Kronos Acquisition & Valuation

Kronos was acquired by Ultimate Software for $22B in April 2020, a 7.3x multiple on $3B of revenue.

Kronos acquisition price

$22B

Acquired by Ultimate Software · Apr 2020

Kronos revenue at acquisition

$3B

Last twelve months · Apr 2020

Kronos revenue multiple at acquisition

7.3x

EV/Revenue · Apr 2020

Key investors in Kronos

Kronos Overview

About Kronos

Kronos is a Chelmsford-headquartered provider of cloud-based workforce management software for timekeeping, scheduling, payroll integration, and compliance tracking. Serving 40,000 organizations in retail, healthcare, manufacturing, education, and public sectors across 100 countries, its UKG Pro suite now powers operations post-2020 merger with Ultimate Software. Founded in 1977, Kronos processes billions of labor data points annually.


Founded

1977

HQ

United StatesUnited States

Website

kronos.com

Status

Acquired

Customer focus

B2B

Revenue model

Subscription

Revenue

$3B (Apr 2020)

Valuation

$4.5B (Feb 2014)

Kronos Acquisition

Kronos was acquired by Ultimate Software for $22B on 1 April 2020.

The acquisition price implies a 7.3x revenue multiple on $3B of revenue.

Kronos Incorporated, a longstanding provider of workforce management and human capital management solutions, merged with Ultimate Software on April 1, 2020, in an all-stock transaction valued at $22 billion enterprise value. Ultimate Software had been acquired by Hellman & Friedman in partnership with Blackstone in May 2019 for approximately $11 billion, while Hellman & Friedman had previously acquired Kronos in 2007 for $1.8 billion. The merger was announced on February 20, 2020, and brought together two major HCM/WFM software providers to create a combined entity with over 12,000 employees and approximately $3 billion in combined annual revenues. The combined company rebranded as UKG (Ultimate Kronos Group) effective October 1, 2020, with plans to hire 3,000 additional employees over the subsequent three years and leverage the strengths of both companies' product portfolios including Workforce Dimensions, Workforce Ready, and UltiPro HCM solutions.

Kronos acquisition details
AcquirerDateTypePriceEV/Revenue
  • Ultimate Software
1 Apr 2020Strategic M&A$22B7.3x

Sources: businesswire.com, en.wikipedia.org, businesswire.com

Kronos Valuation

Kronos is currently valued at $4.5B, based on its secondary sale in February 2014. Read the announcement ↗

The $750M round included Blackstone and GIC.

Kronos valuation by funding round

Kronos valuation by funding round
DateStageValuation
Feb 2014Secondary$4.5B

Kronos Funding History

Kronos has 1 recorded secondary share sale and no primary funding rounds.

Kronos funding rounds

Kronos funding rounds
DateStageInvestorsRaisedValuationDeal Summary
Feb 2014SecondaryBlackstone; GIC$750M$4.5BKronos Incorporated announced on 20 February 2014 a recapitalisation in which Blackstone and Singapore's GIC agreed to invest a combined USD 750 million of equity for a stake of just over 40% at an enterprise valuation of approximately USD 4.5 billion. Hellman & Friedman, which had taken the company private in 2007 at about USD 1.8 billion together with JMI Equity, remained the majority shareholder, and JMI also stayed invested; the two original investors had explored an outright sale and rejected bids of up to about USD 4.6 billion before choosing to bring in minority partners and refinance the balance sheet. Kronos said its revenue had grown 45% and EBITDA 114% since 2007 and that it was approaching USD 1 billion in annual revenue. Founded in 1977 and headquartered in Chelmsford, Massachusetts, Kronos provides cloud workforce management and human capital management software, including time and attendance, scheduling, absence and HR/payroll, to tens of thousands of organisations, including more than half of the Fortune 1000. The recapitalisation was followed in 2020 by the merger with Ultimate Software that created UKG.

Who has invested in Kronos?

2 investors have backed Kronos across its funding rounds, including Blackstone and GIC.


Kronos Investors

Investors in Kronos by funding rounds participated
InvestorHQRoundsRoleFirst check

This data is available for Pro users. Sign up to see all 2 Kronos investors.

Start Free Trial

Benchmark 350K+ Funding Rounds and Disclosed VC Valuation Multiples

Sign up to see data on 350K+ funding rounds and disclosed revenue and EBITDA valuation multiples, from seed, through growth stage, to pre-IPO.

Start Free Trial

Acquisitions by Kronos

Kronos has acquired 6 companies to date.

Last acquisition by Kronos was on October 2nd 2019. Kronos acquired Optimum HRIS for undisclosed valuation.


