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- Honor
Honor Valuation, Funding & Investors
Honor is valued at $1.3B as of October 2021.
Last Honor valuation
$1.3B
Series E · Oct 2021
Last Honor funding round
$70M
Series E · Oct 2021
Cumulative funding Honor raised
$325M
across 5 funding rounds
Key investors in Honor
Andreessen Horowitz
8VC
Thrive Capital
Baillie Gifford
Steve Seigel
Alumni Ventures
About Honor
Honor is a San Francisco-headquartered health technology company redesigning senior care through its Home Instead brand. The firm offers non-medical home care services combined with remote monitoring devices, AI-powered scheduling, and caregiver matching apps to promote aging in place. Honor operates in over 200 locations across the U.S., serving families with companionship, personal care, and dementia support via joinhonor.com.
Founded
2014
HQ
Website
Status
Privately held
Customer focus
B2C
Revenue model
Services
Valuation
$1.3B (Oct 2021)
Sectors
Honor Valuation
Honor is currently valued at $1.3B, based on its Series E in October 2021.
The $70M round was led by Baillie Gifford.
Honor's valuation has grown 5.6x from $225M at its Series C in May 2018 to $1.3B in October 2021, across 2 priced rounds.
Honor valuation by funding round
| Date | Stage | Valuation |
|---|---|---|
| Oct 2021 | Series E | $1.3B |
| May 2018 | Series C | $225M |
Honor Funding History
Honor has raised a total of $325M across 5 funding rounds.
Honor's first fundraising round was a $20M Series A in April 2015. The most recent completed round was a $70M Series E in October 2021.
Honor funding rounds
| Date | Stage | Investors | Raised | Valuation | Deal Summary |
|---|---|---|---|---|---|
| Oct 2021 | Series E | Baillie Gifford (lead) | $70M | $1.3B | Honor Technology, Inc. is the world’s largest senior care network and technology platform, providing home care services through its operations and technology paired with a global network following the acquisition of Home Instead in August 2021. The company raised $70 million in Series E equity funding led by Baillie Gifford in October 2021, with participation from T. Rowe Price Associates, Home Instead founders Paul and Lori Hogan, Prosus Ventures, Andreessen Horowitz, Thrive Capital, FMZ Ventures, Rock Springs Capital, Lighthouse Capital Markets, and TriplePoint Capital. This brought total equity funding to $325 million, valuing Honor at over $1.25 billion post-money and achieving unicorn status. Simultaneously, Honor secured $300 million in debt financing led by Perceptive Advisors with Ares Management, for a combined $370 million raise. The funds are earmarked to triple R&D investment, enhance technology infrastructure, strengthen global operations, and expand across the Home Instead network in the $83 billion U.S. home care market fragmented across 21,000 agencies. This followed the Series D $140 million round in October 2020 led by Baillie Gifford and T. Rowe Price at $810 million valuation. The Home Instead acquisition created a combined entity representing more than $2.1 billion in home care services revenue, positioning Honor as the largest player in the projected $500 billion global home care industry. The financing supports transforming senior care delivery amid a growing aging population. |
| Oct 2020 | Series D | Baillie Gifford (lead); T. Rowe Price (lead); Steve Seigel; 8VC; Andreessen Horowitz; Rock Springs Capital; 10X Capital; Thrive Capital; Prosus Ventures; Bossa Invest | $140M | - | Honor is a San Francisco-based technology-enabled home care startup that partners with independent home care agencies through its Honor Care Network, managing back-office functions like administration, compliance, and recruiting in exchange for a portion of revenue. On October 27, 2020, Honor raised $140 million in a Series D funding round led by Baillie Gifford and T. Rowe Price, with participation from Rock Springs Capital, Andreessen Horowitz, Thrive Capital, Prosus Ventures, and 8VC, bringing total funding to $255 million since 2014. The capital is intended to fuel national expansion by growing its network of partners in states including California, Texas, New Mexico, Arizona, Ohio, and Michigan. At the time of the round, Honor was responding to heightened demand for home-based care amid the COVID-19 pandemic, with average weekly care hours per home increasing from 35 to 45. The company leverages machine learning for caregiver scheduling and has implemented tools like symptom checkers and sourced masks to mitigate virus exposure. Partners include Cypress HomeCare Solutions in Arizona, TheraCare in California, and Affordable Home Care in Michigan. |
