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- Kronos
Kronos Acquisition & Valuation
Kronos was acquired by Ultimate Software for $22B in April 2020, a 7.3x multiple on $3B of revenue.
Kronos acquisition price
$22B
Acquired by Ultimate Software · Apr 2020
Kronos revenue at acquisition
$3B
Last twelve months · Apr 2020
Kronos revenue multiple at acquisition
7.3x
EV/Revenue · Apr 2020
Key investors in Kronos
Blackstone
GIC
About Kronos
Kronos is a Chelmsford-headquartered provider of cloud-based workforce management software for timekeeping, scheduling, payroll integration, and compliance tracking. Serving 40,000 organizations in retail, healthcare, manufacturing, education, and public sectors across 100 countries, its UKG Pro suite now powers operations post-2020 merger with Ultimate Software. Founded in 1977, Kronos processes billions of labor data points annually.
Founded
1977
HQ
Website
Status
Acquired
Customer focus
B2B
Revenue model
Subscription
Revenue
$3B (Apr 2020)
Valuation
$4.5B (Feb 2014)
Kronos Acquisition
Kronos was acquired by Ultimate Software for $22B on 1 April 2020.
The acquisition price implies a 7.3x revenue multiple on $3B of revenue.
Kronos Incorporated, a longstanding provider of workforce management and human capital management solutions, merged with Ultimate Software on April 1, 2020, in an all-stock transaction valued at $22 billion enterprise value. Ultimate Software had been acquired by Hellman & Friedman in partnership with Blackstone in May 2019 for approximately $11 billion, while Hellman & Friedman had previously acquired Kronos in 2007 for $1.8 billion. The merger was announced on February 20, 2020, and brought together two major HCM/WFM software providers to create a combined entity with over 12,000 employees and approximately $3 billion in combined annual revenues. The combined company rebranded as UKG (Ultimate Kronos Group) effective October 1, 2020, with plans to hire 3,000 additional employees over the subsequent three years and leverage the strengths of both companies' product portfolios including Workforce Dimensions, Workforce Ready, and UltiPro HCM solutions.
| Acquirer | Date | Type | Price | EV/Revenue |
|---|---|---|---|---|
| 1 Apr 2020 | Strategic M&A | $22B | 7.3x |
Sources: businesswire.com, en.wikipedia.org, businesswire.com
Kronos Valuation
Kronos is currently valued at $4.5B, based on its secondary sale in February 2014. Read the announcement ↗
The $750M round included Blackstone and GIC.
Kronos valuation by funding round
| Date | Stage | Valuation |
|---|---|---|
| Feb 2014 | Secondary | $4.5B |
Kronos Funding History
Kronos has 1 recorded secondary share sale and no primary funding rounds.
Kronos funding rounds
| Date | Stage | Investors | Raised | Valuation | Deal Summary |
|---|---|---|---|---|---|
| Feb 2014 | Secondary | Blackstone; GIC | $750M | $4.5B | Kronos Incorporated announced on 20 February 2014 a recapitalisation in which Blackstone and Singapore's GIC agreed to invest a combined USD 750 million of equity for a stake of just over 40% at an enterprise valuation of approximately USD 4.5 billion. Hellman & Friedman, which had taken the company private in 2007 at about USD 1.8 billion together with JMI Equity, remained the majority shareholder, and JMI also stayed invested; the two original investors had explored an outright sale and rejected bids of up to about USD 4.6 billion before choosing to bring in minority partners and refinance the balance sheet. Kronos said its revenue had grown 45% and EBITDA 114% since 2007 and that it was approaching USD 1 billion in annual revenue. Founded in 1977 and headquartered in Chelmsford, Massachusetts, Kronos provides cloud workforce management and human capital management software, including time and attendance, scheduling, absence and HR/payroll, to tens of thousands of organisations, including more than half of the Fortune 1000. The recapitalisation was followed in 2020 by the merger with Ultimate Software that created UKG. |
Who has invested in Kronos?
2 investors have backed Kronos across its funding rounds, including Blackstone and GIC.
Kronos Investors
| Investor | HQ | Rounds | Role | First check |
|---|---|---|---|---|
This data is available for Pro users. Sign up to see all 2 Kronos investors. Start Free Trial | ||||
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Start Free TrialAcquisitions by Kronos
Kronos has acquired 6 companies to date.
Last acquisition by Kronos was on October 2nd 2019. Kronos acquired Optimum HRIS for undisclosed valuation.