Latest Acquisitions by Kronos

Optimum HRIS
Virtual Roster
Financial Management Solutions
Datamatics Management Services
Description
Optimum HRIS is a Canadian provider of flexible HR management software for payroll, benefits, recruiting, and time tracking. The suite runs on Microsoft Windows, IBM i platforms, and as cloud-based OptiCloud SaaS. Optimum HRIS maintains a unified employee database across modules, serving organizations in manufacturing and services with web-enabled access and mobile apps.
Virtual Roster is a workforce management suite for the gaming and hospitality industries. Deployed in casinos worldwide, it covers staff scheduling, time tracking, labor forecasting, and employee self-service portals. The platform addresses shift bidding, compliance with gaming regulations, and fatigue management through analytics. Virtual Roster integrates with payroll systems and POS for real-time cost control and engagement metrics.
Financial Management Solutions is a U.S.-headquartered provider of branch performance analytics software for banks and credit unions. Its suite includes applications for productivity tracking, sales performance dashboards, service metrics, staffing optimization, and peer benchmarking with color-coded graphics. Deployed across institutions nationwide, the tools analyze teller efficiency, wait times, labor expenses, and customer interactions to enhance operational decisions. The company also offers consulting to implement improvements in over 500 financial branches.
Datamatics Management Services is an Ohio-based supplier of time and attendance systems including the enterprise TC-1 platform and web-based TimesheetPlus. Established in 1966, the company equips businesses with biometric time clocks, mobile apps, and payroll integration for accurate labor tracking. Its solutions support scheduling, exception reporting, and compliance with regulations like FLSA and ACA. Datamatics Management Services serves manufacturing, healthcare, and distribution sectors, helping clients reduce overtime costs through real-time visibility into employee hours and attendance patterns.
HQ CountryUnited StatesAustraliaUnited StatesUnited States
HQ City
Nashville, TN
Brisbane
Alpharetta, GA
Fords, NJ
Deal Date2 Oct 201927 Jul 20175 Jan 201725 Oct 2016
Valuationundisclosedundisclosedundisclosedundisclosed
EV/Revenue
EV/EBITDA

This data is available for Pro users. Sign up to see all Kronos acquisitions and their M&A valuation multiples.

Start Free Trial

Kronos Competitors

Kronos competitors include listed companies like Paychex, Workday and Paycom, and private ones like Deel, Rippling and Gusto.

Public and private companies comparable to Kronos
CompanyHQStatusRevenueEBITDAValuationRevenue Multiple
DeelUnited StatesSan Francisco, CAPrivate$1.2B-$17B14.4x
RipplingUnited StatesSan Francisco, CAPrivate$570M-$17B29.5x
PaychexUnited StatesUnited StatesPublicly listed$6.5B$3B$37B6.2x
WorkdayUnited StatesUnited StatesPublicly listed$9.6B$1.2B$46B4.5x
PaycomUnited StatesUnited StatesPublicly listed$2.1B$799M$10B5.0x
GustoUnited StatesSan Francisco, CAPrivate--$9.5B-

Kronos Public Comps

Kronos is no longer listed, but its public comps include Paycom, Paylocity, Paychex, TOTVS, Workiva, Hilan, ATOSS Software, Freee, Teamshares and Workday.

Last FYEV/RevenueEV/EBITDA
RevenueEBITDALast FYLTM2027ELast FYLTM2027E
Paycom$2.1B$799M5.3x5.0x13.5x11.0x
Paylocity$1.8B$499M4.2x4.2x15.0x11.2x
Paychex$6.5B$3B6.3x6.2x13.7x13.2x
TOTVS$1.1B$320M4.0x3.3x14.3x12.6x
Workiva$885M($33M)4.3x3.8x(116.8x)23.0x
Hilan$998M$155M1.8x-11.7x-
ATOSS Software$217M$84M6.9x6.3x17.8x16.7x
Freee$211M$6M6.3x4.7x235.3x62.0x

This data is available for Pro users. Sign up to see all Kronos competitors and their valuation data.

Start Free Trial

Common questions about Kronos

When was Kronos founded?Kronos was founded in 1977.
Where is Kronos headquartered?Kronos is headquartered in United States.
Is Kronos publicly listed?No, Kronos was acquired by Ultimate Software in April 2020.
Who acquired Kronos?Kronos was acquired by Ultimate Software in April 2020.
How much was Kronos acquired for?Kronos was acquired for $22B in April 2020, a 7.3x revenue multiple.
What is Kronos' valuation?Kronos was last valued at $4.5B in its secondary sale in February 2014.
Who are Kronos' investors?Kronos' investors include Blackstone and GIC.
Which companies are comparable to Kronos?Companies comparable to Kronos include Deel, Rippling, Paychex, Workday, Paycom and Gusto.
How many companies has Kronos acquired?Kronos has acquired 6 companies, including Optimum HRIS, Virtual Roster, Financial Management Solutions, Datamatics Management Services and EmLogis.

See companies similar to Kronos

Start Your
Free Trial Today

Try Multiples for free for 3 days. Got questions or need a demo? Schedule a call with us below.

Start Trial