| May 2018 | Series C | Prosus (lead); 8VC; Andreessen Horowitz; Alumni Ventures; Thrive Capital | $50M | $225M | Honor is a software and technology-enabled services company founded in 2014 that partners with local home care agencies and professional caregivers to provide high-quality, non-medical in-home care services for older adults. The company pioneered bringing integrated technology solutions, operational support, and caregiver networks to home care agencies across the United States. Honor's platform handles caregiver recruiting, payroll, billing, insurance, legal, and compliance issues for partner agencies while improving scheduling and care visibility. In May 2018, Honor raised $50 million in Series C funding led by Naspers Ventures, with participation from Andreessen Horowitz, Kapor Capital, Thrive Ventures, and Alumni Ventures, valuing the company at $224.7 million post-money. This round brought the company's total funding to $115 million. The company used the capital to expand its Honor Care Network, described as a first-of-its-kind national network of home care agencies and providers. Honor's model emerged as the healthcare industry increasingly recognized non-medical home care as essential to value-based care, with regulatory support from the Centers for Medicare and Medicaid Services announcing in April 2018 that Medicare Advantage plans could cover non-medical home care services as a supplemental benefit starting in 2019. By October 2021, Honor had raised additional funding and was valued at $1.25 billion in a venture debt and equity round. |
| Aug 2016 | Series B | Thrive Capital (lead); Syno Capital Group; Steve Seigel; 8VC; Blue Ivy Ventures; Derek Schueren | $45M | - | Honor is a San Francisco-based senior care startup founded in 2014 or 2015, providing non-medical home care services through a technology platform connecting caregivers with families, initially in markets like California, Texas, and New Mexico. The company raised a Series B round of approximately $42-45 million in August 2016, led by Thrive Capital, with participation from investors including 8VC, Blue Ivy Ventures, Derek Schueren, Steve Seigel, and Syno Capital, bringing total funding at the time to around $62 million. The funds were intended to expand market reach and strengthen the technology offering. Subsequent rounds included a Series C of $50 million in May 2018 led by Prosus and Naspers, with total equity raised reaching $325 million by 2021 alongside a $300 million debt facility. Honor reached a $1.25 billion valuation in its October 2021 Series E round and acquired Home Instead, creating a combined entity serving over 100,000 older adults with more than $2.1 billion in home care services revenue. The company has grown its caregiver network, adding hundreds of Care Pros post-2020, and shifted toward debt financing for growth capital due to performance and scale. |
| Apr 2015 | Series A | Andreessen Horowitz (lead); Lee Linden; Max Levchin; Slow Ventures; Bradley Horowitz; Jeremy Stoppelman; Kapor Capital; Laszlo Bock; True Ventures; Homebrew; BAM Ventures; Jessica Alba | $20M | - | - |
Who has invested in Honor?
26 investors have backed Honor across its funding rounds, including Andreessen Horowitz, 8VC, Thrive Capital, Baillie Gifford, Steve Seigel and Alumni Ventures.
Lead investors include Baillie Gifford, T. Rowe Price, Prosus, Thrive Capital and Andreessen Horowitz.
Honor Investors
| Investor | HQ | Rounds | Role | First check |
|---|---|---|---|---|
| 3 | Participant | Aug 2016 | ||
| 3 | Lead | Apr 2015 | ||
| 3 | Lead | Aug 2016 | ||
| 2 | Lead | Oct 2020 | ||
| 2 | Participant | Aug 2016 | ||
| 1 | Participant | Aug 2016 | ||
| 1 | Participant | Apr 2015 | ||
| 1 | Participant | Apr 2015 | ||
| 1 | Participant | Apr 2015 | ||
| 1 | Participant | Apr 2015 | ||
| 1 | Participant | Apr 2015 | ||
| 1 | Participant | Apr 2015 | ||
| 1 | Participant | Apr 2015 | ||
This data is available for Pro users. Sign up to see all 26 Honor investors. Start Free Trial | ||||
Benchmark 350K+ Funding Rounds and Disclosed VC Valuation Multiples
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Start Free TrialAcquisitions by Honor
Honor has acquired 1 company to date.
