly listed$218M$84M$1.7B6.4x

Moka Public Comps

Moka is still privately-owned, but its public comps include Teamshares, Freee, Nordtech Group, ATOSS Software, AdvancedAdvT, Beisen Holding, Zaggle Prepaid Ocean, Asure Software, DHI Group and TON Strategy.

Last FYEV/RevenueEV/EBITDA
RevenueEBITDALast FYLTM2027ELast FYLTM2027E
Teamshares$472M($23M)1.7x1.4x(35.0x)33.2x
Freee$214M$6M6.3x4.8x237.7x65.4x
Nordtech Group$72M$15M5.1x-25.2x-
ATOSS Software$218M$84M7.0x6.4x18.2x17.1x
AdvancedAdvT$72M$13M2.5x2.4x14.1x8.9x
Beisen Holding$165M$2M0.3x0.3x22.3x5.2x
Zaggle Prepaid Ocean$199M$20M1.0x1.0x10.4x10.7x
Asure Software$141M$20M2.1x1.9x15.2x8.0x

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Common questions about Moka

When was Moka founded?Moka was founded in 2015.
Where is Moka headquartered?Moka is headquartered in Beijing, China.
Is Moka publicly listed?No, Moka is a private, VC-backed company.
What is Moka's valuation?Moka was last valued at $1B in its Series C in November 2021.
How much funding has Moka raised?Moka has raised $144M across 4 funding rounds.
What was Moka's last funding round?Moka's last funding round was a $100M Series C in November 2021, led by Tiger Global.
Who are Moka's investors?Moka's investors include GGV Capital, GSR Ventures, Xianghe Capital, GL Ventures LLC, Blue Lake Capital, Hillhouse Investment and Tiger Global.
Which companies are comparable to Moka?Companies comparable to Moka include Assembled, Awardco, Beamery, Darwinbox, Freee and ATOSS Software.

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