Latest Acquisitions by Kronos
| Description | Optimum HRIS is a Canadian provider of flexible HR management software for payroll, benefits, recruiting, and time tracking. The suite runs on Microsoft Windows, IBM i platforms, and as cloud-based OptiCloud SaaS. Optimum HRIS maintains a unified employee database across modules, serving organizations in manufacturing and services with web-enabled access and mobile apps. | Virtual Roster is a workforce management suite for the gaming and hospitality industries. Deployed in casinos worldwide, it covers staff scheduling, time tracking, labor forecasting, and employee self-service portals. The platform addresses shift bidding, compliance with gaming regulations, and fatigue management through analytics. Virtual Roster integrates with payroll systems and POS for real-time cost control and engagement metrics. | Financial Management Solutions is a U.S.-headquartered provider of branch performance analytics software for banks and credit unions. Its suite includes applications for productivity tracking, sales performance dashboards, service metrics, staffing optimization, and peer benchmarking with color-coded graphics. Deployed across institutions nationwide, the tools analyze teller efficiency, wait times, labor expenses, and customer interactions to enhance operational decisions. The company also offers consulting to implement improvements in over 500 financial branches. | Datamatics Management Services is an Ohio-based supplier of time and attendance systems including the enterprise TC-1 platform and web-based TimesheetPlus. Established in 1966, the company equips businesses with biometric time clocks, mobile apps, and payroll integration for accurate labor tracking. Its solutions support scheduling, exception reporting, and compliance with regulations like FLSA and ACA. Datamatics Management Services serves manufacturing, healthcare, and distribution sectors, helping clients reduce overtime costs through real-time visibility into employee hours and attendance patterns. | |
| HQ Country | |||||
| HQ City | Nashville, TN | Brisbane | Alpharetta, GA | Fords, NJ | |
| Deal Date | 2 Oct 2019 | 27 Jul 2017 | 5 Jan 2017 | 25 Oct 2016 | |
| Valuation | undisclosed | undisclosed | undisclosed | undisclosed | |
| EV/Revenue | |||||
| EV/EBITDA | |||||
This data is available for Pro users. Sign up to see all Kronos acquisitions and their M&A valuation multiples. Start Free Trial | |||||
Kronos Competitors
Kronos competitors include listed companies like Paychex, Workday and Paycom, and private ones like Deel, Rippling and Gusto.
| Company | HQ | Status | Revenue | EBITDA | Valuation | Revenue Multiple |
|---|---|---|---|---|---|---|
| Private | $1.2B | - | $17B | 14.4x | ||
| Private | $570M | - | $17B | 29.5x | ||
| Publicly listed | $6.5B | $3B | $37B | 6.2x | ||
| Publicly listed | $9.6B | $1.2B | $46B | 4.5x | ||
| Publicly listed | $2.1B | $799M | $10B | 5.0x | ||
| Private | - | - | $9.5B | - |
Kronos Public Comps
Kronos is no longer listed, but its public comps include Paycom, Paylocity, Paychex, TOTVS, Workiva, Hilan, ATOSS Software, Freee, Teamshares and Workday.
| Last FY | EV/Revenue | EV/EBITDA | ||||||
|---|---|---|---|---|---|---|---|---|
| Revenue | EBITDA | Last FY | LTM | 2027E | Last FY | LTM | 2027E | |
| $2.1B | $799M | 5.3x | 5.0x | 13.5x | 11.0x | |||
| $1.8B | $499M | 4.2x | 4.2x | 15.0x | 11.2x | |||
| $6.5B | $3B | 6.3x | 6.2x | 13.7x | 13.2x | |||
| $1.1B | $320M | 4.0x | 3.3x | 14.3x | 12.6x | |||
| $885M | ($33M) | 4.3x | 3.8x | (116.8x) | 23.0x | |||
| $998M | $155M | 1.8x | - | 11.7x | - | |||
| $217M | $84M | 6.9x | 6.3x | 17.8x | 16.7x | |||
| $211M | $6M | 6.3x | 4.7x | 235.3x | 62.0x | |||
This data is available for Pro users. Sign up to see all Kronos competitors and their valuation data. Start Free Trial | ||||||||
Common questions about Kronos
| When was Kronos founded? | Kronos was founded in 1977. |
| Where is Kronos headquartered? | Kronos is headquartered in United States. |
| Is Kronos publicly listed? | No, Kronos was acquired by Ultimate Software in April 2020. |
| Who acquired Kronos? | Kronos was acquired by Ultimate Software in April 2020. |
| How much was Kronos acquired for? | Kronos was acquired for $22B in April 2020, a 7.3x revenue multiple. |
| What is Kronos' valuation? | Kronos was last valued at $4.5B in its secondary sale in February 2014. |
| Who are Kronos' investors? | Kronos' investors include Blackstone and GIC. |
| Which companies are comparable to Kronos? | Companies comparable to Kronos include Deel, Rippling, Paychex, Workday, Paycom and Gusto. |
| How many companies has Kronos acquired? | Kronos has acquired 6 companies, including Optimum HRIS, Virtual Roster, Financial Management Solutions, Datamatics Management Services and EmLogis. |
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