Last acquisition by Honor was on August 6th 2021. Honor acquired Home Instead for undisclosed valuation.
Latest Acquisitions by Honor
| Description | Home Instead is an Omaha-headquartered international franchise network delivering non-medical home care services to seniors in over 1,200 locations across 13 countries. The company offers companionship, personal care, dementia support, medication reminders, and assistance with chronic conditions like Alzheimer's, Parkinson's, and diabetes. Founded in 1994, it emphasizes one-on-one relationships between caregivers and clients, providing flexible hourly visits, overnight stays, and respite care to enable aging in place for elderly individuals in the United States, United Kingdom, Canada, and beyond. |
| HQ Country | |
| HQ City | Omaha, NE |
| Deal Date | 6 Aug 2021 |
| Valuation | undisclosed |
| EV/Revenue | |
| EV/EBITDA | |
This data is available for Pro users. Sign up to see all Honor acquisitions and their M&A valuation multiples. Start Free Trial | |
Honor Competitors
Honor competitors include listed companies like Omada Health, Ryman Healthcare and Ambea, and private ones like Emoha Elder Care, PAPA GROUP and Housecall Pro.
| Company | HQ | Status | Revenue | EBITDA | Valuation | Revenue Multiple |
|---|---|---|---|---|---|---|
| Private | $1M | - | $31M | 30.5x | ||
| Publicly listed | $260M | ($10M) | $1.2B | 3.1x | ||
| Publicly listed | $473M | ($33M) | $1.1B | 4.2x | ||
| Private | - | $201M | $1.4B | - | ||
| Private | - | - | $1.1B | - | ||
| Publicly listed | $1.6B | $290M | $1.4B | 1.5x |
Honor Public Comps
Honor is still privately-owned, but its public comps include Omada Health, Ryman Healthcare, Ambea, Summerset Group Holdings, Ship Healthcare Holdings, InnovAge, Regis Healthcare, Healthcare Services Group, Sienna Senior Living and Clariane.
| Last FY | EV/Revenue | EV/EBITDA | ||||||
|---|---|---|---|---|---|---|---|---|
| Revenue | EBITDA | Last FY | LTM | 2027E | Last FY | LTM | 2027E | |
| $260M | ($10M) | 3.8x | 3.1x | (98.6x) | 48.5x | |||
| $473M | ($33M) | 4.4x | 4.2x | (63.9x) | 51.7x | |||
| $1.6B | $290M | 1.7x | 1.5x | 9.5x | 8.3x | |||
| $207M | $111M | 21.0x | 14.9x | 39.1x | 27.2x | |||
| $4.6B | $196M | 0.2x | 0.2x | 5.6x | 5.4x | |||
| $990M | $26M | 1.5x | 1.4x | 56.1x | 14.7x | |||
| $961M | $211M | 0.9x | 0.9x | 4.3x | 9.2x | |||
| $1.8B | $86M | 0.7x | 0.7x | 15.4x | 10.7x | |||
This data is available for Pro users. Sign up to see all Honor competitors and their valuation data. Start Free Trial | ||||||||
Common questions about Honor
| When was Honor founded? | Honor was founded in 2014. |
| Where is Honor headquartered? | Honor is headquartered in Boston, MA, United States. |
| Is Honor publicly listed? | No, Honor is a private, VC-backed company. |
| What is Honor's valuation? | Honor was last valued at $1.3B in its Series E in October 2021. |
| How much funding has Honor raised? | Honor has raised $325M across 5 funding rounds. |
| What was Honor's last funding round? | Honor's last funding round was a $70M Series E in October 2021, led by Baillie Gifford. |
| Who are Honor's investors? | Honor's investors include 8VC, Andreessen Horowitz, Thrive Capital, Baillie Gifford, Steve Seigel, Syno Capital Group, Lee Linden, Max Levchin, Slow Ventures, Bradley Horowitz and 16 others. |
| Which companies are comparable to Honor? | Companies comparable to Honor include Emoha Elder Care, Omada Health, Ryman Healthcare, PAPA GROUP, Housecall Pro and Ambea. |
| How many companies has Honor acquired? | Honor has acquired 1 company, including Home Instead. |
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